Entrep Report v1

download Entrep Report v1

of 15

  • date post

    07-Jul-2018
  • Category

    Documents

  • view

    217
  • download

    0

Embed Size (px)

Transcript of Entrep Report v1

  • 8/18/2019 Entrep Report v1

    1/15

    WESLEYAN UNIVERSITY – PHILIPPINES MABINI EXTENSION, CABANATUAN CITY

    COLLEGE OF ENGINEERING

    STRATEGIC PLANNING FOR SMALL BUSINESS

    REPORT SUMMARY 

    In Partial Fulfllment o the Reuirement! or the Entre"reneur!hi" Cour!e or the #e$ree o

    Ba%helor o S%ien%e in Ele%troni%! En$ineerin$

    Su&mitte' &()  *AN #OMINIC G+ #OMINA#O

    CYROM LOUIS REN,O P+ AGUSTIN S-IENC-IN .+ SALA,AR

    BSECE/0B

    Su&mitte' to) En$r+ Merr(/Ann #+ Fran%i!%o

    1n' Seme!ter A%a'emi% Year 1230 4 1235

  • 8/18/2019 Entrep Report v1

    2/15

    WESLEYAN UNIVERSITY – PHILIPPINES MABINI EXTENSION, CABANATUAN CITY

    COLLEGE OF ENGINEERING

    STRATEGIC PLANNING FOR SMALL BUSINESS

    6-AT IS STRATEGIC PLANNING7

    Strategic plaig i! a "rgai#ati"$! pr"ce!! "% &e'ig it! !trateg(, "r &irecti", a& )a*ig &eci!i"! " all"catig it! re!"+rce! t" p+r!+e ti! !trateg(- It )a( al!" e.te& t" c"tr"l )ecai!)! %"r g+i&ig te i)ple)etati" "% te !trateg(- Strategic plaig /eca)e pr")iet i c"rp"rati"! &+rig te 0123! a& re)ai! a i)p"rtat a!pect "% !trategic )aage)et- It i! e.ec+te& /( !trategic plaer! "r !trategi!t!, 4" i5"l5e )a( partie! a& re!earc !"+rce! i teir aal(!i! "% te "rgai#ati" a& it! relati"!ip t" te e5ir")et i 4ic it c")pete!-

    Strateg( a! )a( &e'iti"!, /+t geerall( i5"l5e! !ettig g"al!, &eter)iig acti"! t" acie5e te g"al!, a& )"/ili#ig re!"+rce! t" e.ec+te te acti"!- A !trateg( &e!cri/e! "4 te e&! 6g"al!7 4ill /e acie5e& /( te )ea! 6re!"+rce!7- Te !ei"r lea&er!ip "% a "rgai#ati" i! geerall( ta!*e& 4it &eter)iig !trateg(- Strateg( ca /e plae& 6ite&e&7 "r ca /e "/!er5e& a! a patter "% acti5it( 6e)erget7 a! te "rgai#ati" a&apt! t" it! e5ir")et "r c")pete!-

    Strateg( icl+&e! pr"ce!!e! "% %"r)+lati" a& i)ple)etati"8 !trategic plaig elp! c""r&iate /"t- H"4e5er, !trategic plaig i! aal(tical i at+re 6i-e-, it i5"l5e! 9'&ig te &"t!978 !trateg( %"r)ati" it!el% i5"l5e! !(te!i! 6i-e-, 9c"ectig te &"t!97 5ia !trategic ti*ig- A! !+c, !trategic plaig "cc+r! ar"+& te !trateg( %"r)ati" acti5it(-

    The Pro%e!! o Strate$i% Plannin$

    O8er8ie9 Strategic plaig i! a pr"ce!! a& t+! a! ip+t!, acti5itie!, "+tp+t!

    a& "+tc")e!- Ti! pr"ce!!, li*e all pr"ce!!e!, a! c"!trait!- It )a( /e %"r)al "r i%"r)al a& i! t(picall( iterati5e, 4it %ee&/ac* l""p! tr"+g"+t te pr"ce!!- S")e ele)et! "% te pr"ce!! )a( /e c"ti+"+! a& "ter! )a( /e e.ec+te& a! &i!crete pr":ect! 4it a &e'iti5e !tart a& e& &+rig a peri"&- Strategic plaig pr"5i&e! ip+t! %"r !trategic ti*ig, 4ic g+i&e! te act+al !trateg( %"r)ati"- Te e& re!+lt i! te "rgai#ati"$! !trateg(, icl+&ig a &iag"!i! "% te e5ir")et a& c")petiti5e !it+ati", a g+i&ig p"lic( " 4at te "rgai#ati" ite&! t" acc")pli!, a& *e( iitiati5e! "r acti" pla! %"r acie5ig te g+i&ig p"lic(-

    Micael P"rter 4r"te i 01;3 te %"r)+lati" "% c")petiti5e !trateg( icl+&e! c"!i&erati" "% %"+r *e( ele)et!<

    0- C")pa( !tregt! a& 4ea*e!!e!8

  • 8/18/2019 Entrep Report v1

    3/15

    WESLEYAN UNIVERSITY – PHILIPPINES MABINI EXTENSION, CABANATUAN CITY

    COLLEGE OF ENGINEERING

    =- Per!"al 5al+e! "% te *e( i)ple)eter! 6i-e-, )aage)et a& te /"ar&78

    >- I&+!tr( "pp"rt+itie! a& treat!8 a&

    ?- Br"a&er !"cietal e.pectati"!-

     Te 'r!t t4" ele)et! relate t" %act"r! iteral t" te c")pa( 6i-e-, te iteral e5ir")et7, 4ile te latter t4" relate t" %act"r! e.teral t" te c")pa( 6i-e-, te e.teral e5ir")et7- Te!e ele)et! are c"!i&ere& tr"+g"+t te !trategic plaig pr"ce!!-

    In"ut! @ata i! gatere& %r") a 5ariet( "% !"+rce!, !+c a! iter5ie4! 4it *e(

    e.ec+ti5e!, re5ie4 "% p+/licl( a5aila/le &"c+)et! " te c")petiti" "r )ar*et, pri)ar( re!earc 6e-g-, 5i!itig "r "/!er5ig c")petit"r place! "%  /+!ie!! "r c")parig price!7, i&+!tr( !t+&ie!, etc- Ti! )a( /e part "% a c")petiti5e itelligece pr"gra)- Ip+t! are gatere& t" elp !+pp"rt a +&er!ta&ig "% te c")petiti5e e5ir")et a& it! "pp"rt+itie! a& ri!*!- Oter ip+t! icl+&e a +&er!ta&ig "% te 5al+e! "% *e( !ta*e"l&er!, !+c a! te /"ar&, !are"l&er!, a& !ei"r )aage)et-

  • 8/18/2019 Entrep Report v1

    4/15

    WESLEYAN UNIVERSITY – PHILIPPINES MABINI EXTENSION, CABANATUAN CITY

    COLLEGE OF ENGINEERING

     Te!e 5al+e! )a( /e capt+re& i a "rgai#ati"$! 5i!i" a& )i!!i" !tate)et!-

    A%ti8itie! “The essence of formulating competitive strategy is relating a

    company to its environment.” – Micael P"rter

    Strategic plaig acti5itie! icl+&e )eetig! a& "ter c"))+icati" a)"g te "rgai#ati"$! lea&er! a& per!"el t" &e5el"p a c"))" +&er!ta&ig regar&ig te c")petiti5e e5ir")et a& 4at te "rgai#ati"$! re!p"!e t" tat e5ir")et 6it! !trateg(7 !"+l& /e- A 5ariet( "% !trategic plaig t""l! 6&e!cri/e& i te !ecti" /el"47 )a( /e c")plete& a! part "% !trategic plaig acti5itie!-

     Te "rgai#ati"$! lea&er! )a( a5e a !erie! "% +e!ti"! te( 4at a!4ere& i %"r)+latig te !trateg( a& gaterig ip+t!, !+c a!<

    • Wat i! te "rgai#ati"$! /+!ie!! "r itere!t

    • Wat i! c"!i&ere& 95al+e9 t" te c+!t")er "r c"!tit+ec(

    • Wic pr"&+ct! a& !er5ice! !"+l& /e icl+&e& "r e.cl+&e& %r") te p"rt%"li" "% "erig!

    • Wat i! te ge"grapic !c"pe "% te "rgai#ati"

    • Wat &ieretiate! te "rgai#ati" %r") it! c")petit"r! i te e(e! "%  c+!t")er! a& "ter !ta*e"l&er!

    • Wic !*ill! a& re!"+rce! !"+l& /e &e5el"pe& 4iti te "rgai#ati"

    Out"ut!  Te "+tp+t "% !trategic plaig icl+&e! &"c+)etati" a&

    c"))+icati" &e!cri/ig te "rgai#ati"$! !trateg( a& "4 it !"+l& /e i)ple)ete&, !")eti)e! re%erre& t" a! te !trategic pla- Te !trateg( )a( icl+&e a &iag"!i! "% te c")petiti5e !it+ati", a g+i&ig p"lic( %"r acie5ig te "rgai#ati"$! g"al!, a& !peci'c acti" pla! t" /e i)ple)ete&- A !trategic pla )a( c"5er )+ltiple (ear! a& /e +p&ate& peri"&icall(-

     Te "rgai#ati" )a( +!e a 5ariet( "% )et"&! "% )ea!+rig a& )"it"rig pr"gre!! t"4ar&! te "/:ecti5e! a& )ea!+re! e!ta/li!e&, !+c a! a /alace& !c"recar& "r !trateg( )ap- C")paie! )a( al!" pla teir 'acial !tate)et! 6i-e-, /alace !eet!, ic")e !tate)et!, a& ca! D"4!7 %"r !e5eral (ear! 4e &e5el"pig teir !trategic pla, a! part "% te g"al !ettig acti5it(- Te ter) "perati"al /+&get i! "%te +!e& t" &e!cri/e te e.pecte& 'acial per%"r)ace "% a "rgai#ati" %"r te +pc")ig (ear- Capital /+&get! 5er( "%te %"r) te /ac*/"e "% a !trategic pla, e!peciall(

  • 8/18/2019 Entrep Report v1

    5/15

    WESLEYAN UNIVERSITY – PHILIPPINES MABINI EXTENSION, CABANATUAN CITY

    COLLEGE OF ENGINEERING

    a! it icrea!igl( relate! t" I%"r)ati" a& C"))+icati"! Tec"l"g( 6ICT7-

    Out%ome! Wile te plaig pr"ce!! pr"&+ce! "+tp+t!, a! &e!cri/e& a/"5e,

    !trateg( i)ple)etati" "r e.ec+ti" "% te !trategic pla pr"&+ce! O+tc")e!- Te!e "+tc")e! 4ill i5aria/l( &ier %r") te !trategic g"al!- H"4 cl"!e te( are t" te !trategic g"al! a& 5i!i" 4ill &eter)ie te !+cce!! "r %ail+re "% te !trategic pla- Al!", tere 4ill ari!e +ite&e& O+tc")e!, 4ic ee& t" /e atte&e& t" a& +&er!t""& %"r !trateg( &e5el"p)et a& e.ec+ti" t" /e a tr+e learig pr"ce!!- Oe "% te i))e&iate g"al! t" /e acie5e& /( te acti" pla icl+&e! e!+rig tat te "rgai#ati" c"%"r)! t" te legal re+ire)et!- A /+!ie!! "rgai#ati" tat "perate! 4iti te legal re+ire)et! "perate! 4it )ii)+)

    pr"/le)!8 ti! &irectl( icrea!e! t