Paula Coop McCrory

Curate. Create. Connect.

81% of Pinterest users are female

Men account for 7% of the total pins on Pinterest

40% of new sign-ups are Male & 60% are Female

Millennials use Pinterest as much as Instagram

Median age of a Pinterest user is 40 though the majority of active pinners are under 40

87% of Pinners have purchased a product because of Pinterest

72% of Pinners use Pinterest to decide what to buy offline

80% of users access Pinterest through their mobile devices

2/3rds of pins represent Brands & Products

Branded as ‘The World’s Catalog of Ideas,’ Pinterest has evolved.

It is a powerful and effective e-commerce platform, integrating a visual search engine that can identify and return identical photos or portions

for users.

There are over 75 billion ideas on Pinterest.

How do you create content that stands out from the rest?

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