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Enterprise Social Journey with Yammer by Joel Oleson
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I SharePoint User Grou #RISPUG Your Yammer Social Journey… Joel Oleson Director of Technical Evangelism ViewDoLabs @joeloleson CollabShow.com
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Where are you in your social journey? In this session we explore the social maturity spectrum and look at business value and avoiding mistakes along that path. Enterprise social networks are poised to transform business and understanding how they work can lead to real success in transparency, agility, and more...
Transcript of Enterprise Social Journey with Yammer by Joel Oleson
RI SharePoint User Group#RISPUG
Your Yammer Social Journey…
Joel OlesonDirector of Technical Evangelism
ViewDoLabs@joeloleson
CollabShow.com
Joel Oleson @joeloleson
• First SharePoint Admin• #1 SharePoint Influencer by Forbes Column• Community Voted
Most Popular SharePoint BloggerCollabshow.com
• Epic Traveler – Speaking and Traveling to over 140 Countries
TravelingEpic.com
2
Leadership from the Dancing Guy…
http://ed.ted.com/on/IgslePtt
Agenda• It’s about Engagement• Social Solution to Engagement• Social Challenges• Yammer MS big bet!
Gallup poll 2013
Are You Engaged?
• Engaged – Drive Innovation. Passion and Profound Connection with their company.
• Not Engaged – Checked out. No passion or energy for their company.
• Actively Disengaged – Undermine the engaged workers. Not only Unhappy but actively undermining the work of the engaged workers. Out to damage the work!
The Unengaged and Actively Disengaged
63% 13%24%
Why Get Employees Engaged?
Engaged employees are 37% more likely to stay with their employer. - Constellation Research
Engaged employees deliver a 5X higher shareholder return - Kenexa
• Absenteeism -37%• Lower turnover -65%• Safety issues -48%• Quality Defects -41%• Profitability +22%• Productivity +21%
SOCIAL AS THE SOLUTION FOR ENGAGEMENT
Intranet Evolution
Static HTML
Self Service Support & HR
Corporate Newsletter
Portal +Personalization
Social Intranets & ESN
Satisfaction levels are higher than both email and Instant messaging.
Why Enterprise Social Intranets?
EMAIL TREES…Business Practices that REFUSE to die…
It’s Better…
• ESNs for employee communication has been rated higher than all previous forms. (e-mail, newsletters, distribution lists)
• Quality of responses are higher when compared to email.
• Reduces meetings and more.
– Deloitte Study (TMT Preditions)
Social Maturity Spectrum
Goals, Metrics, Adoption & Engagement
• Organizations see a 25% boost in productivity with social technologies…
Higherarchy is the bottleneck to speed…
What is Success… Adoption?
ESN tends to be adopted virally, spreading inside a department or a local office. Sometimes it's a fad and dies, sometimes it consolidates in the department, sometimes it contagiously expands to nearby departments.
Global Adoption across the organization is the ultimate goal.
Engagement Success…
• 1-9-90 rule: only 1% of users produce content, 9% interacts with it, 90% consumes it (that is, reads it)
• What is an Active user and how do you measure it?
SOCIAL CHALLENGES
Provide and Pray…• Although social technologies are employed by
70 percent of organizations…
Gartner said most social collaboration initiatives fail because they follow a worst practice approach of "provide and pray", leading to a 10 percent success rate.
Why Social Collaboration Fails
Social collaboration initiatives that have a clear and compelling purpose from the outset tend to succeed. While this may seem obvious, the vast majority of organizations treat collaboration as a platform decision, rather than a solution to a specific business problem or a route to a desired outcome.
-- “Gartner Says the Vast Majority of Social Collaboration Initiatives Fail Due to Lack of Purpose”http://www.gartner.com/newsroom/id/2402115?goback=.gde_3904592_member_237431818
“Controlling Social is like Herding Cats”
EDS Superbowl 2000 Video
http://www.youtube.com/watch?v=y4qnyLUya7E
Where are we going?
UNDERSTANDING MICROSOFT’S BIG BET… YAMMER
2013 Gartner Magic Quadrant
Go Yammer!
Yammer is our big bet for enterprise social, and we're committed to making it the underlying social layer for all of our products. It will power the social experiences in SharePoint, Office 365, Dynamics, and more. -- Jared Spataro, Senior Director, Microsoft Office Division
http://blogs.office.com/b/sharepoint/archive/2013/03/19/yammer-and-sharepoint-enterprise-social-roadmap-update.aspx
No Friction… for Yammer
Microsoft has changed its licensing to include Yammer Enterprise in its Office 365 Enterprise plans at no extra charge. Yammer Enterprise, which costs $3 per user per month when sold standalone, was previously bundled with Office 365 Enterprise only for customers with Enterprise Agreement volume licensing plans.
Office 365 Enterprise customers will also no longer be required to buy Yammer licenses for users on external networks, Mike Grafham, Yammer's "head of customer success," told CRN in a Wednesday interview. "We're trying to reduce friction in organizations collaborating with each other," he said.
Nov 8, 2013http://www.crn.com/news/applications-os/240163737/microsoft-bundles-yammer-with-office-365-recruits-partners-for-enterprise-social-sales-blitz.htm
Drink the Yam Juice!
• Post Agile Approach to Development
• Belief that pace of Organizations need to change responsiveorg.com
• Cloud First!• Fail Faster• Transparency
ENSURING YAMMER SUCCESS
ESN: 80% Culture / 20% Technology
Social technologies yield a 30% improvement in bringing a product or service to market. -Mackenzie Institute
Yammer of the Future…
• Sharing of Best Practices• Reducing Email proliferation
(it won’t eliminate it)• Faster Decision Making• Reduce meetings• Increase sharing• Knowledge capture• Increase employee
retention• Improve business processes• Evolve company culture• Reduce duplication of work• Strategic transformation• Improve employee
collaboration (cross group)• Executives Involvement• Open Transparent working
Plan + Measure Success
Strategy for Successsuccess.yammer.com
YAMMER, OFFICE 365 & SHAREPOINT
#SPSVB
How it all fits… Social Architecture
Enterprise Collaboration
Control Trust
Compliance Creative
SharePoint & Yammer
Structured Ad-hoc
Cloud Enterprise Information Architecture
UnstructuredStructured
IntranetCentral Portal
DepartmentalSites
Groups and TeamSites & Workspaces
Yammer• GroupsOffice 365• Team Sites• Email
Personal StorageFav & Follows
• SkyDrive Pro• My Site• My Tasks• My Documents• Docs I’m following• People I’m following
On Prem Cloud
SharePoint 2013• Department ECM• Doc Mgmt• Workflows• Custom Apps
SharePoint 2013• Search• News• Navigation
Enterprise Information Architecture
Structured
IntranetCentral Portal
DepartmentalSites
Groups and TeamSites & Workspaces(Non Customized Light branding)
Yammer• GroupsOffice 365• Team Sites
On Prem Cloud
SharePoint 2013• Department ECM• Doc Mgmt• Workflows• Custom Apps
SharePoint 2013• Search• News• Navigation
Personal StorageFav & Follows
• SkyDrive Pro• My Site• My Tasks• My Documents• Docs I’m following• People I’m following
Unstructured
Hybrid Enterprise Information Architecture
UnstructuredStructured
IntranetCentral Portal
DepartmentalSites
Groups and TeamSites & Workspaces
Yammer• GroupsOffice 365• Team Sites• Email
Personal StorageFav & Follows
• SkyDrive Pro• My Site• My Tasks• My Documents• Docs I’m following• People I’m following
On Prem Cloud
SharePoint 2013• Department ECM• Doc Mgmt• Workflows• Custom Apps
SharePoint 2013• Search• News• Navigation
Takeaways…
• Start a pilot of yammer if you haven’t. • Join SharePoint Office365 & Yammer
Community on Yammer in SPYamhttp://yammer.com/spyam• Understand Microsoft’s BIG BET for Cloud,
Social, Mobile investment Strategy…
Q&ALet’s [email protected]
