Engauge - Big Data Week - Social Media Analytics - Holly Maust

Holly Maust@hmaust

Director of AnalyticsEngauge

The Power Of Social Media Analytics#bdw13ATL

The Power of Social Media Analytics

@adamkmiec we are data rich and

insights poor

#bdw13ATL


HARNESS THE DATA•Clarify goals and objectives•Identify KPI’s •Understand available tools/services•Identify metrics to measure KPI’s•Benchmark•Report & analysis

#bdw13ATL


HARNESS THE DATA•Clarify goals and objectives•Identify KPI’s •Understand available tools/services•Identify metrics to measure KPI’s•Report & analysis

#bdw13ATL


#bdw13ATL


Increase Sales Y-O-Y by 10% with the assistance of social media

#bdw13ATL


#bdw13ATL


Google Analytics•KPI’s can be set up as goals •Purchases•Downloads•Learn what content drives conversions with social audiences •Conversion path

#bdw13ATL


Increase Customer Loyalty

#bdw13ATL


Google Analytics•KPI’s can be set up as goals •Learn what content drives conversions with social audiences •Conversion path

#bdw13ATL


Increase Positive Sentiment About Customer Service

#bdw13ATL


#bdw13ATL


• What are the terms that resonate with:

• Good customer service• Bad customer service• Volume of conversation• Learn & adjust your marketing

messaging, plan and goals accordingly

#bdw13ATL



#bdw13ATL


• Comments • Mentions and Retweets • Shares User Engagement • Private Messages • Sent Messages• Likes• Repin• And about 500 more

#bdw13ATL



#bdw13ATL


• Analyze based on Goals>Objectives>KPI’s

#bdw13ATL


#bdw13ATL


FINAL THOUGHTS - HARNESS THE DATA•Look at business objectives & goals•Think about measurement ahead of time•You don’t have track EVERYTHING•Be insightful with data not just report numbers•Don’t live in a silo

#bdw13ATL


QUESTIONS?

Holly Maust@hmaust

Director of AnalyticsEngauge

Engauge - Big Data Week - Social Media Analytics - Holly Maust

Technology

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