Enhancing Membership Enhancing Membership Growth & Strengthening the Growth & Strengthening the

Family of Rotary Through Family of Rotary Through Positive Public ImagePositive Public Image

Pauline LeungPauline LeungAssistant General CoordinatorAssistant General Coordinator

RI Public Image Resource GroupRI Public Image Resource Group2006-072006-07

Why do people join Rotary?Why do people join Rotary?

“ “ Because Rotary makes me feel Because Rotary makes me feel better by helping other people…”better by helping other people…”

Self-actualization

Esteem

Love/Belonging

Safety

Physiological

Maslow’s Hierarchy of NeedsMaslow’s Hierarchy of Needs

Good Public Image of RotaryGood Public Image of Rotary

Self-esteem

Respected

Pride

Confidence

Three Conditions of Public ImageThree Conditions of Public Image

People saying good things about youPeople saying good things about you

People saying bad things about youPeople saying bad things about you

People not talking about youPeople not talking about you

What to do?What to do?

Understand strength and weakness of Understand strength and weakness of RotaryRotary

Doing what is rightDoing what is right Fixing what is wrongFixing what is wrong Communicate about our organization’s Communicate about our organization’s

realityreality

Various Attitudes of PublicVarious Attitudes of Public

InterestedInterested Not interestedNot interested IndifferentIndifferent PrejudicedPrejudiced IgnorantIgnorant HostileHostile

Attitude TransferAttitude Transfer

Ignorant UnderstandingIgnorant Understanding Indifferent InterestedIndifferent Interested Prejudiced AcceptancePrejudiced Acceptance Hostile SupportHostile Support Interested ActionInterested Action

Sustainability of RotarySustainability of Rotary

Building of Public Image

StrengtheningOf Membership

Involvement of Rotary Clubs

Thank YouThank You