Entrepreneurship & Opportunity in the Digital World
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Entrepreneurship & Opportunity
IN THE DIGITAL WORLD
October 13, 2010 – Baruch College
Presented by:Arman RoustaChief Executive Officer
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AgendaAgenda
Why am I here?
What do you want to do with your life?
Where are the opportunities?
How do you position yourself?
Your Questions
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Why am I here? The road less travelled When I was in your shoes About Blueliner
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Do what you love. Love what you do.Do what you love. Love what you do.
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The Journey - BangladeshThe Journey - Bangladesh
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The Journey - BangladeshThe Journey - Bangladesh
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The Journey - BangladeshThe Journey - Bangladesh
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Company OverviewCompany Overview
Core ServicesCore Services• Web Design, Development and eCommerce
• Internet Marketing strategies (7 Pillars)
• Web Video Production (podcasts, low cost)
• Internet marketing and web development firm
• HQ in NYC with offices in India, Bangladesh
• Recognized for hybrid on/offshore model and ROI-driven, online marketing campaigns
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ManagementManagementArman Rousta, Co-Founder & CEO
• Successful entrepreneur; guided prior acquisitions• Inventor of 7 Pillars of Internet Marketing • Featured on CNNfn, Newsweek, Success Magazine,
Crain’s NY and Barron’s
David Houle, Chief Business Strategist• VP Sales for launch of MTV, VH1, CNN Headline News• 25+ yrs in media, advertising sales, and programming• As executive producer, won a Peabody, two Emmys and
was nominated for an Academy Award• Author, public speaker and successful Futurist
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Recognition: Recognition: Media/IndustryMedia/Industry
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7-Year Highlights7-Year Highlights
• Built a global operation with 3 hubs
• Accumulated $3 million worth of services expertise
• Brand Recognition in Media/Industry
• Development of highly sought-after unique methodologies [7 Pillars]
• Leveraging experience to create IP that brings new revenue streams
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What do you want to do with your life?
Your dreams. Your values. Is The World Flat or Curved? Writing your own script.
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Where are the opportunities?
Three Tracks in Web – Marketing, Technical, and Creative The Fusion of Art & Science Mobile – Video – Social
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Interactive Marketing ClientsInteractive Marketing Clients
California Closets (Lifestyle)California Closets (Lifestyle)
Completely Bare (Beauty)Completely Bare (Beauty)
IZOD Men’s Fragrance (Beauty)IZOD Men’s Fragrance (Beauty)
Bogner (Fashion) Bogner (Fashion)
Allied Home Mortgage (Real Estate)Allied Home Mortgage (Real Estate)
New York Video School (Education)New York Video School (Education)
401kid (Finance)401kid (Finance)
CMS Forex (Finance)CMS Forex (Finance)
Guardian Water & Power (Energy)Guardian Water & Power (Energy)
Morningside Translations (Translations)Morningside Translations (Translations)
Blueliner is a reputable digital marketing agency based in New York, with presence in Asia, Latin America and Europe. We have built successful social, mobile and search campaigns for hundreds of clients, including:
Medical Hair Restoration (Medical)Medical Hair Restoration (Medical)
Manhattan Orthopaedic Care (Medical)Manhattan Orthopaedic Care (Medical)
Russia Today (Media)Russia Today (Media)
SogoTrade (Finance)SogoTrade (Finance)
Icebreaker (Fashion)Icebreaker (Fashion)
Lufthansa (Travel)Lufthansa (Travel)
Chaa Creek Resort (Travel)Chaa Creek Resort (Travel)
Celect.org (Social Media)Celect.org (Social Media)
Bid on the City (Real Estate)Bid on the City (Real Estate)
Red Clay Media (Marketing)Red Clay Media (Marketing)
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SEM
Pillar 1. Web Design Pillar 1. Web Design (UX, IA, Branding)(UX, IA, Branding)
Pillar 2. Search Engine Optimization
Pillar 3. Online Advertising (PPC, CPM, CPA)
Pillar 4. CRM (Relationship, Email Marketing)
Pillar 5. Social Media
Pillar 6. Mobile
Pillar 7. Web Analytics
The 7 Pillars of Digital StrategyThe 7 Pillars of Digital Strategy
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SEO Results – case 3SEO Results – case 3SEO COMBINED WITH BLOG MARKETING IS A POWERFUL COMBINATION
This Hotel/Resort in Belize raised its occupancy rates from 60% to over 90% within one year of hiring Blueliner, thanks to SEO, Blog Development & Marketing, and Web Analytics services!
“Honeymoon vacation” 60,000 searches per month!
1st page of Google, 5th listing
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SEO Results – case 5SEO Results – case 5WALKING THE TALK…
The 7 Pillars SEO methodology works for us too! Blueliner’s ORGANIC positions generate many qualified leads for us each week.
“Internet marketing agency” 12,000 searches per month!
1st page of Google, 2nd listing
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Web Design Comp Sample #1 Web Design Comp Sample #1
Registration form featured
prominently to improve lead
capture
Featured blog to increase interactivity and engage site visitors
Unique Value Propositions
Referral form to enable word of mouth
marketing
Flash Intro with bold pictures and captions
that highlights the value
proposition
More defined footer improving user experience
on the site
Trade Event Call to Action
Good amount of Home Page
content, with good keyword mix for SEO.
Newsletter Subscription CTA
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Web Analytics Case Study – An A/B TestWeb Analytics Case Study – An A/B Test
OPTION 1: /home
Flash Banner: YES
Form on Home Pg: YES
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How do you position yourself?
Vision – Next 10-15 Years The Qualities that we Seek What to do now
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Infrastructure: US – AsiaInfrastructure: US – Asia
blueliner blueliner angla angla
• Sales• Vision & Strategy Development• Client Relations• Oversight & Execution
• Web Design• Programming• Web Marketing• R & D• Sales Support
NYNY
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The Qualities that we SeekThe Qualities that we Seek
1. Competence in one or more areas.
2. Good Attitude. Unselfish. Disciplined.
3. Excellent Communication Skills. Multi-lingual a plus; Written and Verbal; Email, Chat, Phone, Live.
4. Passion. Creativity. Curiosity.
5. Resourceful. Flexible. Self Learning capacity.
6. Balanced Individual. Healthy, happy and well-grounded.
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What to do NowWhat to do Now
1. Pick a Major + 3-5 Minors. Be a Polymath.
2. Network Responsibly. Reputation Counts.
3. Just Do It!
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Questions & Answers
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Arman Rousta Chief Executive [email protected]
New York – India – Mexico – Bangladesh – Vietnam – Macedoniawww.bluelinerny.com
• Twitter.com/blueliner• Facebook.com/bluelinerny• Youtube.com/bluelinerpodcasts• Linkedin.com/companies/blueliner-marketing• Flikr.com/blueliner-marketing