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  • Entrepreneurial Venture Creativity, Innovation, knowledge Networks and Entrepreneurship (CINE Course) This document submission towards completion of the CINE course. As part of the evaluation of this course, I had decided to develop my plans to set up my own venture. Over a period of the course, with help of learning from this course and the encouragement by the fellow participants, I was able to put my thoughts into action. Today, there is far more clarity than it was at the beginning of the course. This report outlines the evolution of that thought process through this course.

    Submitted by: Narayan Singh Rao, Student, PGPX 2014-15 2/28/2015

  • Contents 1. The business idea and its evolution ...................................................................................................... 3

    2. Products and Offerings ......................................................................................................................... 4

    2.1 TheIndianIris.com................................................................................................................................ 4

    2.2 Technotification.com .......................................................................................................................... 6

    2.3 YatraChalo.com ................................................................................................................................... 7

    3. Our Proposed Services .......................................................................................................................... 9

    4. Process Set up – Collaboration ............................................................................................................. 9

    5. Milestones achieved so far ................................................................................................................... 9

    6. Organizational Values ........................................................................................................................... 9

    7. One Year Targets ................................................................................................................................. 10

    8. The Team and the Organizational Structure ....................................................................................... 11

    9. Appendix ............................................................................................................................................. 12

    9.1. Requirement document for TheIndianIris.com .......................................................................... 12

    9.2. Requirement document for YatraChalo.com .............................................................................. 14

    9.3. Customer workflow for YatraChalo.com .................................................................................... 16

    9.4. Caretaker/Administrator Workflow ............................................................................................ 18

    9.5. Technology to be used ................................................................................................................ 19

    9.6. Reference for Yatrachalo.com .................................................................................................... 19

  • 1. The business idea and its evolution

    About six years ago, my friend and I were deliberating on starting something of our own. He wanted me

    to join him to develop the idea at that time. Though I wanted to but, due to some family commitments

    and challenges, I was not in a position to join him at that time. He started developing the idea alone. I

    stayed in touch and kept discussing things. However, despite some development on the idea, it did not

    click and the efforts were abandoned.

    However, desire to own our business did not vanish. In year 2013, Ritesh and I again met in Mumbai at

    his residence and committee to each other that we are now in a position to start on our own. We

    discussed all the ideas we had in our mind and prioritized them in order to choose one to start on. We

    decided to aggregate the Dharamshalas in our country and allow people to book them online. Currently,

    there isn’t any such portal which provides this facility. However, this time too destiny had other plans. I

    got admissions to IIM A and Ritesh joined IIM B. We decided to move slowly during our education and

    start it once we are out of the colleges.

    We kept on building on the idea and started talking to travelers as well as to the trustees and managers

    of the Dharamshalas about our idea. We received mixed responses. While consumers were euphoric

    about the ideas, trustees and managers were not very much excited. When we discussed with more

    Dharamshala managers, we noted that for building this and winning over them, we would have to offer

    something which appeals them. Essentially they should get something tangible in return of their

    allowing us access to their inventory. We, hence, decided to list down their pain points and plan to

    address them in our product. I discuss them in detail in subsequent sections.

    While working on this idea, we realized that before our Dharamshala portal starts functioning, it would

    be prudent to choose our business model in a way to help us gain some revenue, while we build the

    portal. Since building the portal will require significant time and extensive travel across the country, it

    will not be possible for any of us to do so while we are on the campus.

    We therefore added a couple of more products to our portfolio, which was a result of our continuous

    monitoring of market needs and available gaps in the market. We found that Internet is offering

    immense opportunities to build revenue streams faster than other businesses. Digital marketing is one

    of the fast growing areas. We were keeping an eye of one of the young Entrepreneur, who has built a

    portal, technotification.com, which is a smart, intelligent, quirky, witty content portal that targets

    people interested in technologies, science, inventions, computers and cyber security. We are more

    interested in the Entrepreneur who built this than the portal. For our development, we need a

    committed expert in this area of web/portal development and digital marketing.

    While travelling to various place and observing recent election results, one question that was asked

    again and again – what government has done in the past 9 months? We then did our research to see if

    there are any existing sources that fulfill this need. We found that that the government portals such as

    nic.in and pmo etc provide this information in details. However, these portals provide information in

    great detail and it is not easy to understand the information provided there. In addition, there are about

    70 ministries which produce information and it is in the interest of citizens to be aware of the decisions

    being taken by those ministries and departments. We plan to bridge this gap by our news and media

    portal, TheIndianIris.com.

  • With these expertise and ideas in place, we would like to offer digital marketing services in future. We

    have kept the name as Positive Ventures Pvt Ltd.

    Figure: Products and Service to be offered by Positive Ventures Pvt Ltd

    2. Products and Offerings

    2.1 TheIndianIris.com

    It is a portal that shall keep monitoring policy decisions taken by parliament, strategic moves by

    government and its various departments. We plan to build the portal in stages. In the first phase, we

    plan to cover the key ministeries and key flaship scheme. In the scond phase, we add next twenty

    ministeries, and then the rest of the ministeries, departments, and other government functions. Below

    are the list of ministeries and flasship schemes that we plan to add on our portal.

    Ministeries

    a) Finance

    b) Defence

    c) Home

    d) Extrenal Affairs

  • Flagship Schemes

    a) Jandhan Yojna

    b) Beti Bachao Beti Padhao

    c) Digital India

    d) Make in India

    e) Smart Cities

    f) Swach Bharat Abhiyan

    g) Skilled India

    Figures: Logo and Site Banners that we have put together

  • Figure: the home page of http://theindianiris.com

    2.2 Technotification.com

    The portal was developed by a 20 year young students of MCA. This content portal targets people

    interested in technologies, science, inventions, computers and cyber security. It is a news website that

    reports on the importance of digital innovation, robotics and cyber security and how it empowers and

    inspires people around the world. It is fast becoming a reliable source for technology news, information

    & resources for the Connected Generation. Our stories inform, educate and entertain the audience

    across a number of domains. Some basic statistics about technotification.com:

     More than 25,000 visitor daily

     Earned about $8,000 (~5 Lakh) in past 5 months

     Sponsored some big tech facts in India such as IIT Kharaghpur’s Kshitij 2015

     It is ranked 22,000 in the world and 3500 in India by alexa.c