Enterprise & Media Storage in the Cloud

Enterprise & Media

Cloud Storage

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presentation and on re:Invent.

Please fill out an evaluation form when you have a chance.

From all types of industries

Media & Enterprise demands for Cloud Storage

1. Pay as you grow

2. Lower cost of storage

3. Increase durability of data

4. Remove the need for Capacity Planning

5. Ability to scale globally in minutes

6. Reduce complexity of the IT environment

7. Complete control over level of security & location of

their data

Autodesk Seek hosts volumes of manufacturer design information for architects and building engineers to search and download

In just 1 year they amassed 14 million users

1 million new users in a 12 hour period after Android launch

At 30 million users they still only had 3 operational engineers supporting

http://instagram-engineering.tumblr.com/post/13649370142/what-powers-instagram-hundreds-of-instances-dozens-of

100+ million users

Over 1 billion files saved in network every 24 hours

Doubled its size in 12 months (2011 – 2012)

http://www.forbes.com/sites/victoriabarret/2012/11/13/dropbox-hits-100-million-users-says-drew-houston/

Samsung SmartHub delivers application content

for TVs, Blu-Ray players, tablets, and phones.

FinQloud is a WORM compliant archive for Broker

Dealer financial data

Forced to choose between saving their source data or saving

their results. But they want to keep both so turned to the Cloud

NASA JPL’s

Curiosity

Rover NASA JPL wanted to

be able to serve the

global interest

around the landing

without large upfront

investments

Also wanted to capture, store

and then analyze data in less

time to allow greater control of

the rover

All these Media & Enterprises have one thing in common

They all use Amazon Web Services for their storage needs

AWS Storage Growth (Amazon S3)

0

200

400

600

800

1000

1200

1400

1600

1800

2000

Q42006

Q12007

Q22007

Q32007

Q42007

Q12008

Q22008

Q32008

Q42008

Q12009

Q22009

Q32009

Q42009

Q12010

Q22010

Q32010

Q42010

Q12011

Q22011

Q32011

Q42011

Q12012

Q22012

Q32012

Q42012

Q12013

1.1M peak requests/sec

Amazon S3: Total Objects

2.0 Trillion

1.0 Trillion

<12 months 6 years

Enterprise & Media Cloud Storage Use Cases

Storage Centric Use Cases (Enterprise)

Backup & Archive (structure & unstructured)

Disaster recovery

Departmental file store & collaboration

Enterprise platform operational data store

Web application hosting (static & dynamic)

Microsoft SharePoint repository

Elastic Map Reduce & Big Data repositories

Data warehouse

Sensory / log data store (IOT)

Storage Centric Use Cases (Media)

Rich media storage, hosting & streaming

Transcoding data store

Web content hosting

3rd party content vendor collaboration store

Customer media store

Sentiment analysis / Big Data projects

Global reach of AWS Cloud

9 Regions

25 AZ (Availability Zones)

Continuous Expansion

What does Services AWS provide?

Application Services

Compute Storage Database

Networking

AWS Global Infrastructure

Deployment & Administration

Networking Services

Amazon VPC: AWS

DirectConnect

Amazon Route 53

Availability

Zone B Availability

Zone A

Private, isolated

section of the AWS

Cloud

Private

connectivity

between AWS and

your datacenter

Domain Name

System (DNS) web

service.

Compute Services

Amazon

EC2 Auto Scaling

Elastic Load

Balancing

Actual

EC2

Elastic Virtual

servers in the

cloud

Dynamic traffic

distribution

Automated

scaling of EC2

capacity


Amazon

CloudFront

distribute

content globally

Amazon

CloudSearch

Managed search

service

Amazon Elastic

Transcoder

Video

transcoding

in the cloud

Simple Storage Service Highly scalable object storage

1 byte to 5TB in size

99.999999999% durability

$0.095 per GB / month

Elastic Block Store High performance block storage device

1GB to 1TB in size

Mount as drives to instances with

snapshot$0.11 per GB / month

Glacier Long term object archive

Extremely low cost per gigabyte



Fundamental Storage Options

Very fast ‘instance’ disks

Slow, rare access Fast web object storage

Fundamental Storage Options

Simple Storage Service Highly scalable object storage

1 byte to 5TB in size



Elastic Block Store High performance block storage device

1GB to 1TB in size

Mount as drives to instances with

snapshot$0.11 per GB / month

Glacier Long term object archive

Extremely low cost per gigabyte



Amazon Partner Network

(Technology Partners)

Flexibility & choice are key in the Cloud



Networking



What if …..

The customer wants to harness their

investments in on-premise storage from

the Cloud?

The customer wants / needs to retain

ownership of the physical storage asset?

The customer has a regulatory need to

store their data on dedicated storage

assets?

What if….

The network connection is constrained?

– Satellite office

– High density head office

– Users are not in the same country as

Cloud vendor?

There is a need for an hybrid storage

architecture with locally cached data but

all backup & storage in the Cloud?

There is a need to optimize the

performance of both Cloud storage and

Cloud applications?

What if….

There is a need to reduce the transfer

times of datasets?

There is a need for user collaboration and

large file sharing

There is a need for remote, on the road

staff or partners to transfer information in a

timely manner for a time sensitive event?

What if….

There is a need to have a seamless, integrated data

lifecycle strategy which includes harnessing the cost

& durability of multiple Cloud based storage options?

There is a need to have a single view of all of a

companies data irrespective of where it is stored?

There is a need to manage a companies data across

multiple geographies?

There is a need to reduce data transfer challenges?

Amazon Partner Network

(Technology Partners)

Flexibility & choice are key in the Cloud



Networking



Hybrid Cloud Private

Storage

NetApp

NetApp is a $6.3B

Fortune 500® company

that creates innovative

storage and data

management solutions

NetApp at a Glance

32

Your Strategy Starts With Applications O

pera

tional F

lexib

ility

Strategic Value

Application

Silos

Zones of

Virtualization

Public Cloud Private Cloud

Categorize requirements based on business needs

App requirements unique to silo

Dedicated & optimized hardware

Static environment

Application Silos

Core IT application consolidation

Moderately dynamic

No self-service requirements

Zones of Virtualization

Non-core applications

Adapt to dynamic demands

Self-service & pay-as-you-go

Readily available cloud services

Public / Off-Premise Cloud

Core defined-services

Highly dynamic

Self-service & metering

Private / On-Premise Cloud

Web

Apps

IT

Apps

Dev/

Test

Custom

Apps

Hybrid

NetApp Storage & Data Management

Solution for all your IT needs

34

Storage Foundation

Shared or Virtualized

Infrastructure

Public or Off-

Premise

Cloud

Private or

On-Premise

Cloud

Hybrid Cloud

Storage Efficiency

Secure Multi-Tenancy and always on availability

Single platform and Clustered Data OnTap Storage OS

Operational Efficiency & On Demand Flexibility

Ecosystem of partners

Data Growth

Storage Capacity

Snapshot™ technology

SATA/RAID-DP®

Thin provisioning

Cloning

Compression

Deduplication

Flash Cache™

Sto

rage C

ost

Flash Pool™

Flash Accel™

Drive storage cost reductions

with comprehensive storage

efficiency

Consolidate and share

the same infrastructure

for workloads or tenants with

different performance,

capacity, and security

requirements

Grow efficiency as scale

increases

Benefits of Proven Efficiency

Making the Move to the Cloud

Enterprise Needs

All cloud benefits & retain

ownership of data assets

Tape replacement option –

Archive to the cloud

Cloud ready network –

technically & commercially

A single vendor who can

realistically do it all

Why NetApp ?

NetApp Private Storage for

Amazon Web Services

Multi-Tier Backup & Disk to Cloud

Archive solution (Commvault)

WAN optimization for cloud

(RiverBed)

Ecosystem of solution and GTM

partners

Over 1.2 billion user accounts receive cloud services today

from partners of NetApp

NetApp Private Storage for AWS

FAS

AWS Direct Connect Location

EC2

Compute

S3 Glacier

Amazon

Direct

Connect

FAS

On Premises

Secure, high-performance integration

between NetApp Storage and AWS EC2

and/or S3/Glacier

Full NetApp Storage Values: data

movement, data management, protection,

efficiency, with One OS/Platform

Seamless data mobility between AWS

Regions, on-premise locations, or

extending Clustered OnTap

Optional NetApp

replication over a

dedicated line

Use Cases

Multiple use cases for a wide range of requirements

Disaster Recovery

Development & Test

Multi-tier backup to Cloud

Cloudburst for peak workloads

Multi-Region Application Continuity

Data center migration & consolidation

High Performance Bus Apps / Database

Big Data Analytics

Compliance

& Regulatory

Requirements

Disaster Recovery

AWS

On-Premises

Private Cloud

SnapMirror

Direct Connect

Facility Secure

Private Connectivity

1. Critical data is replicated to NetApp

system in the Direct Connect Facility

2. Set stand-by EC2 instances inside

AWS VPC

3. Failure occurs at on-premises site

4. Bring up AMIs in AWS VPC and

redirect to data on NetApp in Direct

Connect Facility

5. Cost effective DR plan

AMI AMI AMI

VPC

Amazon

Direct

Connect

Amazon

Direct

Connect

Development and Test

SnapMirror

Secure




2. Set up stand-by EC2 instances inside

AWS VPC

3. FlexClone new Dev/Test Volumes

4. Bring up Dev/Test AMIs and direct at

FlexClones on NetApp in Direct

Connect Facility

5. All NetApp tools and application

integrations work normally (Rapid &

space saving cloning.)

AMI AMI AMI

VPC

On-Premises

Private Cloud

Direct Connect

Facility

AWS

Amazon

Direct

Connect

On-Premises

Private Cloud

Direct Connect

Facility

Multi-Tier Backup to Cloud

SnapVault or

SnapMirror

Secure




2. Set up backup application with S3

cloud connector on EC2 instance

inside AWS

3. Backup filer to S3 (which acts as tape

replacement)

4. Utilize S3 policies to move old/large

files to Glacier

5. Back up data to appropriate storage

media

AMI

VPC

Backup

App

AWS

Glacier S3

Disk to Cloud Archive

FAS


EC2

Compute

S3 Glacier

Amazon

Direct

Connect

FAS

Primary Data Centre

NetApp replication

over a dedicated

line

Replication through

native REST/HTTP

Interface to S3

Solution for 3rd Party Storage Arrays

FAS


EC2

Compute

S3 Glacier

Amazon

Direct

Connect

V-SERIES

Primary Data Centre

NetApp replication

over a dedicated

line

Virtualization of 3rd party storage arrays

Access to NetApp Storage Features

WAN Optimization for Cloud

FAS


EC2

Compute

S3 Glacier

Amazon

Direct

Connect

FAS

Primary Data Centre

ONTAP EDGE Remote Offices

WAN

5x – 50x faster WAN-based backups

Reduced Backup time by as much as 90%

Save bandwidth by as much as 90%

NetApp GTM Partners

Summary of NetApp Private Storage

for AWS Cloud

Accelerate time to market with

on-demand infrastructure

Retain data asset ownership

Enterprise grade storage and data

management solution

Reduce IT capital requirements and

reduced operating expenses

Comprehensive use cases

Improve data protection with affordable

disk based backup and disaster recovery

Strong ecosystem of solution and GTM

partners

Thank you

Delivering & Managing High

Performance for your Cloud

Riverbed - in business 10 years :

22,000+ Customers

$1BILLION

Revenue

52.5% Marketshare

Applications – The Heart of IT

Customers Business

Employees

APPS Business Performance = Application Performance

Riverbed Performance Platform Applications

Riverbed Performance Platform

IT Infrastructure

IT Infrastructure


Programmable Infrastructure

Riverbed Performance Platform Portfolio for Amazon Web Services

Steelhead Granite Performance Mgmt. Stingray Whitewater

Whitewater’s Compelling Value Proposition

Whitewater is a purpose built backup appliance, optimized for data protection and disaster recovery, that leverages private or public clouds for the secure, off-site storage of critical data sets

Whitewater gateway appliances enable organizations to:

• Reduce data protection costs by up to 80%

• Improve DR readiness and reduce risk

• Eliminate the burden of tape based data protection

• Seamlessly integrate with existing applications

• Slow storage growth by archiving data to the cloud

Key Whitewater Benefits

• Reduce Management Hassle (and cost!)

• Eliminate tape media handling, truck transportation, off-site vaulting

• Drop-in install - no changes to the existing infrastructure

• Improve Disaster Recovery Readiness

• Speed restores via local cache and real time replication

• Secure data with dual-level, SSLv3 and AES 256 bit encryption

• Free virtual appliances for fast DR recovery

• Reduce Costs

• Eliminate tape, vaulting and capital costs

• Reduce cloud storage by 10 - 30x on average via de-dupe

• Leverage the cloud as a secure low cost, DR storage vault

• Create a low cost storage tier leveraging the cloud

How it Works: Accelerated Backup

Cloud Storage

Cloud Service Provider Data Center

Backup

Server

0101010111011010

0101010111011010

0101010111011010

0101010111011010

0101010111011010

0101010111011010

0101010111011010

Inline dedupe을 통해 통해 스토리지 용량이 10-30배 감소

최근의 데이터는 로컬 캐시를 통해 복구 암호화 키는 데이터센터내 안전하게 보관 리버베드 WAN 가속화 기술

제약없는 스토리지 안전한 off-site 스토리지 유연하고 탄력적 사용량만큼 비용 지불

Optimized backup to

cloud

CIFS/

NFS

How it works : Local-like Restore

Cloud Storage

Cloud Service Provider

Data Center

Backup

Server

0101010111011010

0101010111011010

0101010111011010

0101010111011010

최근의 백업은 로컬 캐시에 저장 캐시는 수 주 정도의 백업 데이터를

유지

예전 데이터는 클라우드에서 on-demand 형태로 복구

WAN을 통해 “local-like” 복구

Fast restore

0101010111011010 0110 0101010111011010

0101010111011010

0101010111011010

0101010111011010

01111 0110001

0110 0101010111011010 0101010111011010 0101010111011010

57

©2013 Riverbed Technology. All rights reserved. Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology. All other trademarks used herein belong to

their respective owners. The trademarks and logos displayed herein may not be used without the prior written consent of Riverbed Technology or their respective owners.

Glacier access from leading applications

Whitewater

Backup Servers

Database Servers

X

File Servers

Archive

Files

Amazon Glacier

Easily connect all leading backup applications to

Amazon Glacier and S3

58



New era for data protection and archiving

• Amazon Glacier

• Drastically cheaper than tape and replicated disk based systems

• Amazon Glacier is a low cost, long term archiving solution

• It’s a pay as you go solution

• Highly reliable, backed up to multiple sites: 99.999999999%

• Designed to replace tape libraries

• Larger 4 and 8TB virtual appliances

• Easier DR for Whitewater appliances

• Improved management features

• Manage multiple Whitewater devices from a single GUI

• Bandwidth limiting for uploads and restores

Amazon Glacier

59



Fast and easy cloud selection

Optimized for Amazon Glacier

• Glacier delivers real benefits for long duration backup storage • Customers with constant cloud access patterns – better served by a S3

like service

• 8 to 15x less expensive - $.01GB/month • Cheaper than tape without the management, vaulting and slow, truck

based restores

• Whitewater local cache delivers LAN speed recoveries • Only if data not within the cache will a delay be encountered

• Whitewater calculates free Glacier recall limits

• Can throttle restores to minimize cost

Customer Results – Cost Savings

Highlights: • Cost Savings over 3 years, $79,025 • SOX Compliant Enterprise Solution • Eliminates Tape and Storage Fees

Customer Results

Challenges

Increasing amount of data that must be protected

Distributed operations challenged legacy tape backup system

Nearly complete (95%) server virtualization posed backup challenges

Results

Veeam Backup & Replication streamlines backups and saves up to 30% of time with no disruption to special virtual environment

Data Deduplication reduces cloud storage costs by $8.5K/month

Cost savings of $5.6K annually for tape maintenance fee; two hours/day gained for IT team

Improved DR readiness with more robust and scalable backup

Whitewater – Glacier’s best friend

• Glacier is a game-changer

• Amazon sales teams love and understand Whitewater

• Amazon sales team is targeting enterprise customers and key wins

• Amazon is a BIG and influential player – especially in the US Fed market

Copyright Riverbed Technology 64

IT Infrastructure





Optimize your Cloud Applications

Steelhead Accelerate Applications, DR & Backup - Example with AWS and NPS

BRANCH OFFICE

DATA CENTER

NETAPP PRIVATE

STORAGE FOR AWS

Improve RTO & RPO

WAN Optimization

Steelhead

WAN

Amazon

Direct

Connect

EC2

Compute

S3 Glacier

Equinix DC

Steelhead

Steelhead

Accelerate Apps up to 100x

5x - 50x faster

WAN-based backups

Reduce Backup time by

as much as 90%

Save bandwidth by

as much as 90%

NetApp SnapMirror Replication

0 5 10 15 20 25

Without Steelhead

With Steelhead

Hours

More than 6X faster

Key Steelhead Benefits

• Faster Backups Customers can drastically reduce WAN-based D2D backup time by as much as 90%

• Accelerate Key Enterprise Applications Overcome both bandwidth and latency problems to deliver LAN-like performance to branch offices or mobile workers across the globe

• Improved Bandwidth Utilization Customers can reduce the amount of data being sent over the WAN by as much as 90%

• Improved RTO and RPO Customers can recover more current data in a faster timeframe by accelerating backup data sent over the WAN by as much as 90%

• Optimized Backup For example, boost NetApp® Snapmirror performance by up to 50x. Overcome issue of congested network, high latency and packet loss

• QoS Riverbed Network QoS delivers consistent WAN performance SLAs for the most important business applications

IT Infrastructure





Stingray is also on AWS

Copyright Riverbed Technology 70

IT Infrastructure





72

Branch Consolidation with Riverbed Granite - Example with NPS for AWS

Granite Core

BRANCH OFFICE #1

BRANCH OFFICE #2

BRANCH OFFICE #3

NETAPP PRIVATE

STORAGE FOR AWS

Simplifying the Branch Office

Lower Costs Riverbed Granite

Riverbed Granite

WAN

Amazon

Direct

Connect

EC2

Compute

S3 Glacier

Equinix DC

Riverbed Granite

Key Granite Benefits

• Increase Control & Reduce Risk - consolidate all branch servers & storage

The Granite solution “vacuums” up all the servers, applications and data from branch offices and enable them to be centralized on NetApp Private Storage for AWS (NPS for AWS)

Granite “projects” the NPS for AWS to branch users (over the WAN), making data center storage available to branch users at local speeds

Granite removes servers/storage from “risky” places out in the branch and centralizes them on secure physical storage back at the NPS for AWS

• Centralized & Reliable Data Protection - get rid of remote branch backup

Granite eliminates the need to purchase, install, and manage a backup solution in the branch office

Services and data are protected and secured on the NPS for AWS (leveraging the same backup tools and procedures at the data center you’ve always used)

Granite helps you achieve a better RPO/RTO using the data-center backup to NPS for AWS

• Secured Data

The Granite solution enables you to ensure the security of data assets while in-flight (with SSL) as well as data at-rest (with AES-256) in the branch

Key Granite Benefits

• Reliable and Resilient to WAN Outages

Though storage has been completely centralized, Granite appliances enable remote office workers to have local access to data even when the WAN link to the office goes down

• LAN-Speed VDI

Granite ”projects” the virtual desktops to the branch office

Enable VDI users to gain LAN-speed performance when accessed over the WAN

Significantly reduces the amount of WAN bandwidth consumed and saves costs

• Save Costs (up to 50% across 3 years)

By eliminating the need to maintain servers, storage and backup systems in branch offices, you can reduce hardware, software and administration costs by leveraging standardized data center-centric assets, policies and procedures

All data management and support activities can take place in the data center. Branch-based IT personnel and “fly and fix” missions are no longer required

Summary

Dramatically Cheap

LAN Speed Backup/Recovery

& Applications

Secure Data

Low Cost

DR-Like Backup

Easy management Remove Tape-Backup

Improve Disaster

Recovery Readiness

+

Thank you

[email protected]

High Speed Software

Based Data Ingestion &

Delivery

High speed bulk data ingest and delivery Your Digital Content. Anywhere.

PRESENTER AND AGENDA

PRESENTER

[email protected]

Senior Sales Engineer for North APAC

• Data transfer challenges

• Company overview

• Aspera on Demand

• Customers / Use cases

• Q & A

AGENDA

79

mailto:[email protected]

Typical Challenges with BULK data delivery

Your organization needs to move a lot of data into / out from S3

quickly and efficiently

You need to collaborate on big data with remote partners, and want

to leverage the AWS platform as a collaboration platform

Your believe your data is ‘too large’ to transfer to S3

Your AWS based SAAS solution needs to support large file transfer

You have tried other solutions and they do not work

80

Typical Challenges with BULK data delivery

81

The SOLUTION: ASPERA on demand with DIRECT to S3

• Unique “distance neutral” high speed, secure

transfer protocol, FASP

• High speed, scalable, multi-directional file transfer

engine with direct to S3 gateway

• Web, desktop and mobile applications for ingest,

collaboration, sharing and delivery

• Integrated reporting and management Console

• API’s for integration

• Pay as you go license model

82

Who is Aspera?

“Aspera is the leading provider of software and

solutions for high speed WAN file transfer, replication,

management and workflow”

• Software technology company

• 2,000+ customers worldwide

• HQ in San Francisco Bay Area

• 145 Employees in 4 continents

• Creators of the fasp™ protocol

83

Aspera’s mission

Creating next-generation transport technologies that move

the world’s digital assets at maximum speed, regardless

of file size, transfer distance and network conditions.

84

Challenges with TCP VS Aspera technology FASP

• Distance degrades conditions on all networks

• TCP performance degrades with distance

• TCP does not scale with bandwidth

• Maximum line-rate WAN transfer speed

• Congestion Avoidance and Policy Control

• Uncompromising security and reliability

• Scalable management, monitoring and control

fasp™ — HIGH performance DATA INGEST With Direct-to-S3

Business benefits of Aspera solutions

87

Cost saving • Speed up delivery of data to cloud storage (time savings = cost savings).

• You can leverage the cost savings of cloud storage infrastructure.

New Services / increase revenue • This new capability enables your organization to leverage cloud platforms for

big data (new capabilities = new services).

• New services mean new revenue streams

Productivity / service enhancements • You can optimize internal data movement processes and become more

efficient

• Reduce manpower cost .

Maintain/ enhance flexibility • No upfront capital cost for onpremise implementation

• Scale up and down based on business needs

Aspera on demand product portfolio

High-speed file transfers to/from S3

SERVER ON DEMAND

88

High-speed transfer platform for SaaS Apps

APP PLATFORM ON DEMAND

Web based team collaboration

SHARES ON DEMAND

Web based file and package delivery

FASPEX ON DEMAND

Aspera on demand product portfolio

89

Aspera on Demand key benefits

• “Direct to S3” gateway

• Pay as you go licensing

• Supports Web, desktop or API integration.

High-Speed bulk data ingest and delivery Aspera on Demand

Cloud-based Transcoding

The Ultimate Fighting Championship (UFC) is the largest Mixed Martial Arts promotion company in the world, hosting most of the top-ranked fighters in the sport and producing events worldwide.

Challenge:

- Fights are located worldwide, from Ireland to Brazil to Las Vegas.

- Frequently in locations with poor connectivity.

- Transferring high-resolution video content from venue to cloud for scale-out transcoding.

Solution: Aspera On Demand

Benefit: The cloud-based solution enables UFC to leverage unlimited computing capacity to transcode footage into a variety of formats and deliver its content in any format to millions of fans around the world.

CASE STUDIES

HTTP –

multipart fasp

Parallel Transcoding

14 EC2 instances: 3 min

`

Herndon, VA

THE SOLUTION

1. Video Broadcast Capture 2. High-speed upload of content directly into AWS S3 3. Transfer completion triggers parallel transcoding in the cloud

and device-specific videos are saved to S3 4. Using AWS CloudFront, content is delivered to viewers’

devices

1

2

3

4

Connect Server running

on EC2

Browser plug-in

Cloud-based encoding with UFC

Complete workflow automation across cloud and on-premise

CASE STUDIES

To help it deliver thousands of videos from Euro2012 tournament to broadcasters around the world, UEFA integrated Aspera into its LIVEX On Demand service for content contribution, publishing and distribution.

Challenge:

- Transferring HD video clips from media center to International Broadcasting Center for processing and on to broadcast partners around the world.

- Reliable and Flexible workflow coordination and automation at IBC.

Solution: Aspera On Demand, Aspera P2P client, Aspera Orchestrator workflow platform and Aspera Console

Benefit: During the month-long event, LIVEX On-Demand delivered over 3,000 near-live in-match and post-match video clips, amounting to nearly 27 terabytes of full HD content, to official partners around the world for broadcast to their subscribers.

Follow Up: Technology was re-used in Champions League final 2013

UEFA Livex service

Uefa Euro 2012

Sports Venue

Media Center

fasp

International

Data/Broadcast

Center

HD + Metadata

fasp

• HD

• Metadata

fasp

Content

Web Portal

• Low-Res Proxies

• Audio

• Metadata

Globally-DispersedBroadcasters

fasp

People’s

Homes

Broadcasters

high throughput into/out of cloud

Publication: FAME

INGEST AND SHARING use case HYBRID ACROSS PUBLIC & PRIVATE CLOUDS

fasp

Shares

Node

Node DMZ

fasp

Datacenter, Emeryville, CA

Client, NY, NY

THE SOLUTION

• Shares app transparently communicates with Aspera server Nodes and displays content in a single user interface

• User browses authorized content across multiple shares

• Independent high-speed data transfers to/from Datacenter, AWS S3, and Windows Azure BLOB, transparent to user

PERSON-TO-PERSON DELIVERY with direct-to-s3

Connect Browser Plug-in

HTTP – multipart fasp

faspex Person-to-

Person

fasp

Connect Browser Plug-in

Herndon, VA

Los Angeles New York

THE SOLUTION

• Faspex upload to S3 and notification to recipient

• Faspex download Direct from S3

Storage Service

Aspera Transfer Service

SaaS Service

SAAS INTEGRATION, Transfer And Storage Service

SaaS Web

application

fasp

HTTP 1

2

3

4

1. User authenticates via SaaS web application

2. SaaS application communicates with Aspera via Node API

3. Download or Upload from Object storage via Aspera on Demand

4. SaaS application also has access to content in object storage

Client, NY, NY

Cloud platform

HTTP –

multipart

Aspera

On Demand

Key point: SaaS solution includes app and transfer costs Customer pays for object storage, Aspera manages transfer service

Q & A

Questions?

Main web site: www.asperasoft.com Sync web site: http://cloud.asperasoft.com

Contact: [email protected]

Thank you!

http://www.asperasoft.com/

mailto:[email protected]

Cloud based Data

Lifecycle Management,

Backup & Archive

Who is Commvault?

Why is our architecture Unique?

How do Commvault customers use AWS Services?

Agenda

Who Is Commvault?

The Commvault Simpana data protection and management software suite helps

organizations manage data growth, cut costs and reduce risk by simplifying data

management functions through a single unified platform and architecture.

Commvault is the market-leading Supplier of Data & Information Management Software and Services.

World’s Fastest Growing Data Storage Software

Company

$.5 Billion Revenue (FY13)

25% CAGR (FY06’-FY12’)

65 % of Customers – Enterprise > 1000 Seats

100% Organic Zero Acquisitions

~$3.9B Market Cap Added to S&P MidCap 400

Industry Leader In Data Protection And Management

Leader: Enterprise Backup/Recovery, Gartner Magic Quadrant 2013 (3 Years in the position) Best in Class VM Backup & Recovery (DCIG 2013) Fortune Magazine Tech Stocks for the Next 10 Years

1

#

8 z

ettabyte

s o

f data

cre

ate

d in 2

014

DATA GROWTH

Big Data

Key IT Priorities Where Our Vision And The Needs Of The Enterprise Connect

Cost Reduction & Operational Efficiency

Virtualization & Enterprise Cloud

Computing

Data Center Consolidation

eDiscovery & Records Retention

Reporting and Analytics

BYOD, Mobility, Data at the Edge

Backup/ Restore

Big & Small Data

Centers

Command Central

Archive

Email, Files,

eDiscovery &

Compliance

Data Reduction

Deduplication &

Compression

Replication

Management &

CDP Control

Data Encryption

Desktop / Laptop

AW

S In

teg

rati

on

The Competitive Landscape

Symantec CA IBM EMC Commvault

Backup &

Recovery

Archive, Email,

Files, eDiscovery

& Compliance

Data Reduction

Deduplication &

Compression

Enterprise

Reporting

Replication,

Management,

& CDP

Encryption

Desktop / Laptop

Protection

http://www.emc.com/

Who is Commvault?



Agenda

Simpana Software Architecture

Intelligent Index

• Distributed Index

• Self-Managed

• Scale Efficient

• File Analytics

• Meta-Data Search

• Content Search

Data Copies

• Backup Copies

• Archive Copies

• Snapshot Copies

• Many Locations

• Many Devices

• Reduce & Retain

CommServe Global Manager

Media Agent Data Movers

Common Technology Engine

DASH Copy

CommServe DR Backup

INDEX INDEX

INDEX INDEX Distributed Index Technology

Standby DR CommServe

Operational Efficiency

Security and Control

Anywhere Access

• Policy Management

• Automated Tiering

• Deduplicated, any hardware

Meta Data

• Encrypted Data

• AD Authentication

• Role-based Access

• Self-service, web, mobile, plug-in

• Optional Content Indexing

Simpana ContentStore Virtual Repository For Protected Data

Who is Commvault?



Agenda

Use Case # 1 - Lower Cost And Complexity

Of Disaster Recovery

AWS Cloud / Recovery Site

Retain 5 days

Copy 1

Retain 30 days

Copy 2

Retain 365 days

Copy 3

REPLICATE REPLICATE

Datacenter Remote Office

VirtualizeMe

Backup Copy

Virtual Machine

• Efficiently replicate

deduplicated backup

copies to any disk or

location for reduced costs

• Helps Migrate VM or

private cloud infrastructure

to AWS for DR operations

• New workflow automation

combines tasks to speed

and simplify DR

operations Start

Restore VM’s Discovered? YES Restore data

Use Case #1 Subset – Netapp SnapProtect

Snapshot Copy

Linux OS / FS

Backup Copy

Long-Term Retention

Cloud Storage

DASH Copy

snap3

snap2

snap1

snap3

snap2

snap1

snap3

snap2

snap1

Snapshot Copy

Application agents prepare application for snapshot, and invoke hardware snaps

Snapshots intelligently indexed for granular recovery

Recovery optimized for rapid restores

Backup Copies

Off-host mounting of snapshots to eliminate product host load

Translates hardware snapshots into native application full/incremental backups for minimal daily data movement

Deduplicates data to minimize footprint and allow for efficient movement of data to remote deduplication stores

Long-Term Retention

Copies backups to removable media or cloud storage for long term retention

Other 10%

• Only ~25% of unstructured data is actively being used

– ~50% is stale – ~18% are duplicates – ~6% is unknown – ~4% is not business related

• It consumes expensive tier 1 or 2

storage capacity • It gets duplicated many times

– user copy, backup, replication

• It poses serious legal & compliance risks

• It gets treated and recovered equally in a DR scenario

18% Duplicates

24% Active, known,

relevant

48% Stale

Use Case #2 Archive to the Cloud

What does your data look like?

Target Market

Stale Data

Use Case #2 Archive to the Cloud

Importance Increasing

Volume Increasing

User Accessibility

Demanded

Protection Still Elusive

Litigation Impact

Available Subscription-

Based Services Lacking Mobile A

Mobile B

MA DDB

Copy 1

Encrypted Deduplicated

Sync Across Devices

WWW

Amazon

EC2 + S3

Use Case #3 Desktop/Laptop Data Protection

Use Case #3 Desktop/Laptop Data Protection

Management – Single Unified View of all operations

• Customized reporting

& dashboards provide

easier insight into trends

and operations

• Manage proactively based

on usage and

performance

• Mobile App eases

management & reporting

for mobile admins

Thank you

Enterprise & Media Storage in the Cloud

Technology

Transcript of Enterprise & Media Storage in the Cloud