Enough food report 2013

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Enough | 1 7KH ĆJKW IRU D IRRGVHFXUH WRPRUURZ A rEport on how wE’ll fEEd thE world Enough

Transcript of Enough food report 2013

Page 1: Enough food  report 2013

Enough | 1

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A rEport on how wE’ll fEEd thE world

Enough

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New Research Featured in This Report7KLV�UHSRUW�FRQWDLQV�PRUH�UHVHDUFK�WKDQ�DQ\�SDVW�SDSHUV�ï�2013 Global Food

Forward analysis 5RJHU�&DG\�DQG�(ULF�+HVNHWW��(ODQFR��)R[�+ROORZ�&RQVXOWLQJ��5HYLHZ�E\��*OREDO�$JUL7UHQGV��,QIRUPD�(FRQRPLFV��WKH�,QWHUQDWLRQDO�(JJ�&RPPLVVLRQ

ï� inTErnaTional ConsuMEr aTTiTudEs sTudy: 2Nd ediTioN SpRiNg 2013 *DU\�6]HV]\FNL��(ODQFR��7KH�1LHOVRQ�&RPSDQ\

ï�Food Chain dECisions in a soCial world: New wayS To MeaSuRe whaT The CoNSuMeR waNTS (ODQFR

ï�ConsuMEr PurChasE bEhaviors 7KH�1LHOVRQ�&RPSDQ\

ï�2013 hunGEr soluTions survEy 7KH�&HQWHU�IRU�)RRG�,QWHJULW\

ï�aChiEvinG Global Food sECuriTy: how The NuTRiTioNal iMpaCT oF aNiMal SouRCe FoodS eNRiCheS liveS %LOO�:HOGRQ��(ODQFR��6XVDQ�)LQQ��5'��&(2��$PHULFDQ�&RXQFLO�RI�)LWQHVV�DQG�1XWULWLRQ

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Food security

solutions

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,WèV�WLPH�ZH�VROYHGb�We have the solutions. We must act together. We must act now.

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:HèYH�KDG�enough��:H�KDYH�MXVW�enough�WLPH��7R�DFW��7R�FKDQJH��,WèV� WLPH�ZH��IHHGWKH���Please join us at sensibletable.com and engage in the conversation.

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our vision is a food secure world –

Join theTogether we’ll rewrite the story.

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movement!yes, i’m in!

Signature

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BILLIONjoin the middle class3

GROWINGMIDDLE CLASS

INCREASING DEMANDFOR MEAT, MILK & EGGS

FEEDING MOREWITH LESS

60% 1.5

Today: 7B 2050: 9B

2020

Fastest growth to occur

between now and

more animal-sourcedfoods

By overusing our resources, it takes

Source:

Source: FAO3

Source: FAO, OECD1, 2

We will need

years for the earth toregenerate annual

consumption

1.8B4.8B

4

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Food Security is SolvablePopulation growth will plateau between 9–10 billion people.1 Unlike many of our world’s challenges – Alzheimer’s disease, auto-immune diseases like lupus, and energy issues – there are clear solutions for a food secure world. There is a window of opportunity to meet the challenge. We have enough time – just enough – if we act now. The next few years will determine if we have enough to meet demand, or if we deter middle class growth and disrupt global and environmental stability for decades to come.

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We have enough solutions to create a food secure world. do we have enough courage, leadership and urgency to deliver?

Food security: When food is a non-issue.

Global average: $730 – $3,6502

“Middle Class” around the world (annual income)

$20,600 – $102,0008

$3,650 – $18,250�

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)RRG�6HFXULW\�0DNHV�+HDGOLQHV�$URXQG�WKH�:RUOG7KH�VLJQLĆFDQW�YROXPH�RI�PHGLD�FRYHUDJH�suggests we have reached a tipping point. Food security is an issue now.

Production disruptions. $YLDQ�LQćXHQ]D�swept Mexico’s egg industry in 2012, wiping out 1 in 6 birds, doubling egg prices and sparking a national crisis.23

Food Crisis looms. According to the World Food Programme, 1 in 4 people living in rural areas in Zimbabwe are expected to need food assistance in early 2014, the highest since 2009.20

skyrocketing Prices. Egg prices in the EU skyrocketed in January 2012, when a ban on conventional chicken cages pushed many egg producers out of business – egg prices in the U.K. quadrupled almost overnight.������

Food shortages. In 2013, Dutch consumers protested a baby formula shortage sparked by local hoarding and illegal trade to meet exploding Chinese demand.��

Changing Practices. Fewer farmers are switching to organic production, with some even reverting to more innovative production.11 “You have seen a slowdown in the transition of acres,” said George Siemon, chief executive of Organic Valley, the largest U.S. organic cooperative.

Power of Protein. The school lunch program guidelines limiting protein in meals at U.S. schools were reversed in December 2013 after participation dropped because kids weren’t getting enough protein to fuel their bodies.12

undernutrition. The obesity epidemic in the U.S. highlights the challenge of “food deserts” in many major cities as well as rural areas. In a food desert, wholesome, nutritious food isn’t available as readily as cheap, unhealthy calories.�� Making better calories more affordable is essential to shifting the obesity trend.

reverse Trade. Instead of simply exporting food from an area of production to an area of need, growing global economies in Asia and Latin America are buying in to markets to protect their long-term food security, from land purchases in Africa to the purchase of the largest U.S. pork producer by a Chinese company.������

Civil unrest. Riots broke out in 30 countries to protest high food prices in 2008, and again in 2011.16

Food security = Global stability. High food prices are an ongoing threat to civil order, warn analysts at the New England Complex Systems Institute, who studied the link between food riots and the Arab Spring.�� As demand climbs, so will prices and volatility.

Toppling Governments. The lack of affordable bread in Egypt has driven enough discontent to topple multiple regimes in the country.21

Continued deforestation. While slowing, deforestation to meet food needs is D�VLJQLĆFDQW�FRQFHUQ�for long-term climate change impact on food production.22

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“[Food insecurity] is the principal threat to global security. Failure to address food security will result in increasing tension.”

– Dr. Alastair Summerlee, President, University of Guelph

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The body and brain Gap,I�ZH�ORRN�DW�VHFXULQJ�HYHU\RQH�ZLWK�WKH�WZR�JODVVHV�D�GD\�RXU�ERGLHV�UHDOO\�QHHG�IRU�JURZWK�DQG�FRJQLWLYH�GHYHORSPHQW��WKH�JDS�JURZV�WR�PRUH�WKDQ�����ELOOLRQ�SHRSOH‡�QRW�DEOH�WR�PHHW�WKHLU�GDLO\�UHTXLUHPHQW�IRU�PLON�å���WULOOLRQ�VHUYLQJV�VKRUW�i���� 1RW�RQO\�ZLOO�ZH�KDYH�D�'DLU\�*DS��ZHèOO�KDYH�D�%RG\�DQG�%UDLQ�*DS��

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Improving Test Scores With Meat and Milk (over 5 school terms)

The Dairy Gap

What We NeedWhat We Have

1 glass†/dayon average

(dairy equivalency)

Global RDI = 2 glasses†/dayon average

(dairy equivalency)

Based on our current production trends, nearly half the globe–

4.5 BILLION PEOPLE –won’t meet their nutritional needs by 2040.‡

*Projection based on FAO demand estimates†��JODVV� ���ćXLG�RXQFHV� ����PLOOLOHWHUV‡Projection based on meeting RDI for global population§1 serving = 150g or 5.2 oz

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eggs for all

INNOVATION

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Where there is no vision, people perish.

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affordability$�PRWKHU�QHYHU�KDV�WR�RSW�IRU�VRGD�EHFDXVH�LWèV�FKHDSHU�DQG�PRUH�HDVLO\�DFFHVVLEOH�WKDQ�ZKROHVRPH�PLON�RU�D�FXS�RI�\RJXUW��$V�WKH�PLGGOH�FODVV�HPHUJHV��EHWWHU�IRRG�RSWLRQV�EHFRPH�PRUH�DIIRUGDEOH��QRW�OHVV���:H�DOVR�FDQèW�PDNH�GHFLVLRQV�WKDW�LQFUHDVH�SURGXFWLRQ�FRVW�EHFDXVH�RI�OX[XU\�FKRLFH�IRU�WKH�IHZ�

health :H�VHH�D�ZRUOG�ZKHUH�GLHWV�DUH�EHWWHU��3HRSOH�KDYH�DFFHVV�WR�QRW�MXVW�WKH�ULJKW�TXDQWLW\�RI�FDORULHV��EXW�WKH�ULJKW�TXDOLW\�RI�FDORULHV�DQG�QXWULHQWV�OLNH�SURWHLQ��'LHWV�DQG�IRRG�SUHIHUHQFHV�EHFRPH�EHWWHU�IRU�WKH�QH[W�JHQHUDWLRQ��+HDOWK�LV�EHWWHU�WRPRUURZ�WKDQ�WRGD\�DV�D�UHVXOW�RI�LPSURYHG�GLHWV�QRW�MXVW�GXH�WR�KHDOWKFDUH�LQWHUYHQWLRQV��7KHUH�DUH�IHZHU�GHDWKV�IURP�KXQJHU��/HVV�GLVHDVH��/HVV�REHVLW\��*UHDWHU�KXPDQ�SRWHQWLDO��&RXQWULHV�DUH�VWURQJHU��7KH�KHDOWK�FDUH�FULVLV�LV�PRUH�OLNHO\�WR�EH�VROYHG�E\�EHWWHU�QXWULWLRQ�IRU�WKH�HPHUJLQJ�PLGGOH�FODVV�WKDQ�SROLWLFDO�LQWHUYHQWLRQV�DQG�VXEVLGLHV���

resources:H�WXUQ�EDFN�WKH�FORFN�RQ�UHVRXUFH�XVH��:H�SURGXFH�PRUH�ZLWK�OHVV�DQG�SUHVHUYH�UHVRXUFHV�IRU�IXWXUH�JHQHUDWLRQV��<HW��ZH�KDYH�JUHDWHU�YDULHW\�DQG�FKRLFH���0RUH�FRQVXPHUV��SROLWLFLDQV�DQG�IRRG�FRPSDQLHV�DUH�DZDUH�RI�WKH�QHHG�IRU�HIĆFLHQF\�LQ�IRRG�SURGXFWLRQ�DQG�PDNH�FKRLFHV�DFFRUGLQJO\���

stability$QG�XOWLPDWHO\��ZH�KDYH�D�PRUH�VWDEOH��SHDFHIXO�ZRUOG��3ROLWLFDO�UHJLPHV�QR�ORQJHU�WRSSOH�EHFDXVH�RI�ODFN�RI�IRRG��7KHUH�DUH�OHVV�SROLWLFV�RYHU�ELJ�IDUPV�YV��VPDOO�IDUPV��RQH�SUDFWLFH�YV��DQRWKHU��,QVWHDG�WKHUH�DUH�PRUH�IDFW�EDVHG�GHFLVLRQV�WKDW�GHOLYHU�PRUH�DIIRUGDEOH��VDIH�DQG�VXVWDLQDEOH�IRRG�

$�)RRG�6HFXUH�:RUOGmovements begin with bold visions. When a vision becomes personal, courage, leadership and activism follow. Here’s our vision of a food secure world and why it matters.

,�VHH�D�IRRG�VHFXUH�IXWXUH��DQG�,èP�WUXO\�FRQĆGHQW�LWèV�SRVVLEOH��7KH�SRSXODWLRQ�ZLOO�SODWHDX�DIWHU�������7KLV�LV�QRW�DQ�LQĆQLWH�FKDOOHQJH��DQG�solving it will provide a foundation for a sustainable future. Time and again the human spirit has risen to meet the challenge. I see it in the people around the world with whom I work every day. If we have the courage to stand up, to speak out and to employ the right solutions, this vision can become our reality. I’ve had enough of the misinformed, isolated decision making and political correctness. Nothing is more important personally, morally, environmentally, nationally and globally than food security.

– Jeff simmons, elanco

Page 10: Enough food  report 2013

������_����(QRXJK

7KH�)DFHV�RI�)RRG�6HFXULW\�å�a spectrum From disease to development to decisions on the right Food choices.

7KH�&ROODSVHï�([WUHPH�PDOQXWULWLRQ�DQG�GHDWK�IURP�KXQJHU�

ï��������GLH�HDFK�GD\�GXH�WR�PDOQXWULWLRQDOO\�ZHDNHQHG�LPPXQH�V\VWHPV�WKDW�FDQèW�ĆJKW�GLVHDVH��

“how do i choose which child to feed?”

7KH�'HĆFLHQF\ï�)RRG�LQWDNH�FRQVLVWV�RQO\�RI�D�IHZ�VWDSOHV

ï�/DFN�RI�DQLPDO�SURWHLQ�LQ�WKH�GLHW�DIIHFWV�FRJQLWLYH��EHKDYLRUDO�DQG�PXVFOH�GHYHORSPHQW�LQ�FKLOGUHQ27

“with food like this, my family can’t thrive.”

7KH�+XQWï�6WDUYLQJ�DQG�JRUJLQJ

ï�'DLO\�VHDUFK�IRU�IRRG�GRPLQDWHV�WKH�OLYHV�RI�PLOOLRQV

“where and when will i get my next meal?”

Page 11: Enough food  report 2013

Enough | 11

)RRG�VHFXULW\�LV�PLVXQGHUVWRRG��:KLOH�LWèV�RIWHQ�DVVRFLDWHG�ZLWK�H[WUHPH�KXQJHU��LWèV�PXFK�PRUH��7KHUHèV�OLNHO\�QRW�D�GD\�WKDW�JRHV�E\�ZKHQ�\RX�GRQèW�FRPH�LQWR�FRQWDFW�ZLWK�DW�OHDVW�RQH�RI�WKH�6 Faces of Food Security��7KH�SUREOHP�LVQèW�LVRODWHG�WR�UHPRWH�DUHDV�RI�$IULFD�RU�$VLD��/DFN�RI�IRRG�VHFXULW\�KDSSHQV�LQ�XUEDQ�FLWLHV�DQG�IDUPLQJ�FRPPXQLWLHV��GHYHORSHG�FRXQWULHV�DQG�XQGHYHORSHG�QDWLRQV��3HRSOH�ZKR�IDFH�WKH�GDLO\�LVVXH�RI�DFFHVV�WR�HQRXJK�IRRG��DQG�HQRXJK�RI�WKH�ULJKW�IRRGV��:KLOH�WKH�VSHFWUXP�RI�IRRG�VHFXULW\�PD\�

VWDUW�ZLWK�WKH�disease�RI�+XQJHU��LW�LQFOXGHV�development�RI�ERGLHV��EUDLQV�DQG�FRXQWULHV��DQG�XOWLPDWHO\�EHFRPHV�DERXW�WKH�GDLO\�IRRG�decisions�å�WUDGH�RII�GHFLVLRQV�DERXW�ZKHWKHU�WR�EX\�D�FDUWRQ�RI�PLON�RU�D�ERWWOH�RI�VRGD�RU�XOWLPDWHO\�WKH�OX[XU\�RI�GHFLGLQJ�DPRQJ�DQ�DUUD\�RI�DYDLODEOH�RSWLRQV��7KRVH�ZKR�KROG�WKH�NH\V�WR�WKH�VROXWLRQ��WKRVH�LQ�GHYHORSHG�QDWLRQV�ZKR�GRQèW�KDYH�WKH�GDLO\�FKDOOHQJH�RI�IRRG��DUH�RIWHQ�GLVFRQQHFWHG�IURP�WKH�VL]H�DQG�VSHFWUXP�RI�WKH�LVVXH�å�HYHQ�EHFRPLQJ�QXPE�WR�WKH�LVVXH�

7KH�(GJHï�$�IHZ�XQH[SHFWHG�OLIH�HYHQWV�IURP�D�VKRUW�WHUP�FULVLV��MRE�ORVV�RU�KHDOWK�HPHUJHQF\�WKDW�FUHDWHV�ĆQDQFLDO�DQG�WKXV�QXWULWLRQDO�FROODSVH

ï�5HOLHI�JURXSV�å�IRRG�SDQWULHV��VRXS�NLWFKHQV��VKHOWHUV�å�VHUYH�WKH�QHZO\�SRRU

“what happened?”

7KH�4XDOLW\ï�)RRG�GHVHUWV�LQ�XUEDQ�DQG�UXUDO�DUHDV�PHDQ�ODFN�RI�DFFHVV�WR�WKH�ULJKW�IRRGV��D�NH\�IDFWRU�LQ�REHVLW\

ï�/LIHVW\OH�KDELWV�OHDG�WR�SRRU�KHDOWK�LVVXHV

“i wish we had a good grocery store.”

7KH�7UDGLWLRQï�6XVWDLQLQJ�DFFHVV�WR�IRRGV�RQ�ZKLFK�WUDGLWLRQV�DUH�EXLOW

ï�(QDEOLQJ�PRUH�IRRG�FKRLFHV

“it’s part of who we are.”

Page 12: Enough food  report 2013

12 | Enough

INNOVATION

CHOICE TRADECHOICE TRADEINNOVATION

CHOICE TRADE

��7RS�6ROXWLRQV�WR�D�)RRG��6HFXUH� 7RPRUURZ7KHUH�DUH�PDQ\�SDWKZD\V�WKDW�FDQ�KDYH�DQ�LPSDFW�RQ�DFKLHYLQJ�D�IRRG�VHFXUH�ZRUOG��KRZHYHU��UHVHDUFK��H[SHUWV��KLVWRU\�DQG�SUDFWLFDO�JOREDO�H[HFXWLRQ�SRLQW�WR�WKUHH�VROXWLRQV�WKDW�VWDQG�RXW�DV�WKH�PRVW�VLJQLĆFDQW��FDQ�KDYH�WKH�PRVW�LPSDFW�DQG�FDQ�EH�DFWHG�XSRQ�WKH�TXLFNHVW���

1. Innovation.�7KH�SURGXFWV��SUDFWLFHV�DQG�JHQHWLFV�WKDW�KHOS�IDUPHUV�SURGXFH�PRUH�IRRG�PRUH�VXVWDLQDEO\�å�LQQRYDWLRQV�WKDW��LQ�PDQ\�FDVHV��DUH�DOUHDG\�DYDLODEOH��VDIH��UHJXODWHG�DQG�SURYHQ��([SHUWV�IURP�VFLHQWLVWV�WR�HFRQRPLVWV�VD\�LWèV�WKH�ELJJHVW�SDUW�RI�WKH�VROXWLRQ�å�����1�:H��PXVW�HQDEOH�LQQRYDWLRQ�PRUH�WKDQ�DQ\�RWKHU�WLPH�LQ�RXU�KLVWRU\���

2. Choice. )DUPHUV�QHHG�WR�EH�DEOH�WR�FKRRVH�WKH�ULJKW�SUDFWLFHV�IRU�WKHLU�RSHUDWLRQV��&RQVXPHUV�QHHG�WR�EH�DEOH�WR�FKRRVH�IRRG�WKDW�ĆWV�WKHLU�SULFH��WDVWH�DQG�QXWULWLRQDO�QHHGV��$QG�ZH�QHHG�UHJXODWRUV�DQG�SROLF\�PDNHUV�WR�PDNH�VFLHQFH�EDVHG�SROLF\�FKRLFHV��&KRLFH�PXVW�QRW�EH�WDNHQ�DZD\�ZLWKRXW�D�IDFW�EDVHG��OHJLWLPDWH�UHDVRQ�IURP�VFLHQFH�EDVHG�UHJXODWRUV��

3. Trade. 7KH�PHFKDQLVP�WKDW�DOORZV�XV�WR�SURGXFH�IRRG�ZKHUH�LWèV�PRUH�HFRQRPLFDO�DQG�VXVWDLQDEOH�DQG�GHOLYHU�LW�WR�SHRSOH�ZKR�QHHG�LW��3XUH�HFRQRPLFV�DQG�WKH�HQYLURQPHQW�SURYH�WKDW�IRRG�PXVW�PRYH�IURP�WKH�PRVW�WR�WKH�OHDVW�SURGXFWLYH�DUHDV�IRU�D�IRRG�VHFXUH�WRPRUURZ��3ROLWLFV�QHHG�WR�EH�UHGXFHG�ZKLOH�WUDGH�QHHGV�WR�LQFUHDVH�LQ�SDUDOOHO�ZLWK�ORFDO�DGYDQFHV�LQ�IRRG�SURGXFWLRQ�

given the urgency, prioritizing our solutions has never been more critical.

6ROXWLRQ����� ,QQRYDWLRQThe Power of innovation: a Glass half Full,QQRYDWLRQ�LV�DW�WKH�FHQWHU�RI�WKH�PRVW�FKDOOHQJLQJ�LVVXHV�RI�RXU�WLPH��:KLOH�WKHUH�LV�UHVLVWDQFH�WR�LQQRYDWLRQ�LQ�IRRG��ZH�QHHG�WR�EHWWHU�XQGHUVWDQG�WKH�UHDOLWLHV��([DPSOHV��OLNH�WKH�PLON�VWRU\�EHORZ��DUH�RIWHQ�WKH�EHVW�ZD\�WR�EULQJ�WKHVH�WR�OLIH��

:LWK�D�SUHGLFWHG�PLON�VKRUWDJH��WKH�)RRG�)RUZDUG�UHVHDUFKHUV�HYDOXDWHG�RSSRUWXQLWLHV�WR�ĆOO�WKH�JDS��

2Q�RXU�FXUUHQW�SDWK�å�WKH�VDPH�SURGXFWLYLW\�DQG�FRZ�KHUG�JURZWK�UDWHV�å�ZH�ZRXOG�KDYH�DOPRVW����PLOOLRQ�PRUH�GDLU\�FRZV�LQ�������7KDWèV�VLJQLĆFDQWO\�PRUH�IHHG�DQG�ZDWHU��%XW�WKDW�VWLOO�ZRXOGQèW�ĆOO�WKH�JDS��$QG�JLYHQ�ZHèUH�DOUHDG\�H[FHHGLQJ�RXU�SODQHWèV�UHVRXUFHV��DGGLQJ�PRUH�FRZV�VLPSO\�LVQèW�VXVWDLQDEOH�

7RGD\��JOREDOO\�RQH�FRZ�SURGXFHV�DQ�DYHUDJH�RI���JDOORQV�HDFK�GD\��,Q�OHDGLQJ�DUHDV��LWèV�PRUH�WKDQ���JDOORQV�D�GD\��2UJDQLF�PLON�SURGXFWLRQ�\LHOGV�RQ�DYHUDJH�DW�OHDVW�����OHVV�WKDQ�ORFDO�FRQYHQWLRQDO�SURGXFWLRQ��5HVHDUFKHUV�SUHGLFW�ZH�FDQ�ĆOO�WKH�JDS�DQG�IUHH]H�WKH�IRRWSULQW�RI�PLON�SURGXFWLRQ�LI�HYHU\�\HDU��HYHU\�FRZ�LQFUHDVHV�KHU�GDLO\�SURGXFWLRQ�MXVW������R]��0DQ\�FRXQWULHV�DURXQG�WKH�JOREH�DUH�DOUHDG\�LQFUHDVLQJ�DW�UDWHV�����WLPHV�WKLV�WKURXJK�WKHLU�XVH�RI�LQQRYDWLRQ�26

A Modest 4.75 oz. Daily Production Increase Each Year Fills the Gap

25

20

15

10

5

0

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7RS�3URGXFLQJ&RXQWULHV�

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Page 13: Enough food  report 2013

Enough | 13

24%

25%

747 Million Tons

of feed and388 Million Acres

RI�IDUPODQG�å� WKH�VL]H�RI�$ODVND26

618 Billion Gallons

of water —WKH�DQQXDO�GRPHVWLF�XVH�RI�*HUPDQ\��)UDQFH�

DQG�WKH�8.�FRPELQHG26

66 Million Cows

applying Today’s Technology to add half a Glass More, dairy Producers Could annually save:

many farmers can’t take advantage of current innovations, practices or products. solutions exist; access doesn’t.

32 Glasses of Milk currently produced each day1 Cow Halfa glass more26

Enough Milkto meet future demand

12

More innovation, not More animals

“sustainable global food security is attainable if we have open minds RQ�WHFKQRORJ\�DQG�IRFXV�RQ�KLJK�SURGXFWLYLW\�DQG�HIĆFLHQF\��:H�cannot feed tomorrow’s world with yesterday’s technology.”

– Aalt Dijkhuizen, Wageningen University & Research Centre, The Netherlands

6LPSO\�E\�XVLQJ�SUDFWLFHV�DYDLODEOH�WRGD\�RU�DOUHDG\�LQ�WKH�SLSHOLQH��FRZV�DURXQG�WKH�ZRUOG�FDQ�LQFUHDVH�WKHLU�RXWSXW�E\�D�PHUH�KDOI�JODVV�SHU�FRZ�å�HQRXJK�WR�VDWLVI\�IXWXUH�JOREDO�GHPDQG��([DPSOHV�RI�VXFK�SUDFWLFHV�LQFOXGH�ï� )UHVK��FOHDQ�ZDWHUï� )HHG�RSWLPL]DWLRQï� 9DFFLQHVï� 'LVHDVH�FRQWUROï� ,PSURYHG�KRXVLQJ��FRPIRUWï� �[�D�GD\�PLONLQJï� /RQJ�GD\�OLJKWLQJ

25%

Cows and buffalo

Page 14: Enough food  report 2013

������_����(QRXJK

6.5 billion hens produce 184 eggs each annually

The Production Opportunity

For decades, production increased

Since the late 1990s the productivity trend has reversed due to disease, changing practices, removing innovation.

Using innovation, not adding hens, would save:

Instead we can bring backinnovation and help hens produce more.

Today, we’re meeting demand by adding hens. On this path, hens will need to double to meet 2050 demand.

1992 Today 2050

113 million tons of feed

65 million acres of land

74 billion gallons of water

26% 26% 31%

1¾eggs/year

.8eggs/year

Just ONE more egg per hen per year helps meet demand and requires 4 billion fewer hens

Innovations that have improved food productionï� $QLPDO�KHDOWK�DQG�VDQLWDWLRQ

ï� 'LVHDVH�GHWHFWLRQï� $QLPDO�QXWULWLRQï� $QLPDO�FRPIRUWï� $UWLĆFLDO�LQVHPLQDWLRQ�DQG�JHQHWLF�LPSURYHPHQWV

ï� 9DFFLQHVï� 3DUDVLWH�FRQWUROï� $QLPDO�KRXVLQJï� 3URGXFWLYLW\�RSWLPL]DWLRQV

Then Today

7 U.S. cows yield the beef of 10 cows in 197730

U.S. cows yield 4 times the milk of cows in the mid 1940s31

U.S. farmers produce the same amount of pork with 38% fewer

pigs than farmers in 195932

The Egg Production reality26

ThE 2013 Food Forward analysis DOVR�H[DPLQHG�WKH�JOREDO�HJJ�LQGXVWU\��ĆQGLQJ�D�VWDUWOLQJ�H[DPSOH�RI�ZKDW�KDSSHQV�ZKHQ�LQQRYDWLRQ�LV�SURKLELWHG��0RUH�WKDQ�D�GHFDGH�RI�GLVHDVH��VRFLDO�SUHVVXUHV�DQG�LQFUHDVLQJ�UHJXODWLRQV�RQ�VDIH��SURYHQ�SUDFWLFHV�KDYH�GURSSHG�JOREDO�KHQ�SURGXFWLYLW\�QHDUO\�DQ�HJJ�KHQ�\HDU�DIWHU�GHFDGHV�RI�LQFUHDVHV��

2Q�WKH�FXUUHQW�SDWK��ZHèOO�QHHG������ELOOLRQ�ELUGV�å�QHDUO\�GRXEOH�WRGD\èV�����ELOOLRQ�å�SOXV�WKH�PDVVLYH�UHVRXUFHV�WR�VXSSRUW�WKHP�WR�PHHW�GHPDQG�LQ�������

accepting innovation 7KURXJKRXW�KLVWRU\��WKH�ZRUOGèV�ELJJHVW�SUREOHPV�KDYH�EHHQ�VROYHG�WKURXJK�LQQRYDWLRQ��,WèV�FHOHEUDWHG�LQ�YLUWXDOO\�HYHU\�VHFWRU�RI�WKH�HFRQRP\��6R�ZK\�LV�LQQRYDWLRQ�TXHVWLRQHG�ZKHQ�LWèV�OLQNHG�WR�IRRG"�,Q�WKH�SDVW����\HDUV��D�ZLGH�UDQJH�RI�LQQRYDWLRQV�LQ�DJULFXOWXUH�KDYH�DOORZHG�IDUPHUV�WR�SURGXFH�PRUH�ZKLOH�EHWWHU�FDULQJ�IRU�WKH�DQLPDOV�DQG�GHFUHDVLQJ�HQYLURQPHQWDO�LPSDFW��,Q�IDFW��LQ�WKH�8QLWHG�6WDWHV��DJULFXOWXUH�RXWSXWV�KDYH�JURZQ������RQ�WKH�VDPH�OHYHO�RI�LQSXWV���

0HDQZKLOH��RUJDQLFV�DQG�êOX[XU\�IRRGë�SURGXFHG�ZLWKRXW�LQQRYDWLRQ�KDYH�DOPRVW�EHFRPH�D�VWDWXV�V\PERO�IRU�WKRVH�ZKR�FDQ�DIIRUG�LW��,QFUHDVLQJO\��UHVHDUFK�SRLQWV�WR�D�ODFN�RI�DQ\�VLJQLĆFDQW�VFLHQWLĆF�HYLGHQFH�VXJJHVWLQJ�LPSURYHG�QXWULWLRQ��VDIHW\�RU�UHVRXUFH�XVH�IURP�RUJDQLF�IRRGV��

$�UHFHQW�VWXG\�E\�6WDQIRUG�8QLYHUVLW\èV�&HQWHU�IRU�+HDOWK�3ROLF\�HYDOXDWHG�����UHSRUWV�DQG�IRXQG�OLWWOH�GLIIHUHQFH�LQ�KHDOWK�EHQHĆWV�EHWZHHQ�RUJDQLF�DQG�FRQYHQWLRQDO�IRRGV�33 )XUWKHU��LQ�D�PHWD�DQDO\VLV�RI����VWXGLHV��UHVHDUFKHUV�IURP�0F*LOO�8QLYHUVLW\�LQ�&DQDGD�DQG�WKH�8QLYHUVLW\�RI�0LQQHVRWD�IRXQG�WKDW�RUJDQLF�PHWKRGV�SURGXFH�����OHVV�IRRG�WKDQ�FRQYHQWLRQDO�IDUPLQJ�RQ�WKH�VDPH�ODQG�DUHD���

:H�VXSSRUW�WKH�SHUVRQDO�FKRLFH�RI�RUJDQLF�IRRGV��EXW�RQH�SHUVRQèV�FKRLFH�VKRXOGQèW�EH�LPSRVHG�RQ�RWKHUV��)XUWKHU��FRQVXPHUV�QHHG�WR�FRQVFLRXVO\�XQGHUVWDQG�WKHVH�FKRLFHV��8OWLPDWHO\��VFLHQFH�VLPSO\�GRHVQèW�VXSSRUW�PRVW�FODLPV�EHLQJ�PDGH�WRGD\�DERXW�RUJDQLF�IRRG�SURGXFWLRQ��,WèV�WLPH�ZH�EHJLQ�WR�FRQVLGHU�WKH�IXOO�FRQVHTXHQFHV�RI�WKHVH�FKRLFHV�

Source: Dr. Roger Cady. Elanco Animal Health. 2013 Food Forward Analysis. Validated by International Egg Commission.

Page 15: Enough food  report 2013

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learning from Global Expertsby Charlie arnot, Ceo, The Center for Food integrity

,Q�DQ�HIIRUW�WR�IRVWHU�PRUH�SURGXFWLYH�GLDORJXH��7KH�&HQWHU�IRU�)RRG�,QWHJULW\�FRQGXFWHG�WKH�Global hunGEr soluTions survEy RI�OHDGLQJ�JOREDO�H[SHUWV�RQ�IRRG�VHFXULW\�WR�JHW�WKHLU�WDNH�RQ�ZRUNDEOH�VROXWLRQV����:H�DVNHG����H[SHUWV�ZLWK�H[WHQVLYH�H[SHULHQFH�DQG�D�JOREDO�SHUVSHFWLYH��7KHVH�LQGLYLGXDOV�KDYH�GHGLFDWHG�WKHLU�GLVWLQJXLVKHG�DFDGHPLF��MRXUQDOLVWLF�DQG�SURIHVVLRQDO�FDUHHUV�WR�DGGUHVVLQJ�WKHVH�SUHVVLQJ�LVVXHV���

7KH�H[SHUWV�VDLG�SXEOLF�SROLF\��WHFKQRORJ\�DQG�HGXFDWLRQ�RI�VPDOOKROGHU�IDUPHUV�OHDGV�WR�LQGLYLGXDO�VHOI�VXIĆFLHQF\�FULWLFDO�WR�VROYLQJ�WKH�IRRG�VHFXULW\�FULVLV��$QG�ĆQGLQJ�D�VROXWLRQ�LV�DERXW�PRUH�WKDQ�IHHGLQJ�KXQJU\�PRXWKV��LWèV�DERXW�EXLOGLQJ�JHRSROLWLFDO�VWDELOLW\��$V�5RJHU�7KXURZ��DXWKRU��MRXUQDOLVW�DQG�VHQLRU�IHOORZ�DW�WKH�&KLFDJR�&RXQFLO�RQ�*OREDO�$IIDLUV�VDLG��ê+XQJHU�LV�ERWK�WKH�FDXVH�DQG�HIIHFW�RI�FRQćLFW�ë

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Page 16: Enough food  report 2013

16 | Enough

INNOVATION

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the inTErnaTional ConsuMEr aTTiTudEs sTudy��ĆUVW�UHOHDVHG�LQ�������SURYLGHG�D�UHYLHZ�RI�PRUH�WKDQ�WZR�GR]HQ�UHSRUWV�DQDO\]LQJ�ZKDWèV�LPSRUWDQW�WR�FRQVXPHUV�ZKHQ�WKH\�EX\�IRRG��7ZHOYH�QHZ�UHSRUWV�ZHUH�DGGHG�WR�WKH��VHFRQG�HGLWLRQ��FRQGXFWHG�LQ�WKH�VSULQJ�RI������37�7KH�FRPELQHG�UHYLHZ�LQFOXGHG����VWXGLHV�IURP����FRXQWULHV��DFFRXQWLQJ�IRU�PRUH�WKDQ���������FRQVXPHUV��:H�FRQGXFWHG�D�JOREDO�VHDUFK�RI�DOO�UHVHDUFK�WKDW�XVHG�unaided questions RU�consumer spend data��

consumer perceptions of innovative solutions in food production may be the biggest misunderstanding in the food chain today.

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Page 17: Enough food  report 2013

Enough | 17

Cost is Now Most Important to Consumers

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Page 18: Enough food  report 2013

18 | Enough

INNOVATION

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Page 19: Enough food  report 2013

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