ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus...
Transcript of ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus...
![Page 1: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/1.jpg)
ÞENKLAS,LOGOTIPAS,
FIRMINIS STILIUS
Stiliaus knyga
![Page 2: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/2.jpg)
1. ÞENKLAS
2. LOGOTIPAS
3. FIRMINIS STILIUS
1.1. ÞENKLO ERDVË
1.2. ÞENKLO SPALVOS
1.3. PILKAS ÞENKLAS
1.4. JUODAI BALTAS ÞENKLAS
1.5. ÞENKLO NAUDOJIMAS ANT SKIRTINGØ FONØ
1.6. REKOMENDUOJAMAS MAŽIAUSIAS ÞENKLO DYDIS
1.7. NETEISINGAS ÞENKLO PATEIKIMAS
2.1. LOGOTIPO ERDVË
2.2. LOGOTIPO SPALVOS
2.3. JUODAI BALTAS LOGOTIPAS
2.4. LOGOTIPAS SU APVADU
2.5. LOGOTIPO NAUDOJIMAS ANT SKIRTINGØ FONØ
2.6. REKOMENDUOJAMAS MAŽIAUSIAS LOGOTIPO DYDIS
2.7. NETEISINGAS LOGOTIPO PATEIKIMAS
2.8. LOGOTIPO IR ÞENKLO NAUDOJIMAS
2.9. NETEISINGAS NAUDOJIMAS
3.1. ÐRIFTAS
3.2. VIZITINË
3.3. BLANKAS, SÀSKAITA FAKTÛRA
3.4. VOKAI
3.5. APLANKAS, BLOKNOTAS
3.6. KOMPAKTINIS DISKAS
3.7. ELEKTRONINIS PARAÐAS
3.8. AUTOMOBILIAI
TURINYS
![Page 3: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/3.jpg)
1. ÞENKLAS
![Page 4: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/4.jpg)
1. ÞENKLAS
BC klubo „Þalgiris“ þenkle vaizduojamas krepðinio kamuolys, stilizuota „þ“ raidë ir uþraðas „BC Þalgiris“.Visi ðie elementai iðdëstyti þaliai baltoje skydo formoje.
![Page 5: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/5.jpg)
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1.1. ÞENKLO ERDVË
Þenklas turi savo erdvæ, á kurià reiktø atsiþvelgti atliekant maketavimo darbus.
![Page 6: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/6.jpg)
100 1 87 43
0 93 59
349 C Black C152 C
CMYK
RGB
Pantone
0 60 100 0
231 120 23
0 0 0 100
30 26 23
1.2. ÞENKLO SPALVOS
Þenkle naudojamos trys spalvos, kuriø kodai nurodyti CMYK, RGB ir Pantone paleèiø skalëje.
![Page 7: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/7.jpg)
40K 70 100
1.3. PILKAS ÞENKLAS
![Page 8: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/8.jpg)
POZITYVAS NEGATYVAS
1.4. JUODAI BALTAS ÞENKLAS
![Page 9: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/9.jpg)
1.5. ÞENKLO NAUDOJIMAS ANT SKIRTINGØ FONØ
Þenklà naudojant ant margo fono bûtina atsiþvelgti á spalviná intensyvumà, kad logotipas iðliktø gerai matomas.
![Page 10: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/10.jpg)
15 mm
1.6. REKOMENDUOJAMAS MAŽIAUSIAS ÞENKLO DYDIS
![Page 11: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/11.jpg)
1.7. NETEISINGAS ÞENKLO PATEIKIMAS
Negalima keisti þenklo proporcijø, spalvø, kompozicijos.
Þenklà naudojant ant margo fono bûtina atsiþvelgti á spalviná intensyvumà, kad logotipas iðliktø gerai matomas.
![Page 12: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/12.jpg)
2. LOGOTIPAS
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2. LOGOTIPAS
Krepðinio klubas turi logotipà ,,Þalgiris’’, kuris gali bûti naudojamas, spaudos maketuose, suvenyrø gamyboje bei
reklamoje.
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2.1. LOGOTIPO ERDVË
Logotipas turi savo erdvæ, á kurià reiktø atsiþvelgti atliekant dizaino ir maketavimo darbus.
![Page 15: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/15.jpg)
100 1 87 43
0 93 59
349 C
CMYK
RGB
Pantone
2.2. LOGOTIPO SPALVOS
![Page 16: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/16.jpg)
100K
2.3. JUODAI BALTAS LOGOTIPAS
![Page 17: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/17.jpg)
a
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2.4. LOGOTIPAS SU APVADU
Iðskirtiniais atvejais galima logotipà naudoti su baltu apvadu, kurio dydis atitinka nurodytas proporcijas.
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2.5. LOGOTIPO NAUDOJIMAS ANT SKIRTINGØ FONØ
Logotipà naudojant ant ávairiø fonø bûtina atsiþvelgti á jo skaitomumà ir matomumà bei parinkti spalvotà, baltà arba
linijiná logotipo variantà.
![Page 19: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/19.jpg)
20 mm
2.6. REKOMENDUOJAMAS MAŽIAUSIAS LOGOTIPO DYDIS
![Page 20: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/20.jpg)
2.7. NETEISINGAS LOGOTIPO PATEIKIMAS
Negalima keisti þenklo proporcijø, spalvø, kompozicijos.
Þenklà naudojant ant margo fono bûtina atsiþvelgti á spalviná intensyvumà, kad logotipas iðliktø gerai matomas.
![Page 21: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/21.jpg)
2.8. LOGOTIPO IR ÞENKLO NAUDOJIMAS
Þenklo ir logotipo naudojimas kartu galimas tik iðskirtiniais atvejais, atsiþvelgiant á jø erdves ir laikantis nurodytø
proporcijø.
![Page 22: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/22.jpg)
2.9. NETEISINGAS NAUDOJIMAS
Þenklo ir logotipo negalima nadoti kartu, jei jie pateikiami kaip atskiri logotipai, yra lygiaverèiai akcentai maketo
kompozicijoje arba naudojami per dideliu atstumu vienas nuo kito.
![Page 23: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/23.jpg)
3. FIRMINIS STILIUS
![Page 24: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/24.jpg)
Aa Àà Bb Cc Èè Dd Ee Ææ Ëë Ff Gg Ii Áá Jj Kk Ll
Mm Nn Oo Pp Rr Ss Ðð Tt Uu Øø Ûû Vv Zz Þþ
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Aa Àà Bb Cc Èè Dd Ee Ææ Ëë Ff Gg Ii Áá Jj Kk Ll
Mm Nn Oo Pp Rr Ss Ðð Tt Uu Øø Ûû Vv Zz Þþ
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Myriad Pro
3.1. ÐRIFTAS
Firminiame stiliuje naudojamas Myriad Pro ðriftas
![Page 25: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/25.jpg)
Vardenis Pavardenis
Donelaièio g. 60, LT-44248 Kaunas, LietuvaEl. p. [email protected]
Mob. +370 278 76360
Pareigos
3.2. VIZITINË
![Page 26: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/26.jpg)
Tel. +370 37 452459Faks. +370 37 452349El. p. [email protected]
www.zalgiris.lt
Tel. +370 37 452459Faks. +370 37 452349El. p. [email protected]
www.zalgiris.lt
VðÁ Kauno ,,Þalgirio’’ rëmëjasDonelaièio g. 60,
LT-44248 Kaunas, Lietuva
VðÁ Kauno ,,Þalgirio’’ rëmëjasDonelaièio g. 60,
LT-44248 Kaunas, Lietuva
Ám. kodas: 134842629PVM mok. kodas:Lt348426219
Ám. kodas: 134842629PVM mok. kodas:Lt348426219
3.3. BLANKAS, SÀSKAITA FAKTÛRA
![Page 27: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/27.jpg)
VðÁ Kauno "Þalgirio" rëmëjasDonelaièio g. 60,
LT-44248 Kaunas, Lietuva
VðÁ Kauno "Þalgirio" rëmëjasDonelaièio g. 60,
LT-44248 Kaunas, Lietuva
C4
C5
C6
C65
15mm
15mm
15 mm
15 mm
15 mm
15 mm
VðÁ Kauno "Þalgirio" rëmëjasDonelaièio g. 60,
LT-44248 Kaunas, Lietuva
3.4. VOKAI
![Page 28: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/28.jpg)
3.5. APLANKAS, BLOKNOTAS
![Page 29: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/29.jpg)
A4A6
3.5. APLANKAS, BLOKNOTAS
![Page 30: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/30.jpg)
3.6. KOMPAKTINIS DISKAS
![Page 31: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/31.jpg)
VðÁ Kauno ,,Þalgirio’’ rëmëjasDonelaièio g. 60,
LT-44248 Kaunas, Lietuva
VðÁ Kauno ,,Þalgirio’’ rëmëjasDonelaièio g. 60,
LT-44248 Kaunas, Lietuva
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3.7. ELEKTRONINIS PARAÐAS
![Page 32: ÞENKLAS, LOGOTIPAS, FIRMINIS STILIUS Stiliaus …zalgiris.lt/wp-content/uploads/2019/04/brandbook...1. ÞENKLAS 2. LOGOTIPAS 3. FIRMINIS STILIUS 1.1. ÞENKLO ERDVË 1.2. ÞENKLO SPALVOS](https://reader034.fdocuments.net/reader034/viewer/2022043011/5fa5a3d00d84106f1f7b69e3/html5/thumbnails/32.jpg)
3.8. AUTOMOBILIAI