Enterprise Performance...

31
Enterprise Performance Management Fekete Zoltán Oracle üzleti intelligencia és adattárház termékmenedzser

Transcript of Enterprise Performance...

Enterprise Performance ManagementFekete ZoltánOracle üzleti intelligencia és adattárház termékmenedzser

2

Enterprise Performance Management

umbrella: esernyő; egységet biztosító

3

Enterprise Performance Management

• EPM alkalmazások: • Tervezés, előrejelzés készítés• Konszolidáció• Jövedelmezőség mérés, ABM• Scorecardok

• Az EPM alkalmazások egy BI keretrendszerhez kapcsolódnak (adatforrások, adat integráció (ETL), jelentéskészítő eszközök, DW...)

A CPM egy csoportosítás, magában foglalja a folyamatokat, módszereket, mérést, és rendszereket, melyek a szervezet

teljesítményének méréséhez és kezeléséhez szükségesek. A teljesítmény vezérelt vállalati környezetben működik legjobban, és

alkalmazkodik a szervezethez. --Gartner, 2001-ben vezette be

4Source: PwC Trendsetter Barometer study, January 2004

Az EPM és az üzleti siker kapcsolata

54%Ügyfél reakció idők

59%Termék megbízhatóság

66%Termék/szolgáltatás profitabilitás

67%Ügyfél kiszolgálás időbeli perf. mutatói

81%Bevétel növekedés

88%Nyereségességi mutatók

A leggyakrabban használt metrikákVálaszadók százalékban

Source: PwC Trendsetter Barometer study, Jan 2004

“A vizsgált vállalatok körében közvetlen korreláció van a rendszeresen használt vállalati teljesítmény mérőszámok mennyisége és a vállalat mérete és növekedési üteme között.”

5

Gyorsan változó környezet• Tervezési és döntési ciklus

gyorsítása?• Monitorozás és korai

beavatkozás?

Döntési folyamat nem automatizált

• Döntések végrehajtásának bizt.• Együttműködés a többi

döntéshozóval?

Üzleti események nem elemzettek

• Lényeges adatokra fókuszálás?• Szétszórt adatok elérése,

elemzése?

Előrejelzési képesség hiánya• Illeszkednek az előrejelzések?• Változások, azok hatása és a tervek

viszonya?

Stratégia Terv

Monitor & Evaluate

Akció

Üzleti hatások

6

Törvényi előírások és követelmények

• Sarbanes-Oxley• Patriot Act• Graham-Leach-Bliley Act• Basel II Accord

• Belső és külső megfelelés• Kockázatok csökkentése• Felelősség, elszámoltathatóság

7

EPM kulcs trendek

• EPM túlmutat a pénzügyi területen.

• Service Oriented Architecture (SOA)

• A legfontosabb visszatartó erő a szervezeti kultúra

• Strukturálatlan adatok a BI alkalmazásokba – szöveg, képek, ...

• Lokális desktop alkalmazásokból, web-alapú központosított alkalmazásokba

8

EPM kulcs trendek

• a CPM teljes megoldások előretörése• Integrated ERP and BI vendors have the best chance of

sustaining a position in the CPM market by being in an optimal position to satisfy user requirements. Best-of-breed and hybrid vendors will have more of a challenge in escaping a niche position. . (Gartner 03/06/06 CPM Scenario)

• A szűk kínálatú gyártók eltűnnek, vagy felvásárolják őket

• A „siló” megoldások kihalása

99

Performance Management or Business Intelligence?

Product ProfitabilityPlanning

ForecastingEmployee Performance

Customer’s Perspectives Are Framed Business Roles

1010

Customer Reality: Siloed Solutions, Spreadsheet Hell

FRAGMENTED DATA SOURCES

AD-HOC PROCESS

MULTIPLE ROLES

DISPARATE BI SOLUTIONS AND REPORTING SYSTEMS

DIFFERENTMETRICS

?

?

?

?

?

CUSTOMERSERVICE

MARKETING

EXECUTIVE

FINANCE

HUMANRESOURCES

HIRINGQUALITY

EBITDA

BRAND

SERVICELEVELS

COMPANYHEALTH

GOAL

PLAN

ANALYZE

REPORT

MODEL

Multiple POINT

APPLICATIONS

MultipleLEGACY

APPLICATIONS

Multiple SUPPLY CHAIN

Multiple ERP

Multiple DATA

WAREHOUSES

PLAN

NIN

GO

PER

ATIO

NS

FIN

ANC

E

InsightPerformance

Action

SetGoals

Plan

Monitor

Analyze

Report

Align

1111

InsightPerformance

Action

SetGoals

Plan

Monitor

Analyze

Report

Align

Strategy – Provide the Industry’s First Enterprise Performance Management System

• Comprehensive• Hot Pluggable• Pervasive

12

Enterprise Performance Management SystemIntegrates Transaction, Intelligence, Financial Systems

Financial Performance Management

Financials HRSupply Chain ProcurementSales & CRM

Planning & Budgeting

Financial & Statutory Reporting

Metrics & Scorecards

Modeling Financial Management

Operational BI Systems

Operational Business

IntelligenceQuery & Analysis

Dashboards Alerts & Workflow

DataIntegration

OLAPData Warehouse

Enterprise/Operational Reporting

EnterprisePerformanceManagement

System

Transactional Systems

13

#1

47%

1%5%

8%

8%

8%

4%

19%

Other

Stronger Together

Other48%

3%10%

10%

14%4%

6%

5%

Performance Management Business Intelligence Tools

Gaining Market Share

Source: IDC, “Worldwide Business Intelligence Tools 2005 Vendor Shares,” July 2006, Doc #202603

Source: IDC, “Worldwide Business Performance Management Applications 2005 Vendor Shares,” Sept. 2006, Doc #203414

ClearMarket Leader

14

Introducing: Oracle’s Enterprise Performance Management System

Business Intelligence Foundation

OLTP & ODSSystems

Data WarehouseData Mart

SAP, Oracle, Siebel,PeopleSoft, Custom

ExcelXML

BusinessProcessEssbase

Financial Performance Management Applications

Operational BI Applications

Fusion Middleware

Web Office Desktop Mobile Embedded in Applications

15

Key InitiativesPlanning Assumptions

ActualsPerformance Targets

Master Data

Set Strategic Objectives

CorporateDevelopment

TreasuryStrategies

Long-TermPlanning

Strategic Planning

Cascade Targets

Allocate Resources

Forecasting Detailed Budgeting

Budgeting and Forecasting

Most Comprehensive Suite of Financial Performance Management Applications

Data Cleansing Consolidate

Internal Reporting &

Analysis

External Reporting & Compliance

Financial Close Process

16

Hyperion Planning

• Strategic Planning• Modeling & Simulation• What-if Analysis• Excel Integration• Enterprise Collaboration• Native Reporting & Analysis#1

Planning & Budgeting

Applications

• Speed • Accuracy• Align finance and operations• Accountability• Visibility to past, current and

future business performance

BENEFITS

FEATURES

17

Hyperion Financial Management

• Simple to Customize• Easy to Integrate• Financial Data Quality• Complete Audit Trails• Flexible Workflow• Powerful Reporting• Finance owned & operated#1

Financial Consolidation, Reporting &

Analysis

• Confidence in the numbers• Reduce cycle time• Automate collection & validation• Lower cost of compliance• Speed and agility

BENEFITS

FEATURES

18

Most Comprehensive Suite of Operational BI Applications

Travel& TransAuto Comms

& MediaComplex

MfgConsumer

Sector Energy FinancialServices

HighTech

Insurance& Health

LifeSciences

Public Sector

Other Operational & Analytic Sources

Oracle BI Suite Enterprise Edition

Prebuilt adapters:

SalesService &Contact Center

MarketingOrder

Management& Fulfillment

Supply Chain Financials Human

Resources

PipelineAnalysis

TriangulatedForecasting

Sales Team Effectiveness

Up-sell / Cross-sell

Cycle TimeAnalysis

Lead Conversion

Employee Productivity

Compensation Analysis

HR Compliance Reporting

WorkforceProfile

TurnoverTrends

Return on Human Capital

A/R & A/PAnalysis

GL / BalanceSheet Analysis

Customer & ProductProfitability

P&L Analysis

ExpenseManagement

Cash FlowAnalysis

Supplier Performance

Spend Analysis

Procurement Cycle Times

Inventory Availability

EmployeeExpenses

BOM Analysis

OrderLinearity

Ordersvs. Available

Inventory

Cycle TimeAnalysis

BacklogAnalysis

FulfillmentStatus

CustomerReceivables

Campaign Scorecard

Response Rates

Product Propensity

Loyalty andAttrition

Market Basket Analysis

Campaign ROI

Churn Propensity

Customer Satisfaction

ResolutionRates

Service RepEffectiveness

Service CostAnalysis

ServiceTrends

19

A BI alkalmazások gazdaságossága

Business Intelligence Apps:

Üzleti értékGyorsabb eredményekAlacsonyabb TCO

Előre elkészített DW nélkülHagyományos eszközökkel

Business Intelligence Applications

kész elemző alkalmazások

Back-end Back-end ETL andETL andMappingMapping

DW DesignDW Design

Define MetricsDefine Metrics& Dashboards& Dashboards

Training & Roll-outTraining & Roll-out

Kész ETL: Siebel, Oracle, PeopleSoft SAP forrásokra.

Kész DW, alakítható.

Szerepfüggő dashboard, alert, kész metrikák sokasága

Hetek, hónapok

Pre-built ETL Pre-built ETL TailoringTailoring

DW Design ModDW Design Mod

Specific MetricsSpecific Metrics& Dashboards& Dashboards

Training & RolloutTraining & Rollout

Akár évek

20

Oracle Enterprise Performance Management SystemOracle Business Intelligence Foundation

Hot-Pluggable With Existing IT Investments

OracleKerberosiPlanetMSFT ADNovellCustom Others ..

Oracle Data Integrator (Sunopsis)Oracle Warehouse BuilderInformaticaAscentialOthers ..

Any JSR 168 Portal Oracle Data Mining, SPSS, SAS

Oracle EBS, Siebel, SAP, PeopleSoft, JD Edwards ..

Excel, Outlook,Lotus Notes ..

Oracle RDBMSOracle OLAP OptionMicrosoft SQL Server & Analysis ServicesIBM DB2TeradataEssbaseSAP BWXML, Excel, Text

Portals Data Mining Applications Desktop Tools

Security Data Access Data Integration

21

Oracle BI and Performance Management ApplicationsAn Enterprise Performance Management System

Oracle Business Intelligence Foundation

OLTP & ODSSystems

Data WarehouseData Mart

SAP, OraclePeopleSoft, Siebel,

Custom Apps

FilesExcelXML

BusinessProcessEssbase

Common Enterprise Information Model

Reporting

Modeling Planning Budgeting FinancialManagement Consolidation Scorecards

PlanningOperational BI

Sales &Marketing

IndustryAnalytics

HumanResources

Order Management& Fulfillment

SupplyChain

Service &ContactCenter

Scorecarding

22

Search

Pervasive Information Access Through a Unified BI Foundation

Ad-hoc Analysis

Interactive Dashboards

ProactiveDetectionand Alerts

MS Office& OutlookIntegration

Reporting & Publishing

Disconnected& MobileAnalytics

OLTP & ODSSystems

Data WarehouseData Mart

SAP, OraclePeopleSoft, Siebel,

Custom Apps

FilesExcelXML

BusinessProcess

Multidimensional Calculation and Integration Engine

Integrated Security, User Management, Personalization

Intelligent Request Generation and Optimized Data Access Services

Essbase

Common Enterprise Information Model

DesktopGadgets

23

Oracle BI Suite Enterprise Edition Plus

OLTP & ODSSystems

DataWarehouseData Mart

SAP, OraclePeopleSoft, Siebel,

Custom Apps

FilesExcelXML

BusinessProcess

Financial Performance Management Applications

InsightPerformance

Action

SetGoals

Plan

Monitor

Analyze

Report

Align

HyperionEssbase

Oracle BI Server

Common Enterprise Information Model

Reporting & Publishing

Financial ReportingBI Publisher

Interactive ReportingSQR Production Reporting

Web Analysis

Ad hoc Analysis

ProactiveDetectionand Alerts

Microsoft Office

Interactive Dashboards

24

The #1 BI Vendor Criteria“Ability to integrate with Existing Applications”

Source: InformationWeek

25

Steps Required to Build a BI SolutionSignificant Investment, Skills and Time Required

License an ETL tool to move data from operational systemsto this DW

License interactive user access tools

License / create information delivery tools

Research / understand analytic needs of each user community

Set up user security & visibility rules

Perform QA & performance testing

Manage on-going changes/upgrades

Develop detailed understanding of operational data sources

Build ETL programs for every data source

Build analytics for each audience

Design a data warehouse by subject area

26

Steps Required to Build a BI SolutionSignificant Investment, Skills and Time Required

License an ETL tool to move data from operational systemsto this DW

License interactive user access tools

License / create information delivery tools

Research / understand analytic needs of each user community

Set up user security & visibility rules

Perform QA & performance testing

Manage on-going changes/upgrades

Develop detailed understanding of operational data sources

Build ETL programs for every data source

Build analytics for each audience

Design a data warehouse by subject areaThese steps require multiple BI and DW

technology INVESTMENTS

27

Steps Required to Build a BI SolutionSignificant Investment, Skills and Time Required

License an ETL tool to move data from operational systemsto this DW

License interactive user access tools

License / create information delivery tools

Research / understand analytic needs of each user community

Set up user security & visibility rules

Perform QA & performance testing

Manage on-going changes/upgrades

Develop detailed understanding of operational data sources

Build ETL programs for every data source

Build analytics for each audience

Design a data warehouse by subject areaThese steps require multiple BI and DW

technology INVESTMENTS

These steps require IT or BI staff

resources with specialized SKILLS

28

Steps Required to Build a BI SolutionSignificant Investment, Skills and Time Required

These steps require multiple different BI and DW technology

INVESTMENTSLicense an ETL tool to move data from operational systemsto this DW

License interactive user access tools

License / create information delivery tools These steps take TIME to understand

and perfect as knowledge of best

practices is learned

Research / understand analytic needs of each user community

Set up user security & visibility rules

Perform QA & performance testing

Manage on-going changes/upgrades

These steps require IT or BI staff

resources with specialized SKILLS

Develop detailed understanding of operational data sources

Build ETL programs for every data source

Build analytics for each audience

Design a data warehouse by subject area

29

Key Messages

CFOs

CIOs

CXOsLOB

• Improve confidence and compliance• Improve business velocity• Drive predictable results

• Consistent view of information• Leverage existing IT architecture• Better together with Oracle

• Fact-based decisions• Insight into action• Analytics drive business value

30

Oracle EPM előnyök

• Open, scalable, market leading, best-in-class EPM• enterprise EPM and BI for the business user in a heterogeneous

environment• Proven, market leading, enterprise, and best-in-class EPM and BI/ DW• Deep expertise and heritage in Finance with a rich and proven product,

as well as packaged planning applications • Unified BI for the business user with an extensive set BI Applications for

all major Enterprise Applications• Multi-platform support• Strong CFO Presence and pre-built EPM applications and financial

intelligence• Unified BI foundation and cross domain and industry applications based

on a single, robust enterprise semantic layer

31