ENL101- RG 3-Movies Final Version

8/11/2019 ENL101- RG 3-Movies Final Version

1/55

Watching Movies-Television or

Cinema

Research Group 3


2/55

Group Members

HaziqZamri

EzadHafiz

GroupLeader

Xian

SyarahAlya

HaziqRosli

Sarah


3/55

ResearchProject

Group 3Watching movies: Television Vs Cinema


4/55

Selection of Research

Topic 1st choice - Hobbies and their

influence 2nd choice - Watching movies:

Television Vs Cinema 3 rd choice Sporting activities of

male students


5/55

Preparation of ResearchQuestions

1.What draws an AUP student to watch a movie on TV or in a cinema?2.How much is an AUP student willing to pay to watch a movie on TVor in a cinema?3.How does the movie genre affect whether an AUP student watches a

movie on TV or in a cinema?4.Would an AUP student wait for a movie to come out on TV or go tothe cinema upon release?(X)5.How does the AUP students age affect the preference of watching amovie on TV or in a cinema?

6.How does peer pressure affect an AUP students choice of watching amovie on TV or in a cinema?


6/55


7/55

2.How much is an AUP student willing to pay to watch a movieon TV or in a cinema?


8/55

3.How does the movie genre affect whether an AUP studentwatches a movie on TV or in a cinema?


9/55


10/55


11/55


12/55

5.How does peer pressure affect an AUP students choice of

watching a movie on TV or in a cinema?


13/55

Preparation of Questionnaire(1) Which medium would you prefer watching a movie on?

(2) What is the main reason for your choice above?(3) How often do you watch a movie?

(4) What are you willing to spend for the best movie experience?(5) How much are you willing to spend for a movie?

(6) What movie genre do you generally watch?(7) Which genre affects your preference of medium to watchmovies?

(8) How often do you watch a movie at the cinema at the age of:(9) How often do you watch a movie on television at the age of:(10) What was your biggest obstacle to watch a movie on yourpreferred medium when you were: Below 12

Below 17Above 17


14/55

(11) When watching a movie, you

(12) Who do you prefer watching a movie with?(13) How do you rate peer pressure as an influence to your medium

for watching movies?(14) State the reason for your choice above

Watch aloneWatch with company


15/55

Sampling and

Surveys


16/55

Questionnaire

Form

Distribute

Collect


17/55

Selective ways Random AUP students 10 male students and 10 female students were chosen

equally

Respondents

10 male students

10 female studentsAll AUP students


18/55

Place of Distribution Bakery concourse Student station concourse Multi-Purpose Hall


19/55

Distribution of

questionnaire Total of 25 questionnaire Distribute to 12 male respondents and 13 female

respondents The final result was that only 20 responses were useful

for this research 20 final responses were chosen equally from 10 male

respondents and 10 female respondents.


20/55

Problems whiledistributing

There were no major problems Faced minor problems such as :

o Respondents didnt fill in all questions in the the questionnaire o Respondents fill in the options more than were asked


21/55

Resources


22/55

Rejected Resources Title : Astroview Author : Lea Publisher : Times Offset (M) Sdn Bhd

Year : 2014

Title : What Hi-Fi Sound and Vision Awards 2012 Author : Simon Lucas Publisher : Haymarket Media Group Year : 2012


23/55

Title: Movies and American society Author: Steven J. Ross. Publisher: Hoboken : John Wiley & Sons Inc., 2014.

Year: 2014

Title : Empire Author : Mark Dinning Publisher : Empire Magazine Year : 2013


24/55

Chosen Resources


25/55

Magazine Magazine Title: Stop Saying That TV Is Better Than Movies

These Days Author: David Haglund

Publisher: Slate Magazine Year: 2013 Research TV better then cinema ( 10 simple reasons )

DAVID HAGLUND David Haglund is a senior editor at Slate . He runs Brow Beat ,Slate 's culture

magazine.
http://www.slate.com/authors.david_haglund.htmlhttp://www.slate.com/blogs/browbeat.htmlhttp://www.slate.com/blogs/browbeat.htmlhttp://www.slate.com/blogs/browbeat.htmlhttp://www.slate.com/authors.david_haglund.htmlhttp://www.slate.com/authors.david_haglund.htmlhttp://www.slate.com/articles/arts/culturebox/2013/07/stop_saying_that_tv_is_better_than_movies_these_days.html


26/55

Magazine Title: The Main Reason TV Is Now Better Than Movies

Author: Gavin Polone Publisher: Vulture

Year: 2012 Nine Year Old Girl - Watch a movie in TV


27/55

Journal Title: A Cultural Approach to Television Genre Theory Author: Jason Mittell Publisher: Cinema Journal 40, No. 3, Spring Year: 2012 The genre surpass the limits of media text and function

within industry, audience and cultural practices


28/55

Books

Books

Title: Streaming : movies, media, and instant access Author: Wheeler Winston Dixon Publisher: Lexington, Kentucky : University Press of

Kentucky,

Year: 2013 Describes Watching movie in TV is more convenient.


29/55

Newspaper Title :Television Vs Cinema : A battle of the screens Author : Ann Marie Chandy

Publisher : The Star Year : 2014 Why Marie chooses TV as her favorite medium


30/55

f h


31/55

Process of ResearchAnalysis

Target Group Questionnaires

GraphsResult


32/55

Reasons for Cinema Reason for Cinema

Ambiance

Sound EffectsEarly screening

Large Screen20%

16%

44%

20%

RQ 1


33/55


34/55

Spending at the cinemaSpending for a movie

2D

3D

IMAX

Suite

25%

25%

35%

15%

RQ 2


35/55

Spending on televisionSpending for a movie

Home theater system

Blu-ray

Standard definition

High definition

25%

10%

25%

40%

RQ 2

Eff f G f W hi


36/55

Effect of Genre for WatchingMovies in the Cinema

0

2

4

6

8

10

12

A c t

i o n

A d v e n t u r e

C o m e

d y

C r i m e

F a n t a s y

H o r r o r

A n i m a t

i o n

M y s t e r y

R o m a n c e

T h r i l l e r

S c i e n c e

f i c t i o n

D o c u m e n t a r y

D r a m a

M u s i c a

l

Typical genre watched by respondents

Genre watched in thecinema

We can concludethat some genrehave a slight effecton preferences ofmedium.

RQ 3


37/55

Age Factor for Cinema

0

2

4

6

810

12

14

16

Below 12 Below 17 Above 17

Often

Moderate

Rarely

RQ 4


38/55

Age Factor for Television

0

2

4

6

8

10

12

14

Below 12 Below 17 Above 17

Often

Moderate

Rarely

RQ 4


39/55


40/55

Friends (17)

Alone

(2)Partner

(20)Family Members

(7)

RQ 5

Whodo youwatchmovieswith?


41/55


42/55

Analysis of Data

0

2

4

6

8

10

12

14

16

Medium Preference

Cinema

Television

The preferredmedium ofwatching is

Cinema!!


43/55

Interpretation of Data


44/55

RQ 1What draws an AUP student to watch a movie on TV or ina cinema?

WHY? To see which medium is more popular, TV orCinema

SUMMARY- Cinema is the more popular choice


45/55


46/55

RQ 3How does the movie genre affect whether an AUP studentwatches a movie on TV or in a cinema?

WHY? Based on discussions with group members, weargued that some genres are preferred to watch in theeither the cinema or television

SUMMARY-Movie genres such as action and horror arepreferred to be watched in the cinema


47/55


48/55

RQ 5 How does peer pressure affect an AUP students choice

of watching a movie on TV or in a cinema?

WHY? This question was formed because we believethat each person has a different opinion

SUMMARY-Most people say peer pressure

S f R h


49/55

Summary of ResearchProject

Selectionof

ResearchTopic

Formingthe

ResearchQuestions

FindingResources

Forming theQuestionnaire

Distributing theQuestionnaires

Reviewing theResources

Interpretation ofData

P i f h


50/55

Preparation for thepresentation

Divided thepresentation to

6 parts

Assignedspeakers to

each part

Prepared thecontents for the

presentation

Made the slidesRehearsedPRESENT


51/55

Methodology August 21 st 2014, 1 st meeting

o Selection of leadero Chose one topic out of 3 narrowed down topics from 25 given topics

August 25 th 2014, 2 nd meetingo Discussion of research questionso Chose a target group and proposed possible questionnaire questions

September 2 nd 2014, 3 rd meetingo Development of possible questions for questionnaireo Confirmation of the questions for questionnaire

14 questions were crafted


52/55

September 15 th 2014, 4 th meetingo Assembled our list of resources and eliminate unrelated sourceso Linked the resources to research questions

September 27th

2014, 5th

meetingo Discussed about review of resourceso Delegated the tasks

September 30 th 2014, 6 th meetingo

Completed and edited our resources write upo Determined presentation turns and selection of subtopics for each

membero Analyzed returned questionnaire


53/55

Conclusion AUP students prefer to watch a movie in a cinemarather than watch a movie on TV.AUP students are willingly pay to watch a movie in acinema more than to watch a movie on TV.

AUP students mostly prefer to watch action movies ina cinema than on TV.Above 17 often watch a movie in a cinema while below 12 often watch a movie on TV.

AUP student agree that peer pressure affect thechoices of watching a movie in a cinema or in acinema.


54/55

Recommendations Watch what you spend on movies Try watching movies with your friends as it can be more

enjoyable than watching it alone If you prefer big screens, go to the cinema If you are more inclined to the freedom of time, watch it

at the comforts of your home


55/55

Thank you for Listening

RG 3

ENL101- RG 3-Movies Final Version

Documents

Transcript of ENL101- RG 3-Movies Final Version