Engaging Virtual Communities: Web 2.0

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Slides from talk on "Engaging Virtual Communities: Web 2.0" given at CILIP CDG conference on 30 April 2007. See http://www.ukoln.ac.uk/web-focus/events/conferences/cilip-cdg-2007-04/

Transcript of Engaging Virtual Communities: Web 2.0

  • 1. Engaging Virtual Communities: Web 2.0 Brian Kelly, UKOLN, University of Bath Bath Email [email_address] UKOLN is supported by: http://www.ukoln.ac.uk/web-focus/events/conferences/cilip-cdg-2007-04/ About This Session This session will provide an introduction to Wikis, showing how Wikipedia can be used to promote your college and, having learnt about Wiki concepts, how Wikis can be used in e-learning This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Resources bookmarked using cilip-cdg-2007-04 ' tag
  • 2. About Me
    • Brian Kelly:
      • UK Web Focus: a national Web advisory post
      • Based at UKOLN, a national centre of expertise in digital information management
      • Located at the University of Bath
      • Funded by MLA and JISC
      • Involved in Web since Jan 1993
      • Currently advising on best practices for Web 2.0
  • 3. About You
    • How many of you have heard of Web 2.0?
    • How many of you have read content in a blog or wiki?
    • How many of you publish a blog or have updated content in a wiki?
    • How many have used MSN Messenger, Skype, ?
    • What do you hope to gain from this session?
  • 4. Contents
    • Web 2.0 What Is It? (Talking )
      • Blogs Wikis
      • RSS Mashups
      • Microformats Comms tools
      • Social networks
    • Deployment Strategies ( doing)
      • User focus
      • Information literacy; staff development
      • Risk assessment
      • Safe experimentation
  • 5. Lets Do It Now!
    • Lets not just talk about Web 2.0 lets use it now (assuming WiFi network available!):
    • Lets Talk
      • Go to http://www.gabbly.com/ and in box enter www.cilip.org.uk/
    • Lets Share Resources
      • Go to to access resources
    Discussion Lecture theatres being WiFied; pervasive networking being deployed students with laptops will expect to use them we need to gain experiences to establish best practices & manage possible problems http://www.gabbly.com/www.cilip.org.uk/ 2 Mar 2007
  • 6. Web 2.0
    • What Is Web 2.0?
    • Marketing term (derived from observing 'patterns') rather than technical standards - an attitude not a technology
    Web2MemeMap, Tim OReilly, 2005
    • Characteristics Of Web 2.0
      • Network as platform
      • Always beta
      • Clean URIs
      • Remix and mash-ups
        • Syndication (RSS)
      • Architecture of participation
        • Blogs & Wikis
        • Social networking
        • Social tagging (folksonomies)
      • Trust and openness
    Web 2.0
  • 7. Blogs
    • The term blog is well-known, but perhaps theres a lack of awareness of the potential of blogs. Theres a need to:
      • Explore how blogs can support business functions (support users, staff & organisation)
    • Theres also a need for information professionals to:
      • Understand blogging & related technologies (e.g. RSS, Technorati)
      • Be able to find resources in the 'Blogosphere'
    Web 2.0 Openness Syndication Collaboration Key Characteristics http://annewelsh.wordpress.com/ http://communities.cilip.org.uk/ blogs/marks/
  • 8. Blogs & Marketing
    • What happens:
      • Youve done some great research (not quite a cure for cancer!)
      • You write a press release (job done?)
    http://www.nottingham.ac.uk/public-affairs/ press-releases/ Who needs to know about and use Web 2.0 apps from this example: PR & marketing; researchers;
      • Who is linking to & talking about this research (are they disagreeing?)
      • The Nourishing Balance blog has commented on this (Thats great or are they misinterpreting the findings?)
  • 9. Blogs - Reading
    • How do you keep informed of developments?
      • Do you use a dedicated blog reader?
      • Are you alerted of changes to key blogs?
      • Do you focus on the content, and avoid the distractions of ads, etc.
    Web 2.0 Bloglines a Web-based blog reader. You are informed of changes since you last viewed the page. http://www.bloglines.com/myblogs Openness Syndication Collaboration BlogBridge a desktop blog reader. You are informed of changes since you last viewed the page.
  • 10. Blogs Engaging With Users
    • The ukwebfocus.wordpress. com blog provides:
      • Comments option for all postings
      • A realtime chat facility
    • Benefits:
      • Feedback on my thoughts and ideas
      • Evaluation
    http://ukwebfocus.wordpress.com/ 2007/01/25/experiments-with-meebo/ Blogs arent just one-way publishing, but an implementation of Tim Berners-Lees vision of a collaborative Web See (and discuss) UK Web Focus blog post 25 Jan 2007 Blended blogging
  • 11. What Are They Saying About Us?
    • Blogs are very interconnected with each other (bloggers discuss others blog postings).
    • This can help to provide feedback; measure impact; engage in discussions; etc.
    • You can also monitor what they are saying about your Web site.
    Web 2.0 Find out what bloggers have been saying about your blog or your Web site possibly minutes after theyve said it. You can then take the praise or issue a rebuttal in a timely fashion http://www.nottingham.ac.uk/ Criticism : this may be comment spam. This may be true for popular home pages, but not for many other pages
  • 12. Finding Resources
    • Technorati can help find blog articles, RSS feeds, etc.
    • Technorati search for SHERPA JISC " finds:
      • 11 blog posting postings, most recent 196 day ago (nothing new since then?)
    Web 2.0 RSS Syndication What do users want: the home page and what people are saying today. Google & Technorati are valuable tools, so organisations should ensure that their Web site can be found in both. A search for JISC finds a posting from 6 hours ago Note you can receive RSS alerts of new search results http://www.technorati.com/ search/sherpa+jisc
  • 13. Social Networking Software (1)
    • But what if:
      • Students arent interested in university-provided blogging services?
      • Students use commercial social networking services such as Facebook?
    Web 2.0
    • Should we:
      • Make use of these environments (save money by not reinventing wheels)
      • Inform students on integration of our information?
      • Ignore?
    Note museums (Walker Art Center) are experimenting with Facebook 18 Feb 2007
  • 14. Social Networking Software (2)
    • What are they saying about your institution in social networking services, on blogs, ?
    • Do you (and your departments) provide business intelligence services to find out what your users are saying about you?
    • Do you have policies on rebuttal?
    http://kera.name/articles/2007/01/ 404-university-of-nottingham-not-found/ http://kera.name/articles/2006/12/uni-tech-team-storms-student-underground/ BUCS set up a feedback page in Facebook - without being aware of this page!
  • 15. Wikis
    • Wikis collaborative Web-based authori