Engagement in the digital age
22
RTPI #walesplan16 / @pps_wales ngagement in the digital ag cc: luc legay - https://www.flickr.com/photos/49503019876@N01
-
Upload
ben-lowndes -
Category
Social Media
-
view
634 -
download
1
Transcript of Engagement in the digital age
RTPI #walesplan16 / @pps_walesEngagement in the digital age
cc: luc legay - https://www.flickr.com/photos/49503019876@N01
The core principles of engagement haven’t changedcc: marc falardeau - https://www.flickr.com/photos/49889874@N05
certainly hasThe way people communicate
cc: deep_schismic - https://www.flickr.com/photos/94982604@N00
The reality
The challenge
Trust in our leaders and institutions is falling cc: muffinn - https://www.flickr.com/photos/26445715@N00
The opportunity
Authenticity - done well - is hugely important cc: muffinn - https://www.flickr.com/photos/26445715@N00
Taking an approach that focuses on the audience can help you reach the silent majoritycc: Z Carlos - https://www.flickr.com/photos/81522259@N04
What are we waiting for?
Doing social
Where the conversation usually starts... cc: Jilligan86 - https://www.flickr.com/photos/73001873@N00
What tools shall we use?
Doing social
Where the conversation usually starts... cc: Jilligan86 - https://www.flickr.com/photos/73001873@N00
What tools shall we use?
Who’s going to do the work?
Doing social
Where the conversation usually starts... cc: Jilligan86 - https://www.flickr.com/photos/73001873@N00
What tools shall we use?
Who’s going to do the work?
What if we’re criticised?
A better place to start
cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00
What are we trying to achieve?
A better place to start
cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00
What are we trying to achieve? Who are we trying to engage?
A better place to start
cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00
What are we trying to achieve? Who are we trying to engage? What networks are they part of?
A better place to start
cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00
What are we trying to achieve? Who are we trying to engage? What networks are they part of? Where do they ‘hang out’?
Answer these questions first…
Digital engagement tip #1
Listen to what people are sayingcc: Marc Wathieu - https://www.flickr.com/photos/88133570@N00
Digital engagement tip #2
New networks abound – build links with themcc: Biker Jun - https://www.flickr.com/photos/69223375@N00
Online communities
Digital engagement tip #3
Others will tell your story well
Digital engagement tip #4
Use data to shape your work
Digital engagement tip #5
Post content frequently. And aim for your target audience
Summary Good engagement principles
still apply Get to know your audience Be human, helpful and respectful Get involved!
cc: Bert Kaufmann - https://www.flickr.com/photos/22746515@N02
[email protected] / @blowndes / ppsgroup.co.uk
Thank youcc: Fey Ilyas - https://www.flickr.com/photos/28968923@N08
