Environmental Management/Sustainability at Seattle University

Joseph Phillips Albers School of Business and Economics

Seattle University

Seattle University About 7800 students, 1900 in business

4300 undergraduate students, 1000 law students, 2500 graduate students

Urban campus, 48 acres. 33 buildings, 2.2 million square feet 1,730 students live on campus 1,400 faculty & staff

Long standing commitment to �green� and the environment

Designated a Backyard Wildlife Sanctuary by the Washington State Department of Fish and Wildlife, and a Wildlife Habitat by the National Wildlife Federation.

LEED Certified buildings. Since 1994 have earned 16 environmental awards and

garnered 8 environmental recognitions.

Seattle University This year received The Recycler of the Year Award

from the Washington State Recycling Association (WSRA).

Signatory of the President�s Climate Commitment Commit to develop plans for the achievement of

climate neutrality in a reasonable time frame Signed by 673 schools (four outside US) Overseen by the Association for the Advancement of

Sustainability in Higher Education (AASHE)

Signatory of the Seattle Climate Partnership Commit to reduce green house gases

Seattle University The 48 acres, with the exception of the sand-

based soccer field, have been maintained 100% organic, pesticide and herbicide-free since 1986.

Rain gardens and rain roofs Compost 50,000 pounds of food scraps a year,

and 54,000 pounds of tree trimmings. Fifteen percent of the university�s annual

electricity consumption comes from new renewable wind energy.

The university has 14 electric vehicles for maintenance and ground crews.

Seattle University�s Emissions

Rank Activity Percentage Metric Tons

1 Commute Trips 36% 8,244

2 Air Travel- Employee & Athletics

24% 5,559

3 Energy- Natural Gas, Steam, Electricity

20% 4,609

4 Air Travel-Study Abroad 18% 4,122

5 Garbage .01% 198

6 Fleet & Equipment .005% 106

7 Other (Fertilizer) .003% 79

*Totals are off due to rounding 22,918*

6

Seattle University Offer BA in Environmental Studies (optional

Public Policy and Urban Affairs specialization), BS in Environmental Science, or a BS in Civil Engineering with Environmental Engineering specialization.

Environmental courses offered by Law

School, College of Arts & Sciences, School of Theology & Ministry, Business School, and College of Education.

Albers School of Business and Economics

Signatory of PRME (Principles for Responsible Management Education)

Undergrad program ranked 17th in sustainability by BusinessWeek.

New MBA Specialization in Sustainability

Faculty scholarship in sustainability

PRME Principles Principle 1 -- Purpose: We will develop the capabilities of students to be

future generators of sustainable value for business and society at large and to work for an inclusive and sustainable global economy.

Principle 2 -- Values: We will incorporate into our academic activities and curricula the values of global social responsibility as portrayed in international initiatives such as the United Nations Global Compact.

Principle 3 -- Method: We will create educational frameworks, materials, processes and environments that enable effective learning experiences for responsible leadership.

Principle 4 --Research: We will engage in conceptual and empirical research that advances our understanding about the role, dynamics, and impact of corporations in the creation of sustainable social, environmental and economic value.

Principle 5 -- Partnership: We will interact with managers of business corporations to extend our knowledge of their challenges in meeting social and environmental responsibilities and to explore jointly effective approaches to meeting these challenges.

Principle 6 -- Dialogue: We will facilitate and support dialog and debate among educators, business, government, consumers, media, civil society organizations and other interested groups and stakeholders on critical issues related to global social responsibility and sustainability.

We understand that our own organizational practices should serve as example of the values and attitudes we convey to our students.

Sustainability Specialization / MBA Program 4 courses: 2 required

courses and 2 electives (including those with approval) Required Courses

MKTG 570 Introduction to Sustainable Business

MKTG 572 Sustainability Practicum

Sustainability Specialization / MBA Program Examples from the Sustainability Practicum

Explore feasibility of solar photovoltaic production at Boeing

Attaining LEED certification for an existing building remodel for a property development firm

Engage workplace members in company-wide sustainability activities for the property development firm

Advise sustainably-sourced wood flooring company on marketing and social media strategy

Assess costs and benefits of different commuting/transportation options for Seattle Children�s Hospital

Independent Studies Carbon footprint studies for Pemco Insurance,

Providence Healthcare, and Washington Dental. Analysis of alternative sources of energy to heat

campus buildings

Sustainability Specialization / MBA Program Suggested Electives (Choose 2)

MKTG 571 Sustainability and Business Strategy

MKTG 560 Marketing and Social Issues BLAW 591 Law & Corporate Social

Responsibility OPER 570 Sustainable Global Value

Chains Others with approval (i.e. Mgmt 588

Negotiation Skills)

Faculty Scholarship in Sustainability At least 12 faculty

working on some aspect of sustainability

Since 2005, have published 11 journal articles and have 20 conference proceedings.

Sustainable Business Practices Panel Discussion

Examples of Sustainability Publications Magnan, Gregory M. and Stanley E. Fawcett, �On Supply Chains

and Reputation Risk: Tracking Changes in Supplier Codes of Conduct,� forthcoming in International Journal of Procurement Management.

Chauncey Burke, Gareth Green, Carl Obermiller, and Erin

Talbott, �Taste Great or More Fulfilling:  The Effect of Brand Reputation on Consumer Social Responsibility Advertising for Fair Trade Coffee�, Corporate Reputation Review, Vol. 12, No. 2 (Summer) 2009, 159-176.

Chauncey Burke, Carl Obermiller, and April Atwood, �Sustainable Business as Marketing Strategy�, Innovative Marketing, Vol. 4, No. 3, 2008, 20-27.

Carl Obermiller, �The Baby is Sick/The Baby is Well:  A Test of Environmental Communication Appeals,��The Journal of Advertising, Vol. 24, No. 2, Summer 1995, 55-70.

Other Activities Sustainable Business Practices Panel

Discussion Featured accounting firm partner, planning

director from Port of Seattle and consultant addressing faculty

Working Collaboratively for Sustainability: Learning from Failure and Success. Two-day 2009 conference with over 300

participants. Presenters came from Colombia, Guatemala, Canada, and throughout the United States.