ENROLLMENT MANAGEMENT DR. RISA E. DICKSON

UH System Vice President for Academic Affairs

BOR Meeting

October 15, 2015

Enrollment Management

Recruitment and Admissions

Retention and Persistence

Graduation / Completion

A systematic research driven strategy of

attracting, recruiting, retaining, and moving

students through to completion in a timely manner

at the lowest cost to both student and the state

(Get them in, get them through, get them out!)

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Recruitment and Admissions

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Admissions Criteria

UH 4-Year Campuses

Selective admissions including minimum high school GPA and required college prep courses

May require SAT/ACT scores

UH 2-Year Campuses

Residents who are 18 years old or a high school grad or completed the GED

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UH Yield Rates Are About What We Expect

78.8%

71.3% 70.9%

89.6%

31.1% 36.0%

43.5%

52.7%

33.1% 34.5%

45.0%

UH Mānoa UH Hilo West O‘ahu UHCC

Acceptance and Yield Rates, Fall 2014 UH Units and IPEDS Peer Groups

Acceptance % Yield % IPEDS Yield %

Note: IPEDS yield rates are not available for two-year institutions.

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College Going Declining Nationally

“There are fewer students out there. Of those students, fewer are attending colleges and universities. And it’s costing us more to get them in terms of financial aid.”

-Kent Chabotar, former president of Guilford College and an expert on higher education finance (insidehighered.com 9/28/2015)

Total college enrollment dropped 1.9% between

Spring 2014 and Spring 2015. CC’s have

dropped 3.9%, for profits dropped 4.9%. Total of

400,000 students nationwide. National Student Clearinghouse

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Hawai‘i High School Graduation Projections Level Through 2028

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

Num

ber

of

Gra

duate

s

Academic Year

WICHE Forecast of Hawai‘i High School Graduates

Public High School Grads Private High School Grads

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20.0

25.0

30.0

35.0

40.0

45.0

50.0

55.0

60.0

65.0

70.0

1990 1994 1998 2002 2006 2010 2014

UH System, State of Hawai‘i, and the Nation

Total UH DOE to UH Total Hawai‘i Total U.S. Total DOE

Going Rates of Public and Private High Schools

Total Hawai‘i, 63.8%

Total U.S., 62.5%

Note: The UH System going rate is the percentage of Hawai‘i high school graduates entering the University of Hawai‘i without

delay upon graduation from high school.

Sources: IRAO (UH); NCES IPEDS (state); NCHEMS (national).

Total UH, 34.6%

DOE to UH, 36.5%

Total DOE, 54.2%

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Out Migration of Hawai‘i High School Graduates

Public and private high school graduates who attend college stay within their state (2012-14)

National: 78.4%

Hawai‘i: 59.2%

In 2014, 91% of all SAT takers in Hawai‘i indicated they were willing to go out of state for college

Sources: National Student Clearinghouse, College Board

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UH System Enrollment by Student Type

Note: Does not include students who are home-based at other UH campuses.

Source: UH IRAO: IRO Base, Census.

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0

10

20

30

40

50

60

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Thousands

UG Continuing UG Returning FTF UG Transfer Graduate Unclassified

UH Undergraduate Student Profiles, Fall 2015

UHM UHH UHWO UHCC

Female 55% 61% 66% 57%

Male 45% 39% 34% 43%

Residents 69% 70% 89% 88%

Age 22.4 24.1 26.7 25.3

Full-Time 83% 78% 53% 37%

Native

Hawaiian 14% 28% 27% 28%

Pell 29% 45% 33% 24%

International 4% 8% 1% 4%

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Special Populations: Veterans, Adult Learners, 1st Generation, Native Hawaiians,

and International Students

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3.2% 3.4%

9.5%

5.9%

14.0%

23.3%

38.9%

30.3%

15.6%

19.0% 20.9%

22.4%

14.0%

27.1% 28.7%

31.2%

3.0%

11.3%

0.9%

4.2%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Entering Classified Undergraduates, Fall 2015

Veterans Adult Learners 25+ 1st Generation Hawaiians International

UH Mānoa UH Hilo UH West O‘ahu UHCC

Recruitment Challenges How do we increase both Hawai‘i and UH college going

rates? Increase high school students in Early College programs

Expand marketing efforts (55 by ‘25) and outreach

Strategic branding, marketing, and use of technology

How do we minimize cost of attendance as a barrier to college going? Better use of federal, state/institutional financial aid to keep costs and debt

low (e.g., Pell, Return to Aid, B Plus Scholarships)

Early packaging of financial aid to impact college decision-making and persistence

How do we facilitate seamless transfer from UHCCs to UH 4-year campuses? Auto admission, dual admit/dual enrollment

Academic pathways, transfer programs such as ASNS

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Next Steps

Up Our Game! – Purposeful plans for recruiting and retaining target

populations

Veterans, returning adults, underrepresented populations, international, etc.

Partner with the DOE to align educational pathways

e.g., Construction Academy, Smarter Balance, Jump Start

Early College programs and “55 by ‘25”

Centralized admission processing

Accelerated remedial education

Centralized transcript processing

More efficient use of technology to streamline admissions

e.g., Upload SAT/ACT scores electronically into Banner, promote My Future Hawai‘i portal,

implement document imaging software

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Retention

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UH Fall-to-Fall Retention

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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Fall 2 Fall 3 Fall 4 Fall 2 Fall 3 Fall 4 Fall 2 Fall 3 Fall 4 Fall 2 Fall 3 Fall 4

Annual Retention + Graduation of First-Time, Full-Time Students and Transfers, Fall 2011 Cohorts

First-Time, Full-Time Freshmen Full-Time Transfers

UH Mānoa UH Hilo UH West O‘ahu UHCC

Average

Fall-to-Fall Retention UH vs. IPEDS Peers

Campus

Fall 2013-to-Fall 2014 Retention Rate

UH Fall 2013 Cohort IPEDS Peer Fall 2013 Cohort

UHM 79% 85%

UHH 66% 71%

UHWO 61% 66%

UHCC 59% 59%

* Calculation based upon a first-time, full-time degree seeking cohort.

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Outgoing UH Transfers

UHM UHH UHWO UHCC

Fall 2009 Cohort 1,890 477 104 5,850

# of Transfers at

150% of Time 505 191 56 1,034

Transferred to a

non-UH Institution

as a % of total

transfers

59% 37% 25% 41%

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Retention Challenges

How do we improve student retention?

Mandatory orientation and advising

Require academic maps in STAR and early alert systems

Continue to push 15 to Finish or 30 credit hours per year

Improve financial assistance – financial aid targeting and processing, providing jobs on campus, etc.

How to best address student needs and concerns?

Increase high touch processes – advising, coaching, etc.

Foster interpersonal support and social networking in small student communities

Improve quality of customer service

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Retention Challenges (cont’d)

How to streamline remediation? Require completion of remedial education classes and college level math

and English within the first year

Co-requisite remediation

Support services, including supplemental instruction and tutoring

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Next Steps

Leverage technology

Registration via STAR-GPS to keep students on track

Increased efficiency around course scheduling and use of facilities

Capitalize on distance learning and summer offerings to help with timely completion

Focus on outreach to adult learners and other non-traditional populations, by offering

more on-line, night classes, and programs

Link early alert systems with predictive analytics

High impact strategies

Accelerated remediation

Compel students to declare majors by the beginning of their second year

Increase number of high school students who complete 6+ college credits prior to

matriculation entry

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Graduation / Completion

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UH Degrees and Certificates Awarded

Source: IRO Degree, Fiscal Year.

0

1

2

3

4

5

6

7

8

9

10

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Thousands

Bachelor Associate Certificate

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0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

UH Mānoa UH Hilo UH West O‘ahu UHCC

6-Year Graduation Rates (UH 4-YR) and 150% Success Rate (UHCC)

Mānoa, 56.2%

West O‘ahu, 40.0%

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Hilo, 38.4%

UHCC, 32.8%

Graduation Rates AY 2014–15

*150% Grad Rate 4YR / 150% Graduation + Transfer Out Rate UHCC

Campus

4-Yr Grad Rate 6-Yr Grad Rate

UH Fall 2010

Cohort

UH Fall 2008

Cohort

IPEDS Peer Fall

2008 Cohort

UH Fall 2008

Cohort

IPEDS Peer Fall

2008 Cohort

UHM 24.7% 19.8% 42.1% 56.2% 66.2%

UHH 11.0% 11.4% 27.9% 38.4% 43.1%

UHWO 0.0% 8.0% 20.5% 40.0% 39.1%

UHCC* N/A N/A N/A 32.8% 39.2%

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Enrollment to Degree Gap: Native Hawaiian (NH) Students

5%

10%

15%

20%

25%

30%

% Enrolled % Degrees Awarded

% NH of Total Fall Enrollment vs. % NH of Total FY Degrees Awarded

*Native Hawaiian includes Hawaiian Race only (Ethnicity = 'HW'). Does not include Hawaiian Ancestry.

‘13 ‘14 ‘15 ‘13 ‘14 ‘15 ‘13 ‘14 ‘15 ‘13 ‘14 ‘15

UHM UHH UHWO UHCC

-0.2% -0.3% -0.3%

-4.3% -1.6% -4.5% -1.5%

-4.4%

-6.6% -2.0%

-4.8% -3.2%

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Enrollment to Degree Gap: Pell Grant Recipients

5%

15%

25%

35%

45%

55%

65%

% Enrolled % Degrees Awarded

% Pell Recipients of Total Fall Enrollment vs. % Pell Recipients of Total FY Degrees Awarded

+4.2% +2.4% +3.5%

+3.5% -1.7%

+0.3%

+8.8%

+9.8% +11.9%

+3.6% +4.7% +4.5%

* Pell shares exclude ineligible students. Pell recipient enrollment and degree counts include those awarded Pell at anytime.

‘13 ‘14 ‘15 ‘13 ‘14 ‘15 ‘13 ‘14 ‘15 ‘13 ‘14 ‘15

UHM UHH UHWO UHCC

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Graduation / Completion Challenges

Given the link between Pell and graduation, how do we increase the number of students who complete the FAFSA?

What measures are needed to increase completion?

Continued system-wide work on student success

e.g., Hawai‘i Graduation Initiative, Strategic Directions

Reverse credit transfer and auto conferral of certificates at UHCCs

Improved student mobility across UH campuses

e.g., Program articulation agreements, General Education core alignment

Academic pathways to more clearly move students towards their completion objectives

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Next Steps

Leverage financial aid to promote degree completion

e.g., UHCC FA Central Office

Expand auto conferral of degrees

Focus distance learning to support completion

Performance-based funding that accounts for progress towards degree and completion

Align academic programs with state workforce needs

Increase UHCC transfers to UH 4-year campuses

Continually ask “What are we missing in terms of best practices?”

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Mahalo! risad@hawaii.edu