Enterprise Culture

Unit Ten

Unit Objectives

After studying this unit, you should

• understand the importance of public speaking skills in interpreting.

• find ways to improve your interpreting skills and performance.

• master the basic words and expressions about enterprise culture.

• know some cultural background knowledge about enterprise culture.

Preparing --Warm-up ExercisesChoose one of the following topics and work

out an outline. Then make a speech based on the outline.

1. Is the Internet a blessing or a curse?2. The most important element for success.3. The key to happiness.4. The ideal job.5. How to develop a company's enterprise

culture?

Preparing --Skills Presentation

Encoding Training (I): Public Speaking

• Encoding in Interpreting• Public Speaking 1. Expression Style 2. Voice Projection3. Eye Contact

Preparing --Phrases Interpreting A. English to

Chinese 1. Service concept 2. Quality guidelines3. Enterprise spirit 4. Management tenets5. Strategic themes 6. Market-oriented Service7. Cultural shock 8. Cultural undertaking9. Folk culture 10. Urban culture

1. 服务理念 2. 质量方针 3. 企业精神 4. 经营宗旨5. 战略主题 6. 以市场为导向的

服务7. 文化冲突 8. 文化事业9. 民间文化 10.都市文化

Preparing --Phrases InterpretingB. Chinese to Englis

h1. 价值观

2. 创新求强

3. 核心理念

4. 追求完美5. 挑战自我

6. 企业标志7. 社会关系

8. 团队精神9. 价格合理10. 服务快捷

1. value

2. innovation for competitiveness

3. core concept

4. Pursue excellence

5. challenge ourselves

6. enterprise’s identification

7. social relationship

8. Teamwork Spirit

9. reasonable price

10. speedy service

Preparing --Sentences Interpreting

A. English to Chinese 1. 拥有企业文化的企业，员工有想象力和创造力，从

不畏惧冒险。 2. ABC 公司长期引领和支持全球各项慈善事业，是公

司的优良传统。 3. ABC 公司的员工踊跃承担自己生活和工作的社区的

各项责任。 4. 企业文化是由勇于创新的员工组成的，他们敢于挑

战现有的工作方式，并提出有了有利于全社会的新观点和新解决方案。

5. 我们与公司的总体目标和目的保持一致。

B. Chinese to English

1. Enterprise Culture helped transformation of a company based on manufacturing to a post-industrial company based on services.

2. To stimulate our employees to serve our customers and create a bright future, we build a distinctive enterprise culture of ABC and promote 4 core values based on it

3. We understand the real potential of these core values, as it helps us bring happiness and quality to the life of our clients.

4. We are on the cutting-edge of our field, as we initiate innovative proposals and seek innovating solution in our work.

5. Our enterprise value: Create more value to the enterprise and the society.

Performing --Decoding (Note-taking)

Performing --Memorizing (Story-retelling)

Listen to the recordings of Text A again. Try to catch more details and improve your notes. Then retell the speech in your own words with the help of your notes.

Performing --Encoding (Message Reconstructing)Ladies and Gentlemen, good morning!

……

I’d like to take this opportunity to make a brief introduction of our company. Incorporated in 1988 and headquartered in Shenzhen, Huawei Technologies specializes in the R&D, production and marketing of telecom equipment, Huawei is now a key player in China’s telecom market and is quickly becoming an active participant in the global telecom market.

……

Performing --Coordinating (Field Interpreting)

1. 日常工作2. 企业文化3. 化价值4. 个人特征5. 企业家精神6. 优先权7. 布局

1. daily routine

2. corporate culture

3. cultural values

4. personality traits

5. Entrepreneurial spirit

6. priority

7. Layout

Packaging --Interpreting and AssessmentPackaging --Interpreting and Assessment

1. Cradle of Enterprise Culture

2. Unity, Innovation and Striving for Perfection

3. Innovative Everyday

4. Corporate Identity System

5. image building-up

6. Happy Life, Great Products

1. 企业文化摇篮2. 团 结 开 拓 、 求 实

创新3. 创新生活每一天4. 企 业 形 象 识 别 体

系5. 形象力6. 康乐人生、佳品

纷呈

Packaging --Interpreting and Assessment

Packaging -- Feedback and Comments

Aims of this Unit

Student’s Feedback

Teacher’s Comments

The candidate has met the standard, knowledge and skill requirements.

Candidates: ___________________ Date ___________________Assessor: ____________________ Date ___________________

Assignment --Simulation Exercises

Work in groups. Role-play the following situations with your partners, acting as the Chinese speaker, English speaker and the interpreter respectively. One group will be invited to perform in class.

Points to Remember

• Story-retelling is an essential and practical exercise in memory training.

• Categorization, Generalization, Comparison and Visualization are some basic skills for story retelling.