Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy...
-
date post
18-Dec-2015 -
Category
Documents
-
view
217 -
download
0
Transcript of Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy...
![Page 1: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/1.jpg)
Enhanced Social Media andEngagement Strategies
Mark Eichler, SNAMEDavid DeLorenzo, NACUBOAndy Steggles, Higher Logic
![Page 2: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/2.jpg)
Agenda• What is Social Media/Networking• Website Overview: SNAME.org• Business Problems & Goals Statement Non-Dues Revenue Opportunities Section Strategy: Integrate Your Components Launching the Site Measurable Results Social Strategy – The NACUBO Way Listening What to Achieve Is it Measurable Simple Rules Statistics Social Strategy – Intermediate/Advanced Mobile Mentoring/Magazine/FAQs and more What Would Facebook Do? 10 Tips for Engagement Questions?
![Page 3: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/3.jpg)
Website Overview
![Page 4: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/4.jpg)
Personalized Home Page
![Page 5: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/5.jpg)
![Page 6: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/6.jpg)
Demographics – Dynamic Network Creation
![Page 7: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/7.jpg)
Integrating with the AMS
![Page 8: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/8.jpg)
Business Problems
10,000 document historical archive “Pay Per File” document access Peer Review Collaboration on Research etc. AMS Integration/Seamless Experience Overseas Membership – Non-Engaged
![Page 9: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/9.jpg)
Goals Statement
Member Value Survey Listing to Members Responding to their Needs Improve Member Engagement Website Stickiness
![Page 10: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/10.jpg)
Non-Dues Revenue Opportunities
Listserv vs. eGroups Pay per access General Advertising Advertising on Section Sites More traffic
![Page 11: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/11.jpg)
Traditional Listserv
![Page 12: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/12.jpg)
![Page 13: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/13.jpg)
![Page 14: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/14.jpg)
![Page 15: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/15.jpg)
Sections: Integrate Your Components
![Page 16: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/16.jpg)
![Page 17: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/17.jpg)
![Page 18: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/18.jpg)
Microsite Template Options
![Page 19: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/19.jpg)
![Page 20: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/20.jpg)
Not Just Sections!
![Page 21: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/21.jpg)
Launching the Site
Marketing Plan
User’s Guideprinted and online
Video Tutorial YouTube and embedded on SNAME.org
![Page 22: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/22.jpg)
Engagement: Quantifiable Results
![Page 23: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/23.jpg)
![Page 24: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/24.jpg)
![Page 25: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/25.jpg)
![Page 26: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/26.jpg)
![Page 27: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/27.jpg)
Strategy – Fundamental/Intermediate
![Page 28: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/28.jpg)
The NACUBO Way
Platform
People
Process
Politics
Participation
SaaS model fully integrated with AMS
Multi-tiered rollout plan prioritizing member needs
Slow approach to buy-in. Consensus not required.
eGroups and Communities growing steadily and highly active – new plans all the time
Can I have that too? Carrot vs. Stick
![Page 29: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/29.jpg)
![Page 30: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/30.jpg)
Social Media should be….
User-defined Transparent Engaging Inclusive Real
and not…
Impersonal Controlled One-sided Exclusive Structured
What’s with this whole social media business?
![Page 31: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/31.jpg)
A good social media strategy will guide you in selecting…
media channelspeople to engage
conversations to join
![Page 32: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/32.jpg)
A Social Strategy …hmm Sounds Familiar
Think of it in terms of having a conversation. The key to any good conversation begins and ends your ability and willingness to LISTEN.
![Page 33: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/33.jpg)
What Tools Do You Use Now?
Websites Direct Mail E-mail Newsletters Phone campaigns Member outreach
![Page 34: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/34.jpg)
Listening Mentions of your
organization Industry sites Selected News sites The blogging world Other organizations
like yours
![Page 35: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/35.jpg)
![Page 36: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/36.jpg)
What you might learn..
Better understanding of your brand New online communities you should join People you should engage Organizational values you should promote Attitudes you might have to change
![Page 37: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/37.jpg)
Ask yourself…
What sites have the most activity related to my organization?
What kind of people do the most posting? What other organizations and issues are
these people connected to? What opinions exist about my organization
(positive or negative)?
![Page 38: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/38.jpg)
Things to Consider
Size and technical experience of staff Volunteer base (long-term vs short term) Time staff and volunteer members can/are
willing to devote to social media Content already produced that can be
used on social media sites
![Page 39: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/39.jpg)
This keeps your strategy..
Realistic Manageable Achievable Efficient And not the source of frustration and
staff discontent
![Page 40: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/40.jpg)
Think backwards
Go where the people are online You don’t have to always create on your
own
NACUBO found sites already existed on LinkedIn and Facebook without our knowledge
![Page 41: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/41.jpg)
Key Member Engagement Concepts
See who I am
See what I like
See who else is like me
Give me something special
![Page 42: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/42.jpg)
What Do You Want to Achieve?
Relationships? Awareness? Increased web traffic? More members? Call to action? Donations/sponsorships?
![Page 43: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/43.jpg)
Is it Measurable?
Relationships? (numbers of people) Awareness? (comments and links) Increased web traffic? (web stats) More members? (numbers) Call to action? (response rates) Donations/sponsorships? ($$$)
![Page 44: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/44.jpg)
A Few Simple Rules Transparency is Important Be Conversational – a blog or forum post is not an
annual report. Stick To What You Know
Organizational issues that position you as an expert Try to add knowledge rather than opinions
Mistakes Happen! – Deal with them and move on. Embrace the Malcontents
It is a chance to turn critics into supporters Be courteous and understanding in responses
![Page 45: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/45.jpg)
Next For NACUBO
Completed Redesign of Connections Website
Integrated Events
Expanded Content Libraries
Specialty Communities
![Page 46: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/46.jpg)
Meet the Millenial They now outnumber baby
boomers More than $350 billion in
spending power More than 18 hours a week are
spent online More than 95% have joined at
least one social network They care more about what their
friends think and what they like. THE ARE OUR CURRENT/FUTURE
MEMBERS
![Page 47: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/47.jpg)
![Page 48: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/48.jpg)
Social Strategy: Intermediate/Advanced
Mobile Which Platforms? iPhone, Blackberry, Symbian
(Europe), Windows Mobile, Android What Functionality? Conference, Directory,
News, Events etc.
Mentoring Magazine Viral Marketing (LivingSocial)
![Page 49: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/49.jpg)
![Page 50: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/50.jpg)
![Page 51: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/51.jpg)
![Page 52: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/52.jpg)
What Would Facebook Do?
Introducing the Referral Control Viral Engagement Peer Endorsed How else could you leverage this control?
![Page 53: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/53.jpg)
![Page 54: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/54.jpg)
![Page 55: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/55.jpg)
![Page 56: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/56.jpg)
![Page 57: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/57.jpg)
![Page 58: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/58.jpg)
![Page 59: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/59.jpg)
![Page 60: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/60.jpg)
Other Viral Opportunities?
Public Networks: Example: http://apps.facebook.com/areyoupaidenough/
![Page 61: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/61.jpg)
![Page 62: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/62.jpg)
![Page 63: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/63.jpg)
Your Magazine/Journal – How to Integrate?
![Page 64: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/64.jpg)
![Page 65: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/65.jpg)
What else can you socialize?
![Page 66: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/66.jpg)
10 Tips for Engagement1. Leverage the public networks2. Start with a very specific, targeted campaign3. Listen4. Educate your membership5. Segment and understand where your best
customers are spending their time6. Connect with your digital extroverts and rock stars7. Launch your own platform8. Allow time for momentum to build9. Leverage User Generated Content (UGC)10.Socialize Everything (abstracts, events,
publications…)
![Page 67: Enhanced Social Media and Engagement Strategies Mark Eichler, SNAME David DeLorenzo, NACUBO Andy Steggles, Higher Logic.](https://reader037.fdocuments.net/reader037/viewer/2022103005/56649d235503460f949f9d7e/html5/thumbnails/67.jpg)
higherlogic.com/snfnp
Mark [email protected]
David DeLorenzo [email protected]
Andy [email protected]