Entertainment Network India Ltd Re-Initiating Coverage...

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Entertainment Network India Ltd Re-Initiating Coverage BUY - 1 of 22 - Wednesday 04 th February, 2015 This document is for private circulation, and must be read in conjunction with the disclaimer on the last page. STOCK POINTER Target Price `840 CMP `579 FY17E EV/Sales 4x Index Details Entertainment Network India Ltd (ENIL), which operates the ‘Radio Mirchi’ FM station brand, has successfully retained its leadership position among private broadcasters with a market share of ~30%. ENIL is expected to be the biggest beneficiary of the much awaited Phase III auctions, which will see the light of the day in 2015. We are optimistic on the company’s prospects given that: With the election of a reform oriented government, the uncertainty over the Phase III auctions have considerably reduced. The Phase III auctions, which will open up 839 licenses for bidding, is to be conducted in two batches the first batch, which commences in March 2015, will comprise bidding for 135 licenses in existing 69 towns. The bidding for the remaining stations will take place a year later. These auctions are more progressive and broadcaster friendly and are expected to provide the much needed fillip to the growth of the radio industry. ENIL with a debt free status, operating cash flow generation of an average Rs 90-100 crore per annum over the past few years and an estimated cash and cash equivalents balance of ~Rs 575 crore in FY15, is financially well placed to meet the upfront payment requirements of i) Rs 320-330 crore estimated migration fee for the renewal of Phase II licenses and ii) acquisition of licenses under Phase III. For most other industry players, raising this kind of capital would be a tall order, given their stretched balance sheets. We have valued ENIL based on the discounted cash flow method (DCF) with projections from FY15-FY25. We expect ENIL’s revenues to grow at a healthy 10 year CAGR of 16%, post the addition of stations in Phase III. EBITDA margins are expected to dip in the short term and normalize to ~25-26% by FY25. Return ratios are expected to remain suppressed in the short term and gradually stabilize to 15% by FY25. Debt is expected to go up marginally in the short term. We initiate coverage on ENIL with a BUY and a Price Objective of `840, representing a potential upside of 45% over a period of 24 months. Sensex 28,883 Nifty 8,723 BSE 100 8,813 Industry Media Scrip Details MktCap (` cr) 2762 BVPS (`) 130.5 O/s Shares (Cr) 4.7 AvVol (Lacs) 0.07 52 Week H/L 635/333 Div Yield (%) 0.2 FVPS (`) 10.0 Shareholding Pattern Shareholders % Promoters 71.1 DIIs 2.5 FIIs 16.0 Public 10.4 Total 100.0 ENIL vs. Sensex 20000.00 22500.00 25000.00 27500.00 30000.00 200.00 300.00 400.00 500.00 600.00 26-Dec-13 26-Jan-14 26-Feb-14 26-Mar-14 26-Apr-14 26-May-14 26-Jun-14 26-Jul-14 26-Aug-14 26-Sep-14 26-Oct-14 26-Nov-14 26-Dec-14 ENIL Sensex (RHS) Key Financials (` in Cr) Y/E Mar Net Sales EBITDA PAT EPS (`) EPS Growth (%) RONW (%) ROCE (%) P/E (x) EV/SALES (x) 2014 385 119 83 17.5 23.4 14.4 19.9 33.5 6.4 2015E 433 137 99 20.8 18.8 14.7 20.4 28.2 5.4 2016E 513 125 40 8.3 -60.1 5.6 8.1 70.8 5.6 2017E 697 133 39 8.1 -2.7 5.2 7.6 72.7 4.1

Transcript of Entertainment Network India Ltd Re-Initiating Coverage...

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Entertainment Network India Ltd Re-Initiating Coverage

BUY

- 1 of 22 - Wednesday 04th

February, 2015

This document is for private circulation, and must be read in conjunction with the disclaimer on the last page.

ST

OC

K P

OIN

TE

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Target Price `840 CMP `579 FY17E EV/Sales 4x

Index Details Entertainment Network India Ltd (ENIL), which operates the ‘Radio Mirchi’ FM station brand, has successfully retained its leadership position among private broadcasters with a market share of ~30%. ENIL is expected to be the biggest beneficiary of the much awaited Phase III auctions, which will see the light of the day in 2015. We are optimistic on the company’s prospects given that:

With the election of a reform oriented government, the uncertainty over the Phase III auctions have considerably reduced. The Phase III auctions, which will open up 839 licenses for bidding, is to be conducted in two batches – the first batch, which commences in March 2015, will comprise bidding for 135 licenses in existing 69 towns. The bidding for the remaining stations will take place a year later. These auctions are more progressive and broadcaster friendly and are expected to provide the much needed fillip to the growth of the radio industry.

ENIL with a debt free status, operating cash flow generation of an average Rs 90-100 crore per annum over the past few years and an estimated cash and cash equivalents balance of ~Rs 575 crore in FY15, is financially well placed to meet the upfront payment requirements of i) Rs 320-330 crore estimated migration fee for the renewal of Phase II licenses and ii) acquisition of licenses under Phase III. For most other industry players, raising this kind of capital would be a tall order, given their stretched balance sheets.

We have valued ENIL based on the discounted cash flow method (DCF) with projections from FY15-FY25. We expect ENIL’s revenues to grow at a healthy 10 year CAGR of 16%, post the addition of stations in Phase III. EBITDA margins are expected to dip in the short term and normalize to ~25-26% by FY25. Return ratios are expected to remain suppressed in the short term and gradually stabilize to 15% by FY25. Debt is expected to go up marginally in the short term. We initiate coverage on ENIL with a BUY and a Price Objective of `840, representing a potential upside of 45% over a period of 24 months.

Sensex 28,883

Nifty 8,723

BSE 100 8,813

Industry Media

Scrip Details

MktCap (` cr) 2762

BVPS (`) 130.5

O/s Shares (Cr) 4.7

AvVol (Lacs) 0.07

52 Week H/L 635/333

Div Yield (%) 0.2

FVPS (`) 10.0

Shareholding Pattern

Shareholders %

Promoters 71.1

DIIs 2.5

FIIs 16.0

Public 10.4

Total 100.0

ENIL vs. Sensex

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ENIL Sensex (RHS)

Key Financials (` in Cr)

Y/E Mar Net

Sales EBITDA PAT

EPS (`)

EPS Growth (%)

RONW (%)

ROCE (%)

P/E (x)

EV/SALES (x)

2014 385 119 83 17.5 23.4 14.4 19.9 33.5 6.4

2015E 433 137 99 20.8 18.8 14.7 20.4 28.2 5.4

2016E 513 125 40 8.3 -60.1 5.6 8.1 70.8 5.6

2017E 697 133 39 8.1 -2.7 5.2 7.6 72.7 4.1

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Company Background

Entertainment Network (India) Limited (ENIL), which operates the ‘Radio Mirchi’ station across India, enjoys a leadership position with a market share of 30%. It has a presence across 14 states with 32 radio stations in 10 different languages. It also provides event management/experiential marketing services under the brands of 360 Degrees, ‘Spell Bee’, ‘Gadget Awards’, ‘Design Warz’ and ‘Teen Diva’. Being closely associated with the Times Group, it is able to leverage its parent’s strong presence in the print media as well as news broadcasting business to offer integrated advertising solutions to clients.

ENIL’s Company Structure

Radio Broadcasting RS: 75-80%

Activation revenues & Off-radio events RS: 20-25%

Source: ENIL, Ventura Research

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Key Investment Highlights

ENIL – an emerging all-round advertising partner

ENIL is evolving from a pure play Radio FM player to a one-stop shop advertising

partner. It now earns 20-25% of revenues from related activites, such as

activation revenues, mobile stations and off-radio events (such as property fairs

and music show awards). While these activites are only marginally profitable,

they are carried out in line with the company’s strategy to provide complete

advertising solutions to clients.

Examples of new product launches:

Four internet radio stations viz. Purani Jeans, Club Mirchi, Meethi Mirchi

and Mirchi Edge in 2012.

Special Bhojpuri radio station under its ‘Mirchi Mobile’ platform. Mirchi

Mobile is a mobile VAS service by the company, which gives mobile

subscribers the access to Radio Mirchi anywhere in the country.

Conditional license to use the brand ‘Radio Mirchi’ granted to Abu Dhabi

Media Company (ADMC) for a fixed fee.

Further, it can leverage the strength of the Times Group, its parent, to foray into

new and innovative launches.

‘Radio Mirchi’ has successfully retained its leadership

position

ENIL, with a market share of 30%, has retained its leadership position despite the

marketing push from other radio stations. This has helped the company achieve

inventory utilizations of nearly 120% in the top 8 stations and 96% in the

remaining 24 stations. Given its reach and popularity, Radio Mirchi commands an

average premium of 15-20% in ad rates pan India. Further, it also has the lowest

commercial time per hour of broadcast as compared to other stations which

ensures repeat listenership. The steady increase in inventories and growth in ad

rates has enabled ENIL to report a healthy 12% revenue CAGR over FY11-FY14,

despite the delay in Phase III auctions.

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Radio Mirchi scores high on qualitative parameters

Red FM Radio Mirchi Radio City BIG FM Radio One

Company Sun Group ENIL Jagaran Prakashan

Reliance

Broadcast

Network

JV between

Next

MediaWorks

and BBC

Worldwide

No. of stations 47 32 20 45 7

Ad rates per ten second slot in Mumbai 1200 1955 1300 1400 1000

Strategy Contemporary Contemporary Contemporary Retro International

Ad time per hour 15 in off peak 13 mins Not available 15 mins Not available

Source: Ventura Research

ENIL enjoys a leadership position among private broadcasters

Radio Industry

Rs 1800 crore

All India Radio

Rs 400 crore22% market share

Private broadcasters

Rs 1250 crore69% market share

ENIL (Radio

Mirchi)

385 crore,

30%

DB Corp (MY

FM)79.4 crore,

6%

Next Radio

Ltd.( Radio One)

58.9 crore,

5%

Music

Broadcast Pvt. Ltd. (Radio

City FM)

161.8 crore,

13%

Others

575 crore

FY14 revenues in Rs Crore, Market share

Of the total Radio industry share, agency’s share will be 9-10%Only Radio revenues for DB Corp

Source: Ventura Research

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Radio Mirchi has a sizeable market share across the top metro cities

RAM ratings for Week 47 (All 25 years +, 16Nov to 22Nov, Mon-Sun 12AM-12AM)

The latest RAM ratings for the period January 4-10, 2015 reveals: T.S.L = Time Spent Listening, Tarp%= Target Audience Rating Points are also known as ratings and are an estimate of the size of a specific viewing audience to a channel, programme or timezone. 1 TARP is the equivalent of reaching 1% of the target audience.

Mumbai Share % T.S.L Tarp%

Radio City 19.0 5.52 1.4

Big FM 17.5 6.03 1.3

Radio Mirchi 13.8 4.22 1.0

Fever FM 12.5 6.14 0.9

Red FM 12.1 4.11 0.9

Oye 3.2 3.12 0.2

Radio One 3.1 2.26 0.2

Delhi Share % T.S.L Tarp%

Fever FM 19.5 5.15 1.4

Radio City 13.0 3.54 1.0

Big FM 12.7 3.41 0.9

Radio Mirchi 12.6 3.27 0.9

Red FM 9.7 2.55 0.7

Oye 5.3 2.55 0.4

Radio One 2.6 1.34 0.2

Source: RAM, Ventura Research Source: RAM, Ventura Research

Kolkatta Share % T.S.L Tarp%

Radio Mirchi 20.9 4.3 1.7

Big FM 17.2 5.2 1.4

Oye 10.2 3.4 0.8

Radio One 10.1 3.38 0.8

Red FM 8.4 2.56 0.7

Fever FM 7.2 3.05 0.6

Bengaluru Share % T.S.L Tarp%

Radio City 24.2 9.48 2.7

Big FM 21.0 8.09 2.4

Radio Mirchi 17.9 7.27 2.0

Fever FM 10.6 6.51 1.2

Red FM 6.6 4.2 0.8

Radio One 3.4 3.01 0.4

Source: RAM, Ventura Research Source: RAM, Ventura Research

Market Share Mumbai Delhi Kolkatta Bangalore

Radio City 19.1 12.5 22.5

BIG FM 18.9 12.6 9.9 21.6

Radio Mirchi 14.6 13.1 20.8 17.7

Fever 104 13.1 19.1 11.5

RED FM 11.7 11.3

Oye 104.8 11.2

Radio One 10.4

TSL Mumbai Delhi Kolkatta Bangalore

Fever104 6.26 5.08 7.36

Big FM 6.16 5.02 8.35

Radio Mirchi 3.4 7.49

Radio city 9.18

Red FM 2.59

Source: RAM, Ventura Research Source: RAM, Ventura Research

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Phase III auctions – A boon for the radio industry

The much awaited Phase III radio license auctions will finally see the light of the day in 2015. On 16th January 2015, the Cabinet approved the Phase III auctions and the migration (renewal) of Phase II licenses to Phase III. The Phase III auctions, which open up bidding opportunities for 839 licenses across 294 cities, have been delayed for 3 years. These auctions serve as a much needed boost to the radio FM players, since the Phase II auctions took place nearly a decade ago.

Progress of the radio industry in India

1930-2000

All India Radio

was the only FM

station in India

Phase I: Private radio

broadcasters were

allowed to own FM

stations

Number of cities: 12

Number of licenses: 21

Number of Radio

companies awarded

licenses: 8

2000 2005 - Phase II

Number of cities:

86

Number of

licenses: 245

Number of Radio

companies

awarded licenses:

38

2015 – Phase III expected

Number of cities:

294

Number of

licenses: 839

Radio Industry Progress Timeline

Source: Ventura Research

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Phase III regulations net positive for private broadcasters

Factor Impact

Infrastructure • Infrastructure sharing is allowed across all categories of city; not just in C and D categories

• Affordability of separate stations in C & D categories was anyways an issue; shared

infrastructure will help reduce costs by 35-40% and the break-even period

• For instance, the cost of setting up one station is Rs 3 crore, whereas the cost of setting

up a transmission tower (which enables infra sharing) is only Rs 70L.

Inter-spacing of Channels • While the inter-channel spacing has been proposed to reduce from 800 KHz to 400 KHz in

Phase III, it is likely to happen only in Phase IV

• This has the potential to double the frequencies available on the same spectrum, thereby

increasing radio spectrum utilization

• With higher number of frequencies, content differentiation becomes a possibility

Ownership • Lock in period of promoters and major shareholders bought down from 5 years to 3 years

• This will help the promoters exit unviable investments and may lead to consolidation in the

industry

Distribution of licenses • Of the 839 licenses up for auction, nearly 94% i.e. 787 licenses are in the small cities

which have a lower revenue earning potential

• Allows private FM radio players to own more than one station in a city subject to certain

conditions

• Could lead to fierce bidding in the metros – 1 in Delhi, Bangalore, Chennai, Ahmadabad,

and Pune and 2 in Mumbai

• However, the bidding is unlikely to be irrational as majority of the radio operators have

made thin profits/losses since inception

Migration fees • Licenses granted during Phase II auctions, which are due for renewal on March 2015 will

have to be renewed post the payment of migration fees

• Migration fees will be determined as a % of the highest bid price under Phase III auctions

• If the Phase III auctions do not complete before March 2015, the government may grant a

temporary extension; disruption of services is unlikely

Reserve Price • Reserve price (minimum bid price) set at the highest bid price of Phase II action in a

similar category town in the same region

• A high reserve price may turn out to be unviable in small cities

Auction method • The electronic ascending auction methodology is being adopted in Phase III auctions

which is likely to result in costly acquisitions unlike in close bid tenders followed in Phase II

News Content • Sharing of news content allowed from All India Radio only in unadulterated form

• Removes any possibility of creativity

• Firms with an established regional newspaper such as the Times of India publication

owned by the Times Group, which also operates the Radio Mirchi and DB Corp (94.3 MY

FM) are unable to capitalize the opportunity of news content on radio through their own set-

ups

Nuetral

Positive

Negative

Source: Ventura Research

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In our initiating coverage report dated 17th April 2013, we have provided a comparative table on the recommendations of Phase II and Phase III, an overview of the key policy guidelines for Phase III and their impact in detail. Despite the fact that the Phase III auctions have certain clauses which are unfavorable to the private broadcasters, in totality, the initiatives are more progressive and broadcaster friendly.

ENIL well placed to capitalize on the Phase III auctions

Not only does ENIL have a high listenership in key metro regions, it is also financially better placed compared to other broadcasters. ENIL is forecasted to have cash and cash equivalents of Rs 575 crore by FY15. With healthy operational performance and prudent working capital management, ENIL has consistently generated Rs 90-100 crore of cash flow from operating activities every year. This has provided the company a great cushion to bid competitively in the upcoming Phase III auctions. According to the management, ENIL has the capability to raise Rs 400 crore of debt given its current debt free status translating to a potential funds availability of Rs 900-1000 crore. Also, migration fee for existing licenses could entail ~Rs 330 crore of cash outflow. While, we believe that ENIL will be able to service the payments given its financial strength, there are likely to be large cash out-flows in the next one-two years which will suppress the return ratios in the short term. Peer Strategy: Recently, the media house, Jagran Prakashan took over Radio City, ENIL’s closest peer. The available information on Radio City and its Phase III strategy:

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Both these players have indicated that they will refrain from bidding too aggressively in the Phase III auctions, especially since inter-spacing of licenses could be halved in the next radio auctions, which will potentially double the number of licenses available. Radio City has identified certain stations which it will look to bid for, especially in the north, while Radio Mirchi aims to establish a pan India presence through the auctions.

Radio City and Radio Mirchi – Comparison on operational parameters

Radio City Radio Mirchi

20 stations including 2 tie-ups; potential

merger of 8 stations of Radio Mantra,

belonging to Jagran Prakashan; plans to

increase it to 40 stations

32 stations; plans to increase it to 100+

stations

Utilization in smaller cities is 50-60%; in

big cities it is 90-95% assuming the

inventory defined as 12 minutes per hour,

18 hours a day

Utilization in smaller cities is 87%; in big

cities it is 110% assuming the inventory

defined as 13 minutes per hour, 17 hours a

day

Rs 3700 for 15 stations Rs 9750 for 32 stations

Rs 60-70 crore Rs 90-95 crore

Rs 190-200 crore; beyond Rs 200 crore to

be borne by Radio City

Rs 320-330 crore

70% national, 30% local advertisers The mix is 50-50%

Advertising

Number of Stations

Utilization Rate

Effective Rate

Cash Flow from Operations

Migration fees

Source: Ventura Research

Radio City and Radio Mirchi – Balance Sheet strength

FY13 FY14 FY13 FY14 FY13 FY14 FY13 FY14

Jagran Prakashan -- Radio City 484 490 193 236 202 331 0.5 0.5

ENIL -- Radio Mirchi 0.0 0.0 322 440 86 104 0 0

Debt Cash and Cash Equivalents Cash Flow from Operations Debt/Equityin Rs crore

Source: Ventura Research, Jagran Prakashan financials include print media

Source: Ventura Research

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Radio advertising to post a robust growth

While, radio as a medium, is well penetrated in the metros and non-metro cities in India, the share of radio advertising is projected to be only 1.6% of the total media and entertainment revenues in 2014. This is significantly lower compared to the world average of 6%. According to the FICCI-KPMG Indian Media and Entertainment Industry Report 2014, the radio industry outperformed all other traditional media segments by clocking a growth of 15 per cent. Currently, clients are being forced to re- evaluate their media mix as their advertising budgets are constantly under pressure. There has been a tendency to shift focus from nationwide pure brand-building to more tactical, local, focused promotional targeting. This has played in radio’s favour as it enables local reach to advertisers increasingly looking to target specific audiences and at affordable pricing.

Also, to draw parallels from the mature market of the US, the growth in radio has

not been impacted despite the increased penetration of broadband.

According to the website, Statista.com, radio is the second most powerful

medium in the United States, reaching 59 percent of the country’s population

daily. In comparison, 49 percent are reached by the Internet while print media

accounts for 13 percent. Only TV, with a daily reach of 80 percent, is consumed

on a daily basis by a broader audience. Online radio is, somewhat surprisingly,

used by just 15 percent of American radio listeners, even though close to 80

percent of the U.S. population has access to the internet.

Radio revenues projected to grow at a robust pace

Source: FICCI-KPMG

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Accordingly, we are positive on the long term prospects of the radio industry

given the inherent interactivity in the medium, which appeals to all age groups.

Key Risks

Delay in the second batch of Phase III auctions:

The Phase III auctions, which will open up 839 licenses for bidding, is to be

conducted in two batches – the first batch, which commences in March 2015, will

comprise bidding for 135 licenses in existing 69 towns. The bidding for the

remaining stations will take place a year later. Any delay in the second batch of

Phase III auctions will continue to be a drag on the growth of the radio industry in

India.

Irrational bidding:

Limited licenses in the key metro regions, which are relatively more profitable,

could lead to irrational bidding. Higher cost of acquisition will result in extended

break-even periods or limited profitability, thereby suppressing return ratios.

Digital has not killed the Radio Star

86%

61%

31%

17% 14%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM/FM Radio CD Player MP3 Player/ Owned Digital

Music

Satellite Radio Online Radio

% of people in the US who use the following in their primary car

Source: Edison Research, Statista

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Financial Performance

In Q2FY15, ENIL reported a 20.6% YoY increase in revenues to Rs 104.4 crore

led by a 1700 bps increase in average utilization rates to 102% and a 2.4% YoY

increase in ad rates. EBITDA grew 25% YoY to `31.6 crore in Q2FY15; EBITDA

margin expanded 110 bps YoY to 30.3%. PAT grew 42% YoY to `23.3 crore;

PAT margin expanded 340 bps to 22.3% boosted by expansion in operating

margins and higher other income.

Quarterly Financial Performance (` in crore)

Particulars Q2FY15 Q2FY14 FY14 FY13

Net Sales 104.4 86.6 384.8 338.4

Growth % 20.6 13.7

Total Expenditure 72.7 61.3 265.4 248.0

EBIDTA 31.6 25.3 119.4 90.4

EBDITA Margin % 30.3 29.2 31.0 26.7

Depreciation 8.2 8.0 31.8 31.7

EBIT (EX OI) 23.5 17.3 87.6 58.7

Other Income 7.9 5.5 28.0 30.8

EBIT 31.4 22.8 115.6 89.5

Margin % 30.1 26.3 30.0 26.4

Interest 0.0 0.0 0.0 0.0

Exceptional items 0 0 0.0 0.0

PBT 31.4 22.8 115.5 89.5

Margin % 30.0 26.3 30.0 26.4

Provision for Tax 8.1 6.4 32.1 21.8

PAT 23.3 16.4 83.5 67.7

PAT Margin (%) 22.3 18.9 21.7 20.0

Source: ENIL, Ventura Research

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Financial Outlook We have valued ENIL based on the discounted cash flow method (DCF) with

projections from FY15-FY25. Since the auction of the first batch of Phase III

licenses (135 licenses in 69 existing towns) is commencing in March 2015, the

timing of the auctions no longer remain uncertain. We have modeled ENIL’s

financials based on management and industry interactions. The assumptions are

illustrated below

Key Assumptions:

Number of Stations: The management has indicated that they intend to

take the number of stations to 100+ from the existing 32. We have

assumed that the company will successfully bid for 70 stations in Phase

III, of which 38 stations will be auctioned in the first batch. We have

ranked the cities based on the population and the State GDP to arrive at

the potential stations which ENIL will look to add to its portfolio.

Commencement of the new stations: The time to set-up a new station

will be considerably lower since infrastructure sharing is allowed in Phase

III. We have assumed that stations in the Category A+ and Category A

cities will commence operations by end FY16 (all of which are available

for bidding in the first batch); Category B city stations will commence

operations in FY17 and Category C and D stations will commence

operations in FY18.

Utilization Rates: Across cities, we expect utilization rates to gradually

ramp up and operate at optimum levels as we come closer to the 2019

General Elections. Post the elections, we have assumed utilization rates

to moderate to sustainable levels.

Pricing: Based on our industry interactions, we do not believe radio

advertisement rates for established players such as ENIL will fall even

with the addition of 839 licenses into the system. Our interactions reveal:

i) Advertisement rates set by market leaders are sticky even in the

face of expansion in stations and increasing competition. Market

leaders possess the brand and the reach – two primary factors

which advertisers are willing to pay a premium for over other new

entrants/lesser known brands. A case in point is illustrated with the

volumes and advertising rates of DB Corp, a prominent player in

the regional print media industry.

We expect ENIL to take its station count to 100+ post Phase III

Advertising rates not expected to decline despite the addition of Phase III licenses

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ii) New licenses acquired by existing players in the metros are likely to

focus on a different niche than the existing ones such as English,

Devotional or Retro. These stations will attract different kinds of

advertisers which will not directly impact the advertising rates of existing

general music category players.

iii) At low budgets, advertisers will have to compromise on peak timings or

program popularity in top radio brands. The radio is unlikely to reduce

rates to accommodate the client.

iv) ENIL is likely to set the pricing in stations in the Category B, C and D

cities based on the prevailing rates or by drawing a parallel to print media

rates in first time cities. Price discovery in untapped markets will be aimed

at protecting gross margins. We have assumed the existing pricing

standards in cities which have a radio presence and have drawn parallels

from print media rates to arrive at rates for first time towns.

iv) Established players like ENIL have the capabilities to secure exclusive

tie-ups with national advertisers for their newly launched channels which

will help them fill ad inventory. A case in point is Zee Entertainment

Enterprises which signed an exclusive deal with HUL for its newly

launched Zee Bangla – A Bengali movie channel. As part of the deal,

HUL was to be the exclusive advertiser in Zee Bangla for one and half

months, thus occupying 30% of the total ad inventory. For Zee, the

company could secure advertisements from Day 1 irrespective of the

performance and HUL, on the other hand, benefited through exclusive

DB Corp ad rates on a rise even as volumes expand

0

500

1000

1500

2000

2500

3000

3500

0.0

20.0

40.0

60.0

80.0

100.0

120.0

140.0

160.0

180.0

200.0

FY11 FY12 FY13 FY14Printout Copies (Crore) Average Rate per Sq cm (RHS)

Source: DB Corp

Pricing of established players such as ENIL factors in brand and reach and hence are sticky

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promotional activities.

Migration fees: We have assumed migration fees of Rs 330 crore, on the

upper side of management’s indicated range of Rs 290-310 crore.

One time Reserve Fee: We have assumed a 50% increase over the

highest bid price for Phase II in the key stations. In total, we have

assumed that the company will spend Rs 450-500 crore towards the

acquisition of 70 new stations.

We expect ENIL’s revenues to grow at a healthy 10 year CAGR of 16% post the

addition of stations in Phase III and robust advertising growth during 2018-19, the

election year.

ENIL phase-wise revenue growth trend

0

500

1000

1500

2000

2500

FY08 FY14 FY15E FY16E FY17E FY18E FY19E FY20E FY21E FY22E FY23E FY24E FY25E

Phase III: FY17-19 to see full impact of new stations; FY19 is also the pre-

election year; we expect a 2 year CAGR of 33%

in `Crores

Histroic CAGR 9.2%

Pre-Phase III: average growth of 16% in existing stations; marginal revenues

to accrue f rom new stations in FY16

Post-Phase III: Moderation in utilisations to lead to a modest 8% 5

year CAGR from FY20-25

Source: ENIL, Ventura Research

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Category D licenses to grow at 19% CAGR

0%

10%

20%

30%

40%

50%

60%

70%

0

20

40

60

80

100

120

140

160

180

FY18 FY19 FY20 FY21 FY22 FY23 FY24 FY25

in Rs crore

Revenues Growth YoY (RHS)

Source: ENIL, Ventura Research

Category A+ licenses to grow at 38% CAGR Category A licenses to grow at 34% CAGR

0%

50%

100%

150%

200%

250%

300%

350%

0

50

100

150

200

250

300

350

400

450

FY16 FY17 FY18 FY19 FY20 FY21 FY22 FY23 FY24 FY25

in Rs crore

Revenues Growth YoY (RHS)

-50%

0%

50%

100%

150%

200%

250%

300%

350%

0

50

100

150

200

250

300

350

FY16 FY17 FY18 FY19 FY20 FY21 FY22 FY23 FY24 FY25

in Rs crore

Revenues Growth YoY (RHS)

Source: ENIL, Ventura Research

Source: ENIL, Ventura Research

Category B licenses to grow at 18% CAGR Category C licenses to grow at 19% CAGR

-20%

0%

20%

40%

60%

80%

100%

0

50

100

150

200

250

FY17 FY18 FY19 FY20 FY21 FY22 FY23 FY24 FY25

in Rs crore

Revenues Growth YoY (RHS)

0%

10%

20%

30%

40%

50%

60%

70%

0

50

100

150

200

250

300

FY18 FY19 FY20 FY21 FY22 FY23 FY24 FY25

in Rs crore

Revenues Growth YoY (RHS)

Source: ENIL, Ventura Research

Source: ENIL, Ventura Research

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EBITDA margins are expected to dip in the short term as manpower and

administration expenses are likely to increase during Phase III and Category C

and D cities are expected to have a higher break-even period of 2 years. Post

which, we expect margins to normalize to ~25-26% with the increasing saturation

of the radio industry.

PAT margins are expected to be more impacted in the short term due to: i) dip in

operational margins ii) absence of other income as the company uses up its

surplus cash in Phase III and iii) we expect the company to raise Rs 130 crore of

debt, thereby resulting in interest costs. However, as the company starts to

generate excess cash reserves from FY21 onwards, PAT margin will revert to

20% by FY25.

Return ratios are expected to remain suppressed in the short term and gradually

stabilize to 15% by FY25. The company is expected to turn debt free by FY21.

RoE to stabilize at 15% D/E to only marginally go up

5

10

15

20

25

30

FY14 FY15 FY16 FY17 FY18 FY19 FY20 FY21 FY22 FY23 FY24 FY25

RoE (%) RoCE (%)

-0.1

0.0

0.1

0.1

0.2

0.2

0.3

FY14 FY15 FY16 FY17 FY18 FY19 FY20

D/E

Source: ENIL, Ventura Research

Source: ENIL, Ventura Research

Category wise EBITDA margins Margins to dip in short term and stabilize at 26%

-40%

-30%

-20%

-10%

0%

10%

20%

30%

40%

FY16 FY17 FY18 FY19 FY20 FY21 FY22 FY23 FY24 FY25

Category A+ Category A Category B

Category C Category D

0

10

20

30

40

50

60

70

80

90

0

5

10

15

20

25

30

35

FY

14

FY

15E

FY

16E

FY

17E

FY

18E

FY

19E

FY

20E

FY

21E

FY

22E

FY

23E

FY

24E

FY

25E

Rs per share%

EPS (RHS) EBITDA margin PAT margin

Source: ENIL, Ventura Research

Source: ENIL, Ventura Research

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Valuation

We initiate coverage on ENIL as a BUY with a Price Objective of `840

representing a potential upside of ~45% over a period of 24 months. As

mentioned earlier, we have used the DCF method to value ENIL. Our target price

implies an FY17 EV/Sales multiple of 5.8x.

Currently trading at EV/Sales of 5.4x

0

500

1000

1500

2000

2500

3000

3500

Au

g-0

6

Jan

-07

Ju

n-0

7

No

v-0

7

Ap

r-08

Sep

-08

Feb

-09

Ju

l-09

Dec-0

9

May-1

0

Oct-

10

Mar-

11

Au

g-1

1

Jan

-12

Ju

n-1

2

No

v-1

2

Ap

r-13

Sep

-13

Feb

-14

Ju

l-14

Dec-1

4

ENIL EV 2x 3x 4x 5x 6x

Source: ENIL, Ventura Research

Key DCF Assumptions

Projected Years FY15-FY25

Risk free rate 9.00%

Risk Premium 7.00%

Beta 0.73

Cost of Equity 14.11%

Target D/E 0.00

WACC 14.10%

Terminal Growth Rate 5% Source: Ventura Research

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Peer Comparison (` Crore)

ENIL

2014 384.8 119.4 83.5 31% 22% 14.4 33.5 4.8 20.5

2015E 432.6 136.8 99.2 32% 23% 14.7 28.2 4.2 17.0

2016E 512.8 124.8 39.6 24% 8% 5.6 70.8 4.0 22.9

2017E 697.2 133.2 38.5 19% 6% 5.2 72.7 3.8 21.7

TV Today

2014 385.1 103.6 58.0 27% 15% 16.3 23.9 3.9 NA

2015E 481.6 144.1 82.4 30% 17% 19.4 16.7 3.1 NA

2016E 531.4 175.0 102.6 33% 19% 20.4 13.4 2.6 NA

2017E NA NA NA NA NA NA NA NA NA

HT Media

2014 2198.0 2850.5 192.6 14% 9% 11.2 16.1 1.7 9.3

2015E 2349.1 309.6 202.9 15% 9% 11.0 15.1 1.6 6.8

2016E 2593.1 350.5 245.3 16% 9% 11.6 12.5 1.4 5.4

2017E 2850.5 415.7 303.5 16% 11% 12.6 10.1 1.2 4.3

Jagran Prakashan

2014 1703.1 379.4 216.9 22% 13% 22.9 19.6 4.1 12.3

2015E 1865.7 453.4 248.1 24% 13% 24.1 17.1 3.9 9.9

2016E 2111.0 540.8 303.6 26% 14% 26.1 14.0 3.5 8.1

2017E 2342.5 624.3 363.3 27% 16% 28.8 11.7 3.2 6.9

Y/E March Sales EBITDA PATEV/EBITDA

(x)

EBITDA

Mgn

PAT

Mgn

P/BV

(x) ROE

P/E

(x)

Source: ENIL, Ventura Research

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P/E

0.0

100.0

200.0

300.0

400.0

500.0

600.0

700.0

Jan

-06

Jul-

06

Jan

-07

Jul-

07

Jan

-08

Jul-

08

Jan

-09

Jul-

09

Jan

-10

Jul-

10

Jan

-11

Jul-

11

Jan

-12

Jul-

12

Jan

-13

Jul-

13

Jan

-14

Jul-

14

Jan

-15

ENIL CMP 5x 10x 15x 20x 25x

Source: ENIL, Ventura Research

P/BV

0.0

100.0

200.0

300.0

400.0

500.0

600.0

700.0

Sep

-06

Feb

-07

Jul-

07

De

c-0

7

May

-08

Oct

-08

Mar

-09

Au

g-0

9

Jan

-10

Jun

-10

No

v-1

0

Ap

r-1

1

Sep

-11

Feb

-12

Jul-

12

De

c-1

2

May

-13

Oct

-13

Mar

-14

Au

g-1

4

Jan

-15

ENIL CMP 1.5x 2x 2.5x 3x 3.5x

Source: ENIL, Ventura Research

EV/EBITDA

0

500

1000

1500

2000

2500

3000

3500

Apr

-06

Sep-

06

Feb-

07

Jul-0

7

Dec

-07

May

-08

Oct

-08

Mar

-09

Aug

-09

Jan

-10

Jun-

10

Nov

-10

Apr

-11

Sep-

11

Feb-

12

Jul-1

2

Dec

-12

May

-13

Oct

-13

Mar

-14

Aug

-14

ENIL 7x 9x 11x 13x 15x

Source: ENIL, Ventura Research

EV/EBITDA

0

500

1000

1500

2000

2500

3000

3500

Sep-

06

Feb-

07

Jul-0

7

Dec

-07

May

-08

Oct

-08

Mar

-09

Aug

-09

Jan-

10

Jun-

10

Nov

-10

Apr

-11

Sep-

11

Feb-

12

Jul-1

2

Dec

-12

May

-13

Oct

-13

Mar

-14

Aug

-14

Jan-

15

ENIL EV 7x 9x 11x 13x 15x

Source: ENIL, Ventura Research

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Financials and Projections

Y/E March, Fig in Rs. Cr FY 2014 FY 2015e FY 2016e FY 2017e Y/E March, Fig in Rs. Cr FY 2014 FY 2015e FY 2016e FY 2017e

Profit & Loss Statement Per Share Data (Rs)

Net Sales 384.8 432.6 512.8 697.2 EPS 17.5 20.8 8.3 8.1

% Chg. 13.7 12.4 18.5 36.0 Cash EPS 21.7 20.4 25.4 22.7

Total Expenditure 265.4 295.8 388.0 564.0 DPS 1.00 1.00 1.00 1.00

% Chg. 7.0 11.4 31.2 45.4 Book Value 122 141 148 155

EBITDA 119.4 136.8 124.8 133.2 Capital, Liquidity, Returns Ratio

EBITDA Margin % 31.0 31.6 24.3 19.1 Debt / Equity (x) 0.0 0.0 0.2 0.2

Other Income 28.0 31.1 19.3 2.1 Current Ratio (x) 3.5 4.0 1.3 1.2

Exceptional items 0.0 0.0 0.0 0.0 ROE (%) 14.4 14.7 5.6 5.2

PBDIT 147.4 168.0 144.1 135.3 ROCE (%) 19.9 20.4 8.1 7.6

Depreciation 31.8 30.7 76.3 69.0 Dividend Yield (%) 0.17 0.17 0.17 0.17

Interest 0.0 0.0 13.0 13.0 Valuation Ratio (x)

PBT 115.5 137.3 54.8 53.3 P/E 33.5 28.2 70.8 72.7

Tax Provisions 32.1 38.1 15.2 14.8 P/BV 4.8 4.2 4.0 3.8

Reported PAT 83.5 99.2 39.6 38.5 EV/Sales 6.4 5.4 5.6 4.1

Minority Interest 0.0 0.0 0.0 0.0 EV/EBIDTA 20.5 17.0 22.9 21.7

Share of profit from associate 0.0 0.0 0.0 0.0 Efficiency Ratio (x)

PAT 83.5 99.2 39.6 38.5 Inventory (days) 0 0 0 0

PAT Margin (%) 21.7 22.9 7.7 5.5 Debtors (days) 97 97 97 110

Manpower cost / Sales (%) 19.5 20.0 19.4 17.1 Creditors (days) 73 68 68 65

Balance Sheet Cash Flow statement

Share Capital 47.7 47.7 47.7 47.7 Profit Before Tax 115.5 137.2 54.7 53.2

Reserves & Surplus 533 626 660 693 Depreciation & Amortisation 31.8 30.7 76.3 69.0

Long Term Provision 5.0 5.0 5.0 5.0 Working Capital Changes 15.9 -1.4 11.8 -10.0

Total Loans 0.0 0.0 130.0 130.0 Direct Taxes Paid & Others -59.5 -69.2 -21.5 -3.9

Deferred Tax Liability 0.0 0.0 0.0 0.0 Operating Cash Flow 104 97 121 108

Total Liabilities 585 679 843 876 Capital Expenditure -3.0 -1.0 -688.0 -146.0

Gross Block 369.0 370.0 1058.0 1204.0 Dividend Received 2.7 3.1 1.9 0.2

Less: Acc. Depreciation 278 308 385 454 Others -96 -87 457 52

Net Block 91 62 673 750 Cash Flow from Investing -96 -85 -229 -94

Capital Work in Progress 0.11 0 0 0 Inc/(Dec) in Loan Fund 0.0 0.0 130.0 0.0

Investments 434 549 109 59 Interest Paid and Others 0.0 0.0 -13.0 -13.0

Net Current Assets 36.5 40.7 30.1 29.5 Cash Flow from Financing 0.0 0.0 117.0 -13.0

Deferred Tax Assets 4.2 5.0 5.0 5.0 Net Change in Cash 7.2 12.4 9.6 1.5

Other Non-Current Assets 18.4 22.5 25.3 31.8 Opening Cash Balance 12.2 13.8 20.5 24.6

Total Assets 585 679 843 876 Closing Cash Balance 13.8 20.5 24.6 20.5

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Disclosures and Disclaimer Ventura Securities Limited (VSL) is a SEBI registered intermediary offering broking, depository and portfolio management services to clients. VSL is member of BSE, NSE and MCX-SX. VSL is a depository participant of NSDL. VSL states that no disciplinary action whatsoever has been taken by SEBI against it in last five years except administrative warning issued in connection with technical and venial lapses observed while inspection of books of accounts and records. Ventura Commodities Limited, Ventura Guaranty Limited, Ventura Insurance Brokers Limited and Ventura Allied Services Private Limited are associates of VSL. Research Analyst (RA) involved in the preparation of this research report and VSL disclose that neither RA nor VSL nor its associates (i) have any financial interest in the company which is the subject matter of this research report (ii) holds ownership of one percent or more in the securities of subject company (iii) have any material conflict of interest at the time of publication of this research report (iv) have received any compensation from the subject company in the past twelve months (v) have managed or co-managed public offering of securities for the subject company in past twelve months (vi) have received any compensation for investment banking merchant banking or brokerage services from the subject company in the past twelve months (vii) have received any compensation for product or services from the subject company in the past twelve months (viii) have received any compensation or other benefits from the subject company or third party in connection with the research report. RA involved in the preparation of this research report discloses that he / she has not served as an officer, director or employee of the subject company. RA involved in the preparation of this research report and VSL discloses that they have not been engaged in the market making activity for the subject company. Our sales people, dealers, traders and other professionals may provide oral or written market commentary or trading strategies to our clients that reflect opinions that are contrary to the opinions expressed herein. We may have earlier issued or may issue in future reports on the companies covered herein with recommendations/ information inconsistent or different those made in this report. In reviewing this document, you should be aware that any or all of the foregoing, among other things, may give rise to or potential conflicts of interest. We may rely on information barriers, such as "Chinese Walls" to control the flow of information contained in one or more areas within us, or other areas, units, groups or affiliates of VSL. This report is for information purposes only and this document/material should not be construed as an offer to sell or the solicitation of an offer to buy, purchase or subscribe to any securities, and neither this document nor anything contained herein shall form the basis of or be relied upon in connection with any contract or commitment whatsoever. This document does not solicit any action based on the material contained herein. It is for the general information of the clients / prospective clients of VSL. VSL will not treat recipients as clients by virtue of their receiving this report. It does not constitute a personal recommendation or take into account the particular investment objectives, financial situations, or needs of clients / prospective clients. Similarly, this document does not have regard to the specific investment objectives, financial situation/circumstances and the particular needs of any specific person who may receive this document. The securities discussed in this report may not be suitable for all investors. The appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives. Persons who may receive this document should consider and independently evaluate whether it is suitable for his/ her/their particular circumstances and, if necessary, seek professional/financial advice. And such person shall be responsible for conducting his/her/their own investigation and analysis of the information contained or referred to in this document and of evaluating the merits and risks involved in the securities forming the subject matter of this document. The projections and forecasts described in this report were based upon a number of estimates and assumptions and are inherently subject to significant uncertainties and contingencies. Projections and forecasts are necessarily speculative in nature, and it can be expected that one or more of the estimates on which the projections and forecasts were based will not materialize or will vary significantly from actual results, and such variances will likely increase over time. All projections and forecasts described in this report have been prepared solely by the authors of this report independently of the Company. These projections and forecasts were not prepared with a view toward compliance with published guidelines or generally accepted accounting principles. No independent accountants have expressed an opinion or any other form of assurance on these projections or forecasts. You should not regard the inclusion of the projections and forecasts described herein as a representation or warranty by VSL, its associates, the authors of this report or any other person that these projections or forecasts or their underlying assumptions will be achieved. For these reasons, you should only consider the projections and forecasts described in this report after carefully evaluating all of the information in this report, including the assumptions underlying such projections and forecasts. The price and value of the investments referred to in this document/material and the income from them may go down as well as up, and investors may realize losses on any investments. Past performance is not a guide for future performance. Future returns are not guaranteed and a loss of original capital may occur. Actual results may differ materially from those set forth in projections. Forward-looking statements are not predictions and may be subject to change without notice. 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The opinions and projections expressed herein are entirely those of the author and are given as part of the normal research activity of VSL and are given as of this date and are subject to change without notice. Any opinion estimate or projection herein constitutes a view as of the date of this report and there can be no assurance that future results or events will be consistent with any such opinions, estimate or projection. This document has not been prepared by or in conjunction with or on behalf of or at the instigation of, or by arrangement with the company or any of its directors or any other person. Information in this document must not be relied upon as having been authorized or approved by the company or its directors or any other person. Any opinions and projections contained herein are entirely those of the authors. None of the company or its directors or any other person accepts any liability whatsoever for any loss arising from any use of this document or its contents or otherwise arising in connection therewith. The information contained herein is not intended for publication or distribution or circulation in any manner whatsoever and any unauthorized reading, dissemination, distribution or copying of this communication is prohibited unless otherwise expressly authorized. Please ensure that you have read “Risk Disclosure Document for Capital Market and Derivatives Segments” as prescribed by Securities and Exchange Board of India before investing in Securities Market. Ventura Securities Limited Corporate Office: C-112/116, Bldg No. 1, Kailash Industrial Complex, Park Site, Vikhroli (W), Mumbai – 400079