1. info@EnglishLive.info1934 BroadwayNY, NY 10023917-658-6011 2. Founded and operated by: Rosally Daniel is a Business Administratorwith a degree in Psychology & Economics, andhas over 15 years of management experience. Andre Bodowski is a Marketing Director withover 10 years of international experience,bringing new services and products toemerging markets. Nakia Jawara is aAnaylst with a degree incommunication and culture, and over 18 yearsof experience in all areas of office procedures. 3. A global ESL solution whichwill enable non Englishspeakers develop the skillsand confidence tocommunicate with the world. We make learning English funand affordable by leveragingthe technologies of theWeb,mobile, cloud and big data. 4. English is the officiallanguage of business and theInternet globalization pressuredindividuals to learn how tocommunicate in onecommon language forbusiness. There is a shortage ofcertified ESL teachers whoare willing to travel abroad. Schools can be expensive,and affordable schools oftenoffer subpar services. 5. Countries with low English proficiency will miss out onsharing economic opportunities as globalization continues toblur international & economic borders. In 2012, among the BRIC countries, India was rated thehighest, #14, which means Moderately Proficient using theEF EPI (English Proficiency Index) ratings (www.ef.com) A country with a low rating will not be deemed attractive byglobal companies as a potential offshore location. Enterprise fluency in one common language (English) hasbecome more relevant to an individuals professional growthand mobility as well as the success of global organizations. 6. Our (global) staff have to be able tocommunicate and connect with their colleagues,customers and channel partners wherever they arein the world.- Laura Overton, Arrow ElectronicsOffering an online solution that will not only teachEnglish but also provide English students a platformto practice outside of a formal environment likeschool or offices can help promote learning, fluencyand confidence. 7. The best English teachers in theworld are here in America. Using the latest online educationtechnologies, EnglishLive createdan online platform that bringsdemand and supply closertogether We created virtual classroomswith interactive tools thatenables students to learn Englishanywhere, and teachers to teachEnglish to foreign students in themost efficient and effective way. 8. The abundance of information and death of distance byleveraging technology have changed education in severalways, among them: learners preference for time, place and style areaccommodated Personalized learning pathways Role of instructor has evolved to tutor, mentor and coach the nature of educational and learning institutions will belearner centricPredicts 2013: Digitalization Powers Education, Gartner, 11/12 9. According to the 2011 Ambient Insight Study, the potentialfor Digital English learning products and services will reach$2.58B by 2016, with over 100 million potential students. Even a tiny fraction of market share is enough to make ourschool successful. 10. All of our classes are conducted online. We provide a solutionthat combines the convenience of online classes, with thepower of one-to-one learning experience. The platform is online: all stakeholders (students, instructors,administrators) interact via the LMS platform: no physicalclasses, no overheads related to facilities maintenance. Allteachers are independent contractors will be working fromhome 11. Live online sessions with a certified ESL teacher, as well aslive pre-recorded audio available to students withsubscriptions Textbooks which can be bought directly from CambridgeUniversity Press or from ourWeb site. Access to online EnglishLive communities for feedback,practice in written communication which will be monitoredby a certified ESL teacher Software development for on the go learning Enterprise training. 12. EnglishLive Competitors(traditional schools, other online EFLschools)Offers localization(classes tailored to micro-regions)Offline schools do. Onlineschools dont.100% of teachers are nativespeakersLocal traditional schools locatedin foreign countries , and mostonline schools do not offer suchguarantee because they are notlocated in the U.S. like we are. 13. The Chinese government wants to transform Chinaseconomy from Made in China to Designed in China(Gartner, 2012) Chinas growing supply of university graduates is atalent pool which global companies are eager to tap(Bradsher, 2013) Chinese consumers have fully embraced technology(Nielsen Report 2010) There is a shortage of certified and experienced ESLteachers in small villages and remote areas of China Widespread broadband connection in rural China 14. Basic Assumptions FY1Class duration/hours 2Teachercompensation/hour $40.00Classes per month 8Student tuition perhour $12.00Number of Classrooms 20Payment processingfee% 3%Students per classroom 8 Effective tax rate 15%TOTAL STUDENTS 160 15. Total Gross Revenue (Sales) $ 437,760Cost of SalesHourly Payroll Teachers $ 128,000Hourly Programmers $ 3,000Hourly quality controllers / Facilitators $ 25,600Hourly School secretary $ 8,000IT Support $ 12,800Moodle costs $ 9,600CMS Solution $ 10,800Web/DB Hosting $ 12,000Payment processing $ 9,216Total Cost of Sales $ 231,016Gross Profit $ 203,672Advertising $ 15,530Accounting and legal $ 3,000Taxes (real estate, etc.) $ 48,384Total Expenses $ 61,149Net Profit $ 142,523 16. The ESL market will experience an exponential growth overthe next five years as the need to learn English becomesmore of a necessity to get jobs and promotions. Based on our one year projection, we expect to have a profitof over $300,ooo in the next three years. We expect our class offerings to increase to over 24 permonth. Even though China had taken out the English requirementfrom their national college entrance exams, Englishproficiency is still a requirement to gain access to better jobopportunities and professional mobility. Software development will answer the demand for learningon the go, and provide added revenue to the company. 17. This is not a capital intensive enterprise. No systems are going to be developed. Solutions such as Moodle usedworldwide by several thousand online schools, will be incorporated. Only basic set up costs and marketing costs are required. Initialinvestments: US$ 10,000 for advertising at a cost per acquisition of US$ 62.50. Founders are responsible for most programming and setup. IT costsare limited to SaaS services and hosting: US$ 2,000 Total investment needed: US$ 12,000 Payback: 8 months. 18. Follow us onTwitter @ EnglishLiveon Facebook & 0n youtube