English final assignment research report

1

School of Architecture, Building and Design

Foundation in Natural and Built Environment (FNBE)

English II

Ms Cassandra

English II- Final Project- Research Assignment

Report

FNBE August 2014

By: 7 Little

Group member:

Lee Ning 0320125

Ong Shi Hui 0320303

Lee Zi Ying 0320435

Chong Jia Yi 0320869

Lim Zia Huei 0321031

Loong Bo Lin 0321469

Hau Hui Yee 0320283

2

Table of Content

No. Title Page

1. Artistic Page Cover i

2. Taylor’s Assignment Page Cover ii

3. Table of Content iii

4. Key Summary of:

Location

Assignment

Methodology

1-2

5. Research Report

History and Description of the trade

Brief description of the business

Comparative Analysis

Conclusion

3-20

6. Recommendations 21-22

7. Appendices 23-35

8. Bibliography 36

9. References 37

3

KEY SUMMARY

Location

The trade of business that we are studying for this research report is ‘pet shops’. There

are two pet shops that we have interviewed which are K9 Pets Shop in Georgetown,

Penang and Petsmore. Sdn. Bhd. in Klang Valley, Selangor.

K9 Pets Shop is located in a town. Note that K9 Pets Shop is a home-based business

while Petsmore is a commercial business located all across Kuala Lumpur. Overall,

the biggest differences between K9 Pets Shop and Petsmore are the location of pets

shop and the type of businesses they are operating.

Assignment

In this research report, we have studied two pet shops working in the same industry.

The main objective that we are doing this research report is to analyse the

combination of data and information from different sources. We have done interviews,

researching on the internet and printed media to gather these data and information.

With these information and data, we are able to make a conclusion to the comparison

between the two business and recommendations to improve the business.

4

Methodology

Data Collection

Mass Media- Internet/ Online Research

By researching on the internet, we have obtained the basic information about the pets

shop. Basic information such as the products and accessories selling in these pets

shops, the operating hour and the services provided in these pets shops.

Out of the many pet shops across Malaysia, we have decided to choose K9 Pets Shop

and Petsmore. Later on, we also have an interview session with the two pet shops that

we have selected.

Interview sessions

After conducting the interview sessions with the founders of K9 Pets Shop and

Petsmore, more information for the businesses were obtained. During the interview

sessions, we separated tasks for each of the members to do. One of them will be

recording, another will be taking videos and asking questions during the interview.

Throughout the interview sessions, we have learned about the historical background

of two businesses, operating methods used by the two businesses and the main

products of the businesses.

Analyse Data

By using the data collected from the online research and interview sessions, we have

found some similarities and differences between the two businesses. The weaknesses

of the businesses were found to be improved.

Data Presentation

After completing the report, the content of the report were summarized into a

PowerPoint presentation slide. The reason for this is because there will be

presentation for our report by the end of the submission date.

5

HISTORY OF PET STORES

Pets business was all started out in the early 1700s and early 1800s in America. The

trade in pet animals was informal during that era, people could only buy caged birds

and small animals in city markets, but most of them received from their neighbours.

Between 1840s to early 1930s, pet industry started came along as a business industry.

By 1840s, “bird stores” started to appear in large cities in America. By the 1890s, pet

stores started to offer a wide range of specialise supplies and equipment to facilitate

care and display to the pets.

Modern pet stores differ from the early shops in degree, but the basic array of pets

supplies that sold today is remarkably similar to the inventory found in pet shop in the

early 1900s. By the 1920s, pet supplies and sometimes the animals themselves were

offered for sales in the department stored. At that time, tropical fish were first

introduced for sale in neighbourhood pet stores in the 1920s. Meanwhile the trend of

owning purebred caning came along during the 1920s, too. An increasingly

controversial part of the trade is found in the rise of the "puppy mill," as demand for

unregistered purebred puppies has led to operations that breed and rear dogs as

livestock. During this high peak season, pet stores were slowly spreading to the world

steps by steps. And then, the rodents were appeared for sales in the 1950s.

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DESCRIPTION OF PET TRADE

Pet shop is a retail business which sells many different kind of pets to the public.

Besides selling pets, the business also provides a variety of pet supplies and pet

accessories.

Living in this ever-changing era, new ideas should be implemented in this industry to

provide a better life for pets. Ideas such as providing services where the pet shops will

take care of customer’s pet while they are away from home. As you know, traditional

pet shop required a shop lot which isn’t convenient for the customers as it is very time

consuming, which is why the pet shop business have slowly transforming their

businesses available online for customers to purchase.

Day by day, our country has network technology which affect by Western Countries.

Pet businesses are starting online business because most customers prefer to online

purchase. It is convenient and save time to a customer, no matter in day or night.

There are a few types of pet shops:

A. Standard Retailers for Pets

Many pet store retailers can be found in almost every area in Malaysia. Most of the

consumers love to purchase at the pet shop because it created to sell just about

anything that pet owner will need. Purchasing at the pet store won’t be troublesome

for consumers anymore.

B. Specific Pet Stores

The pet owner can probably find a specific pet store that caters to the kind of pet they

have. This kind of shop will provide a wide choice of item for specific type of pet, it

is very convenient to the pet’s owner to find things they need.

Besides, it is more professional, because they may have much more knowledge about

the subject when it comes to certain animals.

C. Online Pet Stores

The online shopping for pet shop to do business has been a trend especially for

teenagers who love to have pets.

This is because it provides a more convenient way to shop as the consumer does not

have to travel to pet shop to obtain what they need. Consumer will not need to drive

through traffic which helped to save time.

Next, it helps the consumers to save their money for petrol. This is because online pet

shops don’t have overhead costs like big shops. There are actually standard pet shops

as well as specialized shops on the internet.

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BRIEF DESCRIPTION OF THE BUSINESSES

DESCRIPTION OF BUSINESS 1

LOCATION OF THE K9 PET SHOP

BASIC INFO

Location: 268 Macalister Road,

Georgetown, 10400 Penang,

Malaysia

Number of employee: 3 loading workers and the rest will be his relatives such as daughter and son-in-law

Number of branches: NO

8

DESCRIPTION OF THE K9 PET SHOP

K9 Pet Shop is a home-based business that initiated and operated by Mr. Tan Teik

Poh in 1974. It is located in Georgetown, the well-known tourism area of Penang. He

started his career as dog trainer by looking after other’s dogs when he was in secondary

school. He played, walked or exercised their dogs on his bicycle. Moreover, he cleaned

their dog’s kennels and bathed them.

Later, his friend suggested him go abroad to learn about training the dogs. At first,

he was hesitated to go because of his father’s objection but the ticket was booked so he

had no choice. He went to Montana, USA, worked in the top Doberman Kennels, the

Marienburg Kennels in 1980. He became the assistant to Mr. Moe Miyagawa, showing

Doberman in US Show circuit.

During that time, Mr. Tan studied in the Sun Valley Dog Training Academy and

graduated as a Master Trainer. Later, he continued his training in Germany at

Hundeschule Rasch by Mr. Fritz Rasch.

In 1982, at age of 24, he established K9 Training Centre in Penang. Then he

cooperated with Dato’ Eddy Choong to start a professional kennel at Bukit Gambier,

Penang which is K9 Paradise, They named their company as K9 that means canine which

is the scientific name of dog.

In 1998, Mr. Tan decided to start K9 Pets, a one stop shop specialized for all dogs’

demands after gaining experience by years of involvement in kennel. He started his

business with capital of 12-15 thousand ringgit which sponsor by Pro-plan Dog Food. K9

Pets at that time also was the importer of Pro Plan Dog Food.

Then in 2000, K9 Pets shop was relocated into a 3 storey shop-house in

Macalister Road, Penang until now.

He then imports dog food which is Diamond brand from United State and

repackaging in Malaysia. Also, K9 Pets is the first company to introduce the Pooch

Mobile from Australia to Malaysia.

Mr. Tan also involved actively in dog shows. He was an obedience and All Breed

Judge. He also served as a Director of Malaysian Kennel Association for 5 terms and was

the secretary of MKA Penang branch for many years. Mr. Tan was also the President of

Malaysian Kennel Association in 2004.

In 2005, Mr Tan’s son in law Mr Ivan Soon involved in expanding business of K9

Pet Shop and became as a partner of the business. He had converted Teik Poh Canine Pets

Centre from a sole proprietor company to K9 Pets Sdn. Bhd.

K9 Pets Sdn. Bhd. is now managed by Ivan Soon. He was interested with dogs

during his secondary school days when his father took him to Teik Poh Canine Pets

Centre to buy his first imported Golden Retriever in 1993. While training his dogs he

shown his natural touch, keen interest and great understanding with dogs. He was

exposed to training with dogs and learned to running pet business. He was also learning

the basic and hands-on experience at K9 Pet shop. He went to Australia, Germany, Czech

Republic, Thailand and Indonesia to show, work, train and attends International Pet trade

Fair.

9

The shop lot consists of 4 storeys (include rooftop). As it is a home-based

business and most of his employees are his relatives, his shop and house are within a

same building. The ground floor is the operating pet shop, first floor is his house, second

floor is his private library and shop’s storeroom, and the fourth floor which is the rooftop

is his dogs’ kennel.

According to Mr. Tan Teik Poh, he does not believe in competitors and branches.

He does not compete with other while he would do something people do not want or

couldn’t think to do, for instance he provides pooch mobile dog wash service which other

pet shop didn’t provide. His business aim is to provide a good quality of services for his

customer while not aiming for expanding his business.

His strategies to operate his business are introducing online services in purchasing

dog food and deliver them by using Citylink service. It is very convenient and popular

among his customers. Moreover, he does not advertising his business as he know that a

good service and product will promote itself.

It is quite strange if a pet shop which only sell and provide product for a type of

pet as many pet shops nowadays aim to become a one-stop pet centre to attract more

customers. K9 is the pet shop which only provides dog’s food and accessories. Mr. Tan

Teik Poh answered our doubt by telling us that he is not providing products and services

for other pets because he does not want to downgrade his services. He said that he is only

expert in training dogs so he would like to provide professional services for his customers.

He also builds good relationships with his customers to understand what are their needs

and recommendations.

10

PRODUCTS:

1) Dog foods

Diamond Natural brand Diamond brand Diamond- Nutra-gold

2) Dog accessories

Leather muzzle with steel bar Working leash

Dumbbell for IPO training Leather Collar

11

DESCRIPTION OF BUSINESS 2

PETS MORE SDN BHD

LOCATION OF PETSMORE PET SHOPS IN SELANGOR:

BASIC INFO:

Interview location: PETSMORE Sdn Bhd 2-G,

JALAN BULAN BQ U5/BQ SEKSYEN U5,

BANDAR PINGGIRAN SUBANG,

40150 SHAH ALAM,

SELANGOR

Number of branches: 20 in Klang Valley

Company size: 51-200 employees

12

DESCRIPTION OF PETSMORE PET SHOP

PetsMore.com is a new Pets Concept Store and capital investment by Mr Chin

Kong Hanand Ms Lee Ah Peng husband and wife on March 2003 who has started

managing pet shop since 1988. The Brand Founder was Sean Saw, Fionne Chin and Ys

Chin who was also act as the key management teams to expand the brand into the retail-

brand concept.

We had the opportunity to interview one of the Brand Founder, Mr Sean Saw who

started to involve in pet industry when he was 16. He was still studying in secondary

school at that time. He worked in a pet shop which was opened by his cousin as part-time

job during his holiday.

After he graduated from secondary school, he further study in electrical

engineering. He got a good result but this field did not interested him much. Furthermore,

he had to further his study to master if he wanted to be recognized as a professional

electrical engineer. He decided to involve in pets industry starting with online business.

Unlike today, online business was not a trend at that time. It was very brave and

determined of him to decide to involve fully in this industry at that time.

The business was founded in 2002. After struggling for a year, he finally started

the first outline. His wife’s parents supported him in opening his first shop in November,

2003. After that, he continued his passion in this industry until today. Now, Petsmore has

become a the largest pet retail-chain store in Malaysia. It was a great success for Mr Sean

Saw. However, he would not stay proud and continue his hard work in aiming for the

position of top pet shop in Malaysia.

Their Vision:

Archive 100 outlets by 2020

Clear direction for future development is needed in a good company. Vision will

create work dynamic, wonders, excitement and organizational growth. Hence, Pets

More set their vision to archive 100 outlets by 2020.

Their Mission: Bring L.I.F.E. to the world. Love

Ideology

Family

Education

A meaningful mission can act as a moral and corporate compass for future

development. It helps in aligning corporate core values and goals. With this mission,

employees’ career achievement becomes more meaningful while building them to be

professionals in pet industry.

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Their Values:

Conscience

Open-minded

Trust

Respect

Excellence

Shared values represent their corporate identity in this business. They emphasize on

individual core values as well as corporate values. Pets More shared values aim to

develop a person with good character and right mind set

.

14

Live pets:

Dog Cat

Fish Small animals

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Products:

1) Foods

Dry food Wet food Snack and treat

2) Health and beauty products

Beauty and skincare product

Healthcare product Wellness product

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3) Household products

Training aids products Cages Paper and cotton

4) Fashion

Artificial Furniture Clothes and apparels

17

The photos of the shops in Selangor:

Klang Valley

WangsaWalk

18

COMPARATIVE ANALYSIS

K-9 Petsmore

i. Competitors There are 3 pets shop that

are only meters away from

K-9

Petsmore had chain stores all over

Klang Valley. Competitors are

everywhere

ii. Brief

Description of

competitors

Huang Cheng Pets Shop Pet Lovers Centre

- Operating since 2011.

- New in this industry.

- Provide one-stop-centre

services.

- Mainly on canine and

feline only.

- Operating since 1973

- Based in Singapore, chain store

spreading over Malaysia and Thailand.

- 17 chain stores in Malaysia

- Professional vet-trained per

consultant

- Helpful and friendly staffs

- Small sized pets are sold only.

- Not quite famous in Malaysia as most

of the services provided like dogs

grooming, dog’s bakery are all

available in Singapore only.

Chew Thean Yeang

Aquatic & Pets

Pets Wonderland

- Operating since 1963.

- Comfortable environment

with 10’000 square feet

multi-stories pet centre that

can accommodate 1000

visitors.

- Good variety of tropical

fish

- Mainly focusing of

aquarium pets.

- Lack of knowledge about

animals.

- Staffs are not friendly.


- One-stop pet centre

- Provide vet consultation and

grooming service

- Pet boarding not available

- Prices are slightly higher than usual

- Staffs are friendly but are not aware

of customers that are in need.

Customers need to look up for the

staffs at the cashier.

Alan’s Pets Shop The Pets Family

-Operating since 2003

-Friendly service

-have passion for pets

-gives detailed and

professional advices

-sells canine, feline and

aquarium pets

-exclusive accessories

-Provide pet grooming


- spacious environment

- Affordable prices

- Unprofessional pet grooming service

- Good pet care advice

- selling various types of pets including

canine, feline, reptiles and aquatic pets.

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iii. Strategies Pets Sold

Canine Canine, Feline, Aquatic Pets, Small

Animals

Pricing

Affordable prices Affordable, doesn’t mark-up price

from the price stated by supplier

Advertisement

Not much advertisement

and mostly is from face-to-

face advertise

Currently focusing more on internet

advertising, since most people read

news from internet

Selling Point

Online Shopping One Stop Centre for pets

Online Shopping

Quality of service

-Since it is a home-based

pet shop, they are

extremely friendly

- Expertise in Canine

Training

- The owner could

remember his customers

due to frequent chatting.

- Friendly

- Professional

- Responsible (Pet boarding)

- Efficient

Variety of Product

-Focus on Canine Products

and Accessories

- Selling different species of pet’s

product and accessories -Main focus on

Canine Products.

iv. Obstacles

faced in starting

new business

Mr. Tan came from an

average family. The main

obstacles faced are to find

venture capitals to start his

own business.

Mr. Sean Saw first started out his pets

business as an online business. The

main obstacles faced is online is still

not a trend as it is today, only a few

people will do online business. Even

worst in pets industry.

v. Ways and

mind sets to

keep the

business going

Passion for Pets

Provide pets a better lifestyle they deserve, like what humans are

having now

Help ease owner to get appropriate food, care and consult for their

pets

20

vi. Summary of Similarities and Difference between 2 businesses

K-9 Similarities Petsmore

Pets Food Main Products sold Pets Food

Provide Pets a Better Living

Standard

Mission Bring L.I.F.E to the World

Passion to Dogs Key Founder interest Passion to Dogs

K-9 Difference Petsmore

1974 Year Founded 2002

Tan Teik Poh Key Founder Sean Saw

Professional Trainer Status of Key

Founder

General Manager

Home-based Type of Business Commercial

Penang Location Klang Valley

0 Number of

Branches

20

1 Number of

Warehouse

6

4 Number of

Employees

180

Family Relationship

Between

Employees

Employee

Pet Food Major profit Service

Mobile Car Pooch Service Walk-in Grooming Service

Pets Boarding

10.30 am – 7.00 pm Business hour 10.00 am – 10.00 pm

Short-sighted Future Plan Hundred chain of franchises

Diamonds Brand of Food Wider variety type of imported

and locals food products

Canine only Types of Pets Sold Canine, Feline, Aquatic pets,

and small animals

21

Pre-order Way to Sell Pets In Stock

Sells dog food Strategy to

Function

One stop centre

Pre-order Way to Sell Pets In Stock

No Membership Yes

5% discount for members on all

products and member’s day to

give major discount

Customer is not always right Customer Right Customers always right

Not much advertisement and

mostly is from face-to-face

advertise

Advertisement Advertise through Mass Media

22

CONCLUSION

Petsmore is a more commercially successful business.

Based on the comparative analysis, Petsmore has a clear and proper future plan to

expand the business in the future. Besides, Petsmore provided job training services for

their worker to make sure that they have well knowledge about pets. This will

definitely improve their customer services by providing a comprehensive professional

service to the customers.

Other than that, Petsmore promote their products by advertising them via mass media.

Besides having 20 branches in Klang Valley, they also used the convenient of the

internet to connect their customer and provide more accessible ways to shop.

Furthermore, they are connected with their customer by giving out memberships to

them. By doing this, customers can keep shopping with them with a lower privilege

price.

Moreover, they will import a larger amount of products from the supplier to get a

lower price in order to benefits their customer by selling the products at a lower

marketing price.

23

RECOMMENDATION

K9 PETS Sdn.Bhd.

Current

Situation

Recommendation

Sell only one

product for dog

food

May import more different brands of dog food to provide a

variety of choice for the customer.

No branches and

poor location

The location of this shop is hard to find. K9 may relocate the

shop to a better location like a shop lot but not a home-base

shop. They may also maintain the old shop with other easy

access branches.

Provide specialized

services for dogs

only

They could expand their specialize to many type of pets

such as, cat, tortoise, hamster, rabbit

Consultant of dogs They may cooperation in veterinary and provide a health-

care services for dogs

No advertisement K9 may make advertisement for themselves through the

mass media like internet and flyers to connect more people

to their shop

Fix price for all

customer

May provide a privilege or member card for the customer so

that they can be benefit if they continue to shop with K9.

24

PETSMORE.COM

Current

Situation

Recommendation

20 branches in

Klang Valley

May explore their business to outstation in Malaysia or

further to overseas

Consultant of dogs They may cooperation in veterinary and provide a health-

care services for dogs

Only provide walk-

in grooming

services

May provide a mobile service for customers those who have

no time to send their pets to the shops

Selling pets May associate with the pets adoption centre and advise the

customer to adopt a pet instead of buying

Provide job training

for workers

May provide all training courses for all workers to make

sure that they have well knowledge about pets in order to

provide a professional service for the customers

Privilege Member

Card to connect

customers

May have some interaction with the members like organize

some campaigns to educate the customers and not only

limited to giving discount of products to the customers.

25

APPENDICES

K9 Pets Shop

Articles found in K9 Pets Shop

26

Awards won by Mr. Tan Teik Poh

Group Photo with Mr. Tan

27

Pets More

Certificates and Awards Received by Petsmore

Principle and Articles found in Petsmore

28

Workers achievement Bulletin Board

Group Photo with Mr. Sean Saw

29

Interview Questions

1. When was the business founded?

2. Who are the key founders?

3. What prompted the founders to start this business?

4. What are your main products?

5. What is your shops selling point?

6. Who are the customers?

7. What is the business annual revenue figure?

8. How many branch offices/ stores do you have?

9. Can you provide a brief history of your business and its most recent developments?

10. Do you have many competitors? Who are they? Who are the top 3 competitors?

11. Is the business constantly facing strong competition from other competitors? What

strategies have they used to compete with you?

12. How much capital is required to start this business? What field of knowledge do

you need to run this business?

13. Generally, do you feel it is easy or hard to enter this market? Why?

14. How do you compete with your competitors?

15. How often do you release a new product?

16. Are your pricing decisions strongly affected by your competitors?

17. How many workers are there in your shops?

18. What is your future plan for your business?

19. What difficulties do you met before?

20. Does GST affect your business?

21. What is your major profit? (Grooming service, accessories… etc)

22. What is the age limit of the pets to be sold?

23. How do you manage the pet’s food that can’t be sold?

24. What happen to the pets you don’t sell? (Send to rescue team, euthanized, return

to breeder)

25. What method used to promote your shop?

26. How many types of pets do you sell currently?

30

27. Did you receive any rewards?

28. What qualifications do you have to run this business?

29. Do you bring import’s pet or local pets?

30. What criteria do you focus on when you hire someone?

31

MINUTES OF MEETING (1)

DATE: 28 APRIL

TIME: 2.24PM

VENUE: Taylor’s University E6.14

NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE

CHONG JIA YI THURSDAY 0800-1000 N/A

HAU HUI YEE FRIDAY 1200-1400 N/A

LEE NING THURSDAY 0800-1000 N/A

LEE ZI YING THURSDAY 0800-1000 N/A

LOONG BO LIN FRIDAY 0800-1000 N/A

LIM ZIA HUEI THURSDAY 0800-1000 N/A

ONG SHI HUI FRIDAY 0800-1000 N/A

NO. ACTIVITY ACTION TAKEN BY

1. Details of brief discussed and made

clear

ALL

2. Research on pet shop in Penang CHONG JIA YI, LEE NING

3. Research on pet shop in Klang Valley LIM ZIA HUEI, ONG SHI

HUI

4. Contact respective shop CHONG JIA YI, LEE NING

5. Preparation of question LEE ZI YING, LOONG BO

LIN

6. Research of Penang transportation

route system

HAU HUI YEE

32


DATE: 30 APRIL 2015

TIME: 9.00AM

VENUE: TAYLOR’S UNIVERSITY INFRONT LIBRARY

NAMES OF GROUP

MEMBERS

TUTORIAL

GROUP

ROLE

CHONG JIA YI THURSDAY 0800-

1000

RESEARCH

HAU HUI YEE FRIDAY 1200-1400 RESEARCH

LEE NING THURSDAY 0800-

1000

RESEARCH

LEE ZI YING THURSDAY 0800-

1000

QUESTION

PREPARATION

LOONG BO LIN FRIDAY 0800-1000 QUESTION

PREPARATION

LIM ZIA HUEI THURSDAY 0800-

1000

RESEARCH

ONG SHI HUI FRIDAY 0800-1000 RESEARCH


1. Brief of current situation LEE NING

2. Discussion of business ALL

3. Discussion of itinerary (Table a) ALL

4. Delegation of duty (Table b) CHONG JIA YI, LEE ZI

YING

33

ITINERARY FOR 2ND MAY 2015 (Table a)

7.00AM WAKE UP

8.00AM BREAKFAST

9.00AM FREE TIME

11.00AM MEET UP AT INTERVIEW AREA

11.30AM LUNCH + SMALL DISCUSSION FOR LATER INTERVIEW

12.00PM INTERVIEW

16.00PM BACK HOTEL

16.30PM FREE TIME

DELEGATION OF DUTY (Table b)

CHONG JIA YI TRANSCRIPT WRITING

HAU HUI YEE UNABLE TO ATTEND

LEE NING LEADER / INTERVIEW

LEE ZI YING VIDEO RECORDER

LOONG BO LIN INTERVIEW

LIM ZIA HUEI TRANSCRIPT WRITING

ONG SHI HUI TRANSCRIPT WRITING /AUDIO RECORDER

34


DATE: 15 MAY 2015

TIME: 9.00AM

VENUE: TAYLOR’S UNIVERSITY LIBRARY DISCUSSION ROOM

3.2










1. Brief of current situation CHONG JIA YI

2. Discussion of business ALL

3. Discussion of itinerary ALL

4. Delegation of duty LIM ZIA HUEI, ONG SHI

HUI

35

ITINERARY FOR 18TH MAY 2015

8.00AM PSYCHOLOGY CLASS

10.00AM MEET UP AT 7/11 FOR TAXI

10.45PM REACH INTERVIEW AREA

11.00PM START INTERVIEW

13.00PM INTERVIEW END

14.00PM REACH BACK TAYLOR’S

DELEGATION OF DUTY

CHONG JIA YI TRANSCRIPT WRITING

HAU HUI YEE UNABLE TO ATTEND

LEE NING LEADER / INTERVIEW

LEE ZI YING VIDEO RECORDER

LOONG BO LIN INTERVIEW

LIM ZIA HUEI TRANSCRIPT WRITING

ONG SHI HUI TRANSCRIPT WRITING /AUDIO RECORDER

36


DATE: 18 MAY 2015

TIME: 14.40PM

VENUE: TAYLOR’S UNIVERSITY D8.07











2. Delegation of duty LEE ZI YING

DELEGATION OF DUTY

CHONG JIA YI REPORT WRITING (K-9)

HAU HUI YEE REPORT WRITING (INTRODUCTION +

RECOMMENDATION)

LEE NING AUDIO MAKING

LEE ZI YING REPORT WRITING (COMPARATIVE TABLE)

LOONG BO

LIN

AUDIO MAKING

LIM ZIA HUEI REPORT WRITING (PETSMORE)

ONG SHI HUI REPORT WRITING (SIMILARITIES AND DIFFERENCE

TABLE)

37


DATE: 1 JUNE 2015

TIME: 11.00AM

VENUE: TAYLOR’S UNIVERSITY LIBRARY LVL 5


CHONG JIA YI THURSDAY 0800-1000 REPORT

HAU HUI YEE FRIDAY 1200-1400 REPORT

LEE NING THURSDAY 0800-1000 AUDIO

LEE ZI YING THURSDAY 0800-1000 REPORT

LOONG BO LIN FRIDAY 0800-1000 AUDIO

LIM ZIA HUEI THURSDAY 0800-1000 REPORT

ONG SHI HUI FRIDAY 0800-1000 REPORT



2. Discussion of Progress ALL

3. Delegation of duty LEE NING

DELEGATION OF DUTY

CHONG JIA YI SLIDES

HAU HUI YEE REPORT

LEE NING REPORT

LEE ZI YING ARTISTIC COVER

LOONG BO LIN REPORT

LIM ZIA HUEI SLIDES

ONG SHI HUI REPORT

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