Environmental Scan SWOT

7/25/2019 Environmental Scan SWOT

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Environmental Scanning &

Monitoring

Environmental scanningis a concept from

business management by which businesses gatherinformation from the environment, to better achieve

a sustainable competitive advantage.

To sustain competitive advantage the company mustalso respond to the information gathered from

environmental scanning by altering its strategies

and plans when the need arises.
http://en.wikipedia.org/wiki/Sustainable_competitive_advantagehttp://en.wikipedia.org/wiki/Sustainable_competitive_advantage


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Environmental Scanning &

Monitoring- Techniques

SWOT

Industry Analysis

Techniques

Competitor

Analysis

PET !"ET


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SWOT#trength$%ea&ness$'pportunity$Threat(

Identification of threats and'pportunitiesin the environment

#E)ternal( and strengthsand%ea&nessesof the firm #Internal( isthe cornerstone of business policy

formulation* it is these factors whichdetermine the course of action toensure the survival and growthof the

firm.


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SWOT Analysis


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The %'T analysis is an e)tremely useful tool forunderstanding and decision$ma&ing for all sorts ofsituations in business and organi+ations. %'T is an

acronym for trengths, %ea&nesses, 'pportunities,Threats.

%'T analysis came from the research conducted attanford esearch Institute from -/0$-10. Thebac&ground to %'T stemmed from the need to find out

why corporate planning failed. The research was funded bythe fortune 200 companies to find out what could be doneabout this failure. The esearch Team were 3arion 4osher,4r 'tis 5enepe, Albert 6umphrey, obert tewart, 5irger7ie.

It all began with the corporate planning trend, whichseemed to appear first at 4u Pont in -8. 5y -/0 every9ortune 200 company had a :corporate planning manager:#or equivalent( and :associations of long range corporate

planners: had sprung up in both the "A and the ";.


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Strategic and Creative se o! S.W.O.TAnalysis " Orienting to An O#$ective

If %'T analysis does not start with defining a

desired end state or ob


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SWOT" Studying %nternal & Eternal

Environment

The aim of any %'T analysis is to identify

the &ey internal and e)ternal factors that are

important to achieving the ob


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%! a clear o#$ective has #een identi!ied( SWOTanalysis can #e used to hel) in the )ursuit o!that o#$ective. %n this case( SWOTs are"

'trengths" attri#utes o! the organi*ationthat are hel)!ul to achieving the

o#$ective.'%ea+nesses" attri#utes o! the

organi*ation that are harm!ul to

achieving the o#$ective.''))ortunities" externalconditions thatare hel)!ul to achieving the o#$ective.

'Threats" externalconditions that areharm!ul to achieving the o#$ective.


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Eam)les o! SWOTs

trengths and %ea&nesses' esources> financial, intellectual, location

' Cost advantages from proprietary &now$

how' Creativity @ ability to develop new products

' aluable intangible assets> intellectual

capital

' Competitive capabilities

' 5ig campus selection


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'pportunities and Threats' Ta&eovers

' 3ar&et Trends

' Economic condition

' 3ergers

' Boint ventures

' trategic alliances

' E)pectations of sta&eholders

' Technology

' Public e)pectations

' Competitors and competitive actions' Poor Public elations 4evelopment

' Criticism #Editorial(

' lobal 3ar&ets

' Environmental conditions


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ses o! SWOT Analysis Corporate planning et ob


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4evelop new@revised strategies' revised

analysis o! strategic issues may mean theo#$ectives need to change

Establish critical success factors' the

achievement o! o#$ectives and strategyim)lementation

Preparationo! o)erational( resource( )ro$ects

)lans !or strategy im)lementation

3onitoring results' ma))ing against )lans(ta+ing corrective action ,hich may mean

amending o#$ectivesstrategies.


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Also0

se SWOT analysis !or #usiness

)lanning( strategic )lanning(

com)etitor evaluation( mar+eting(#usiness and )roduct develo)ment

and research re)orts.


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6andling %'Ts

trengths #maintain, build and leverage(

'pportunities #prioritise and optimise(

%ea&nesses #remedy or e)it(

Threats #counter(

Environmental Scan SWOT

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