English2 151207154354-lva1-app6892 (1)

SCHOOL OF ARCHITECTURE BUILDING AND DESIGN

FOUNDATION IN NATURAL BUILT ENVIRONMENT

PRESENTATION : FOOD AND BEVERAGE INDUSTRY GROUP MEMBERS : MOHAMMAD HAFIZ BIN ZAINAL 0322504 SHAMIL NAFIZ BIN NASARUDDIN 0321989 MUHAMMAD AREEB BIN AMIRULLAH HASSAN AZRI BIN MUHD NAIM FARAH AIDA BT SHAHAR SHAM 0322962 MUHAMMAD FAREEZ BIN SHAHAR SHAM 0322961 ISYRAQ BIN NASIR 0322177 RIFA’I NUSAIR SUBJECT : ENGLISH 2 LECTURER : CASSANDRA WIJESURIA SUBMISSION DATE : WEDNESDAY

CONTENT

1. RESEARCH PROPOSAL 1.1 INTRODUCTION

2. KEY SUMMARY

2.1 THE GROUP 2.2 THE TOPIC 2.3 THE LOCATION 2.4 RESEARCH QUESTION 2.5 METHODOLOGY

3. BRIEF DESCRIPTION OF THE BUSINESS

3.1 FOOD INDUSTRY 3.2 BANYONYA RESTAURANT 3.3 RESTAURANT

4. TRANSCRIPT

4.1 BANYONYA RESTAURANT 4.2 RESTAURANT

5. RECOMMENDATION

5.1 BANYONYA RESTAURANT 5.2 RESTAURANT

6. COMPARATIVE ANALYSIS

6.1 COMPARATIVE ESSAY 6.2 COMPARATIVE TABLE

7. APPENDICES 7.1 MEETING MINUTES 7.2 SHOP DETAILS

9. REFERENCES

INTRODUCTION For this assignment, we were to locate, study, compare and analysis two businesses of the same industry but located in different regions in Malaysia.

We have chosen two restaurants for our assignment. We have chosen this industry because the food-service business is a wide business that is sky-rocketing the market everywhere and we think that it is worth to analysis this business as it is business that satisfy the needs of society. We eventually limit our research to 2 restaurants in Malaysia. First is the Banyonya restaurant which is located in Melaka and the other one is The Scene restaurant located in Shah Alam. From our research, we found that the restaurant that run in Melaka is more stable than the other restaurant in Kuala Lumpur, mostly probably because of its technique in running the business.

KEY SUMMARY 2.1 THE GROUP Our group consist of 8 members • Hafiz Zainal • Shamil Nafiz • Farah Sham • Fareez Sham • Hassan Azri • Areeb Amirullah • Isyraq Nasir • Rifa’I Nusair

2.2 THE TOPIC The businesses that we decided to do comparison on are the Banyonya restaurant in Melaka and The Scene Restaurant in Shah Alam, Kuala Lumpur. This 2 shops have been in this food industry for more than 10 years but they both are very different in terms of culture, employees, attitudes and services, marketing and etc. 2.3 THE LOCATION We carry out our research at 2 different states. The first research was carry out in Melaka. These states consist of many industries and the food industry is probably by far the most famous industry. The second research was carry out in Kuala Lumpur.

2.4 RESEARCH QUESTION 1. When did you start this business?

How long have you been running this business? 2.What made you want to start this business? 3.Do you have any other branches? 4.Do you have a lot of competitor? 5. If so, how do you compete with the competitor? 5.Do you face any difficulties when you start the

business? 6. How’s your selling per day? 7. Do you hire any employees? 8. Who is the founder of the business? Are you alone or

do you have partner? 9. How many customers do you have everyday? 10. Is the amount of customers the same everyday or

differ? 11. Are your pricing decision strongly affected by your competitor?

12. What is the business annual revenue figure? 13. What is the business monthly revenue figure? 14. What were you doing before you started this business? 15. Do you work everyday? 16. Does your shop operate everyday? 17. What is your specialty food at your shop? What are

your main products? 18. Range of the price of your special food at your shop. 19. Do you advertise your business? If yes, how? 20. Who are your customers? Are they local? Foreigners? Old people or youngsters?

2.5 METHODOLOGY 2.5.1 THE INTERVIEW The interview was carried out during our trip to Melaka. We were given time to carry out the time interview for only 1 day trip. We visited the Banyonya Restaurant at Melaka Raya, Melaka and met the owner, Mr. David Goh. We started off by asking him general question about the shop while recording the interview. He then introduced us peranakan cuisine and had lunch at the restaurant after we finished interview him. The second interview was carried out during the next few days. We went to The Scene Restaurant in Kuala Lumpur and meet the owner Ms. . She was very friendly and after done with the interview, she treats us food to eat. 2.5.2 REFERENCES Beside on side interview, we also look up on internet for reference. Both the restaurant do not have a proper website, hence we had to get information from the residence around that area. 2.5.3 MEETINGS We have conducted a few meeting before the interviews. This is to ensure that all task were distributed fairly to all the group members. We also kept in touch whatsapp and facebook meeting to ensure everyone is on track.

BRIEF DESCRIPTION OF THE BUSINESS 3.1 FOOD INDUSTRY The food industry is a complex, global collective of diverse businesses that supply most of the food consumed by the world population. Only subsistence farmers, those who survive on what they grow, can be considered outside of the scope of the modern food industry. 3.2 BANYONYA RESTAURANT

Banyonya Restaurant was founded by David Goh. The restaurant has been running for 13 years since 2002. It is located in the center of Melaka at Jalan Taman Melaka Raya. The focus of the restaurant is to serve classic Nyonya cuisine in a simple and comfortable setting. Banyonya takes particular pride in its adherence to the traditions of Nyonya cooking. The restaurant’s approach to this intriguing culture is to create simple dishes that burst with the flavor combinations that are so distinctively Nyonya. Highlights of the menu are “asam pedas”, “udang masak lemak nenas”, fried chicken cooked with salty chili, “kangkung belacan” and cendol. According to the owner although the surrounding gives great competition to his business as many similar restaurant are placed nearby but it still manage to stay strong over a decade of opening his business.

David was inspired to open his restaurant purely on his loved of food. Since he was small his mother has taught him how to prepare and served authentic nyonya food. As he grew older he wanted to share the delicious taste of nyonya food by opening up his own shop. The restaurant only has one shop and is not planning on making a franchise out of it as the owner does not want to degrade the authenticity of his cuisine. 3.3 The Scene Restaurant The Scene is a Halal restaurant. It is located near in PKNS building in Shah Alam. The restaurant served a variety of dishes also known as “lauk pauk” in malay which is a famous lunch menu to many of its surrounding customer. They served their food in a buffet style manner as it has become staple way in serving this malay dishes to its customers. The amongst the variety dish that can be found in the restaurant, the ones that the customers all choose is chicken fried tumeric, “ayam masak merah”, stirred fried cabbage with ice tea as its beverage. The problem with opening up any business such as a restaurant is having competition. With the scene there is no exception as it faced a lot of competition from the nearby restaurant but the scene still manage to become a successful restaurant because of the strategic location as it is near to the office area and also of the great quality of its food.

TRANSCRIPT 4.1 BANYONYA RESTAURANT 1. When did you start this business?

How long have you been running this business? We started our business early 2002 and it’s been 13 years we run this business.

2.What made you want to start this business? We planned to start our own business after we surveyed this field and we thought we could tried it and make some profit from it. 3.Do you have any other branches? No, we don’t have any other branch 4.Do you have a lot of competitor? Yes, there are 8 others restaurant in this area. 5. If so, how do you compete with the competitor? By improve our food quality and service and promoting our restaurant often. 5.Do you face any difficulties when you start the

business? At first it’s quite difficult because we don’t have any experience.

6. How’s your selling per day?

Thank god,we manage to achive our sell above than RM1000 per day. 7. Do you hire any employees? Yes, we have 3 waiters and 5 kitchen helpers 8. Who is the founder of the business? Are you alone or

do you have partner? We have two founder of this restaurant.Me and my partner, Raymond Yeo

9. How many customers do you have everyday? More than 100 customers per day. 10. Is the amount of customers the same everyday or

differ? No. It’s depends on what day. 11. Are your pricing decision strongly affected by your competitor? Yes, we are. 12. What is the business annual revenue figure? Maybe more than RM100 000 per year. 13. What is the business monthly revenue figure? Around RM35 000. 14. What were you doing before you started this business?

Both of us are doctors. But I stop while my partner still a doctor. 15. Do you work everyday? No. We take turns for this restaurant. 16. Does your shop operate everyday? Yes,daily.

4.2 THE SCENE RESTAURANT 1. When did you start this business? 1987. How long have you been running this business? More than 20 years. Started from night market and now im here in this restaurant. 2.What made you want to start this business? I started this business because of my family. 3.Do you have any other branches? No. 4.Do you have a lot of competitor? Yes we do. 5. If so, how do you compete with the competitor? Yes, of course. 5.Do you face any difficulties when you start the

business? At the beginning yes. 6. How’s your selling per day? Alhamdulillah,maybe around Rm1000 or maybe more. 7. Do you hire any employees?

I have 2 waiters and 6 kitchen helpers. 8. Who is the founder of the business? Are you alone or

do you have partner? Im the founder of this restaurant.

10. Is the amount of customers the same everyday or differ?

Depend on what day and mostly on Monday and weekends many customer. 11. Are your pricing decision strongly affected by your

competitor? I’m not sure about that. 12. What is the business annual revenue figure? It depends. 13. What is the business monthly revenue figure? Maybe more than Rm10000 per month 14. What were you doing before you started this business? I’m a housewive. 15. Do you work everyday? Yes I do.

RECOMMENDATION 5.1 BANYONYA Still standing strong at 13 years, Banyonya had braced itself against other modern babanyonya restaurant and stand strong amongs them to further to enhance their business. To further enhance the business, Banyonya should consider strengthening their food business. Tactics should include advertise through banners around Bandar Melaka. This to allows locals and tourists to be aware on their significance of their restaurant. Other than that they should add more decoration to attract more customers. The last step is to consider opening their second and third branch on the western side and slowly across Malaysia. 5.2 THE SCENE As the scene is located inside Kompleks PKNS Shah Alam, they should seize the opportunity to increase the workers due to the lack of workers there. Other than that they should make the restaurant look tidier and cleaner to attract more customers and to avoid health and hygiene summons. This means they should improve the arrangement of the furniture in the restaurant.

COMPARATIVE ANALYSIS 6.1 COMPARATIVE ESSAY Comparative Analysis of the two businesses like what we are tasked to do, my group interviewed two business from different location in Malaysia. The first business that we chosed were in Malacca, called Banyonya. This business had been running for almost 13 years and our interviewee were David Goh, who was one of the founder of Banyonya. The second business, which started in 1986, which serve more to Malay culture of food and it is located in Complex PKNS, Shah Alam. This restaurant was run by herself and the founder of this shop were Jawahiroh bt Ibrahim. From this observation, we could see that theres plenty of comparison that could be made from the two businesses. Both businesses main services are mainly to satisfy the cravings of human in food. Their main target of consumers are rather same, where they targeted people from all ages and mainly the people who works in the office. Difference between these two business are people who has visited to their restaurant during pick hours, as for Banyonya there are more than 100 customers in each day, while for the scene restaurant there are more than 200 people who come to this place because this place is well known and strategic place place to open a restaurant compare to Banyonya. The two businesses started for almost the same purposes, to help his family for economically and mainly to raised their family for their needs of everyday living. According to Mr. David, he was the first person who opened a banyonya

shop at the place where he established himself and as for Mrs Jawahiroh has established her business because of her needs to let people around knows what Malay food taste like and the popular food that are from Malaysia. Like any other businesses, where everyone faced whole lots of challenges before gaining lots of profit from what they have worked hard. They find it hard to find a regular customer when they just started their business, this makes the owner losees confidence to succed in this industry. They have taken a step where they have to take everything slowly and determination on something that they want. They hope that there is someone to take over their businesses, and what they think was everyone wants a quick service and being friendly towards the customers, that has been their policy ever seen, and it was pleasure for themselves to see that they didn’t stop everything halfway. Along with the challenges comes the competitors, as for Banyonya, they have a lot of competitors along the street. The other Banyonya have just opened but they have received lots of customers because of economic growing of new building, this has hidden their shop from all the people around and they would rather goto the place what they see and not what people recommend. As for The Scene Restaurant, its located in a complex, where their competitors

are huge, as you see, there will be new restaurant every year and some of the restaurant are very well known for their food, as each day past, Malay food culture has slowly know been the variety choice of their everyday food. To conclude our observation between these two businesses, The Scene restaurant are more stable compared to Banyonya as it is located in Shah Alam, where it is a very well known place for students to study there and it is near to UITM Shah alam. They have provide better quality and choices of food compared to Banyonya where everything there has to be ordered and serve.

6.1 COMPARATIVE TABLE ITEM BANYONYA THE SCENE NUMBER OF COMPETITORS

ALONG THE STREET OF TAMAN MELAKA RAYA

RESTAURANTS IN THE COMPLEX PKNS

BRIEF DESCRIPTION OF COMPETITORS

REASONABLE AND AFFORDABLE

REASONABLE AND AFFORDABLE

STRATEGIES TO COMPETE WITH COMPETITORS

BEING FRIENDLY AND STICK TO THE THEME OF CUSTOMERS IS ALWAYS RIGHT

BEING FRIENDLY AND STICK TO THE THEME OF CUSTOMERS IS ALWAYS RIGHT

WHAT ARE THE OBSTACLES FACED BY NEW BUSINESS?

ECONOMIC GROWING AND PEOPLE TASTE IN FOOD OF THEIR EVERYDAY CRAVING

ECONOMIC GROWING AND PEOPLE TASTE IN FOOD OF THEIR EVERYDAY CRAVING

NATURE OF MARKET

THERE WILL ALWAYS BE COMPETITORS WHO DOES BANYONYA

THERE WILL ALWAYS BE COMPETITORS WHO DOES MALAYSIAN

STYLE OF FOOD SO MUCH BETTER THAN THE MARKET THAT HAS ESTABLISHED FOR A LONG TIME

CUISED STYLE OF FOOD SO MUCH BETTER THAN THE MARKET THAT HAS ESTABLISHED FOR A LONG TIME

APPENDICES 7.1 MEETING MINUTES DATE: 7th of November 2014 TIME: 11am - 6pm VENUE: library

NAMES OF GROUP MEMBERS

TUTORIAL GROUP

ROLE

Mohammad Hafiz Bin Zainal wednesday 2pm-4pm

leader

Shamil Nafiz Bin Nasaruddin wednesday 2pm-4pm

research

Muhammad Areeb Bin Amirullah

wednesday 2pm-4pm

research

Isyraq Bin Nasir wednesday 2pm-4pm

note taking

Hassan Azri Bin Muhd Naim wednesday 2pm-4pm

note taking

Muhammad Fareez Bin Shahar Sham

wednesday 2pm-4pm

research

Farah Aida Binti Shahar Sham wednesday 2pm-4pm

research

Rifai Nusair wednesday 2pm-4pm

note taking

NO. ACTIVITY

ACTION TAKEN BY

Decide what kind of restaurant to interview

Farah Aida and Hafiz…

list down all the interview question

Farah Aida

contact the owner to interview

Farah Aida and Hafiz

MINUTES OF THE MEETING

DATE: 8th November 2015 TIME: 2am-6pm VENUE: Jalan Melaka Raya, Bandar

Melaka


TUTORIAL GROUP

ROLE

Mohammad Hafiz Bin Zainab wednesday 2pm-4pm

tour guide


note taking


wednesday 2pm-4pm

transporter

Farah Aida Bin Shahar Sham wednesday 2pm-4pm

camera man

Muhammad Fareez Bin Shahar Sham1

wednesday 2pm-4pm

note taking


audio recording


interviewer

Rifai Bin Nusair wednesday 2pm-4pm

photographer

NO. ACTIVITY

ACTION TAKEN BY

meeting the interview

all of us…


DATE: 14 November 2015 TIME: 9am-12pm VENUE: Kompleks PKNS Shah Alam


TUTORIAL GROUP

ROLE


photographer


note taking


wednesday 2pm-4pm

transporter


interviewer


wednesday 2pm-4pm

note taking


audio recording


camera man


photographer

NO. ACTIVITY

ACTION TAKEN BY

meeting the interview

all of us…


DATE: 22nd of November 2015 TIME: 9am-6pm VENUE: library


TUTORIAL GROUP

ROLE



report writing


wednesday 2pm-4pm

report writing


report writing


wednesday 2pm-4pm

report writing


video editor, report writing


report writing


report writing

NO. ACTIVITY

ACTION TAKEN BY

editting the video

isyraq Nasir…

report writing

all of us


DATE: 23rd November 2015 TIME: 1pm - 7pm VENUE: Library


TUTORIAL GROUP

ROLE


Compilation


Compilation


wednesday 2pm-4pm

Compilation


Compilation


wednesday 2pm-4pm

Compilation


Touch-up


Touch-up


Touch-up

NO. ACTIVITY ACTION TAKEN BY

Compilation and Touch up

All of us

7.2 SHOP DETAILS

7.2.1 BAYONYA RESTAURANT

Location : Jalan Melaka Raya , Malacca Founder : David Goh and Raymond Yeo Interviewee : David Goh Age : 42 years old Position : Founder The owner of the Bayonya Restaurant Mr. David Goh

7.2.2 The Scene Restaurant Location : PKNS Mall , Shah Alam , Selangor Founder : Jawahiroh bt Ibrahim Interviewee : Jawahiroh bt Ibrahim Age : 48 years old Position : Founder The Owner of the The Scene restaurant, Ms Jawahiroh.

REFERENCE 1. Food and Beverage Industry Outlook. (n.d.). Retrived January 14, 2014 from http://www.foodprocessing.com/articles/2014/2014- food-and-beverage-industry-outlook/ 2. Clifton, H., & Sutcliffe, A. (1994). Business information systems (5th ed.). New York: Prentice Hall. 3. Lesikar, R. (1981). Report writing for business (6th ed.). Homewood, Ill.: R.D. Irwin. 4. Business Document Writing : The ‘Terms of Reference'. (n.d) Retrieved February 25, 2013 http://www.leoisaac.com/com/com005.htm

English2 151207154354-lva1-app6892 (1)

Education

Transcript of English2 151207154354-lva1-app6892 (1)