Enterprise Information & Knowledge Management Taiwan Semiconductor Manufacturing Company

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Security C Security C 1 Enterprise Information & Knowledge Management Enterprise Information & Knowledge Management Taiwan Semiconductor Manufacturing Company Taiwan Semiconductor Manufacturing Company TSMC’s Practices on TSMC’s Practices on Knowledge Management Knowledge Management

description

TSMC’s Practices on Knowledge Management. Enterprise Information & Knowledge Management Taiwan Semiconductor Manufacturing Company. Agenda. TSMC Knowledge Management Michael Huang 黃建中 Definition of Knowledge Asset & Knowledge Management TSMC Knowledge Management Strategy - PowerPoint PPT Presentation

Transcript of Enterprise Information & Knowledge Management Taiwan Semiconductor Manufacturing Company

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Enterprise Information & Knowledge ManagementEnterprise Information & Knowledge ManagementTaiwan Semiconductor Manufacturing CompanyTaiwan Semiconductor Manufacturing Company

TSMC’s Practices onTSMC’s Practices onKnowledge ManagementKnowledge Management

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AgendaAgenda

TSMC Knowledge Management Michael Huang Michael Huang 黃建中黃建中– Definition of Knowledge Asset & Knowledge Management

– TSMC Knowledge Management Strategy

– TSMC KM Roadmap

Case Studies

– Enterprise Portal- Operation Jason Huang Jason Huang 黃怡霖黃怡霖– Expert Yellow Page & Expert Forum Cathy Li Cathy Li 李月青李月青– Knowledge Roadmap & EKM Trump Shieh Trump Shieh 謝景川謝景川

Barriers & Lesson Learned Michael Huang Michael Huang 黃建中黃建中 Q&A

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Knowledge Management is a discipline used to systematically leverage expertise and information to improve organizational efficiency, responsiveness, competency, and innovation. -- IBM/ Lotus

Knowledge Management is a business process for managing intellectual assets. It is a discipline that promotes an integrated approach to the creation, capture, organization, access and use of an enterprise’s information assets.

-- Gartner Group

The process of systematic creation, acquisition, synthesis, sharing and use of information, insights, and experiences. A systematic way of building and exploiting knowledge capital. -- Accenture

Using search engine to retrieve useful knowledge. Create a learning environment at work (learning organization). -- HP

Knowledge Management Definition - Knowledge Management Definition - Leading CompaniesLeading Companies

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TSMC KM Definition and GoalTSMC KM Definition and Goal

DefinitionDefinition

Knowledge Management is a Business ProcessBusiness Process for managing TSMC

Knowledge AssetKnowledge Asset. Through this process, TSMC Knowledge Asset is

leveraged systematically to improve organizational efficiency,

responsiveness, competency, and Speed of Innovation.

GoalGoal

Build competitive advantages by enabling the Speed of Innovation to

achieve a Knowledge Based Enterprise

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PersonalPersonalExpertiseExpertisePersonalPersonalExpertiseExpertise

ProductProductInformationInformation

ProductProductInformationInformation

CustomerCustomerServiceService

CustomerCustomerServiceService

FinancialFinancialDataData

FinancialFinancialDataData

CIMCIMtransactiontransaction

CIMCIMtransactiontransaction

PeoplePeopleNetworkNetworkPeoplePeople

NetworkNetwork

IntranetIntranetIntranetIntranet

Trouble shootingTrouble shootingknowledgeknowledge

Trouble shootingTrouble shootingknowledgeknowledge

DesignDesignSpecSpec

DesignDesignSpecSpec

YieldYieldenhancementenhancement

YieldYieldenhancementenhancement

ProductionProductionProcessProcess

ProductionProductionProcessProcess

CustomerCustomerRelationshipsRelationships

CustomerCustomerRelationshipsRelationships

Inventory on TSMC Knowledge Asset Inventory on TSMC Knowledge Asset

WorkflowWorkflowWorkflowWorkflow

DomainDomainExpertsExpertsDomainDomainExpertsExperts

Leverage Limited Resources toLeverage Limited Resources toEnhance Core CompetencyEnhance Core Competency

DocumentDocumentDocumentDocument

SOPSOPSOPSOP

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TSMC Knowledge Asset vs. KM StrategyTSMC Knowledge Asset vs. KM Strategy

TSMC KM focus on our core competencycore competency

– Operation, RD, IP, Sales & Marketing, & IT

Most core competency knowledge assets are ExplicitExplicit in themselves

EI&KM develops KM strategic planning based on the distribution of knowledge assets

ExplicitExplicitTacitTacit

PersonalPersonal

SystematicSystematicMarket researchMarket researchCustomer service skillCustomer service skillIndustry environment analysisIndustry environment analysisYield enhancement skillYield enhancement skillTrouble shooting skillTrouble shooting skillProduct domain knowledgeProduct domain knowledgeProduction control knowledgeProduction control knowledgeProductivity enhancement knowledgeProductivity enhancement knowledge………………………………......

Market researchMarket researchCustomer service skillCustomer service skillIndustry environment analysisIndustry environment analysisYield enhancement skillYield enhancement skillTrouble shooting skillTrouble shooting skillProduct domain knowledgeProduct domain knowledgeProduction control knowledgeProduction control knowledgeProductivity enhancement knowledgeProductivity enhancement knowledge………………………………......

Customer relationshipCustomer relationshipSupplier networkSupplier networkExpertise distributionExpertise distributionPersonal expertisePersonal expertiseLine experienceLine experienceMarket forecastMarket forecast

………………………………......

Customer relationshipCustomer relationshipSupplier networkSupplier networkExpertise distributionExpertise distributionPersonal expertisePersonal expertiseLine experienceLine experienceMarket forecastMarket forecast

………………………………......

Knowledge CharacteristicsKnowledge Characteristics

Knowledge ManagementKnowledge ManagementApproachApproach

Approach:Approach:StructuralStructuralSystem orientedSystem orientedTech intensiveTech intensive

Approach:Approach: Un-structuralUn-structuralProcess orientedProcess orientedCulture dominantCulture dominant

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HorizontallyHorizontally Diffuse KM Diffuse KM CultureCulture among Organizationsamong Organizations

TSMC KM T StrategyTSMC KM T Strategy

Horizontal-Horizontal-– Culture diffusionCulture diffusion

– Knowledge asset integration Knowledge asset integration

Vertical-Vertical-– Build a vertical KM role modelBuild a vertical KM role model

– Smartly copy the role model to other core competencySmartly copy the role model to other core competency

TTIn-depthIn-depth develop develop KM KM MethodologyMethodology

withinwithinCore CompetencyCore Competency

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OperationOperation

TSMC KM RoadmapTSMC KM Roadmap

EKM R1EKM R12000.32000.3

Engineer Workplace IEngineer Workplace I(Decision support system)(Decision support system)

EKM IncentiveEKM Incentive2000.122000.12

Expert Yellow PagesExpert Yellow Pages2000.102000.10

EKM R2EKM R2

PATS KMPATS KM

Engineer Workplace II Engineer Workplace II (Collaboration)(Collaboration)

CorporateCorporate

ExplicitExplicit

TacitTacit

MyTSMC R3MyTSMC R3 MyTSMC R4MyTSMC R4

Expert ForumExpert Forum2001.022001.02

MyTSMC R1MyTSMC R12000.82000.8

MyTSMC R2MyTSMC R22001.32001.3

OtherOtherDomainsDomains

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TSMC Knowledge Management Process- TSMC Knowledge Management Process- OperationOperation

CreateCreateCreateCreate ExtractExtractExtractExtract OrganizeOrganizeOrganizeOrganize AccessAccessAccessAccess LeverageLeverageLeverageLeverage

Knowledge creatorKnowledge creator(Engineers)(Engineers)

Knowledge editorKnowledge editor Knowledge userKnowledge user Knowledge userKnowledge user

EKM System EKM System (Security control, (Security control, Actively distribution, Quality review)Actively distribution, Quality review)EKM System EKM System (Security control, (Security control, Actively distribution, Quality review)Actively distribution, Quality review)

Content EditorContent EditorContent EditorContent Editor Expert Yellow PagesExpert Yellow PagesExpert Yellow PagesExpert Yellow PagesExpert ForumExpert ForumExpert ForumExpert Forum

MyTSMCMyTSMCMyTSMCMyTSMC

Process DSSProcess DSSProcess DSSProcess DSS

MFG DSSMFG DSSMFG DSSMFG DSS

EQP DSSEQP DSSEQP DSSEQP DSS

PatentPatentProgramProgramPatentPatent

ProgramProgram

SuggestionProgram

SuggestionProgram

Operation KM Incentive ProgramOperation KM Incentive ProgramOperation KM Incentive ProgramOperation KM Incentive Program

Process

People

Technology

IncentivePerformance MeasurementPerformance MeasurementPerformance MeasurementPerformance Measurement

SuggestionProgram

SuggestionProgram

Knowledge ManagerKnowledge Manager

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TSMC Knowledge Management Architecture TSMC Knowledge Management Architecture

• OrganizationOrganization

KMKM

Intelligent Search / Integrated Security ModuleIntelligent Search / Integrated Security Module

Enterprise PortalEnterprise Portal

• Single entry • User identification• Single password • Personalized setting

TelecomTelecomManagementManagement

HTTPHTTP

• Doc managementDoc management• AnalysisAnalysis• EYPEYP• Report centerReport center

• Video conferenceVideo conference• On-line communicationOn-line communication• Video broadcastingVideo broadcasting

• Community DB Community DB • ForumForum• Calendar sharing Calendar sharing • Resource sharingResource sharing

•E-MailE-Mail

AccountAccountManagementManagement

• ADSADS

OrganizationOrganizationManagementManagement

PeopleSoftPeopleSoftWin 2000 ServerWin 2000 ServerNotesNotes

BroadVision / Weblogic / MS Media server BroadVision / Weblogic / MS Media server

Real-timeReal-timecollaborationcollaboration

Enterprise Enterprise communitycommunity

HTTPHTTPHTTPHTTP

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Horizontal KM Culture Diffusion through IntegrationHorizontal KM Culture Diffusion through Integration

To provide an environment to foster enterpriseinformation/ knowledge integration among organization

Collect, Categorize, Personalize, Centralized DeliverCollect, Categorize, Personalize, Centralized Deliver

HRPIDB

TOM FinancialData Mart

MES

Accounting

Structured Data Unstructured Data

Intranet

ExternalSourceKnowledge

LotusNotes

News

Organization AOrganization A Organization BOrganization B Organization COrganization C Organization XOrganization X

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Enterprise Portal – myTSMC.com Enterprise Portal – myTSMC.com

Conceives as a direct result of the information “overload” induced by the latest technologies

Provides important information from inside and outside TSMC in a personalized way

Integrates the disparate systems and processes in TSMC

Hosts a standard collaboration platform for members of TSMC

Facilitates business analysis and problem resolution

Data Warehouse

DocumentManagement

Back Office

System(SAP,

TOM…)

Email

Work Flow/ Employee Manual

EnterpriseEnterprisePortalPortal

myTSMC.commyTSMC.com

WebSources

MS Office

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MyTSMC Roadmap MyTSMC Roadmap

IncreasingBusinessValue

Increasing Development Cost

WorkplaceIntegration

Entry

R1:Building

Awareness & Personalizatio

n ContentIntegration

R2: Personalized Information

Center

R3: Employee-

Centric Workplace

R4: Mobilized Info. Delivery andBack Office

System integration

Enterprise Portal enhances competitive advantages by increasing speed and Enterprise Portal enhances competitive advantages by increasing speed and productivity through collaborative and personalized workplace to accelerate productivity through collaborative and personalized workplace to accelerate organization to an eCorporation. organization to an eCorporation.

KeyFeatures:

• Company Info.• Misc. Content• Calendar• Personalization

• Adv. Search• People Finder• E-mail Integration• Webconferencing• Corporate Categories

Employee Workplace Enterprise Calendar Global Collaboration Back Office Systems Integration Mobile Accessibility

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System Dev. & Maintenance

Chief Editor

Content Management

Help Desk

Service Consulting

System Maintenance

Usage Monitoring & Promotion

Column Editors

HR Content

Integrator

Operation Content

Integrator

LegalContent

Integrator

more…

EP Core Capability

Dev.

Affiliated Capability Dev. & Mt.

Business Owner

System Owner

Data Owner

Content Developer

Content Developer

Content Developer

Editorial BoardEditorial Board

Content Developer

Performed by other department

Business Operations

Portal Sponsors

Portal Management

Advisory Board

Capability Planning

Technical Architect

Training

MyTSMC Organization StructureMyTSMC Organization Structure

Board

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Horizontal Diffusion- Horizontal Diffusion- Enabled by MyTSMCEnabled by MyTSMC

The way weThe way we meet……without boundarymeet……without boundary• Webconferencing to interact with colleagues worldwise at the time

and place we need

The way weThe way we execute……speed and agileexecute……speed and agile • Advanced search to quickly locate required information• Executive dashboard to keep informed on key indices• Access to required applications from the personal workplace

The way weThe way we collaborate……productive and efficientcollaborate……productive and efficient• Knowledge managementKnowledge management to grow and share experience• A/R tracking system to review the daily progress

The way weThe way we care……like a familycare……like a family• Personalized attention on individual needs.

MyTSMC is a workplace to to integrate TSMC intellectual capital and play asMyTSMC is a workplace to to integrate TSMC intellectual capital and play asa role-based information, knowledge, communication, collaboration and decision-making aids.a role-based information, knowledge, communication, collaboration and decision-making aids.

The way weThe way we communicate……anytime and communicate……anytime and anywhereanywhere

• Common perspective to speed up the information access and distribution• Different channels to deliver emails based on priority • Mobile alert to notify important events

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Vertical In-depth Development- Vertical In-depth Development- Operational KMOperational KM

Yellow PagesYellow PagesBuild the expert-network in TSMC Build the expert-network in TSMC

Expert ForumExpert ForumBuild the expert-interaction Build the expert-interaction environment across areas environment across areas and organizations in TSMCand organizations in TSMC

Analysis??Analysis??Support SystemSupport System

EKMEKMProvide the electronic Provide the electronic knowledge databaseknowledge database

Tacit knowledge explicitizationTacit knowledge explicitization

Explicit knowledge documentationExplicit knowledge documentation Explicit knowledge systemizationExplicit knowledge systemization

Web conf.e-Mailphone,..

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OperationOperation

TSMC KM RoadmapTSMC KM Roadmap

EKM R1EKM R12000.32000.3

Engineer Workplace IEngineer Workplace I(Decision support system)(Decision support system)

EKM IncentiveEKM Incentive2000.122000.12

Expert Yellow PagesExpert Yellow Pages2000.102000.10

EKM R2EKM R2

PATS KMPATS KM

Engineer Workplace II Engineer Workplace II (Collaboration)(Collaboration)

CorporateCorporate

ExplicitExplicit

TacitTacit

MyTSMC R3MyTSMC R3 MyTSMC R4MyTSMC R4

Expert ForumExpert Forum2001.022001.02

MyTSMC R1MyTSMC R12000.82000.8

MyTSMC R2MyTSMC R22001.32001.3

OtherOtherDomainsDomains

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AgendaAgenda

TSMC Knowledge Management

Case Studies

– Enterprise Portal- Operation Jason Huang Jason Huang 黃怡霖黃怡霖– Expert Yellow Page & Expert Forum Cathy Li Cathy Li 李月青李月青– Knowledge Roadmap & EKM Trump Shieh Trump Shieh 謝景川謝景川

Barriers & Lesson Learned

Q&A

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Implementation StrategyImplementation Strategy

Interpretation / JudgmentComplexity of Work

Level of

Inte

rdep

en

den

ce

Collaborative

Groups

Individual Actors

(Data source: Accenture, 2000)

ExplicitExplicit TacitTacit

PersonalPersonal

SystematicSystematic

New ProductDevelopment

R&D / Exploration

AccountPlanning

Brand/ProductManagement

Design &Engineering

FinancialManageme

nt

Marketing /Advertising

Telemarketing

RetailOperations

CustomerService/

Call Centers

SupplyChain

Management

Sourcing /Procureme

nt

Integration ModelIntegration Model

Transaction ModelTransaction Model

Collaboration ModelCollaboration Model

Expert ModelExpert Model

Fabrication /

Assembly

Routine

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Why we need EKM?Why we need EKM?

F2E1 F3E1 PE FAknowledge

F1E2F1E1 F5E1 Defect Lib

F4E2F4E1

4:00 PM Monday Fab2SST’s flash Gate oxide failin furnace and scrap 144 wafers

4:10 PM Monday Fab2Search similar cases inEKM system in TSMC

4:20 PM Monday Fab2Find possible solutionsof Fab5

5:30 PM Monday Fab2Set up experimentplans

11:30 PM Monday Fab2Check result and make decision

08:30 AM Tue Fab2Present in production meeting and set up prevention actions

knowledge is isolated and is difficult to be re-used

knowledge can be effectively shared and re-used for Innovation

…..The Past

Current

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What is EKM ?What is EKM ?

Engineering Knowledge Management is a systematic process and system to leverage engineering expertise and knowledge to improve organizational efficiency, responsiveness, competency and innovation across the Operation area.

Major Functions :Create Document for Knowledge CreatorsApproval Document for Knowledge ManagersQuery Document for KnowledgeHot Paper RankingDept Statistics for Incentive MechanismSubscribe Interested Papers

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EKM focuses on ...EKM focuses on ...

CreateCreateCreateCreate ExtractExtractExtractExtract OrganizeOrganizeOrganizeOrganize AccessAccessAccessAccess LeverageLeverageLeverageLeverage

Knowledge creatorKnowledge creator(Engineers)(Engineers)

Knowledge editorKnowledge editor Knowledge userKnowledge user Knowledge userKnowledge user

EKM System EKM System (Security control, (Security control, Actively distribution, Quality review)Actively distribution, Quality review)EKM System EKM System (Security control, (Security control, Actively distribution, Quality review)Actively distribution, Quality review)

Content EditorContent EditorContent EditorContent Editor Expert Yellow PagesExpert Yellow PagesExpert Yellow PagesExpert Yellow PagesExpert ForumExpert ForumExpert ForumExpert Forum

MyTSMCMyTSMCMyTSMCMyTSMC

Process DSSProcess DSSProcess DSSProcess DSS

MFG DSSMFG DSSMFG DSSMFG DSS

EQP DSSEQP DSSEQP DSSEQP DSS

PatentPatentProgramProgramPatentPatent

ProgramProgram

SuggestionSuggestionProgramProgram

SuggestionSuggestionProgramProgram

Operation KM Incentive ProgramOperation KM Incentive ProgramOperation KM Incentive ProgramOperation KM Incentive Program

Process

People

Technology

IncentivePerformance MeasurementPerformance MeasurementPerformance MeasurementPerformance Measurement

SuggestionSuggestionProgramProgram

SuggestionSuggestionProgramProgram

Knowledge ManagerKnowledge Manager

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Major Features of EKMMajor Features of EKM

CreateCreateCreateCreate ExtractExtractExtractExtract OrganizeOrganizeOrganizeOrganize AccessAccessAccessAccess LeverageLeverageLeverageLeverage

Process

ExtractExtractExtractExtract OrganizeOrganizeOrganizeOrganize AccessAccessAccessAccess

•Integrate w/ daily work of knowledge creator•Quality control by knowledge managers•Built-in incentive mechanism

•Powerful search•Active knowledge delivery•Interaction among knowledge workers•Knowledge asset protection

•Expertise•Taxonomy•Organization•Knowledge map

StandardizationStandardizationDeliver right knowledge In Deliver right knowledge In right time to right personright time to right person

Focus on Core Focus on Core CompetencyCompetency

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The Methodology on EKM Focus - The Methodology on EKM Focus - ExtractExtract

CreateCreateCreateCreate ExtractExtractExtractExtract OrganizeOrganizeOrganizeOrganize AccessAccessAccessAccess LeverageLeverageLeverageLeverage

Process

•Collect Engineer’s Knowledge from daily job

•Reduce the Extra effort of Knowledge Editor

•Approval before Published

•BillBoard for Champion Author and Department

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The Methodology on EKM Focus - The Methodology on EKM Focus - OrganizeOrganize

CreateCreateCreateCreate ExtractExtractExtractExtract OrganizeOrganizeOrganizeOrganize AccessAccessAccessAccess LeverageLeverageLeverageLeverage

•Clear Knowledge Map is the core successful factor of KM system.

•Good knowledge taxonomy will help users access knowledge efficiently

•Collaborate with Domain Experts

•Approved by Steering Committee

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The Methodology on EKM Focus - The Methodology on EKM Focus - AccessAccess

CreateCreateCreateCreate ExtractExtractExtractExtract OrganizeOrganizeOrganizeOrganize AccessAccessAccessAccess LeverageLeverageLeverageLeverage

Process

•Multi-Dimension & Full Text Search

•Subscribe and Forward

•User personal bookmark

•Tight Security Control

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EKM DeploymentEKM Deployment

Leadership

Culture

Technology

Leverage

Knowledge

Create

Extract

Organize

Access

Measurement

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EKM

EKM DeploymentEKM Deployment

PresidentPresidentPresidentPresident

System OwnerSystem OwnerBOSD

System OwnerSystem OwnerBOSD

Domain Domain KM LeaderKM Leader

Domain Domain KM LeaderKM Leader

DiffusionDiffusionT/BT/B

DiffusionDiffusionT/BT/B

Domain Domain KM LeaderKM Leader

Domain Domain KM LeaderKM Leader

FacilityFacilityT/BT/B

FacilityFacilityT/BT/B

Domain Domain KM LeaderKM Leader

Domain Domain KM LeaderKM Leader

MFGMFGT/BT/B

MFGMFGT/BT/B

Domain Domain KM LeaderKM Leader

Domain Domain KM LeaderKM Leader

Thin-filmThin-filmT/BT/B

Thin-filmThin-filmT/BT/B

Domain Domain KM LeaderKM Leader

Domain Domain KM LeaderKM Leader

LithoLithoT/BT/B

LithoLithoT/BT/B

Domain Domain KM LeaderKM Leader

Domain Domain KM LeaderKM Leader

EtchingEtchingT/BT/B

EtchingEtchingT/BT/B

Domain Domain KM LeaderKM Leader

Domain Domain KM LeaderKM Leader

IntegrationIntegrationT/BT/B

IntegrationIntegrationT/BT/B

EI&KMEI&KMcore teamcore teamEI&KMEI&KM

core teamcore team

Domain Domain KM LeaderKM Leader

Domain Domain KM LeaderKM Leader

PATSPATST/BT/B

PATSPATST/BT/B

Business OwnerBusiness OwnerOperation T/B

Business OwnerBusiness OwnerOperation T/B

CIOCIOCIOCIO

FacilitatorFacilitator IE&OEFacilitatorFacilitator IE&OE

Task force Task force HR & LegalTask force Task force HR & Legal

Operation KM Steering CommitteeOperation KM Steering Committee

Task ForceTask Force

ChangeChangeManagementManagement

PerformancePerformance& Incentive& Incentive

SystemSystem

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TSMC 2000 KM WorkShopTSMC 2000 KM WorkShop

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EKM -EKM - Current StatusCurrent Status

Total Posted Engineering Documents

162 289 488 872 14021992

2842

5464

7015

0

2000

4000

6000

8000

Mar. May Jul. Sep Nov Jan Mar May July20002000 20012001

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EKM -EKM - Total Viewed CountTotal Viewed Count

Total Viewed Count of Eng-Rpt

798 1423 26615374

833211820

17893

25014

31600

0

10000

20000

30000

40000

Mar. May Jul. Sep. Nov. Jan. Mar. May. Jul.

20002000 20012001

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AgendaAgenda

TSMC Knowledge Management

Case Studies

– Knowledge Roadmap & EKM Trump Shieh Trump Shieh 謝景川謝景川– Expert Yellow Page & Expert Forum Cathy Li Cathy Li 李月青李月青– Enterprise Portal- Operation Jason Huang Jason Huang 黃怡霖黃怡霖

Barriers & Lesson Learned

Q&A

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OperationOperation

TSMC KM RoadmapTSMC KM Roadmap

EKM R1EKM R12000.32000.3

Engineer Workplace IEngineer Workplace I(Decision support system)(Decision support system)

EKM IncentiveEKM Incentive2000.122000.12

Expert Yellow PagesExpert Yellow Pages2000.102000.10

EKM R2EKM R2

PATS KMPATS KM

Engineer Workplace II Engineer Workplace II (Collaboration)(Collaboration)

CorporateCorporate

ExplicitExplicit

TacitTacit

MyTSMC R3MyTSMC R3 MyTSMC R4MyTSMC R4

Expert ForumExpert Forum2001.022001.02

MyTSMC R1MyTSMC R12000.82000.8

MyTSMC R2MyTSMC R22001.32001.3

OtherOtherDomainsDomains

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SupplementSupplement

ProfitSharingPlans

ProfitSharingPlans

ProfitSharingPlans

ProfitSharingPlans

ProfitSharingPlans

TSMC Operation Knowledge

I I

I

I I

I I

G

I

O

G

G

G

G

G

Implicit

Implicit

Explicit Explicit

Explicit

Explicit

Implicit Implicit

I : Individual G : Group O : Organization (Data source: Ikujiro Nonaka)

EYPWeb Conference

Expert Forum

EKMEYP/Expert Forum EKM

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TSMC Knowledge Management Process- TSMC Knowledge Management Process- OperationOperation

CreateCreateCreateCreate ExtractExtractExtractExtract OrganizeOrganizeOrganizeOrganize AccessAccessAccessAccess LeverageLeverageLeverageLeverage

Knowledge creatorKnowledge creator(Engineers)(Engineers)

Knowledge editorKnowledge editor Knowledge userKnowledge user Knowledge userKnowledge user

EKM System EKM System (Security control, (Security control, Actively distribution, Quality review)Actively distribution, Quality review)EKM System EKM System (Security control, (Security control, Actively distribution, Quality review)Actively distribution, Quality review)

Content EditorContent EditorContent EditorContent Editor Expert Yellow PagesExpert Yellow PagesExpert Yellow PagesExpert Yellow PagesExpert ForumExpert ForumExpert ForumExpert Forum

MyTSMCMyTSMCMyTSMCMyTSMC

Process DSSProcess DSSProcess DSSProcess DSS

MFG DSSMFG DSSMFG DSSMFG DSS

EQP DSSEQP DSSEQP DSSEQP DSS

PatentPatentProgramProgramPatentPatent

ProgramProgram

SuggestionProgram

SuggestionProgram

Operation KM Incentive ProgramOperation KM Incentive ProgramOperation KM Incentive ProgramOperation KM Incentive Program

Process

People

Technology

IncentivePerformance MeasurementPerformance MeasurementPerformance MeasurementPerformance Measurement

SuggestionProgram

SuggestionProgram

Knowledge ManagerKnowledge Manager

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Why Expert Yellow Page ?Why Expert Yellow Page ?

Domain Knowledge Can Be Aligned With Individual Employee

EYP

Inefficient in locating whoowns a certain skill

Domain expert network

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What is Expert Yellow Page ?What is Expert Yellow Page ?

Linking the Expert Yellow Page to Corporate Strategy

VerticalStrategy

Expert Yellow Page TT

In-depthIn-depth develop develop KM KM MethodologyMethodology

withinwithinCore CompetencyCore Competency

Expert yellow page is a systematic expertise network and competency roadmap to leverage engineering expertise and knowledge, to improve organizational efficiency, responsiveness, competency and innovation across the Operation area.

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Expert Yellow Page - Use modelExpert Yellow Page - Use model

Users post their questions tothe Expert Yellow Page (EYP)

Experts can also contact the users directly through telephone or e-mail

EYP

Domain knowledge Domain knowledge AdministratorAdministrator

Domain ExpertsDomain Expertsor Personal booked or Personal booked expertsexperts

Domain usersDomain users

Forward mail

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•Expertise taxonomy speed up users access knowledge efficiently

•Integrated with organization chart, ex:

•Register individual expert yellow page, ex: My expert

•Embedded trainee mechanism, ex:

•Embedded incentive and promotion mechanism, ex: Quiz game, Daily expert, voting and system statistic index.

The Methodology on EYP Focus - The Methodology on EYP Focus - OrganizeOrganize

CreateCreateCreateCreate OrganizeOrganizeOrganizeOrganize AccessAccessAccessAccess LeverageLeverageLeverageLeverageExtractExtractExtractExtract

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The Methodology on EYP Focus - The Methodology on EYP Focus - AccessAccess

CreateCreateCreateCreate OrganizeOrganizeOrganizeOrganize AccessAccessAccessAccess LeverageLeverageLeverageLeverage

Process

•Issuer or domain knowledge manager can extract valuable interactive message.

•Powerful keyword & Tree-hierarchy expertise Search, ex:

•Trigger one-to-one interaction on Web environment.

•Query and access authority control.

Add comment

ExtractExtractExtractExtract

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Why is Expert Forum ?Why is Expert Forum ?

I I II II IG

IOG GG GG

EKM EYP, 1 to 1

1 to N

N to N ???

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What is Expert Forum ?What is Expert Forum ? Linking the Expert Forum to Corporate Strategy

VerticalStrategy

In-depthIn-depth develop develop KM KM MethodologyMethodology

withinwithinCore CompetencyCore Competency

Expert forum is a virtual community discussion garden to dig engineering expertise and knowledge and breed innovation across the Operation area.

Expert Forum

TTExpert Yellow Page

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Expert Forum - Use ModelExpert Forum - Use Model

Domain persons ask/view/reply the questions and events to the EForum (EF)

Subgroup members post, reply and discuss the questions in this Workspace

Subgroup leaders build, supervise, and manage the work-related place

EF

Authorized UsersAuthorized Users

MembersMembers

T/B Subgroup LeaderT/B Subgroup Leader

T/B rep. open a specific forums for one subgroup

T/B Rep.T/B Rep.

Forward mail

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The Methodology on Expert Forum Focus - The Methodology on Expert Forum Focus - CreateCreate

CreateCreateCreateCreateCreateCreateCreateCreate AccessAccessAccessAccess LeverageLeverageLeverageLeverageExtractExtractExtractExtract

•Breed knowledge innovation mechanism.

•Embedded different weighting mechanism.

•Embedded keyword search.

•Embedded knowledge organization mechanism.

•Embedded incentive mechanism. Ex:Top rating author/article, hottest topic/article and popular topic/article ….. etc.

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•Clear virtual community sitemap. Ex:

•Push and subscribe mechanism.

•My expert forum mechanism. Ex: Disable/enable hottest/latest/my favorite topic, display style …… etc.

•Extract and access authority control.

The Methodology on Expert Forum Focus - The Methodology on Expert Forum Focus - AccessAccess

CreateCreateCreateCreate AccessAccessAccessAccessCreateCreateCreateCreate LeverageLeverageLeverageLeverageExtractExtractExtractExtract

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AgendaAgenda

TSMC Knowledge Management

Case Studies

– Knowledge Roadmap & EKM Trump Shieh Trump Shieh 謝景川謝景川– Expert Yellow Page & Expert Forum Cathy Li Cathy Li 李月青李月青– Enterprise Portal- Operation Jason Huang Jason Huang 黃怡霖黃怡霖

Barriers & Lesson Learned

Q&A

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OperationOperation

TSMC KM RoadmapTSMC KM Roadmap

EKM R1EKM R12000.32000.3

Engineer Workplace IEngineer Workplace I(Decision support system)(Decision support system)

EKM IncentiveEKM Incentive2000.122000.12

Expert Yellow PagesExpert Yellow Pages2000.102000.10

EKM R2EKM R2

PATS KMPATS KM

Engineer Workplace II Engineer Workplace II (Collaboration)(Collaboration)

CorporateCorporate

ExplicitExplicit

TacitTacit

MyTSMC R3MyTSMC R3 MyTSMC R4MyTSMC R4

Expert ForumExpert Forum2001.022001.02

MyTSMC R1MyTSMC R12000.82000.8

MyTSMC R2MyTSMC R22001.32001.3

OtherOtherDomainsDomains

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What is Enterprise PortalWhat is Enterprise Portal

Enterprise PortalEnterprise Portal is a common gateway to the internal and external information is a common gateway to the internal and external information

for executives and employees, delivered in a personalized manner, to facilitate for executives and employees, delivered in a personalized manner, to facilitate

improved improved communicationcommunication, , knowledge sharingknowledge sharing and and decision-making.decision-making.

TSMC Enterprise Portal -- MyTSMCTSMC Enterprise Portal -- MyTSMC

– Search: Across all repositories with

one query.

– Browse: Through logical directory

of content.

– Personalize: your content and your

services, on one page.

– Subscribe: specified information at

your preference.

– Communicate: timely among

peers.

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Business Objective of Enterprise PortalBusiness Objective of Enterprise Portal

To provide an environment to foster enterpriseinformation/ knowledge integration among organization

HRPIDB

TOM FinancialData Mart

MES

Accounting

Unstructured DataUnstructured Data

Intranet

ExternalSourceKnowledge

LotusNotes

News

Organization AOrganization A Organization BOrganization B Organization COrganization C Organization DOrganization D Organization XOrganization X

Collect, Categorize, Personalize, DeliverCollect, Categorize, Personalize, Deliver

Structured DataStructured Data

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R1 focuses on building the infrastructure and awareness of Enterprise Portal. R1 focuses on building the infrastructure and awareness of Enterprise Portal. It has built a prototype of platform for knowledge/information sharing It has built a prototype of platform for knowledge/information sharing culture. culture.

• Bulletin Board • Public Announcement

• General News• Semiconductor & related Industry News• Professional Organizations

• Glossary & Library• Request Forms• Software Download

Employee Tool KitEmployee Tool Kit

• Employee Benefits• My Life

TSMC & YouTSMC & You

Group DiscussionGroup Discussion

Development of MyTSMC- R1Development of MyTSMC- R1

• Corporate Organization• Operation• Human Resource• Accounting Division• Legal• Corporate Development• Quality&Reliability

• Discussion topics•Expert CenterTSMC Enterprise Portal -- MyTSMC R1TSMC Enterprise Portal -- MyTSMC R1

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MyTSMC Before Login PageMyTSMC Before Login Page

Self Services

Executive Forum

Showroom

Advanced Search Engine

Spotlight

People Finder

Knowledge Mgmt.

Promotion

Latest News

Various Content

Webcasting

Web Conference Online Voting

TSMC Websites

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MyTSMC After Login PageMyTSMC After Login Page

Personalize My Page

Calendar

Resource Sharing

Online Tool Box

Web Conference

Tabs

Executive Forum

Latest Bulletin Board

Latest External News

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Operation Achievements of MyTSMC R2Operation Achievements of MyTSMC R2

MyTSMC R2 went live on 3/15. Successfully achieve the goal of

“One company, one image”.

Visit count of MyTSMC achieved 2Million within 80 working days. This demonstrates

MyTSMC has successfully become the information/knowledge center for TSMC

employees.

Previous

MyTSMC has gained initial success to position itself as the MyTSMC has gained initial success to position itself as the employee information/knowledge center.employee information/knowledge center.

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Horizontally Diffuse KM Culture among Organizations

Development of MyTSMC- R2Development of MyTSMC- R2

Based on the development and operation experiences of R1, MyTSMC R2 has Based on the development and operation experiences of R1, MyTSMC R2 has successfully demonstrated its value on Horizontal information/knowledge successfully demonstrated its value on Horizontal information/knowledge

integration and culture diffusion through Five main featuresintegration and culture diffusion through Five main features..

TTInformationInformationIntegrationIntegration

Corporate CollaborationCorporate Collaboration

Corporate Corporate CommunicationCommunication

Resource Resource SharingSharing

Virtual Virtual CommunityCommunity

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MyTSMC R2- MyTSMC R2- Corporate CommunicationCorporate Communication

A successful corporate communication practice to demonstrate TSMC as a mature e-Enterprise.

- 6000 times of access in 5 hours.- 14000 times of access in 3 days.- 16000 times of access in a week.

A successful corporate communication practice to demonstrate TSMC as a mature e-Enterprise.

- 6000 times of access in 5 hours.- 14000 times of access in 3 days.- 16000 times of access in a week.

Practice: Practice:

Chairman’s Y2001 annual talkChairman’s Y2001 annual talk

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4.49 4.61 4.49 4.62

1.00

2.00

3.00

4.00

5.00

P1. P2. P3. P4.

P1. 透過網路播送方式,我能清楚了解董事長的談話內容。P2. 就我而言,經由網路點選播放董事長的談話,是最便利的。P3. 整體而言,我滿意經由網路方式播送董事長的談話。P4. 我希望經由網路播送方式,獲得更多公司的重要訊息。

MyTSMC R2 - MyTSMC R2 - Corporate CommunicationCorporate Communication

Corporate Communication Survey SummaryCorporate Communication Survey Summary

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MyTSMC R2- MyTSMC R2- Corporate CommunicationCorporate Communication

Corporate information, service, & value deliveryCorporate information, service, & value delivery

- Establish an effective and efficient communication model.

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MyTSMC R2 -MyTSMC R2 - Corporate Collaboration Corporate Collaboration

Reporting center- Operation real-time reporting centerReporting center- Operation real-time reporting center

Scope: An integration workplace to let Fab users

access all Fab manufacturing status easily

Value:This function enhance users’ ability to

collaborate with other Fabs for operation

management such as capacity allocation,

equipment status, & product status.

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MyTSMC R2 -MyTSMC R2 - Corporate Collaboration Corporate Collaboration

People FinderPeople Finder

Search by Person

Search by Organization

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MyTSMC R2- MyTSMC R2- information / Workplace Integrationinformation / Workplace Integration

Knowledge DepotKnowledge Depot

Integrate current TSMC internal information and knowledge. Provide a standard categorization method which help user to find the information / knowledge easily.

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MyTSMC R2 -MyTSMC R2 - Information / Workplace Integration Information / Workplace Integration

Scope of e-Materials:• Materials management, quality and engineering

collaboration.

Practice- eMaterialsPractice- eMaterials

Values of e-Materials:

• Visibility to total supply chain status

• Easy on-line access to supply information .

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MyTSMC R2 - MyTSMC R2 - Resource SharingResource Sharing

Resource sharing systemResource sharing system

User feedback on RSS R2:

5-points attitude survey: 4.7

% of users selected 5 point: 63%

- Easy use: No need to take any class.

- Quick process: 3-steps reservation process.

- Friendly User Interface: More easily and

directly to receive Information.

- More complete solutions: Automatic

notification email, powerful modification

function.

Users’ comments on RSS R2 (1) Search resources

(2) Select a resource

(3) Reserve a resource

Finish a reservation

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MyTSMC R2- Virtual MyTSMC R2- Virtual CommunityCommunity

We provide the service to protect, maintain, and promote the health and quality of work life of our employees and their families. Providing:

1. Comprehensive employee healthcare program 2. Wellness and recreational service3. Occupational health services

Service promotion Information delivery

Health management Service appointment

• Wellness and life style self-assessment • Personal health information management• Clinical service system

• Intranet appointment for health consultation • Real-time registration for wellness activity• Confidential channel for employee assistance

and mental health consultation

• Health information sharing• Link with health web sites• Bridge network between HR and employee

• Update current wellness activities• Direct communication with customers• Service broadcasting

• e-Wellness Centere-Wellness Center

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AgendaAgenda

TSMC Knowledge Management

– Definition of Knowledge Asset & Knowledge Management

– TSMC Knowledge Management Strategy

– TSMC KM Roadmap

Case Studies

Barriers & Lesson Learned Michael Huang Michael Huang 黃建中黃建中 Q&A

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Barriers of KM- Barriers of KM- people is the issue but not technologypeople is the issue but not technology

Cost12%

Unconscious5%

Resistance withinorganization

48%

Immaturity ofKM industry

16%

Immaturetechniques

19%

(Data source: Gartner Groups, 1999)

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• How do you create a culture for sharing?• Who needs to be empowered to contribute the right knowledge?• Are priorities aligned with measurements?• How to train people in groups and through computer-based distance learning?• How to reward people for using and contributing to document databases?

•Do we have the right processes to:- capture, refine and create knowledge- disseminate, share and apply knowledge to deliver business value?

• What tools are currently in place and what tools are needed to enable the environment?• How do you fill the gap?• Features of the information systemscalable, extensible, secure, collaborative, relevant and timely, allow for complex queries, compliant with industry standards, powerful off-line analysis, fast and easy to administrator and deploy

PeoplePeople

ProcesProcesss

TechnologTechnologyy

Critical Elements for KM ImplementationCritical Elements for KM Implementation

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Thank you !!!Thank you !!!Questions & AnswersQuestions & Answers