Ent Business Plan Project (1)

8/10/2019 Ent Business Plan Project (1)

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ENTREPRENEURSHIP —Period (6/7) Instructor: Gaynor

Started: Oct-2007, updated 28-pr-2008

FBLA BUSINESS PLAN PROJECT

!"is e#ent reco$ni%es &' e*ers t"at deonstrate an understandin$ and astery o+ t"e

process reuired to de#eop and ipeent a ne. *usiness #enture

s a start, .e .i outine1 our *usiness concept usin$ S 3ord, Pu*is"er and Po.erPoint to+es"-out t"e ideas, issues, and considerations necessary to a4e our proposed *usiness concept

success+u n e++ecti#e *usiness pan ust incude t"e +oo.in$ in+oration:

1) Executive Summary —pro#ides a *rie+ synopsis o+ t"e 4ey points and stren$t"s

incuded in t"e pan !"is, pus t"e ission Stateent, otto, o$o, etc con#inces t"ereader to read t"e rest o+ t"e report

2) Company Description —incudes t"e *asic detais o+ t"e *usiness Pro#ides an

o#er#ie. o+ t"e *usiness, its ocation, and its e$a structure and or$ani%ation

3) Industry Analysis —pro#ides an anaysis o+ t"e ar$er industry to ."ic" t"e *usiness

.i *eon$ nay%es 4ey trends and payers in t"e industry 5eonstrates an understandin$

and a.areness o+ eterna *usiness conditions4) Target Market —pro#ides a *rie+ o#er#ie. o+ t"e nature and accessi*iity o+ t"e tar$et

ar4et

5) Competitive Analysis —incudes an "onest and copete anaysis o+ t"e *usiness

copetition 5eonstrates an understandin$ o+ t"e *usiness reati#e stren$t"s and

.ea4nesses

6) Marketing Plan and Sales Strategy —deonstrates "o. t"e *usiness product or

ser#ice .i *e ar4eted and sod Incudes *ot" strate$ic and tactica eeents o+ t"e

ar4etin$ and saes approac"

7) Operations —pro#ides an o#er#ie. o+ t"e .ay t"e *usiness .i operate on a day-to-day

*asis Incudes production processes, p"ysica +aciity re#ie., utii%ation o+ tec"noo$y, and processes +oo.ed to ensure dei#ery o+ products or ser#ices

8) Management and Organization —descri*es t"e 4ey participants in t"e ne.

*usiness #enture Identi+ies t"e "uan resources t"e *usiness can dra. upon eit"er as part o+

t"e ana$eent tea, epoyee poo, consutants, directors, or ad#isers and t"e roe eac"

.i pay in t"e *usiness de#eopent 5iscusses copensation and incenti#es and detais

decision-a4in$ processes

9) ong!Term Development —$i#es a cear #ision +or ."ere t"e *usiness .i *e in

t"ree, +i#e, or ore years 5eonstrates an "onest and copete e#auation o+ t"e *usiness

potentia +or success and +aiure Identi+ies priorities +or directin$ +uture *usiness acti#ities

10) "inancials —indicates t"e accountin$ et"odoo$y to *e used *y t"e *usiness

5iscusses any assuptions ade in proectin$ +uture +inancia resuts Presents proections"onesty and conser#ati#ey

11)Supplemental#Attac$ments — 9"arts, +ors, pictures, industry trade a$a%ine

artices, iterature, etc t"at supports 4ey eeents o+ your pan.

In addition, any *usiness pans incude copies o+ 4ey supportin$ docuents (e$ certi+ications,

icenses, ta reuireents, codes, etc) in an appendi Ot"er eapes o+ t"ese docuents

i$"t incude etters o+ intent or ad#ance contracts, product tec"nica descriptions and/or



ENTREPRENEURSHIP —Period (6/7)—9ontd Instructor: Gaynor

28-pr-2008

iustrations, endorseents, etc

P%O&ECT % E'(ATIO)S

eport +orat ust ad"ere to t"e +oo.in$ $uideines:a eport ust incude a ta*e o+ contents and +ront and *ac4 co#ers tite pa$e, di#ider

pa$es, and appendices are optionaA*+, Alternate "ormat- S Po.erPoint Presentation .it" a &' cate$ories as

a*o#e, usin$ t"e ru*ric *eo.

* Report must not exceed thirty !"# p$%es &or Po'er Points(ides)* incudin$ t"e tite pa$e, ta*e o+ contents, di#ider pa$es, and appendices

&ront and *ac4 co#ers are not counted in t"e pa$e iit +S Pu,(isher Tri-Fo(dBrochure suari%es 'usiness Pan &or Potentia In#estors

c Pa$es ust *e standard 8 ;/2< *y ;;< paper I+ PP! is used, print in "andout1 +or .it"si =6> sides per pa$e

d Pa$es ust not *e ainated or *ound in s"eet protectors 9o#ers ust not *e in pastic

*inders, *e ainated, or "a#e a pastic s"eet o#erayin$ t"e printed co#er

e eport ay *e sin$e- or dou*e-spaced+ eport +orat ust +oo. t"e sae seuence s"o.n on t"e ratin$ s"eet *eo. I+

in+oration is not a#aia*e +or a particuar criterion, incude a stateent to t"at e++ect int"e report

$ ?ac" side o+ t"e paper pro#idin$ in+oration is counted as a pa$e =er$o i+ dou*e-sided

printin$ is used>" 9o#ers ust contain t"e nae o+ t"e sc"oo, t"e sc"oos city and state, t"e nae o+ your

*usiness, and t"e year It ay aso incude additiona in+oration *ut is not counted in

t"e pa$e iit Note: 9ut out co#er stoc4 co#ers are ao.ed, *ut t"e pa$e containin$ t"e

co#er in+oration .oud t"en *e counted in t"e pa$e counti eport co#er ust *e o+ a .ei$"t suc" as co#er stoc4, inde stoc4, or card stoc4 It ust

not eceed @ ;/2< *y ;2< Ao ites, suc" as a*es or decas, ay *e attac"ed to t"e +rontco#er

reports ust *e *ound (e$ tape *indin$, spira *indin$) !.o- or t"ree-rin$ co#ers

are not accepta*e

4 Baua*e ites s"oud not *e incuded .it" t"e report 9opies s"oud *e sent rat"er t"aniportant ori$ina docuents

Ao ites ay *e attac"ed to any pa$e in t"e report Scrap*oo4s and oose or *u4y

e"i*its are not accepta*e

• Proects ust descri*e proposed .usiness ventures !"e *usiness #enture ust

aso *e currenty #ia*e and reaistic

P%OCED(%Eeport +orat ust +oo. t"e sae seuence s"o.n on t"e ratin$ s"eet I+ in+oration is not

a#aia*e +or a particuar criterion, an appropriate stateent s"oud *e incuded in t"e report !"e

report ust *e siiar to t"at o+ a *usiness report .it" su*stantiated stateents in a cear and

concise +orat Creativity t$roug$ design and use o/ meaning/ul grap$ics

is encouraged0

D(E DATES

MS Power Point—!e Mon"#$ M"#%19t&

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MS P!'(i&er Tri%*o( +ro,&!re—!e *ri"#$ M"#%16t&

T&ree P"ne( P-STERE/tr" reit— !e Mon"#$ M"#%19t&

SCO%I)'

'ased upon t"e .ritten docuentation or Po.er Point appied to t"e *eo. ru*ric !"e contento+ eac" report .i *e e#auated *y t"e criteria identi+ied in t"e ru*ric ratin$ s"eet

BLA B

USINESS

P

LAN

—R

UBRIC

Written Report Rating Sheet

CONTENT Evaluation Item

)otDemonstrated

Does)ot

MeetExpecta

tions

MeetsExpecta

tions

ExceedsExpecta

tions

PointsEarned

?ecuti#e Suary•9on#inces reader t"at *usiness concept is sound

and "as a reasona*e c"ance o+ successD ission Stateent, o$o, otto, 9oors, etc

•Is concise and e++ecti#ey .ritten

0 ;-7 8-;E ;C-20

9opany 5escription

•e$a +or o+ *usiness

•?++ecti#e date o+ *usiness

•9opany ission stateent/#ision

•9opany $o#ernance

•9opany ocation(s)

•Iediate de#eopent $oas

•O#er#ie. o+ copanys +inancia status

0 ;-C 6-;0 ;;-;C

Industry naysis

•5escription o+ industry (si%e, $ro.t" rates, nature

o+ copetition, "istory)

•!rends and strate$ic opportunities .it"in industry

0 ;-C 6-;0 ;;-;C

!ar$et ar4et

•!ar$et ar4et de+ined (si%e, $ro.t" potentia,

needs)

•?++ecti#e anaysis o+ ar4ets potentia, current

patterns, and sensiti#ities

0 ;-C 6-;0 ;;-;C

9opetition

•Fey copetitors identi+ied

•?++ecti#e anaysis o+ copetitors stren$t"s and

.ea4nesses

•Potentia +uture copetitors•'arriers to entry +or ne. copetitors identi+ied

0 ;-C 6-;0 ;;-;C

ar4etin$ Pan and Saes Strate$y

•Fey essa$e to *e counicated identi+ied

•Options +or essa$e dei#ery identi+ied and

anay%ed

•Saes procedures and et"ods de+ined

0 ;-C 6-;0 ;;-;C

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Operations

•'usiness +aciities descri*ed

•Production pan de+ined and anay%ed

•3or4+orce pan de+ined and anay%ed

•Ipact o+ !ec"noo$y

0 ;-C 6-;0 ;;-;C

BLA B

USINESS

P

LAN

—R

UBRIC

[

CONT

’

D

]

Written Report Rating Sheet (cont.)?#auation Ite

Aot5eonstrated

5oes Aot eet?pectations

eets?pectations

?ceeds?pectations Points ?arned

ana$eent and Or$ani%ation

•Fey epoyees/principas identi+ied and

descri*ed

•'oard o+ directors, ad#isory coittee,

consutants, and ot"er "uan resources

identi+ied and descri*ed

•Pan +or identi+yin$, recruitin$, and securin$ 4ey

participants descri*ed

•9opensation and incenti#es pan

0 ;-C 6-;0 ;;-;C

on$-ter 5e#eopent

•on$-ter $oas identi+ied and docuented

•is4s and potentia ad#erse resuts identi+ied and

anay%ed

•Strate$y in pace to ta4e *usiness to.ard on$-

ter $oas

0 ;-C 6-;0 ;;-;C

&inancias

•!ype o+ accountin$ syste to *e used identi+ied

•&inancia proections appear sound and

reasona*e

•ssuptions ceary identi+ied

•ppropriate etrics pro#ided to ao. +or

e++ecti#e e#auation

0 ;-7 8-;E ;C-20

Supportin$ 5ocuents

•e$ certi+ications, icenses, ta reuireents,

codes, tec"nica descriptions, ad#ance

contracts, endorseents, etc

0 ;-C 6-;0 ;;-;C

"O%MAT O" %EPO%T

9ear and concise presentation .it"o$ica arran$eents o+

in+oration

0 ;- E-7 8-;0

9reati#ity o+ .ritten presentation,

desi$n, and $rap"ics

0 ;-2 -E C

9orrect $raar, punctuation,

spein$, and accepta*e *usiness stye

0 ;- E-7 8-;0

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TOTA POI)TS 122 max

e*er(s):

Sc"oo:9ity: State:

Hud$es Si$nature:

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Ent Business Plan Project (1)

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