Enhancing Imageability with Emotional Datamedia.voog.com/0000/0038/5628/files/Oct 5 1445 Thomas...
Transcript of Enhancing Imageability with Emotional Datamedia.voog.com/0000/0038/5628/files/Oct 5 1445 Thomas...
All rights reserved. You Sense It Group 2017 YOU SENSE IT
Enhancing Imageability with Emotional Data
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Using sensory stimuli to track the shopper’s emotional behaviour
All rights reserved. You Sense It Group 2017 YOU SENSE IT
Enhancing Imageability with Emotional Data
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1
Using sensory stimuli to track the shopper’s emotional behaviour
All rights reserved. You Sense It Group 2017 YOU SENSE IT
The trial experience in the shopper’s mind:
Imageability
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The trial experience in the shopper’s mind:
Imageability
How words, sounds and qualities of objects arouse a
sensory experience
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H 20 / W 50 / L 90 mm
LED lights
The Intelligence Shopping Panel
sensors Screenmotherboard
shelf versionunderside
sensorsCamera
shelf versionfront
Display versionfront
Speaker
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H 20 / W 50 / L 90 mm
LED lights
Screenmotherboard
shelf versionunderside
Camera
shelf versionfront
Display versionfront
The Intelligence Shopping Panel
Speakersensors sensors
All rights reserved. You Sense It Group 2017 YOU SENSE IT
ApproachNeuro Shopper Marketing + Emotional Data
ConsumerNeuro Science
Shopper Marketing
Insights
Neuro ShopperMarketing
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ApproachNeuro Shopper Marketing + Emotional Data
ConsumerNeuro Science
Shopper Marketing
Insights
Emotion and Affect data detection
Machine Learning analytics
Neuro ShopperMarketing driven by
Emotional Data
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Emotional Data ?
The measurement, detection, analysis, computation etc…
of human emotions!
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Computer vision & machine learning analytics
retail shopper behaviour sensory stimuli
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Computer vision & machine learning analytics
shopper behaviour
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Computer vision & machine learning analytics
shopper behaviour
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”Let’s put a smile on our faces – together”
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”Let’s put a smile on our faces – together”
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Enhancing the trial experience / imageability
Imageabilitytriggered by
sensorystimuli
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Targeted actions/stimulion category shelf and cooler displays
Targeted actions/stimulion campaign displays
Previous sensory stimuli trials and evaluations
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Enhancing the trial experience / imageability
Detect level of imageabilityvia emotional
responses
All rights reserved. You Sense It Group 2017 YOU SENSE IT
Enhancing the trial experience / imageability
Detect level of imageabilityvia emotional
responses
All rights reserved. You Sense It Group 2017 YOU SENSE IT
Auto-adjusting the sensory (audio) stimuli
Sensorystimuli
triggered by emotions
AgeGender
Type of audio
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Auto-adjusting the sensory (audio) stimuli
Sensorystimuli
triggered by emotions
AgeGender
Type of audio
All rights reserved. You Sense It Group 2017 YOU SENSE IT
Auto-adjusting the sensory (audio) stimuli
Sensorystimuli
prediction
AgeGender
Type of audio
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The ’resting shopper face’ challenge!
IRL more like…
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The ’resting shopper face’ challenge!
IRL more like…
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Auto-adjusting the sensory (audio) stimuli
AgeGender
Type of audio
All rights reserved. You Sense It Group 2017 YOU SENSE IT
Auto-adjusting based on storage and machine learning
AgeGender
Type of audio
All rights reserved. You Sense It Group 2017 YOU SENSE IT
Mission
From real time shopper data to targeted sales lifts
ConsumerNeuro Science
Shopper Marketing
Insights
Emotion and Affect data detection
Machine Learning analytics
Neuro ShopperMarketing driven by
Emotional Data
All rights reserved. You Sense It Group 2017 YOU SENSE IT
Mobile sensor streaming + rec system
sensorIoM mobile
application
MQTT
application
Kafka
application
Spark
application
Haddop
application
Apex
application
Gremlin
application
Stream
Data
GraphCassandra
application
Apex
application
Yarn
application
Cassandra
application
Spark
application
Gremlin
application
R
application
IoM OLAP
application
Zepplin
application
OLTP ( On- l i ne Tr ansact i on Pr ocessi ng) OLAP ( On- l i ne Anal yt i cal Pr ocessi ng)
MatLab
application
IoM © Emolition 2017
All rights reserved. You Sense It Group 2017 YOU SENSE IT
Mobile sensor streaming + rec system
sensorIoM mobile
application
MQTT
application
Kafka
application
Spark
application
Haddop
application
Apex
application
Gremlin
application
Stream
Data
GraphCassandra
application
Apex
application
Yarn
application
Cassandra
application
Spark
application
Gremlin
application
R
application
IoM OLAP
application
Zepplin
application
OLTP ( On- l i ne Tr ansact i on Pr ocessi ng) OLAP ( On- l i ne Anal yt i cal Pr ocessi ng)
MatLab
application
IoM © Emolition 2017
All rights reserved. You Sense It Group 2017 YOU SENSE IT
Mobile sensor streaming + rec system
sensorIoM mobile
application
MQTT
application
Kafka
application
Spark
application
Haddop
application
Apex
application
Gremlin
application
Stream
Data
GraphCassandra
application
Apex
application
Yarn
application
Cassandra
application
Spark
application
Gremlin
application
R
application
IoM OLAP
application
Zepplin
application
OLTP ( On- l i ne Tr ansact i on Pr ocessi ng) OLAP ( On- l i ne Anal yt i cal Pr ocessi ng)
MatLab
application
IoM © Emolition 2017
All rights reserved. You Sense It Group 2017 YOU SENSE IT
Mapping existing concepts of emotionA taxonomy & common language for how to address ’emotions’
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All rights reserved. You Sense It Group 2017 YOU SENSE IT
Emotion Data Tracking in the wildAarhus Walks on Water fashion event, 2017