Enrollment Management:The Recruitment and

Admission of High Ability and Diverse Students

Faculty Senate MeetingMarch 27, 2017

What is Enrollment Management?

“An organizational concept and a systematic set of activities designed to enable

educational institutions to exert more influence over their student enrollment.

Organized by strategic planning and supported by institutional research,

enrollment management activities relate to students’ college choice, transition

to college, and student attrition, retention, and outcomes.”

• Office of the VP for Enrollment Management

• Undergraduate Admissions

• Student Financial Services

• Office of the Registrar

• Office of International Education

• ROTC/Military Studies

• Veteran Affairs

• Retention and Re-Enrollment

Undergraduate Admissions

International Education

Veteran Affairs

Registrar

ROTC/Military Studies

Office of the VP for

Enrollment Management

Student Financial Services

Enrollment Management Offices

Retention/Re-Enrollment

GOALS2016 - 2017

GOAL: Efficiently manage admissions and enrollment process to increase the academic profile and diversity for first-time, first-year students

• Increase geographic diversity

• Improve overall academic profile of FTFY students measured by

SAT and selectivity (Admit rate of 67% this year)

• Increase overall racial and ethnic diversity of the first-year class

GOAL: Utilize transfer students to help meet enrollment goals in programs with capacity

Implement transfer module in DegreeWorks

Expand progression plans to assist in growing transfer enrollment

and timely graduation

GOAL: Continue to enhance the globalization of

campus by increasing international enrollment and

expanding global opportunities for current students

Continue to grow the number of international students (from 5% to 7%)

Expand the number of exchange programs available to students for

study abroad and increase student participation in exchange programs

Launch new initiative to aggressively increase participation in experiential

learning abroad and to diversify that participation by end of 2020

GOAL: Improve the 4-year graduation rate from 64 to 70 percent by 2020

• Increase first year retention to 90% by 2021.

• Implement the FYE Recommendations

• Explore Advising and Retention Solftware

First-Time First-Year Data 2007 - 2016

2007 2016

Class Size 2450 2496

Average SAT 1174 1207

Percent Vermont 26% 21%

Percent Female 55% 61%

Percent Students of Color 7% 11%

Percent Outside New England 37% 41%

First-Time First-Year Fall Enrollment

8%

56%8%

7%

7%

10%4%

CALS CAS CEMS CESS CNHS GSB RSENR

10%

49%13%

4%

10%

7%4%

20162007

National Trends

Major National Trends

College participation rates slow

Demographic shifts

Student academic interest

Test Takers – Intended Major ReportIntended Major Group 2014 2015 2016

Area, Ethnic, Cultural and Gender Studies 2,160 2,353 2,592

Biological and Biomedical Sciences 124,025 130,398 139,567

Communication, Journalism and Related Programs 46,377 45,312 44,371

Computer and Information Sciences, and Support Services 54,411 62,610 71,448

English Language and Literature/Letters 22,808 23,083 23,185

Family and Consumer Sciences/Human Services 8,882 8,635 8,374

Foreign Languages and Literatures, General 12,002 11,684 11,327

History, General 17,936 16,809 15,736

Liberal Arts and Sciences, General Studies and Humanities 10,754 9,642 9,571

Mathematics and Statistics 8 16 46

Multi/Interdisciplinary Studies 2,963 3,269 3,593

Test Takers – Intended Major Report

Intended Major Group 2014 2015 2016

Natural Resources and Conservation 12,123 12,615 13,795

Philosophy and Religious studies 5,290 5,206 5,369

Physical Sciences 26,742 27,199 29,300

Psychology, General 85,032 85,753 89,279

Security and Protective Services 87,039 89,506 94,515

Social Services 31,128 31,127 34,323

Undecided 185,716 188,588 190,556

Visual and Performing Arts, General 171,559 172,667 177,419

Selecting a Class and

Admissions Policies

Minimum Entrance Requirements

• Four years of English

• Three years of mathematics: Algebra I, Algebra II and Geometry (or equivalents)

• Three years of a natural or physical science, including a laboratory science

• Three years of social sciences

• Two years of the same foreign language

College/School Minimum Entrance Requirements

GSB: Requires additional math

CAS: Recommends additional coursework

CEMS: Requires additional math and science for some majors

CNHS: Requires additional math and science for some majors

CALS: Requires additional math and science for some majors

RSENR: Requires additional math and science

CESS: Requires additional math and science for some majors

Admissions Targets

First-Time First-Year Students

College/School

2014 Enrolled

2015 Enrolled

2016 Targets

2016 Enrolled

2017 Proposed

Targets

CALS 224 265 250 246 245

RSENR 140 145 140 173 155

CAS 1094 1150 1140 1227 1225

GSB 217 184 175 183 175

CEMS 295 304 295 325 325

CESS 117 116 110 106 105

CNHS 223 235 220 236 220

Total: 2310 2400 2330 2496 2450

Transfer Students

College/School

2014 Enrolled

2015 Enrolled

2016 Targets

2016 Enrolled

2017 Targets

CALS 62 75 75 66 70

RSENR 15 20 20 22 20

CAS 208 232 235 204 195

GSB 40 83 75 62 50

CEMS 65 73 75 62 60

CESS 34 39 40 40 40

CNHS 25 23 25 7 20

Total: 449 540 545 463 450

Shaping the Class

Alumni children

Alumni recommendations

First-generation

Geographic diversity

Students of color

International

Students of color

Under-represented populations by discipline (women in business and STEM)

Veterans

High Ability Student

Recruitment

Recruitment of High Ability Students

Academic program strength and reputation

Access to research

Access to faculty

Accelerated programs

Honors College

Residential experiences

(Dean’s signature programs, Honors College, Wellness Environment)

Recruitment Strategies: High Ability Students

Academic messaging

Segmented communication about research and outcomes

Scholarship opportunities

Honors College promotion

Top Scholar calling campaign

Grossman Scholars and Liberal Arts Scholars programs

Catamount Commitment

Green and Gold

Vermont Student

Recruitment

Vermont Application Trends

Vermont Students

Semester # Applicants % Admit # Admits % Yield # Enrolls

Fall 2007 2,086 72.9% 1,521 41.7% 635

Fall 2008 2,107 71.2% 1,500 42.0% 630

Fall 2009 2,103 74% 1,557 41.4% 644

Fall 2010 2,133 70% 1,494 40.3% 602

Fall 2011 2,071 74.7% 1,548 41.3% 640

Fall 2012 2,263 69.8% 1,580 34.2% 541

Fall 2013 2,143 73.1% 1,567 38.5% 603

Fall 2014 2,219 66.9% 1,484 36.6% 546

Fall 2015 2,218 64.2% 1,423 33.7% 479

Fall 2016 2,180 63.8% 1,391 37.7% 524

Out-of-State Application Trends

Out-of-State Students

Semester # Applicants % Admit # Admits % Yield # Enrolls

Fall 2007 16,728 69.1% 11,558 15.7% 1,815

Fall 2008 18,955 64.1% 12,151 15.1% 1,838

Fall 2009 20,262 70.6% 14,299 13.8% 1,975

Fall 2010 20,184 70.6% 14,258 13.1% 1,870

Fall 2011 20,271 75.4% 15,293 11.7% 1,783

Fall 2012 19,545 77.4% 15,136 12.1% 1,831

Fall 2013 20,238 78.0% 15,790 12% 1,892

Fall 2014 22,014 74.1% 16,313 10.8% 1,764

Fall 2015 23,057 71.5% 16,484 11.7% 1,921

Fall 2016 20,296 69.5% 14,104 14% 1,972

Outreach to Vermonters

• Visit every Vermont high school annually

• Vermont reception for VT residents at ASV’s

• Admitted Student Reception (ASV) for Vermonters

• Research Vermont for high achieving Vermont juniors

• Upward Bound Sophomore Summit

“Three for All” bus tour for HS freshmen and sophomores

• Annual school counselor breakfasts and lunches across the state

• Vermont college fair

Outreach to Vermonters

• Green and Gold scholarship

• Catamount Commitment

• Competitive financial aid

• Programs with Community College of Vermont

• Waive application fee for early action Vermont applicants

• Participation in College Pathways Programs hosted by VSAC

• Visit to schools with international populations

Students of Color

Recruitment

Strategies

Recruitment Strategies: Students of Color

Purchase names of students who identify as student of color

Targeted high school visits

Diversity publication

Calling campaign

Visit programs (Joining the Circle/Discovering UVM)

Student to student outreach

Outreach Initiatives: Vermont Students of Color

Annual outreach meetings in Missisquoi region with the Abenaki students

VSAC College Pathway programs

Partnerships with local high schools (South Burlington, Winooski, Burlington)

Partnership with multicultural youth programs

College planning sessions for UVM custodial staff for themselves and dependents

Partnership Program

Twelve schools in three cities:

(Bronx/Manhattan, Philadelphia, and Chicago)

Program begins in ninth grade:

(college and financial aid advising, campus visits, and transition to college)

Partnership Enrollment Since 2007

Applications Admits Enrolled Yield

2007 72 57 23 40.4%

2008 71 60 18 30%

2009 78 64 42 65.6%

2010 79 65 38 58.5%

2011 84 51 22 43.1%

2012 95 58 29 50%

2013 108 79 35 44.3%

2014 200 116 49 42.2%

2015 176 89 34 38.2%

2016 140 97 34 35.1%

Recruitment: Vermont Students of Color

Apps Admits EnrolledVT

Enrolled% SOC

% SOC VT HS Grad*

2012 210 125 51 541 9.4 % 3 %

2013 242 169 74 603 12.3 % 3 %

2014 244 157 69 546 12.6 % 3 %

2015 231 139 51 479 10.6% 3 %

2016 257 155 60 524 11.5 % 3 %

*Source: WICHE Data

Questions?