Engaging Museum Audiences Seminar

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engaging museum audiences a workshop nina simon, museum 2.0 [email protected] @ninaksimon on twitter slides at http://bit.ly/engagenz

description

"Engaging Museum Audiences" - seminars offered across New Zealand in Nov/Dec, 2009 by Nina Simon of Museum 2.0. The content is very similar to another slideshare upload by Nina, "MuseumNext Participatory Museum."

Transcript of Engaging Museum Audiences Seminar

Page 1: Engaging Museum Audiences Seminar

engaging museum audiencesa workshop

nina simon, museum [email protected]@ninaksimon on twitter

slides at http://bit.ly/engagenz

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where i live

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what i dobalboa park online collaborativeboston children’s museum calgary science centerchabot space science centerchicago history museumdenver art museumexperience music projectgirls math and science partnershipinternational spy museummonterey bay aquariumoakland museumSFMOMA smithsonian museum of natural historystatens museum for kunsttech museum of innovation

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the participatory museum is a place where visitors can create, share, and connect with each other around content.

what i dream about

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there are lots of ways people participate in museums...

Exploratorium Denver Art Museum International Spy Museum

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and sometimes, they’re more engaged than others.

Tropenmuseum Chicago Children’s Museum

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today, we’re going to focus on social engagement

and the social technology that supports it

Chicago History MuseumOntario Science Centre SFMOMA

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what is social technology?

tools that enable people to create, share, and connect with each other

youtube overplot postsecret

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that can mean...

Stanford Art Center upper: justletterslower: Science Museum of Minnesota

Facebook

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and it requires some changes

old relationship new relationships

Authority is content provider Authority is platform provider

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participation does five things best:

deliver personal relevance

celebrate and network diverse voices

deliver dynamic content

encourage interpersonal dialogue

support collaborative + creative practice

it’s not for everything

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why would you want to do this?

participation does five things best:

deliver personal relevance

celebrate and network diverse voices

deliver dynamic content

encourage interpersonal dialogue

support collaborative + creative practice

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why would you want to do this?to deliver personal relevance

London Science Museum

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why would you want to do this?to celebrate and network diverse visitors’ voices

Minnesota History Center

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why would you want to do this?to deliver dynamic content and experiences

Keramiekmuseum Princessehof

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why would you want to do this?to encourage interpersonal dialogue

University of Washington

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why would you want to do this?to support collaborative, creative practice

Victoria and Albert Museum

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how do the best ones work?

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visitors

what are you about?

what do they need?

what will these relationships look like?

MUSEUM

so how can you do it well?

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seven techniques for participatory engagement

1. be personal / i like museums + signtific

2. be creative / side trip + on the road

3. offer multiple engagement points / youtube

4. network the experience / facing mars + free2choose

5. give people real work / children of lodz ghetto

6. be honest / tech virtual

7. connect to known frameworks / living library

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1. be personal / i like museums + signtific

2. be creative / side trip + on the road

3. offer multiple engagement points / youtube

4. network the experience / facing mars

5. give people real work / children of lodz ghetto

6. be honest / tech virtual

7. connect to known frameworks / living library

seven techniques for participatory engagement

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ilikemuseums.com

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who are you relative to the museum?

self-defined

“you are what you do”

play.signtific.org

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1. be personal / i like museums + signtific

2. be creative / side trip + on the road

3. offer multiple engagement points / youtube

4. network the experience / facing mars + free2choose

5. give people real work / children of lodz ghetto

6. be honest / tech virtual

7. connect to known frameworks / living library

seven techniques for participatory engagement

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Denver Art Museum

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Lowell National Historical Park

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1. be personal / i like museums + signtific

2. be creative / side trip + on the road

3. offer multiple engagement points / youtube

4. network the experience / facing mars + free2choose

5. give people real work / children of lodz ghetto

6. be honest / tech virtual

7. connect to known frameworks / living library

seven techniques for participatory engagement

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don’t focus solely on creators...

the vast majority of social media users are not creators

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what makes YouTube different?

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1. be personal / i like museums + signtific

2. be creative / side trip + on the road

3. offer multiple engagement points / youtube

4. network the experience / facing mars + free2choose

5. give people real work / children of lodz ghetto

6. be honest / tech virtual

7. connect to known frameworks / living library

seven techniques for participatory engagement

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“museums that get better the more people use them.”

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Ontario Science Cenre

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Free2Choose, Anne Frank House

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1. be personal / i like museums + signtific

2. be creative / side trip + on the road

3. offer multiple engagement points / youtube

4. network the experience / facing mars + free2choose

5. give people real work / children of lodz ghetto

6. be honest / tech virtual

7. connect to known frameworks / living library

seven techniques for participatory engagement

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1. be personal / i like museums + signtific

2. be creative / side trip + on the road

3. offer multiple engagement points / youtube

4. network the experience / facing mars + free2choose

5. give people real work / children of lodz ghetto

6. be honest / tech virtual

7. connect to known frameworks / living library

seven techniques for participatory engagement

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1. be personal / i like museums + signtific

2. be creative / side trip + on the road

3. offer multiple engagement points / youtube

4. network the experience / facing mars + free2choose

5. give people real work / children of lodz ghetto

6. be honest / tech virtual

7. connect to known frameworks / living library

seven techniques for participatory engagement

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“Some of the most frequently asked questions were 'Do you have to be a bastard to get a job like yours?'”

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what’s your idea?