Engagement and Collaboration through

Social Media

What does engagement mean?

Approach that uses dialogue to interact and collaborate with people to better inform decisions

Levels of engagement

Environment is changing

Newspapers & magazines 14%

Internet 48%

TV 38%

Types of web based tools

CommunicationMicroblogs- Twitter and PownceSocial networking – Facebook, LinkedIn and MyspaceEvents - Upcoming

Collaboration

Wikis: Wikipedia Social bookmarking: del.icio.us and StumbleUpon Social News Sites: Digg, Mixx and Reddit Opinion sites: epinions

Multimedia

Photo sharing: Flickr and Zooomr Video sharing: YouTube Livecasting: Justin.tv Podcasting Publishing: Wix.com

EntertainmentVirtual worlds: Second Life Online gaming: World of Warcraft Game sharing: Miniclip.com

Other/Specialtysocial ads Healthcare apps: CareFlash

Benefit of web based tools for engagement

• Citizen led initiatives

• Co-design and co-production

• Openness and Transparency

• Visually rich tools

• Cost effective

• Quick and easy to use

Government online examples

No 10 E-Petitions Party Funding Review Governance of Britain David Miliband’s blog The Royal Air Force No 10 Twitter alerts Lord Darzi’s blog