Entrepreneur to author

ENTREPRENEUR TO AUTHORBuild your brand | Make more money | Become a thought leader

What do you want your book to do for you?

Books can be very powerful

Not every entrepreneur is this successful…

What’s the difference?

The idea

The production

The marketing

Idea

Blueprint

Writing

Editing

Cover design

Internal layoutPrinting

eBook

Distribution

Marketing

Fame and fortune!

Entrepreneur to AuthorThe 30-week author incubator

www.bigthinkbusinessbooster.com [email protected]

John Di Natale

BIGthink! Business Booster®

create your BIG!

visiondon’t just make a living,

build an awesome life…


“Astronaut With Laser That Shrinks The Moon”

We’re not taught BIGthink!-ing


Historical BIGthink!-ers


If only I had more…

If only I had more…

If only I could find the

right…

I don’t know if I can

I don’t know how

My accountant said…

What if I get it wrong?

Why do we resist thinking BIG?


What’s the worst that can happen?


What’s your why?


788


What’s your super power?

What do you want to be remembered for?

What are the big questions that drive you?

What problem are you trying to solve?

How will you change your industry? The world?

How will you know when you’ve succeeded?

Create your BIG and compelling vision


Create your BIG and compelling vision

Step into the future – what do you

see?

Don’t limit your imagination

Make it BIG!

Make it inspiring

Make it compelling

Use the Vision and Values Map


MORE LESS

Time

Money

Freedom

Fun

Stress

Uncertainty

Hassle

Worry

Crafting your value proposition?


Refining your pitch

Tap into your why

What’s your key message?

What’s your desired

outcome?

Keep it short – Twitter style


Have a plan, but know that you

will probably get punched in the

mouth…


Be consistent. Be persistent.


No visionLost

No GoalsScattered

No PlanStuck

DoubtFlat

Same Same

VisionPassion

GoalsFocus

PlanAction

ConfidenceEnergetic

Awesome!

The up/down spiral of business and life


Live your vision!

Book your FREE Triage Call at

bigthinkbusinessbooster.com/breakthrough

Join our Facebook group:

www.facebook.com/groups/bigthinkersofsmallbusin

ess


John Di Natale

BIGthink! Business Booster®

create your BIG!

visiondon’t just make a living,

build an awesome life…


Meet Sam

The three tests of a bestselling book idea

How can you find a the right book idea for your business?

All about YOU

The passion test

Will you still want to talk about this in three years?

The knowledge test

A book with no knowledge behind it is like a bad massage…

All about your readers

• Name, age and gender

• Marital status and children

• Where they live

• Their occupation/business and their income

• What they do in their free time

• What they value/believe

• What they read, watch and listen to (books, magazines, online, TV, radio)

1. Who are your target readers?

• What do they fear?

• What frustrates them?

• What causes them the most stress?

• Then, think about their greatest desires:

• What do they want?

• What are they really trying to get done?

2. What are their greatest problems and desires?

At the moment everything is just theory – you need to test it. What do they really want?

All about your business

Does your business offer a logical next step to your readers?

• Your idea is the foundation of everything – get that right, and everything else will be so much easier.

• Your idea needs to consider you, your readers and your business.

• Homework – for any of your remaining ideas, do a mind map!

Let’s recap…

What do you want you book to do for you?

Idea

Blueprint

Writing

Editing

Cover design

Internal layoutPrinting

eBook

Distribution

Marketing

Fame and fortune!

Entrepreneur to AuthorThe 30-week author incubator

• Fill out the registration form in the Entrepreneur to Author brochure

• Visit the crew at the back of the room to make a time

To register for a publish strategy session

Avoid the major publishing mistakes

The cost of bad editing

‘I just read Chloe’s book and I'm really not impressed. It was highly theoretical, had

no flow, and a bit drab.

It has a captivating title, promises a lot, has a cool cover, but just doesn't deliver on

any of it.’

The editing continuum

The human spell check


The human spell check Spell check + advice


The human spell check Spell check + advice Do it for me

Get a sample edit

Covers

• Six New York Times Bestsellers

• Two Amazon #1 Romance Bestsellers

• Over 1.5 million books sold

The results?

How can you design a cover that sells?

• Look at the other books in your genre

– Do they use certain colours?

– Which font styles do they use?

– Do they use a lot of text or do they have images too?

– Are the images photos or illustrations?

– Is the author on the cover?

How to design a cover that sells

Printing

The objective: Print SIBO Family Favourites in time for SIBO

conference in the US

The challenge: Tight time frames

Problem #1: The job started late

Problem #2: Laminate issue

Problem #3: More laminate issues!

Problem #4: Blaming the client

Problem #5: Her clients started returning books

• She has now gone through 8 reprints, and there have been issues every single time

• The printer has refused to give her a refund, insisting that he can print the book

• This has been a time consuming, frustrating and expensive process that has taken time away from her business

The end result

• Choose a printer who is experienced in printing books

• Choose a printer who is experienced in working with first-time authors

• Get referrals from other clients (who have written similar books to yours)

• Give yourself plenty of time

How can you avoid this?

Empowering PossibilityWe create powerful and profitable

connections

Passion – Creativity -

Integrity - Reliability - Karma

WHO WE ARE

WHY WRITE A BOOK?

• 7500 recruitment agencies

in the Australian market

• Opportunity to highlight

what makes Chorus

different

• Be a key influencer in the

industry

Today Extra – Nine Network

MEDIA

• Modern Business

• Accounting

Technician

• Women in Focus

• Daily Mercury

• Inside Small

Business

• My Business

• Modern Business

• NETT

• Acuity

• Insurance Business

• HR Director

• Morning Bulletin

• The Observer

• Northern StarSensis

• Herald Sun

• Latte

• The Weekend

Australian

• The Age

• Modern Business

• The CEO Institute

• 2SSR

• 2UE

• Radio National

• ABC Riverland

• Business Blueprint

• CEO Magazine

• Mortgage

Professional

• Accounting

Technician

• The Courier Mail

• The Daily Telegraph

• NETT

• News.com.au

• Open Forum

• Kochie’s Business

Builders

• Women’s Agenda

• Inside HR

• Open Forum

• Anthill

• Australian Institute of

Management

• Training &

Development

• Public Service News

• ABC Capricornia

• 2GB – Saturday

Mornings

• Learning &

Development

Professionals

• ABC QLD –

Syndicated

• Inside Small

Business

• The Advertiser

• Shortlist

• Sydney Morning

Herald

• The Huffington Post

MEDIA

HOW HAS THE BOOKIMPACTED CHORUS?

• Powerful marketing tool – credible business card

• Opening doors

• Attracting staff

• Speaking events

• Onboarding tool for our staff.

Last year

of merged

business

Chorus

Executive

Year 2014

Chorus

Executive

Year 2015

Chorus

Executive

Year 2016 -

Now

Chorus

Executive

Year 2017–

The Future

Revenue -5% -3% +32% +40%

Gross Margin -11% +4% +38% +43%

EBIT Growth loss +88% +1257% +79% +92%

Client

Satisfaction

Qual Qual Qual NPS 80

Candidate

Satisfaction

97% 100% 97% 94%

Engagement

score

Not

collected.

Not

collected.

Not

collected.

91% of staff

love coming

to work

THE RESULTS

Empowering PossibilityWe create powerful and profitable

connections

Only 3% of the people who want to write and publish a book do it.

One year from now, you’ll be another year older.

Where will you be?

Entrepreneur to author

Business

Transcript of Entrepreneur to author