Engaging customers through social media
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Engaging Customers Through Social Media
Julia BrewsterAdministration Support Librarian
Calgary Public LibraryApril 29, 2011
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WHAT I WILL COVER
• What is Social Media?
• Why is Social Media important for libraries?
• What you need to know to do it right
• Calgary Public Library and OBOC
• Social Media tools
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What is Social Media?
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WHY SHOULD YOUR LIBRARY BE ENGAGED IN SOCIAL MEDIA?
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IT’S WHERE YOUR CUSTOMERS ARE
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DIGITAL/VIRTUAL PRESENCE
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COMMUNITY ENGAGEMENT
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INSTANT FEEDBACK
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PROFESSIONAL DEVELOPMENT
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HOW TO DO IT RIGHT!
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http://www.flickr.com/photos/johnhildreth/5630829088/
IT TAKES TIME
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BE AVAILABLE
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STAY RELEVANT
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BE HONEST AND REAL
http://www.flickr.com/photos/triciawang/3594018801/
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BE OPEN TO CRITICISM
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You don’t have to do it all but do more than one
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WHO IS DOING IT WELL?
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One Book One Calgary
• Inaugural launch of OBOC November 2010• Blog posts • Exploring Our Past• Examining the present• Imagining Our Future
• Twitter• Hashtag #oboc2010• Facebook
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SO NOW WHAT?
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Hootsuite + Twitter = Great Pair!
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QUESTIONS ?
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What I readBlogs• The Librarian in Black• David Lee King• Mashable• Stephen’s Lighthouse• TechCrunch
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Websites• Mashable.com• TechCrunch.com• Lifehacker.comBooks• Doing Social Media So it Matters:
A Librarian’s Guide• Social Media 101 by Chris Brogan