Welcome

Shikha

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Group 3

Dipanwita Dey 120305 Priyanka Hui Chowdhury 120316 Nusrat Jahan 120329 Niaz Bhuian 120354

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Content Company Overview Product Line & services Marketing Mix Target groups Competitors Financial analysis Why Shikha?

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ShikhaThe Company will be registered as the corporate entity called Shikha (Pvt.) Limited, with the Government of Bangladesh under The Company Act, 1994 It’s a Bio gas producer, storage & bio-generator supplier. Operational regions of Shikha 7 divisions of the country.Mission:Ensure energy with environment.Vision:

Our vision is to offer energy at reasonable price & save the environment.

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Product lineTwo items will be offer by Shikha1. Biogas Cylinder 2. Bio-generator

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Service offering

Home delivery Product demonstration On air order receive Installation at customer place Servicing & counseling Online services

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Pricing

Biogas cylinder 1200/= Bio-generator 15000/=

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Promotions

promotional activities outsourced by marketing agency Television advertisement Radio announcement Newspaper advertisement Printed leaflets Online promotions Personal networking

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Target customers Household Organizations & institutions Restaurants Places, gas line not available Rural areas

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Competitors

Bashundhara Total Clean Heat Other natural gas

provider

Rahim Afroz Hamko Other IPS,UPS & Generator sellers

Biogas Cylinder Bio-generator

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Financial Planning Investment = 5 cr. Monthly Sales = 1200000 Net Cash flow = 1534000 average Future growth (profit)

Year 1 = -10483200 Year 2 = 3060200 Year 3 = 34972330

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Why Shikha? Reasonable price of gas cylinders & bio-generators. Availability of energy in rural areas. Renewable source of energy Customer based services deliveries

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Questions???