enhancing consumer trust by Fiona Delaney, CEO & Founder · 1. Beef & Lamb - SBLAS 92% Irish beef...
Transcript of enhancing consumer trust by Fiona Delaney, CEO & Founder · 1. Beef & Lamb - SBLAS 92% Irish beef...
enhancing consumer trust
by Fiona Delaney, CEO & Founder
Blockchain and product authenticity in sustainable food categories
● What is DLT? ● DLT & food integrity across complex supply chains ● Threat vectors ● QA accreditation and Irish agri-food context ● Organic and other sustainable food categories ● Supply visibility data-model ● DLT & product authenticity
Cryptographers have imagined
a permanent, immutable and shared data structure as a foundational
technology for global online networks
It introduces a new trust-layer in virtual business relations and causes a
disintermediation effect.
Food integrity : facilitates traceability, promotes
system-wide transparency and supports food safety.
Consumer rights : consumer awareness of product
uniqueness, characteristics and provenance eg. ingredients (allergens), pollutants, air-miles, cultural / religious ethics.
‘Farm to Fork’ visibility : consumer concerns are
addressed. Consumer awareness of food fraud and diminishing trust in the post-truth, digital-age, where advertising, marketing and ‘expert’ opinion are contested.
DLT and food integrity Widespread implementation impacts
DLT and complex supply chains Widespread implementation impacts
Permissioned
system access
Compliance Info:
Process Audit &
Certification
IoT sensor feeds:
Real-time monitor
and assessment
UD-Identities:
participants,
locations
Communication: consistent, uniform,
immutable, asynchronous data
Co-operation: common oversight and
streamlined data-sharing: cross-border and cross-sectoral collaboration (eg port authorities, customs, policing authorities, certification bodies)
Decision-making / action-taking: real-time data availability
facilitates automated protocol responses: interoperable IoT, AI and smart-contract solutions *Bonus feature: environmental protection ~
paperless processes *if not PoW consensus
Current threat vectors
-> threat vector
target for piracy and identity
fraud
(malicious actor)
-> threat vector
poor application creates system
vulnerability
(human factors)
-> threat vector
insufficient redundancy,
power cut
(resource scarcity)
-> threat vector
DLTs only grow larger
(sustainability)
Quantum computing is a threat to the cryptographic integrity / security of DLT Future risks
System UIDs
Non-compliance
No-purge data Electricity
1. Beef & Lamb - SBLAS 92% Irish beef exports (51,500 producers) 2017 2. Dairy - SDAS 95% dairy farmers registered (18,000 producers) 2017 3. Horticulture - SHAS no available data 4. Eggs - SEAS 18 egg-packing centres (no producer data) 2017
Bord Bia Q-Mark audits: quality, food safety and animal welfare. Farmers who meet the sustainability criteria* may join Origin Green. *greenhouse gas, biodiversity, water measures, energy efficiency, soil management and socio-economic factors.
QA accreditation & Irish agri-food Bord Bia QA accreditation schemes (IS EN ISO 9001:2008, EN 45011 / ISO 17065 ) Applicants must be registered with DAFM or equivalent body.
There are 460+
Origin Green
members
Inc. retailers
farmers & manufacturers
@Origin Green “we embrace United Nation’s Sustainable Development Goals and align future developments with this framework.”
Sustainability Report, 2016. Michael Carey Chairman, Bord Bia
1.6% of Irish farmland is certified organic (73,000 hectares) with 1,700+ organic producers registered across four certifying bodies.
Speciality food categories:
● Premium categories: organic (eco, bio), Kosher, Halal, allergen-free (nut, gluten, egg, dairy), vegan
● Environmental sustainability: local, low CO2, water-conservation, soil-protection, GMO-free, pesticide-free, bee-friendly
● Artisanal: heritage, traditional, gastronomic ● Healthy: natural, whole food, wild ● Animal welfare: free-range, grass-fed, cruelty-free
Origin Chain works with producers in many of these categories.
Organic and other consumer food categories
Irish heritage apple and oat baby porridge
Orchard:
Artisanal*
husbandry
Logistics
Transportation:
Safety standards Heritage* apple:
native var. Bloody
Butcher
Producer
Handling:
Certified Halal
Food Mgt:
Safety standards
Packaging Labeling:
Organic, Halal,
prepared foods
standards
Local* oats: native
var. sourced from
neighbouring farm.
Organic production uses
organically grown seed +
stock, unless
commercially
unavailable. (EC 889 /
2008 - MS derogation)
Tillage:
Traditional*
husbandry
Warehousing:
Safety standards
No additives:
Healthy* Natural*
Shipping /
Trade:
Regulated
Retail and PoS:
Safety standards
Source
Customer in UAE
Processing:
Certified organic
EC 834/2007
Sustainable /
Artisanal
Healthy /
Artisanal
Processor
Certified
premium produce:
Organic /
Halal / Artisanal /
Healthy
baby food
Product
Sustainable /
Traditional /
Artisanal
*Reputation based
marketing
Audited / Regulated
Food Safety
Plant Passport:
REGULATION
(EU) 2016/2031
Info categories
Graded:
Rootstock
Species ID:
RHS defined
Consumer interest
marketing terms
REGULATION (EU)
No 609/2013
Sustainability:
Origin Green
EN45011 / ISO
17065
Production:
Certified organic
EC 834/2007
enhancing consumer trust
DLT and product authenticity • Food security & integrity • Supply visibility • Market trends
enhancing consumer trust
Thank you for listening!
Demo : https://bit.ly/2TWysgl Website : www.originchain.eu