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Transcript of English - PUBLISHERS - HUNT media kit 2011
MOBILEADS
MEDIAKIT 2011
The mobile phone has become a
fundamental part of the life of the consumer,
a necessity. There is simply no other device
which spends more time with the consumer.
91% of consumers have their cell phone with them 24 hours a day.
6 out of 10 people sleep with their mo-bile phone.
All of this transforms mobile into a very
attractive marketplace. It represents an
opportunity for brands to establish more
effective communication strategies within
a new medium which provides invaluable
insight into consumer behavior.
Direct, personal, and immediate.
MOBILE ADVERTISING
Media Kit 2011MOBILEADS
HUNT Mobile Ads
Media Kit 2011MOBILEADS
We are the leading company in the region
advancing alongside the rapid growth of the
mobile advertising industry. Advertisers that
today plan and invest in mobile know that
partnering with a strong mobile advertising
network is the key to running a successful
mobile campaign.
HUNT is made up by a team with an
unparalleled background. The management,
founders, advisors and investors have built
and directed important entertainment and
mobile marketing companies, as well as online
advertising networks in the region.
WE KNOW MOBILE, ADVERTISING, and TECHNOLOGY.
Hunt is not simply testing out mobile
advertising, Hunt is delivering mobile advertising
today, and every day to our advertisers.
Hunt is Mobile, HUNT is Advertising.
Hunt delivers the largest mobile reach in Latin
America, with headquarters in Argentina,
and offices in the US, Mexico and Brazil, and
servicing all countries in between.
We know how important it is for an advertiser
to reach their target market, and we know
how to reach these consumers within their
mobile universe. That being said, we’ve built
the deepest and broadest mobile advertising
network in the region.
HUNT’s REACH
In Latin America, mobile phone penetration is 86%
Media Kit 2011MOBILEADS
Media Kit 2011MOBILEADS
HUNT provides innovative solutions to advertisers looking for both branding
and performance campaigns, an efficient distribution channel for application
developers, and revenue opportunities for mobile site owners.
OUR SOLUTION
OUR SOLUTION
Hunt is at the forefront of the mobile
advertising industry. Which ever mobile
strategy our client decides to implement, we
have the information, the know-how, and the
technology to execute the best solution for
each particular objective.
Our products were built to adapt perfectly to
the demands of our clients, with the ability
to optimize performance of specific actions
within the mobile internet.
Additionally we also offer the following
integrated services:
(*) Service provided by each one of the mobile operators/carriers in the region. Subject to the availability in each country and by each carrier. The operator reserves the right to utilize their database and the final decision regarding authorization regarding if messages will be sent.
Advertising in WAP publishers and portals. Various advertising formats (fixed banner, animated, WAP push, video) can be incorporated into WAP/Mobile Portals.
Advertising via SMS Messenger(*).Where text advertising is incorporated into the body of the Personal SMS messages from one user to another
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Media Kit 2011MOBILEADS
Media Kit 2011MOBILEADS
Hunt Mobile Ads offers various services which cover the entire value
chain of mobile advertising, providing support to advertising agencies,
as well as to the publisher side, and to developers who seek to monetize
their inventory.
In an environment which has a tendency to maximize the potential of micro segmentation by utilizing targeting capabilities such as geographic location and specific consumer behaviors, mobile is the perfect platform in which to create further levels of segmentation.
OUR OFFERING
As an aggregator, HUNT has one of the largest inventories of WAP sites, Mobile Sites and Applications in both Latin America and the US Hispanic Markets, which at the same time, allows us to help publishers monetize their inventory, thanks to the large number of advertisers within HUNT’s network.
WE CONNECT publishers, advertisers, users and mobile operators
WE CAPTUREcreate and manage databases for clients
DELIVERY AND OPTIMIZATION lof advertising campaigns
WE MANAGE AND MONETIZE advertising inventory for WAP, Mobile Web Portals, and messaging
Reporting and control
Media Kit 2011MOBILEADS
MOBILE ADVERTISING IN MOBILE INTERNETAt HUNT, we work together with our clients to find the best way to realize
their mobile advertising objectives. HUNT provides innovative solutions for
publishers to reach both Branding and Performance clients, constantly
seeking the opportunity to maximize revenue.
Mobile Strategies include:
PUSH NOTIFICATIONS
APP DISPLAYADS
SEARCH ADS
WAP DISPLAYADS
SMS ADS
Media Kit 2011MOBILEADS
Our Adserver manages mobile campaigns within the most appropriate channels
which maximize impact and performance. At HUNT, we are pioneers in interactive
mobile advertising campaigns, generating the largest number of impressions, by
aggregating the largest amount of available mobile inventory to monetize.
I M P L E M E N TAT I O N S
LANDING PAGE
CLICK TO CAPTURE OPT-IN CLICK TO CALL
CLICK TO PLAY VIDEO
CLICK TO DOWNLOADCLICK TO SURVEY
Media Kit 2011MOBILEADS
INVENTORY MANAGEMENT FOR ADVERTISING & ADSERVING
In order to manage the mobile inventory of a campaign, HUNT has an
Adserver that allows direct access and real time management, controlling
at all times the delivery and targeting options of the mobile campaign.
Our Adserver is able to control:
The CREATION and SEGMENTATIONof banner inventory for mobile advertisers
DEFINING THE TYPE OF BUSINESS MODELCPM, CPC or CPA o CPA.
ASSIGNING VOLUME DISCOUNTS agreed upon by the client.
DEFINING THE NUMBER OF IMPRESSIONS BY CAMPAIGN.BY PROJECTING INVENTORYfor clients
PROVIDE INFORMATION regarding the availability of inventory for clients
MANAGEMENT OF SMS Capacity to define which users will receive these messages and the frequency (*).
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(*) Service provided by each one of the mobile operators/carriers in the region. Subject to the availability in each country and by each carrier. The operator reserves the right to utilize their database and the final decision regarding authorization regarding if messages will be sent.
PRODUCTSMobile Development
We are an innovative company that creates custom solutions for advertisers,
publishers and operators.
We create the tools necessary for the mobile web to respond to the actual
needs of mobile web publishers.
(*) Service provided by each one of the mobile operators/carriers in the region. Subject to the availability in each country and by each carrier. The operator reserves the right to utilize their database and the final decision regarding authorization regarding if messages will be sent.
Site AnalyticsMobile Applications Mobile Inventory Management
HUNT Mobile CMS HUNT Ads HUNT Hound
At HUNT, we design, create and manage WAP Sites and Mobile Sites, and redirect traffic to these sites via banners, SMS Pull, etc.HUNT develops customized content platforms for Java, Symbiam, Android, Blackberry, Python, Flash Lite, BREW and iPhone.
HUNT manages and sells inventory. Our Adserver facilitates the rapid execution of these campaigns, which permits us to create and control the mobile impressions of portals and applications, always looking to optimize the publisher’s return.
Our analytics tool provides detailed reporting, which is designed to give an overview of relevant data for mobile web portals and mobile web creatives, thereby providing for better performing campaigns.
Media Kit 2011MOBILEADS
((*) Services provided through HUNT’s CMS platform or via third parties, depending upon the type of product to be developed. This development have may an additional cost to the mobile advertising campaign.
Media Kit 2011MOBILEADS
In the late 90’s, companies recognized the
opportunity to reach users directly via the
Internet, and started to create their own online
initiatives.
Given that today the number of users that can
access information via their mobile handsets
basically duplicates that of those accessing via
a fixed internet connection, advertising in the
mobile medium is a necessity.
As in web; WAP sites, or mobile sites are a medium which allow for advertising and creative campaigns related to marketing.
At HUNT, we design, create and manage WAP
Sites and Mobile Sites, and redirect traffic to
these sites via banners, SMS Pull, etc.
CREATION OF MOBILE PORTALS (*)
What is a WAP portal? What is mobile Internet? It’s your space on the
mobile network.
(*) Services provided through HUNT’s CMS platform or via third parties, depending upon the type of product to be developed. This development have may an additional cost to the mobile advertising campaign.
Media Kit 2011MOBILEADS
Mobile phones offer a wide market for content
and mobile services. This includes a great
variety of applications such as: Games, Music, Video, Photos, Messaging
HUNT develops customized content platforms
for Java, Symbiam, Android, Blackberry, Python, Flash Lite, BREW and iPhone. We work under several business models
for applications. Free applications (to the
end user) that are funded by advertising
Advergaming, with the opportunity to insert
your advertisement via a gaming format
Marketing campaigns are managed and administered by our ad serving platform and via this platform we can segment the target audience and achieve an important reach and frequency for advertisers or publishers.
MOBILEAPPLICATIONS (*)
New experiences for the user; useful and personal.
Media Kit 2011MOBILEADS
(*) Services provided through HUNT’s CMS platform or via third parties, depending upon the type of product to be developed. This development have may an additional cost to the mobile advertising campaign.
HUNT can manage and commercialize the
inventory of any publisher. Our Adserver
facilitates the rapid implementation of
campaigns, enabling us to create and control
the impressions on mobile portals and in
applications, with the end goal of optimizing
the publisher’s revenues. This is done
through:
The creation of inventory for mobile banner ads.The management of SMS(*) with the capability to define end users and the ability to manage transmission frequency. The administration of sponsored video ads.Define the number of impressions in sites and applications for specific campaigns.Define the appropriate business model, CPM, CPC or CPA
The management of our Adserver can also be integrated with other third party systems as a way to manage all inventory within one singular platform.
INVENTORY MANAGEMENTSimply your advertising inventory management
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Media Kit 2011MOBILEADS
To evaluate the effectiveness of the
design of your mobile internet site, and
the suitability for it’s target market, is it
important to have a strong analytics tool.
HUNT provides reporting for :
Number of pageviews, time spent, country, state, mobile operator and type of handset (device model)
Number of visitors per page, and time spent per visitHow users are entering and leaving the page, as well as close monitoring of mobile web behavior.
Our analytics tool provides detailed
reporting, which is designed to give an
overview of relevant data for mobile web
portals and mobile web creatives, thereby
providing for better performing campaigns.
SITE ANALYTICSUnderstanding the behavior of your users
(*) Servicio prestado por cada uno de los operadores móviles de la región. Sujeto a disponibilidad del mismo en cadapaís y por cada operador. El operador se reserva los derechos de utilizar sus BBDD, de cobrar las mismas y de autorizaro no el/los mensaje/s a enviar.
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FORMATSThe MMA (Mobile Marketing Association), an entity that regulates the business of
Mobile Advertising worldwide, has a number of standard formats for the development
of mobile advertising.
The objectives of the advertiser (recognition and branding, customer acquisition,
promotion and sales, information capture, retention and return) determine the most
appropriate format in the mobile, whether it’s in Ads SMS, WAP Display Ads, Search
Ads, App Display Ads or Push Notification.
They are:
Media Kit 2011MOBILEADS
Media Kit 2011MOBILEADS Media Kit 2011MOBILEADS
Advisory Board:. Ariel Arrieta . http://ar.linkedin.com/in/aarrieta. Damián Voltes . http://ar.linkedin.com/in/damianvoltes. Santiago Pinto Escalier . http://ar.linkedin.com/in/santiagopinto. Alejandro Guerrieri . http://es.linkedin.com/in/aguerrieri
Corporate HeadquartersBuenos Aires - ArgentinaTel. +54 (11) 4899 [email protected]
@HUNTmads
facebook.com/huntmads
linkedin/company/huntm.ads
Other Offices:BrazilMéxicoUSA
HUNT Mobile Ads
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management team:
Diego Martínez Núñez, Presidente & CEOWith over 15 years experience in the areas of Marketing, Communications and Digital Business Development, Diego holds his Marketing degree from the University of CEMA. He was Founder and Director of By-Cycle, Argentina a mobile marketing entertainment company. By-Cycle, founded in 2002 was acquired in October 2007 by the Italian group Buongiorno, the worldwide leader in mobile entertainment industry, where Diego took on the role of Executive Director for the Southern Cone. As an entrepreneur, Diego’s core interests lie in developing start-ups into successful companies both nationally and internationally, and in particular, in the Latin American market. His prior work experience includes: General Director of Havas Digital (MediaContacts,Argentina) Marketing Manager at Teleglobe Communications Corporation - Bell Canada and Head of Marketing and Communications at INTERGRAM a US based corporation. Alejandro Sas, Vicepresidente & CCOAlejandro previously served as President of the Southern Cone region for Buongiorno, an Italian multinational company, and the recognized worldwide leader in the mobile entertainment industry. He also served as the founding father and President of Mobile Monday in Buenos Aires. Alejandro was one of the first entrepreneurs in Argentina to work in mobile marketing when in 2002, along with a group of partners, he launched By-Cycle, which was later acquired by Buongiorno Group. Alejandro held previous posts as Sales Director of Starmedia (Argentina) and was involved in television with such companies as Endemol, Estudio Mayor and Canal 9.
Gastón Bercún, COO & CFOLawyer, entrepreneur and investor, Gaston is currently Director and Founder of Geelbe, the most important invitation only (private sale) online shopping club in Latin America, with operations in Argentina and Mexico. He is a Business Angel at Likexo and an Angel Investor at VU Security. Previously, he was founder and CEO of DerechoGratis.com, the first law portal in Argentina, which he sold in 2002. He was president of the Latin American Institute for Electronic Commerce between 2005 and 2008 and was Director of the Chamber of Electronic Commerce Argentina between 2002 and 2008. He studied law at the University of Buenos Aires and holds a Master in Law and Economics with a concentration in Finance from the Universidad Torcuato Di Tella. He has also been invited to speak at the Master of ebusiness Management program with the Univeristy of Salvador in Argentina, as well as at numerous events related to law and technology.
HUNT Mobile Ads is the leading mobile advertising network specializing in the Latin American and US Hispanic markets, which offers solutions to discover, build brands and monetize the mobile internet.
Mobile handsets represent a new and fundamental platform for communication, and HUNT develops the tools so that any business in the region can take advantage of these possibilities.
HUNT was created in early 2010, when a group of mobile and internet visionaries embarked upon their journey to develop a mobile advertising business in Latin America.
MOBILEADS