Enhancing Your University's Brand with a Mobile App
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Enhancing Your University’s Brand with a Mobile App Presented by Ivon Foster
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Ivon Foster, Assistant to the Provost for Special Projects, from the University of Alabama shares how they were able to establish an official mobile presence, and learn how their app, UA Mobile, has helped enhance the perception of their brand, extend the reach of their message beyond their local community, and further enhance student pride in UA.
Transcript of Enhancing Your University's Brand with a Mobile App
Enhancing Your
University’s Brand
with a Mobile App
Presented by Ivon Foster
THE UNIVERSITY OF ALABAMA
Touching Lives
Institutional Overview
• Founded in 1831 as Alabama’s first public college
• Alabama’s flagship institution of higher learning
• Ranked 31st in the 2012 U.S. News and World Report’s
annual college ranking
• 31,747 students enrolled Fall 2011
• 5,772 in the entering Freshman Class - Largest in UA
history
• 6,112 faculty and staff
Why Go Mobile?
?
Do We Have A Choice?
2011 BCS National Champions
Getting the Buy-in
App Strategy
Custom, branded design
Launch on all platforms
As many features as possible
Unified, central application
UA Mobile App
UA Mobile App
• Electronic
• Signage
• Word of Mouth
Launch Plan
Continents # of countries
Africa 27
Asia 41
Australia 2
Europe 38
North America 23
South America 10
Total 141
96% of downloads from US
Total
Downloads
72,397
Brand Reach
Feedback from Users
This app ROCKS!!! I love it!!! ROLL TIDE ROLL!!!
I love this app it is real good it gives info from campus and has all the sports and
pics and info and really anything ya need so I would recommend y’all 2 get this app
cuz it really does rock oh and 1 more thing….Roll Tide (:
Wish I’d had this app when I was a student! Live crimson ride routes, detailed campus map, athletics scores/stories, library catalog, plus teachers’ contact
info all in one place on my iPhone. Roll Tide.
Really good app, well worth the wait. MyBama update soon
right?
Awesome app!
Superior, like Bama is superior
Thought it would have myBama and Crimson mail
The Future of UA’s App
• Personalized info – “my class schedule”,
“my grades”, “my account balance”
• Action Card (one card) – Bama Cash,
Dining Dollars, Bama Cash merchant info
• Blackboard Mobile Learn
Visit http://m.ua.edu/app for more information
Questions?
Thank You!
Contact: [email protected]
Visit blackboardmobile.com to learn more about Mobile Central.
