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Product Design Improvement

Maria Conchitina T. Bandong, M.D.

Product Design

Process of creating a new product to be sold by a business to its customers

Efficient and effective generation & development of ideas through a process that leads to new products

Combination of art, science & technology

Product Design Process

1. Analysis- Team starts committing to the

project- “everyone in the team begins

research”- Gathering of materials: statistics,

questionnaires, articles

2. Concept- key issues are defined- Creation of objectives- New design

Product Design Process

3. Synthesis- ideate: brainstorming of different ideas- select: narrowing of ideas to select a few;

begins to outline plan- Implement: prototypes are built; products

become actual object- Evaluate: product is tested & improvements

are made

Product Design Process

“Things should be made as simple as possible, but no simpler”……Albert Einstein

Steve Jobs & John Ive

Principles of Product Design

1. Do Something Well, not Different

“If you are trying to do something better, then you are not focused on the customer & you’ll miss the possibility of making your business great”

2. Focus on the Idea- Ideas are the basis of products and services

Principles of Product Design

3. Remember the What If

“What if we do this, combine it with that, would that be useful?

Do not respond only to individual problems

Always look at the possibilities

Principles of Product Design

4. Put in the TIME

Months & months & months

PERSEVERANCE

Principles of Product Design

Pillars of Design Philosophy

1. CRAFT, Above All

Level of detail is important

Impression

Quality has to be carried all the way through

2. Empathy

Intimate connection with feelings of the customers… (Markulla)

Pillars of Design Philosophy

3. Focus

- “In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities”…Markulla

Pillars of Design Philosophy

4. Impute

People form an opinion about a company or product based on the signals that it conveys

“People DO judge a book by its cover”

Pillars of Design Philosophy

5. Friendliness

Make the design friendly especially for novice consumers

Pillars of Design Philosophy

6. Finding Simplicity for the Future in Metaphors from the Past

Pillars of Design Philosophy

Apple’s Design Leadership Principles

1. Love Beauty & Be Passionately Committed to it.

2. Create Products that Look, Act, & Feel Like No One Else.

3. Be Relentless in Perfecting the Ideal.

4. Analyze What’s Possible in the world of Technology & Design.

5. Consider the Trends of Framing what’s Emerging - & be there in Front.

6. Simple can look simple, but be Complex to get there.

7. To Lead, it’s a matter of being in Front. To be there, you’ll be risking everything that you stand for.

8. Design Strategy is how it Works.

Apple’s Design Leadership Principles

9. Design Strategy is how it Works.

10. Know Who you are designing for.

11. Only the Best. All Ways.

12. Failure is the Best way to Learn.

Apple’s Design Leadership Principles

References:

1. Wikipedia

2. Inc. Techtown/Eric Sherman

3. www.nbcnews.com