Engaging communities through social media
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Engaging Communities Through Social Media Sarah Coleman Jefferson County Public Library [email protected] g
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You’ve created a Facebook account, sent a Tweet and pinned a few items to Pinterest. Now what? To engage your community, you’ll need a social media strategy, and a philosophy of engagement that wins the hearts and minds of your followers. This session assumes familiarity with social media sites Facebook, Twitter and Pinterest.
Transcript of Engaging communities through social media
Engaging Communities Through Social Media
Sarah ColemanJefferson County Public Library
Presentation Outline
Philosophy of Community EngagementSocial Media StrategyTacticsQuestions?
Philosophy
Strategy
Tactics
Philosophy of Community Engagement
Goal: Create emotionally invested followers for your organization or cause.
Image credit: http://blog.kromamarketing.com/blog/2012/10/15/emotional-investment-emotional-capital/
Philosophy of Community Engagement
Create a space for followers to interact with each other, and you
Deliver content that has value to your followers; put yourself in their shoes
Ask your followers what they wantDo not talk ‘like a brand’ with followers, give your
organization a human voiceNO overt advertising/marketing
Community Engagement Example: Sharpie’s Website
Community Engagement Example: Sharpie’s Instagram
Social Media Strategy
Who will manage social media accounts?
How many times a week will you post?
I don’t have time for multiple social media accounts! Scheduling posts with HootSuite
Time to answer comments/interact?
Strategy: Planning Your Social Media Content
Dynamic vs. Pre-Planned Content
The Power of the ImageUsing HumorRe-Posting Content From Friends’ Feeds
Examples of Pre-Planned Topics Examples of Dynamic Topics
Holidays (Thanksgiving, Christmas, etc.)
Local festivals and events Library programs Library Friends’ Book Sales E-books for Beginners
Book-of-the-day Response posts for trending topics
on Google New book and movie release
information Sharing content from friends’
accounts
Strategy: Measuring Responses To Posted Content
Facebook Insights
Learn to Use Facebook Insights: http://goo.gl/DGtDN
Strategy: Measuring Responses To Posted Content
Pinterest Analytics
Learn to Use Pinterest Analytics: http://goo.gl/P857r
Strategy: Maintaining a Two-Way Conversation
Dealing with complaints, negativity
Answer followers in a timely fashion
Images via: http://www.pamorama.net/2013/06/09/7-types-of-social-media-fans-how-to-connect-infographic/#more-7906
Tactics: A Picture Is Worth A Thousand Words
Tactics: Humor
Tactics: Infographic
Tactics: Get Them Involved
Tactics: Deal With Public Criticism
Tactics: Don’t Feed The Trolls
Tactics: Great Tweets
Tactics: Perfect Pins
Questions?
