Engaging Students through Mobile ApplicationsKent PawlakSr. Director Product Strategy

NACCU 2018

2

Creating amobile vision

33

The pillars of a successful mobile strategy

Provides timely information to users

Make critical tasks easier

Reach users where they are

44

90% Of time spent on mobile is spent in apps*

Improved performance, accessibility, and UX

Increased functionalityPush Notifications, NFC, Geo-Location, Camera, Audio, Working Offline

Easy to access - always on

Why native apps?

* Flurry Analytics – Aug ‘15

55

Delivering a seamless experience

66

Building mobile workflows for activities on the go

7

Avoid Failure

• Ineffective mobile strategy

• UI matters

• Design for purpose

• Consistency for platform

• Feature bloat – over sized

• Regular updates

8

Mobile Apps for Student Engagement

99

Account and Credential Management

• Summary landing page

• Quick view account balances

• One tap to transaction details

• Fast top-up deposits

• Full meal plan info

• Manage credential – Lost/Found/PIN

• Set alerts

1010

Dining

Copy/Laundry

Access Control

Vending

Campus Events

Bookstore/Retail (On- & Off-Campus)

Mobile credential

11

Food Ordering and Loyalty

• Easy order with real-time feedback notifications

• Remember favorites• Quick pay with SV/Credit/Debit• Loyalty options

12

• Put payer in a position to make good financial decisions to meet their financial obligation

–Provide intuitive workflows for application tasks:

• Tuition & fee payments

• Flexible payment plans

Tuition and Fee Payment

1313

Mass Notifications

Keep students informed, prepared, and connected

Enable administrators to reach entire communities in minutes or even seconds

1414

Mobile security app

Prevent, deter,

and respond

15

Learning

1616

Organizations

• Access to files and content

• View announcements from organization leaders

• Create and reply to discussion board threads

17

Driving Positive Results

1818

Notification Behavior change Positive result

Driving positive results, leading to student success

19

Questions?