Enterprise Mashups Deliver Business Value

E t i M hEnterprise Mashups Deliver Business Value

Susan Bouchard Senior BusinessSusan Bouchard, Senior Business Development Manager

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialEnterprise Mashups © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential

AgendaAgenda

Measurable Business Benefits

What are Mashups?

Why Mashups MatterWhy Mashups Matter

Enterprise Mashups

Mashup ResourcesMashup Resources

Q&A

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2

Measurable Business Benefits of Web 2.0Use of technologies

Internal purposes Working with external partners/suppliers

Measurable Business Benefits of Web 2.0

% of respondents,1n = 1,088

Median improve-ment ,%

% of respondents,1n = 686

Median improve-ment, %

Increasing speed ofIncreasing speed of access to knowledge 68 30 51 25

Reducing communication costs 54 20 49 20communication costsIncreasing speed of access to experts 43 35 42 30

Decreasing travelDecreasing travel costs 40 20 40 20

1Includes respondents who are using at least 1 Web 2.0 technology, even if on trial basis.

Source: McKinsey Quarterly (2009 September) How companies are benefiting from Web


Source: McKinsey Quarterly (2009, September) . How companies are benefiting from Web 2.0: McKinsey Global Survey Results. Retrieved from http://www.mckinseyquarterly.com/Business_Technology/BT_Strategy/How_companies_are_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432?gp=1

What are Mashups?p

US-Canada TelePresence Dashboard

Enterprise Applications

and Data

Web-based Applications

and Data

Structured Mashup Unstructured

and Data

Lightweight Web pages or applications that

Transform, merge, or mix capabilities or information from two or more existing internal/external sources to

Deliver new functionality and offer broader insights


Deliver new functionality and offer broader insightsSource: Mashup (web application hybrid). Retrieved from

http://en.wikipedia.org/wiki/Mashup_(web_application_hybrid)

Why Mashups MatterWhy Mashups MatterUS-Canada TelePresence Dashboard

Instantfeedback

Business identifiescapability needed

Prototype rapidlyassembled

Mashup testedand deployed

Mobile deviceaccess enabled

Weeks vs. months Days Hours

Reduce cost, development time (weeks vs. months)

Weeks vs. months Days Hours

Non-technical users can assemble, remix, and reuse

Enable fresh capabilities for new customers/markets

Free IT to focus on more complex applications

Forrester predicts global spending $4.6 billion by 2013


Source: Young, Brown, Keitt, Owyang, Koplowitz & Lo. (2009). Global Enterprise Web 2.0 Market Forecast: 2007 To 2013. Retrieved from http://www.forrester.com/Research/Document/Excerpt/0,7211,43850,00.html

Enterprise MashupsEnterprise Mashups

66© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialE

Sales RackSales Rack

Challenge: Selling g gcontent scattered across product and marketing sitesmarketing sites

Solution: Content links aggregated in one location, reducing search and retrieval time

Result: Increased sales productivity


Source: Sankar, K. & Bouchard, S. (2009). Enterprise Web 2.0 Fundamentals. (p. 273). Indianapolis: Cisco Press.

Mobile Bookings ReportMobile Bookings Report

Challenge: Key business report g y ptedious to access on the go

Solution: Deliver actionable t t t bil d i fcontent to mobile device of

CEO and sales leaders

Result: Faster decision makingResult: Faster decision-making and immediate response to changes in the business


Source: Sankar, K. & Bouchard, S. (2009). Enterprise Web 2.0 Fundamentals. (p. 269). Indianapolis: Cisco Press.

Expertise LocatorExpertise Locator

Challenge: Deep technical expertise difficult to locate/access

S l ti M t l ti d i t t li k t t i lSolution: Map expert location and integrate click to connect in real-time via chat, telephone or video call, Web conference, or email

Result: Increased collaboration and utilization of expertise


Source: Cisco on Cisco (2009). Virtual Sales Expertise Case Study: How Cisco Supports Virtual Access to Technical Experts. Retrieved from http://www.cisco.com/web/about/ciscoitatwork/collaboration/virtual_sales_expertise.html

Video SurveillanceVideo Surveillance

Challenge: Multiple video feeds g phard to monitor/manipulate

Solution: Click to view feeds i t t d ith li k t h t ithintegrated with click to chat with available security personnel

Result: Real time physicalResult: Real-time physical security situation awareness and coordinated response

Source: Boulton, C. (2008, November 11) . IBM, Cisco Whi U Vid S ill M h I 8 H


Whip Up Video Surveillance Mashup In 8 Hours. Retrieved from http://www.eweek.com/c/a/Application-Development/IBM-Cisco-Whip-Up-Video-Surveillance-Mashup-in-8-Hours/?kc=rss

Executive DashboardExecutive Dashboard

Challenge: Deluge of internal/external news, financial reports and metricsSolution: Deliver actionable news and correlated businesscorrelated business performance metrics/ indicatorsResult: Faster moreResult: Faster, more effective decision-making and response


Source: Barbosa, D. (2009, August 12). Executive Awareness Dashboard: DowJones Client Solutions. (p. 7).

Disaster ReliefDisaster Relief

Challenge: Difficult to find open airports to land relief planes

Solution: Map information from disparate systems based on key search parameters – location, condition, and runway size

Result: Interagency collaboration and information sharing


Result: Interagency collaboration and information sharing

Source: Barnes, D. (2009). Boeing Mashup using IBM Mashup Center. Retrieved from http://www.youtube.com/watch?v=6xB0psBjpjI

Creating Good MashupsCreating Good Mashups

Learn from other mashup developersp p

Scan for new, innovative use cases

Let application owners help ID data sourcesLet application owners help ID data sources

Involve IT early to ease governance concerns

Combine internal/external data in new waysCombine internal/external data in new ways

Enable user productivity and effectiveness

C t t l f biliti t / hCreate catalogue of capabilities to reuse/share

Transform Merge Mix


Source: ITworld. (2009, July 28). Building Mashups that Work. Retrieved from http://www.itworld.com/software/72793/building-mashups-work

Learn MoreLearn More

Building Mashups that Work, http://www.itworld.com/software/72793/building-mashups-work

Delivering Business Value with MashupsDelivering Business Value with Mashups, http://www.networkworld.com/community/node/43689

Introduction to Mashups, htt // t b / t h? 3kD bhKbhttp://www.youtube.com/watch?v=3kDnbhKb2ow

IBM Mashup Center, http://www-http://www01.ibm.com/software/info/mashup-center/

Kapow Technologies, http://kapowtech.com/Mashup Patterns


Mashup Patterns, http://www.mashuppatterns.com/

Enterprise Web 2.0 FundamentalsEnterprise Web 2.0 Fundamentals

1 An Introduction to Web 2.0

Cisco Press

2 User-Generated Content: Wikis, Blogs, Communities, Collaboration, and Collaborative Technologies

3 Rich Internet Applications: Practices, Technologies, and Frameworks

4 Social Networking

5 Content Aggregation, Syndication, and Federation via RSS and Atom

6 Web 2 0 Architecture Case Studies6 Web 2.0 Architecture Case Studies

7 Tending to Web 3.0: The Semantic Web

8 Cloud Computing

9 Web 2.0 and Mobility

10 Web 2.0 @ Cisco: The Evolution

11 Cisco’s Approach to Sales 2.0


Appendix

= Written by Susan A. Bouchard

Enterprise Mashups Deliver Business Value

Technology

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