English lesson 1 by Lana Voinova
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ENGLISH LESSONLana Voynova
BRIDGE TO CAMPUSAugust 16 - 17, 2014
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ABOUT MELana VoynovaExperience Designer9 years in Agencies
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AGENDA•Introductions
•Differences in Speech
•Conversational vs Professional English
•Agency Jargon
•Confusing English
•Getting Around Gaps in Language
•Exercise - Saying 1Thing 2 Ways
•Break
•Storytelling Structure
•Exercise - Applying Storytelling
•Quiz - Guess The Acronym
•Review
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ABOUT YOU
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DIFFERENT CUSTOMS
http://www.nytimes.com/2014/01/20/opinion/the-how-are-you-culture-clash.html?_r=0
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CONVER-SATIONAL
VS
PROFES-SIONAL
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TRY A FEW PHRASES•Greeting
•Problem
•Attention
•Busy
•Boss
•Anything!
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JARGON
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QUIZ: AGENCY JARGON
http://blog.accesspr.com/2011/02/13-commonly-used-agency-terms-defined/http://joymachine.typepad.com/northern_planner/2011/02/agency-client-speak-translated.htmlhttp://www.forbes.com/sites/groupthink/2012/01/26/the-most-annoying-pretentious-and-useless-business-jargon/
Touch Base
Best Practice
Overhead
Out Of the Box
On Your Plate
Bandwidth
Brainstorm
Moving Parts
Food Chain
Hard Stop
Utilize
Take Off-line
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Touch Base - check in
Best Practice - tried and true and done before
Overhead - More than resourced for
Out Of the Box - Creative and innovative thoughts
On Your Plate - Too many things at once
Bandwidth - your availability or lack of
Brainstorm - think in a group or alone
Moving Parts - many pieces of a project
Food Chain - agency hierarchy
Hard Stop - point where work stops
Utilize - make best use of
Take Off-line - continue in private
QUIZ: AGENCY JARGON
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SO CONFUSING
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GET AROUND IT
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HOW ELSE TO SAY IT?•Need Time
•Ask for Clarity
•Repeat Yourself
•There is a Problem
•Too Busy
•Anything!
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BREAK
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STORYTELLING•Detailed
•Honest
•Personal
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“Tell“people“the“story“
without“telling“them“
how“to“feel
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EXERCISE•Who Am I
•What I’m Doing
•Where I am
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QUIZ: GUESS THE ACRONYMPM
ECD
UX
UI
PR
CMO
SM
VP
KPIs
EOD
POV
OT
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PM -Project Manager
ECD -Executive Creative Director
UX - User Experience
UI - User Interface
PR - Public Relations
CMO - Chief Marketing Officer
SM - Social Media
VP - Vice President
KPIs - Key Perfor-mance Indicators
EOD - End of Day
POV - Point of View
OT - Over Time
QUIZ: DEFINE THE ACRONYM
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REVIEW•Did we address your concerns?
•Outstanding topic questions?
•Plans for tomorrow ?
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behance.net/lanamaniac
linkedin.com/in/lanavoynova
@lanamaniac
New York, NY
CПАСИБО!