Engaging Our Community - Age-Friendly Sarasota...2018/03/12 · Inspiring Further Engagement...
Transcript of Engaging Our Community - Age-Friendly Sarasota...2018/03/12 · Inspiring Further Engagement...
Engaging Our Community
agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges
Welcome
Bob Carter Strategic Advisor
Age-Friendly Sarasota @AgingBob
Erika Kelly Age-Friendly Festival Lead
@eMkExperiential
TPF Consultants
agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges
The Patterson Foundation (TPF)
The Patterson Foundation strengthens the efforts of people, organizations and
communities.
agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges
Age-Friendly Sarasota (AFS)
agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges
Our Event
SARASOTA FAIRGROUNDS 9:00am – 4:00pm 3000 Ringling Blvd Sarasota, Florida 34237
FEATURING: Arts & Culture ● Health & Wellness ● Livability Innovations
Admission is free for all ages
Age-Friendly Festival Video
https://youtu.be/VKkH1TnEslA
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Sarasota County Commission
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Age-Friendly Sarasota Timeline
Survey & Focus Groups (1,172 residents)
Age-Friendly Festival
Action Plan
Community Report
…AFS Continues to Inform, Inspire, Embed & Advance!
agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges
Why an Age-Friendly Festival (AFF)?
Build Age-Friendly Movement
Inform & Engage Community
Stimulate Collaborations
Amplify Achievements
agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges
Age-Friendly Festival Timeline
January-March: AFF Team Internal Planning
April-October: Organizational & Media Engagement
August-October: Audience Cultivation & Volunteer Recruitment
September-October: Promotional Push
October 28: Age-Friendly Festival
November-ongoing: Advancing the Movement
agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges
How?
Relationship Building
Sharing Age-Friendly Achievements & Assets in the Community
Bringing Age-Friendly & Livable Community Concepts to Life
Inspiring Further Engagement
Escalator 1/3 slower than average speed
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Who?
Leadership “Champion” Organization or Individuals Leadership Partners / VIP’s
Organizations & Individuals Showcasing Age-Friendliness
Media
Organizing Festival Team
Volunteers
Attendees
agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges
Who?
https://www.agefriendlysarasota.org/images/aff/AFF-festival-map-and-participating-organizations.pdf
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What: Start Engaging Early
Identify & Engage Key Potential Partners & Collaborators
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What: Select & Source Presenters/ Advancers
Set the Tone AFF Example: “Advancers” vs “Exhibitors”
Some Key Questions:
Who Outreach Criteria Selection
agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges
What: Start Planning Early
Explore Venue/Date Options
Research Possible Piggy-Back / Collaborative Opportunities
agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges
What: Imagine the Possibilities for Your Event
Key in on Engagement & Interactive Opportunities for Attendees Exhibits Education Experiences Entertainment
Encourage Individual Exploration & Sharing at Reflection Lounges
agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges
What: Resources
Establish Hard Costs
o In-Kind Support • Venue • Materials • Services • Food
o Income Generation Opportunities - Sponsorships - Exhibit Fees - Entry Fees
agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges
What: Promotion
Brand Your Event
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What: Social Media & Websites
Facebook.com/AgeFriendlySarasota @AgeFriendlySRQ
#ForAllAges
Align Promotional Efforts with Partners
Leverage All Social Media &
Website Platforms Available
www.AgeFriendlySarasota.org
agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges
What: Cultivate Your Audience
Think Outside the Box
Leverage All Promotional Platforms
Coordinate Outreach Efforts with Partners
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What: Volunteers
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What: Food & Fun
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What: Capture & Use Feedback
Reflection Lounges Housing Transportation Community Engagement Work & Play Health & Well-being
Exit Surveys
Post-Festival Surveys
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Continuing to Advance the Movement
agefriendlysarasota.org @AgeFriendlySRQ #ForAllAges
RESOURCES For Your Further Use
AgeFriendlySarasota.org [email protected]
Phone: 941-702-4619
Questions?
Guide to Creating an Age-Friendly Festival
Age-Friendly Sarasota Website
Webinar PowerPoint
Age-Friendly Festival Videos