Entrepreneurship 5 Maldivs Chocolate
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Transcript of Entrepreneurship 5 Maldivs Chocolate
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Lim Calvin Andryan– 10112229
Yosefin Wananda – 10112222
Maldiv’s Chocolate
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Proses dan Progress Go Global
Global vs Local
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Benchmark : Dapur Cokelat
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Benchmarking Marketing
• Perluasan pasar :
• sosial media, word of mouth
• Marketing terpusat
• Cabang boleh improvisasi
• Promo hanya hari-haritertentu
• STP• Segmentasi : Menengah ke atas• Target : Semua umur• Position : Lokasi dekat perumahan
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Manajemen Operasional
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Benchmarking Operasional
• Tenaga Kerja
– Mengadakan evaluasi setiap hari
– Chef baru bisa langsung praktek
• Training dengan senior 3 bulan
– Perekrutan dicantumkan di website,sosial media, word of mouth.
– Kunci pegawai bisa awet = promosi jabatan.
• Ada jenjang karir.
– Mengutamakan Soft Skill.
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Benchmarking Operasional
• Bahan Baku (Produk)
– Setiap pagi ada pengiriman stock baru.
• Menghubungi pusat, butuh barang apa saja.
– Menggunakan mobil box yang dijaga suhunya.
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Benchmarking Operasional
• Produksi– Produksi di Sidoarjo, tiap cabang hanya finishing.
– Pertemuan untuk bertukar pikiran.
• Pendapat dari atasan, maupun antar pegawai.
– Melakukan pengecekan pada coklat.
– Secara handmade (kecuali Peeble).
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Benchmarking Operasional• Produk
– 20 varian Cake, 20 varian Coklat (Praline dan Peebles), dan 1 jenis minuman coklat.
Opera Cake, Fruit Cake. Rum dan Dark Chocolate
– Menu baru dalam waktu 2 tahun.
Mencari menu kualitas terbaik.
– Kadaluarsa cepat (Cake : 4 hari, Coklat : 7 hari.)
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