Entrepreneur Organization Beijing - EO Global marketing awards entry
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Transcript of Entrepreneur Organization Beijing - EO Global marketing awards entry
![Page 1: Entrepreneur Organization Beijing - EO Global marketing awards entry](https://reader036.fdocuments.net/reader036/viewer/2022081413/54897577b479590f0d8b58c8/html5/thumbnails/1.jpg)
Jim JamesCommunications Chair
March [email protected]
EO Marketing AwardsBeijing Chapter
Ian BurnsCommunications Chair Elect
March [email protected]
![Page 2: Entrepreneur Organization Beijing - EO Global marketing awards entry](https://reader036.fdocuments.net/reader036/viewer/2022081413/54897577b479590f0d8b58c8/html5/thumbnails/2.jpg)
1. Advertising in Key Media2. Creative Partnerships3. Learning Events4. Social Media Presence5. P.R. Activities6. Video Testimonials7. Member Community8. Internal Communications9. Overdrive10.Octane
Contents
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Advertising
Agenda magazine an EO Beijing member company
became an EO Beijing partner in 2011• Beijing’s #1 Business Lifestyle Magazine
• Insider Hub for Entrepreneurs Working in Beijing
• Must-Read for Professionals
• Sponsor Bi-Monthly EO Ads
Jim James - EO Beijing member
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Advertising2011 November 2011 November 2011 December
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Advertising2012 January 2012 January 2012 February
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Advertising2012 February 2012 March 2012 March
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Creative Services
Redstar Media an EO Beijing member company became an EO Beijing partner in 2011 • Sponsor Bi-Monthly EO Ad Design in Agenda mag
• Provide graphic design, typesetting, Chinese translation & print of EO marketing materials
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Marketing Literature
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Learning Events
•Agenda magazine sponsored, organised & promoted Verne Harnish event Feb/March 2012
•130 people attended
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• LinkedIn• Created January 2009
• Professional Group
• 62% EO Beijing Membership
Social Media
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Social Media
• Facebook• Created 2011
• 58% EO Beijing Membership (VPN issues)
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• Weibo Chinese ‘Twitter’ equivalent
• Launched 2009, 200m users
• EO Beijing started Sept 2011
• 282 following
• 94 ‘tweets’
Social Media
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P.R. Activity
• Member Profiling in Partner mag/site
• Member Profiling in Chinese Entrepreneur mag/site
• China Daily International
• CBN Weekly
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P.R. Activity
• Member Profiling in Partner mag/site
• Member Profiling in Chinese Entrepreneur mag/site
• China Daily International
• CBN Weekly
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P.R. Activity
• Member Profiling in Partner mag/site
• Member Profiling in Chinese Entrepreneur mag/site
• China Daily International
• CBN Weekly
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P.R. Activity
• Member Profiling in Partner mag/site
• Member Profiling in Chinese Entrepreneur mag/site
• China Daily International
• CBN Weekly
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an EO Beijing member company
Became an EO Beijing partner in 2011• EASTWEST PR provides
traditional and digital PR services including social media and online video.
• Expert Assistance with EO Beijing events and Public Relations.
P.R. Activity
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Video Testimonials
Watch Video Online
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Video Testimonials
Watch Video Online
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Member Community
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Recruitment Initiatives
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Internal Communications
• Monthly EO Update issued to members via EO Access
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Global EO Profile
• Beijing EO on Overdrive
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Octane Contribution
• March 2012 issue
• Beijing member Casper Johansen featured in Technode
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EO Beijing has created an integrated,
bilingual communications program which shares
information and knowledge with members and potential
members in Beijing and beyond.
Summary
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Jim JamesCommunications Chair
March [email protected]
EO Marketing AwardsBeijing Chapter
Ian BurnsCommunications Chair Elect
March [email protected]