Environmental Outreach Makeovers
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Transcript of Environmental Outreach Makeovers
OUTREACH MAKEOVERS!
Optimizing Your Communications
Who we are
Our Clients
Gigantic Team
EXTREME MAKEOVER!
Build on Your Good Work
Candidate #1: Recycling Brochure
for Multi-Family Buildings
BEFORE
Who is the AUDIENCE?
Is the intended audience reflected?
Is the intended audience reflected?
50%
33%
14%
3%
Fremont,CAEthnici0es(Census2016)
Asian White Hispanic AfricanAmerican
Is there a clear call to action?
Is there consistency across channels?
AFTER
Candidate #1: Suggested Makeover
Candidate #1: Suggested Makeover
Candidate #1: Suggested Makeover
Candidate #1: Suggested Makeover
Candidate #2: Conservation Corps
North Bay Services Flyer
BEFORE
Conservation Corps NB
Introduction
ConservationCorpsNorthBay(CCNB)hasworkedwithyouthonenvironmentalprogramsintheNorthernBayAreafor
over30years.AtCCNB,wehelpyouthwhohavenotsucceededinthetraditionaleducationalenvironment,togain
theirhighschooldiplomaswhileattainingvaluableworkreadinessskills.OurCommunityRecyclingCrewsprovidethe
followingservices,whichcanhelpyoudivertmaterialfromthelandfillwhilecreatingapositiveexperienceforlocal
youth:
E-WasteCollection(FREE)
CertifiedE-WasteCollector–StateofCalifornia
CEWID#105496
CCNBisfundedbyCalRecycleforthepurposeofprovidingE-
wastecollectionandeducationservicesforthecommunities
withinourterritories,withnochargetoourclients.
• Collectionsfrombusinessesandgovernmentagencies
throughoutMarinandSonomaCounty
• Abletoprovideproofofdestructiondocumentationfor
clientsthatwecollectfrom,uponrequest
• AbletoconductresponsibleE-wastecollectionand
recyclingeventstothepublicincommunitiesthroughout
MarinandSonomaCounty
UsedTireCollection(FREE)
TireHauler–StateofCalifornia
TPID#1834406-01
Asacertifiedandpermittedwaste-tire
hauler,CCNBisinapositiontopartner
withlocalgovernmentagenciesregarding
theremovalofwastetiresfrompublic
lands:
• Partnerwithgovernmentagenciestoidentifyareasaffectedby
illegallydumpedtires
• Dispatchworkcrewstohandletheremovalandhaulingofwaste-tires
• Abletohosttireamnestycollectioneventsforthepublic
RecyclingReceptaclesCCNBprovidesourparticipantswithconstructionskills ….inourrecyclingbinbuildingoperations.
Ourcustomizablebinsfeature:
• Madefromhighqualityrecycledplasticlumbero Durableo Aesthetico Pestandfireresistant
• Single,dual,andtriplestreamoptions• Securityfeaturestopreventpestsandtheft• Ergonomicallypreferredsideloadingbins• Highvaluepricepoint
EventServicesCCNBmanagesmaterialsproducedatlargeandsmallevents.
Wehaveprovidedeventservicestoover50eventsperyearincludingtheMarinCountyFairandNASCAR.
Ourserviceslevelsinclude:
• Bindeliveryandremoval• Binmonitoringandservicing• Fulleventconsultingandreporting
Eventoperationsareprovidedthroughdirectfee-for-servicecontractsbasedonthelevelofservicesneeded.
Formoreinformationpleasecontactus:
•[email protected]•415-454-4554•www.ccnorthbay.org•
Conservation Corps NB
Introduction
ConservationCorpsNorthBay(CCNB)hasworkedwithyouthonenvironmentalprogramsintheNorthernBayAreafor
over30years.AtCCNB,wehelpyouthwhohavenotsucceededinthetraditionaleducationalenvironment,togain
theirhighschooldiplomaswhileattainingvaluableworkreadinessskills.OurCommunityRecyclingCrewsprovidethe
followingservices,whichcanhelpyoudivertmaterialfromthelandfillwhilecreatingapositiveexperienceforlocal
youth:
E-WasteCollection(FREE)
CertifiedE-WasteCollector–StateofCalifornia
CEWID#105496
CCNBisfundedbyCalRecycleforthepurposeofprovidingE-
wastecollectionandeducationservicesforthecommunities
withinourterritories,withnochargetoourclients.
• Collectionsfrombusinessesandgovernmentagencies
throughoutMarinandSonomaCounty
• Abletoprovideproofofdestructiondocumentationfor
clientsthatwecollectfrom,uponrequest
• AbletoconductresponsibleE-wastecollectionand
recyclingeventstothepublicincommunitiesthroughout
MarinandSonomaCounty
UsedTireCollection(FREE)
TireHauler–StateofCalifornia
TPID#1834406-01
Asacertifiedandpermittedwaste-tire
hauler,CCNBisinapositiontopartner
withlocalgovernmentagenciesregarding
theremovalofwastetiresfrompublic
lands:
• Partnerwithgovernmentagenciestoidentifyareasaffectedby
illegallydumpedtires
• Dispatchworkcrewstohandletheremovalandhaulingofwaste-tires
• Abletohosttireamnestycollectioneventsforthepublic
Multi-Touch: Website
Multi-Touch: Social Media
AFTER
Adapt for the Audience
Adapt for the Audience
Digital for Details
Social Media Support
BEST PRACTICES
Tailor by audience
Clear call to action
Clear instructions Individuals with disabilities who require accommodations to access City facilities, services or programs, or who would like information on the City's compliance with the Americans with Disabilities Act (ADA) of 1990, may contact the City’s ADA Coordinator at (650) 329-2368 (voice) or e-mail [email protected]
Printed on 100% post-consumer recycled paper bleached without chlorine 5/16
For more information, visitwww.cityofpaloalto.org/[email protected](650) 496-5910
Do you know what materials go in the recycle, compost and landfill containers? This handy flyer will help you remember what goes where. For more information and tools, visit www.cityofpaloalto.org/wgwtools
RECYCLE
PLASTIC
PAPER
GLASS
METAL
E-WASTE
WHAT GOES WHERESORTING GUIDE
PLASTICO 塑料
PAPEL 紙張
VIDRIO 玻璃瓶
METAL 金屬
ELECTRONICOS 電子產品
BAGGED FILM PLASTIC
FLATTEN CARDBOARDSHREDDED PAPER
COMPOST
FOOD SCRAPS
SOILED PAPER
COMPOSTABLE PLASTIC
YARD TRIMMINGS
LANDFILLMULTI-MATERIAL ITEMS
GARBAGE
COMIDA 食物殘渣
PAPEL SUCIO 髒紙
PLASTICO COMPOSTABLE 可堆肥塑料
DESECHOS DE JARDIN 庭院廢物
ARTÍCULOS DE MÚLTIPLES MATERIALES 合成材料的包裝
BASURA 垃圾
YES, YOU CAN COMPOST:MEAT & BONES CARTONS PIZZA BOXES
PET WASTE
Tell Your Story: Images
Multi-Touch, Consistent
Thanks for composting your food scraps and
soiled paper.
(We peeked in the top of the cart, but we didn’t dig deep.)
Did you know you can compost:
Most Palo Alto residents place food, including meat, bones and dairy, and
soiled paper, in their green cart.
HUGE thanks to our fearless volunteers!
