Enterprise socialnetworks AGBAR
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Transcript of Enterprise socialnetworks AGBAR
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Enterprise Social Networks
Overview
opportunities
challenges
Fundación AGBAR, Barcelona 28th June 2011
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Global context
Net society
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The world has changed
Global Markets
Radical Change
ICT Everywhere
New valuesNew Motivations
Crisis
Net Society
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We are in a new era: the Net Society
Globalization
Technological explosion:
Digitalization, Internet
Business Input: knowledge
Business Output :knowledge
Net Society
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Systemic Impact
CultureCulture
Companies
Companies
SocietySociety
EconomyEconomy
PoliticsPolitics
Development
Development
Government
Government
Education
Education
SociedaSocieda
dd
REDRED
SociedaSocieda
dd
REDRED
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• New production values:
creativity, commitment, passion
…
• New organizational models:
Network, P2P, Communities,
Openness
• Transformation Process: Open
Innovation, Market
conversations ...
• New Markets: Green Economy,
Energy, Mobility ...
• New claims (Ontime, Onplace,
Lowcost)
• New Skills
• New Leadership
CultureCulture
Companies
Companies
SocietySociety PoliticsPolitics
Development
Development
Government
Government
Education
Education
EconomyEconomy
Systemic Impact
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• Citizens take center stage in
the public sphere
• They Converse and Associate
• They Get Organized to Solve
problems
• Have gained knowledge,
visibility and influence
• Do not rely on institutional
policy
• Or, at best, it seems
irrelevant to them
CultureCulture
SocietySociety
Government
Government
Education
Education
PoliticsPolitics
Development
Development
Companies
Companies
EconomyEconomy
Systemic Impact
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SocietySociety
Government
Government
Companies
Companies
EconomyEconomy
Development
Development
PoliticsPolitics
Education
Education
CultureCulture
• Sustainable progress
requires citizens who are
critical, creative,
responsible and free
• New skills: information
management, synthesis,
filtering, entrepreneurship,
adaptability to change,
teamwork, network creation,
self-management, tolerance
to failure ...
• Evolution of teaching and
learning models: collective,
proactive, multicontextual,
continuous ...
Systemic Impact
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Companies
Companies
EconomyEconomy
Development
Development
PoliticsPolitics
Education
Education • Leading participation
scenarios
• Transparency and Openness
• Service Excellence
• Collective intelligence
coordination
• Connected with the private
sector and academic
institutions (networks)
• Development and social
transformation drivers
Government
Government
SocietySociety
CultureCulture
Education
Education
Systemic Impact
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Inter Net
And its dynamics
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http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=related
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Digitalized and Connected
Source: Informe sociedad de la información 2010 . Fundación telefónica
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Cross CollaborationCommunties
StrategicCommunication
Values
KnowledgeManagement
Suppliers &
Stakeholders
MarketConversations
2.0Tools2.0
Tools
Open Innovation
NewCorporate
Environment
Alerts andSindication
(RSS)
Alerts andSindication
(RSS)
WEB2.0
Social Platforms
Social Platforms
WIKI’sWIKI’s
OpenSourceOpenSource
Bloggs &Microbloggs
Bloggs &Microbloggs Semantic
findingsSemanticfindings
Nowadays the challenges of companies to play in a global market, considering the profound demography changes -with new values and new way to interchange with the others-, fits with the technology revolution that are transforming by collaborative tools, the way of creating value
Digitalized and Connected
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Enterprise Social Networks
The world has changed high speed
Companies have to transform their patterns to new demands
We have already the technology
Your employees are already using it
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Enterprise
Internal Perspective
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craftsmen, laborers, hackers The need for manpower in the
industry, along with a rural exodus to the cities as a result of population growth and mechanization of crops, resulted in …
… the transformation of an agrarian and rural society into an industrial and urban society.
1750 - 1850
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2011
craftsmen, laborers, hackers
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22Source : www.acando.com
The rules of business are changing
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CultureCulture
Companies
Companies
SocietySociety PoliticsPolitics
Development
Development
Government
Government
Education
Education
EconomyEconomy
The rules of business are changing
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internet tools get into companies …
Source: extracted from the “Informe Sociedad de la información 2009” (primary source: Mckinsey 2009)
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…to be applyed in different processes
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… but organized
according to new contexts
…
Knowledge Based economy
Internet connected
In a Global platform
Connected Knoledge = People
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… to become a
Smart
Companybased on [Social] Network
strategies
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Smart company
a model
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SMART COMPANY
Knowledge People
NetworksINTERCompany
INTRACompany
ACESS TO KNOWLEDGE
NEW GENERATIONS
EMPOWERMENT
PROJECTS AND OBJECTIVES
- EMPLOYEES-+ NETWORKS
FREE OPENDISTRIBUTED
CREATION
EVERYTHING IS I+D
COMMUNITIES
OPEN INNOVATION
REPUTATION
COLLABTORATIVE PROJECTS
MARKETINGADVERTISING
K-LEADERHIPS
REINFORCE RELATIONSHIPS
ACTIVE LISTENING
DESCENTRALIZATION
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SMART COMPANY
Knowledge People
NetworksINTERCompany
INTRACompany
ACESS TO KNOWLEDGE
NEW GENERATIONS
EMPOWERMENT
PROJECTS AND OBJECTIVES
- EMPLOYEES-+ NETWORKS
FREE OPENDISTRIBUTED
CREATION
EVERYTHING IS I+D
COMMUNITIES
OPEN INNOVATION
REPUTATION
COLLABTORATIVE PROJECTS
MARKETINGADVERTISING
K-LEADERHIPS
REINFORCE RELATIONSHIPS
ACTIVE LISTENING
DESCENTRALIZATION
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NETWORKS
BENEFITS
• Problem Solving• Development and testing of good
practices• Update and distribution of
knowledge• Research and Innovation• Education & Learning• Improvement of public relations• Production Optimization• Organizational inefficiencies• Save territorial barriers
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“Communities of practice are groups of people who share a passion for something that they know how to do, and decide to interact regularly to learn how to do it better.” (Etienne Wenger)
“A group of self-governing people whose practice is aligned with strategic imperatives and are challenged to create shareholder value by generating knowledge and increasing capabilities” (Hubert
Saint-Onge)
Community Perspective
Business Perspective
Communities of Practice (CoP)
NETWORKS
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NETWORKSINTRA
Company
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Enterprise:
The
Knowledge
Ecosystem
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NETWORKSINTERCompany
BENEFITS
• Open Innovation• Need for social cohesion -
territorial• Sector Revitalization• Business Strategies• Promotion Initiatives• Cost Optimization• Multidisciplinary
Innovació
Comunicació Interna
Gestió del Coneixement
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IBM
LINUX
NETWORKSINTERCompany
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37http://gw.innocentive.com/ar/challenge/marketPlace
NETWORKSINTERCompany
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http://twitter.com/DellOutlet
NETWORKSINTERCompany
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NETWORKSINTERCompany
http://mindstorms.lego.com/eng/Israel_dest/Default.aspx
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NETWORKSINTERCompany
http://mystarbucksidea.force.com/ideaHome
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“The
knowledge
is out there”
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Enterprise Social Networks
Smart Companies focus the business activity on knowledge management
By creating NETworks at two sides of the corporate
boundariesPeope + Techology +
Leadership
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Thanks!!
and enjoy the NET
Maria Jesús Salido Rojo
www.TheProject.ws
Telf. +34 646 47 90 60