Engaging Fans in a Digital World - ASTN October 2013
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Transcript of Engaging Fans in a Digital World - ASTN October 2013
Engaging Fans in a Digital World@SeanCallanan
@SportsGeekSports Geekhttp://sportsgeekhq.com
#SEAT2013
DIGITAL CAMPAIGN TRIFECTA
CONTENT ENGAGEMENT DATA
@SportsGeekSports Geekhttp://sportsgeekhq.com
A summary of this goal will be stated here that is clarifying and inspiring
engageyourfans
@SportsGeek
@SportsGeek
The most efficient way to get the behavior you're looking for is to find positive deviants and give them a platform, a microphone and public praise.
Seth Godin
Sports Geekhttp://sportsgeekhq.com
Where Digital delivers...
@SportsGeek
Reach Engage Convert Retain
Awareness Informal Transactional Emotional
Television Print Radio
Sponsorship Social Media Advertising
Website Social Media Sponsorship
Ticket sales Membership
Events Merchandise Sponsorship Social Media
Membership Customer service
Newsletters Email
Build Audience
Build Revenue
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Membership
Ticketing
Sponsorship
Merchandise
Fan events
Monetisation
Sports Geekhttp://sportsgeekhq.com @SportsGeek
Sponsorship
Branded content
Digital advertising
Fan events
Sponsor offers
Sales Leads
Internal External
Connecting sports, fans & sponsors using technology http://SportsGeek.com.au
You don’t start communities. They already exist. They are already doing what they want to do. The question you should ask is ‘How can I help them do it better?’ !Mark Zuckerberg, Facebook Founder & CEO!
@SportsGeekSports Geekhttp://sportsgeekhq.com
@SportsGeek
@SeanCallanan [email protected]
0407 047 200SportsGeekHQ.com
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