Engaging UX in engineering
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Transcript of Engaging UX in engineering
What is UX ?
noun
noun: user experience; plural noun: user experiences
1. the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
What is UX ?
● "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products
● UX design is the process of designing (digital or physical) products that are useful, easy to use, and delightful to interact with.
● The creative and analytical process of determining what a website, device, or piece of software is going to be.
● UX design is the art and science of generating positive emotions through product interactions
What is UX ?
● UX design is a commitment to building products with the customer in mind.
● UX design is so much more than just designing for a screen.
● It’s a commitment to developing products and services with purpose, compassion, and integrity.
● It’s the practice of meeting people’s needs before, during, and after product development.
● UX design is about delighting users by anticipating their needs and giving them something they didn’t think to ask for.
UX is a product of a process.Design is not just what it looks like and feels like. Design is how it works. Steve Jobs
User experience design is the link between the three areas of technology, business, and design. Technology
Design Business
Translating business goals to the technology and design areas, making sure the business is what drives the features and design.
Explaining technology constraints to the business and design areas, keeping the design and business goals aware of the technical realities.
Communicating design ideas to the business and technology areas, and ensuring that functional and aesthetic priorities are managed.
UX
Translating Business
Goals
ExplainingTechnologyConstraints
Communicating DesignIdeas
Desirable
Desirability is conveyed in design through branding, image, identity, aesthetics and emotional design.
Findable
It is vital to the user experience of many products.
Content needs to be navigable and locatable.
Accessible
Just over 1 in 4 of today's 20 year-olds will become disabled before they retire.
About 15% of the world's population lives with some form of disability,
Case Study 1: Search
Goal:
Faster Search.Solution:
Increasing the size of the text box.
*Solving performance issues with design thinking.
Case Study 2: Airbnb Story
Problem::
People are not booking.
Solution:
Show users what they are looking for.
Result:
200$ / week to 400$ / week
*Solving business problem with design thinking.
Case Study 3: SPI Traffic HandlingProblem:
Handle the opening day traffic.Solution:
Reduce the server load. Terminate as early as possible.
Quick notification and feedback.
Limit the no. of orders.*Solving technology issues with design thinking.