Enterprise Link Building - Doug Platts - iCrossing
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New York | March 19–23 Enterprise Link Building The Thinking & The Doing Doug Platts Senior Director, Natural Search @dougplatts
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Doug Platts (@dougplatts), senior director, SEO, iCrossing, took the stage on Thursday, March 22 at 1 pm EST on the panel, Enterprise Link Building. Platts joined other industry leaders to discuss tools and tips for developing and executing link building strategies for large enterprise sites.
Transcript of Enterprise Link Building - Doug Platts - iCrossing
New York | March 19–23
Enterprise Link Building The Thinking & The Doing
Doug Platts Senior Director, Natural Search @dougplatts
New York | March 19–23, 2012 | #sesny
@dougplatts
UNDERSTANDING OPPORTUNITY
Visibility ‘plus’ ( Search Volume * SERP Click Through)
= Opportunity
New York | March 19–23, 2012 | #sesny
@dougplatts
BUSINESS OBJECTIVES
New York | March 19–23, 2012 | #sesny
SEASONALITY
@dougplatts
New York | March 19–23, 2012 | #sesny
NEW VS ESTABLISHED
@dougplatts
New York | March 19–23, 2012 | #sesny
REPORTING VALUE
@dougplatts
New York | March 19–23, 2012 | #sesny
DOMAIN MANAGEMENT
@dougplatts
New York | March 19–23, 2012 | #sesny
CATEGORIES
@dougplatts
http://producten.hema.nl/
New York | March 19–23, 2012 | #sesny
SUB-CATEGORIES
@dougplatts
New York | March 19–23, 2012 | #sesny
SUB-CATEGORIES
@dougplatts
New York | March 19–23, 2012 | #sesny
PRODUCTS
@dougplatts
New York | March 19–23, 2012 | #sesny
ENCOURAGE SHARING
@dougplatts
New York | March 19–23, 2012 | #sesny
SIGNALS RATHER THAN LINKS
@dougplatts
New York | March 19–23, 2012 | #sesny
URL STRATEGY
@dougplatts
New York | March 19–23, 2012 | #sesny
CONTENT STRATEGY
@dougplatts
New York | March 19–23, 2012 | #sesny
RECENCY IS THE NEW RELEVANCY
@dougplatts
New York | March 19–23, 2012 | #sesny
LOCAL LINKS
@dougplatts
New York | March 19–23, 2012 | #sesny
CREATIVE LINK BUILDING
@dougplatts
New York | March 19–23, 2012 | #sesny
CAMPAIGNS
@dougplatts
New York | March 19–23, 2012 | #sesny
DISRUPT THE MARKETPLACE
@dougplatts
New York | March 19–23, 2012 | #sesny
OVER OPTIMIZATION
@dougplatts
New York | March 19–23, 2012 | #sesny
DIVERSIFY ANCHOR TEXT
@dougplatts
New York | March 19–23, 2012 | #sesny
COMPETITOR ANALYSIS
@dougplatts
New York | March 19–23, 2012 | #sesny
INTERNAL CHAMPIONS
@dougplatts
New York | March 19–23, 2012 | #sesny
TIERED GROWTH
@dougplatts
New York | March 19–23, 2012 | #sesny
TEST AND LEARN
@dougplatts
New York | March 19–23, 2012 | #sesny
@dougplatts
LAST FEW WORDS
Doug Platts Snr Director, SEO
iCrossing @dougplatts
