Entertainment For A Billion Indians€¦ · Premium Live Live TV, along with premium live shows,...
Transcript of Entertainment For A Billion Indians€¦ · Premium Live Live TV, along with premium live shows,...
Entertainment For A Billion Indians
TOP Developer on Google Play
Top Partner with Facebook in Asia Pacific
Times Internet , India’s leading digital
media company
Times Group, No. 1 publishing group with India’s
most read English daily and business daily
Zenjoy, Leading Chinese Mobile internet
company with over 800 mn users
No 1 Publishing Group in India 30+ Leading Digital Properties Portfolio of Over 150 Games & Apps
A Product Backed By Times Internet & Zenjoy…
9TV Channels
38K
+Advertisers
43Cities
53Radio
Channels
Media Player
Local / Personal Video Consumption
Platform
Online Video Streaming Platform With 25 Mx Originals
And 100,000 Hours+ Licensed Content
OTT
MX Player Is A Video Consumption Platform
Source : GA and Firebase 2018
MX Player Global Footprint
North America
South America
Europe
Africa
East Asia
SE Asia
Middle EastSouth
Asia
India Global
371M 570M
172M 267M
72M 89M
8.6M 12.7M
Total Installs
Monthly Users
Daily Users
Monthly Installs
Installs
MX Player is a
video consumption platform
172MMAU
371M+Downloads
72MDAU
India Platform Credentials
4.5~6.5M users
App Rankings#6 - Top Apps
of 2018
(Andriod+iOS)
based on MAU
by App Annie
#1 Free Video
Player & Editor
App Globally on
Android by
MX Player Consumption
40 Mn+MAU
70 Mn+MAU
Nati
ve S
ou
th B
elt
Nati
ve N
ort
h /
Hin
di
Belt
North
MAU 39%
East
MAU 20%
South
MAU 23%
West
MAU 18%
Source : GA Dec 18
MX Player OTT
LIVE ON
MX Player RegionalStreaming Split
North
MAU 40%
East
MAU 22%
South
MAU 18%
West
MAU 20%
MX Player StreamingAge Distribution
18-34 are 88% ofStreaming App Users
18-24 25-34 35+
12%
30%58%
Source : GA Dec 18
Culture shift –Access to Data has lifted aspirations as well. Push Content, defined by
what broadcaster makes available is finding competition for attention with
Premium, 24x7 accessible Content
MX Brings The Best Of All Markets
TV
Catch-up
APPS
150 MN MAUs
OTT
APPS
35 MN
300 MNMAUs Free Content
Shorts Open Access
Room For
Open Access,
Free To View,
Premium
Content
Content Landscape
MX Player is committed to provide its
Consumer FREE & UNLIMITED access
to high quality programming
MX Player is committed to provide its
Partners Brand Safe and Advertiser
Friendly programming
MX Player OTT’s Portfolio has 100,000hrs Content
Premium Live
Live TV, along with
premium live shows,
concerts, influencers
Trending Videos
Viral clips, deployed in
“buzz” tab, for regular
engagement
On-demand catalog
content, licensed from
leading Indian and
international TV
networks
Music
Music videos, curated
for the audience
Original shows
25 original shows in
YEAR 1 of LAUNCH,
across premium fiction,
comedy, drama, reality
NEWS
GEC TV
REGIONAL
GEC TV
REGIONAL
MOVIES
Regional Web
series/ Content
Alric
Productions
INTERNATIONAL
CONTENT
MOVIES
WEB SERIES &
Short Form
SPORTS
MX Originals
Express Yourself
Genre: Non Fiction, Music
Episodes: 10*40 mins
TG: Gen Z (18-24 yrs), Young
Adults (25-35 yrs). Home
Makers (35+ yrs)
Times of Music
Genre: Non Fiction, Movie
Reality
Episodes: 10*30 - 35 mins
TG: Gen Z (18-24 yrs), Young
Adults (25-35 yrs). Home
Makers (35+ yrs)
BOLLYWOOD BUZZINGA
Genre: Non Fiction, Quizzing
Episodes: 26 x 30 mins
TG: Gen Z (18-24 yrs),
Young Adults (25-35),
FAMOUSLY FILMFAREGenre: Non Fiction, Talk Show
Episodes: 10 x 22 mins x 7
Languages (Marathi, Bengali,
Tamil, Telugu, Punjabi,
Kannada, Malayalam)
AAFAT
Genre: Drama
Episodes: 6*24 mins
TG: Gen Z (18-24 yrs),
Young Adults (25-35)
HEY PRABHU
Genre: Comedy, Drama
Episodes: 6*22 mins
TG: Gen Z (18-24 yrs),
Young Adults (25-35)
LOL
Genre: Comedy-drama
Episodes: 10 x 11 mins
(Tamil & Telugu)
IMMATURE
Genre: Drama
Episodes: 5
SHAADI FIT
Genre: Non Fiction,
Drama
Episodes: 10
LOVE OK PLEASE
Genre: Non Fiction, Travel +
Drama
Episodes: 10
IKIGAI
Genre: Drama
Episodes: 20*24 mins
Category: Urban
ONLY FOR SINGLES
Genre: Drama, Comedy
Episodes: 13*24 mins
TG: Gen Z (18-24 yrs), Urban
Young Adults (25-35 yrs) - Top
8 Metros
Talent On MX
Abbas TyrewalaA screenwriter and dialogue writer who
made his mark with award-winning films
like Maqbool, Munnabhai M.B.B.S. and
then directed Jaane Tu Ya Jaane Na
Habib FaisalA writer and director, known for Do
Dooni Chaar (2010), Fan (2016)
and Ishaqzaade (2012).
MX Is Working With Top Talent In The Industry
MX Original : Pop Corn Diaries MX Original : Dera MX Original : Hey Prabhu MX Original : Queen
Shashanka GhoshWork: (Director)Veere Di Wedding,
Khoobsoorat, Waissa Bhi Hota Hai
Part 2, Quick Gun Murugan
Gautham MenonDirector, Screenwriter,
Producer known for his work in Tamil cinema.
Work: Vaaranam, Aayiram(2008),
Minnale(2001), Vinnaithaandi
Varuvaayaa(2010)
MX Original : Aafat MX Original : Only For Singles MX Original : IKIGAI MX Original : Express Yourself
Shashant ShahWork: (Director)Bajate Raho, Chalo
Dilli, Dasvidaniya, Shaadi BZoys (
Voot)
Samar SheikhWork: (Director)Bobby Jasoos, Girl In
The City Chapter 1 & 2
N PadmakumarWork: (Director, Writer) A Billion Colour
Story
Shameer TandonWork: (Composer)Inkaar, Bank Chor
Talent On MX Originals
Pooja Banerjee
MX Original :
Only for Singles
MX Original :
Only for Singles
MX Original :
Aafat
MX Original :
Aafat
Gulshan Nain Siddharth Bhardwaj Seema Pahwa
MX Original :
Aafat
MX Original :
Hey Prabhu
MX Original :
Hey Prabhu
Chitrashi Rawat Achint Kaur Rajat Barmecha
Hosts & Artist Lineup
...and many more
Shaan
MX Original :
Express Yourself
MX Original :
Express Yourself
MX Original :
Express Yourself
MX Original :
Express Yourself
Sonu Nigam Benny Dayal Shruti Hasan Monica Dogra
MX Original :
Famosuly Filmfare
MX Original :
Shaadi Fit
MX Original :
Bollywood Buzzinga
MX Original :
Love Ok Please
Surveen Chawla Mandira Bedi Varun Sharma Karan Wahi
MX Original :
Express Yourself
Early Adopters