Enterprise Information Management Nurture campaign
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Empower your people to make better decisions, drive operational excellence, ensure regulatory compliance, and minimize IT costs based on trusted information. SAP solutions for enterprise information management help you deliver integrated, accurate, and timely data — both structured and unstructured — across your enterprise.
Transcript of Enterprise Information Management Nurture campaign
SAP NA Enterprise Information Management Nurture Portal
The Objective Design a Nurture Portal to engage qualified prospects regardless of their level of interest.
© SAP 2008 / Page 1
Follow Us:
The Methodology ■ Thoroughly analyze two years worth of responder information ■ Align content to each stage of the funnel ■ Develop a Scoring Model to apply to visitor behavior
The Challenge Aligning content to the appropriate stage of the funnel revealed several gaps, which we addressed with the creation of new content. This new content has adaptive re-use throughout Global marketing.
The Result The SAP Enterprise Information Management nurture portal, designed specifically to identify and nurture both new and existing but fallow leads.
The Strategy Integrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions.
www.sap.com/fm/eim
